The Grow Your Private Practice Show

• Blogging: The Best First Step in Counselling Marketing

  Walking into the gym after a long break can feel so hard.You look around and everyone seems to know what they’re doing - toned, confident, striding on machines that look more like torture devices than exercise equipment. Meanwhile, you’re tugging at your leggings, feeling out of place, and wondering if it would be easier to give up and buy a big box of Maltesers on the way home.That’s exactly how marketing your private practice can feel.You see other counsellors with slick websites, polished blogs, or big social followings and you think, “I don’t belong here.” But remember, just like in the gym, every single one of them had to start somewhere.In this episode, I’ll show you why blogging is the treadmill of marketing: reliable, adaptable, and the perfect first step to get you moving. Just like the treadmill builds stamina, strength, and confidence for everything else in the gym, blogging gives you the solid foundation you need for the rest of your marketing.You’ll learn:Why blogging is a safe, steady starting point, whether you’re brand new or experienced.How consistency builds confidence (like going from 2 minutes on the cross trainer to 30).Why you don’t need the “flashy machines” of marketing before you’ve got a solid base.How blogging supports everything else: social media, directories, networking, even workshops.So if you’ve been standing at the edge of your marketing 'gym', comparing yourself to everyone who looks like they’ve got it together, this episode is your nudge to step onto the treadmill and just get started.👉 And if blogging feels overwhelming, that’s exactly why I created Grow Your Blog. It’s designed to help you start, stay consistent, and build your confidence, whether you’ve written zero blogs or fifty. Find out more hereAnd for more of my free and paid resources CLICK HERE

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• Procrastination Isn’t What You Think It Is

  Procrastination doesn’t mean you’re lazy; it means your energy is stuck.In this episode, I share why getting stuck feels so frustrating (especially when you compare yourself to other counsellors who seem to be doing it all), and how you can see it in a completely different way.You’ll discover:Why procrastination isn’t a sign of failure or laziness (phew!)The real reasons you put off tasks in your private practiceSimple, doable steps to release that stuck energy and get moving againIf you’ve ever found yourself tidying your desk, scrolling social media, or avoiding that important task, this episode will help you move forward with more ease and confidence. LinksCome and join us inside The Grow Your Private Practice membership. A safe, supportive space where you’ll find practical tools, step-by-step guidance, and a community that gets it.And if you’d like to explore more free and paid resources to help you along the way, you can start right here: janetravis.co.uk/start-here

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• Do Counsellors Need a Niche to Start Blogging?

  You’ve probably been told:“You need a niche before you can start blogging.”It sounds responsible. It feels strategic.But for many counsellors? It becomes a fancy-sounding form of procrastination.In this episode, we’re busting one of the most persistent blogging myths out there, the idea that you can’t start sharing your voice until your niche is perfectly figured out.If you’ve been staring at a blinking cursor, endlessly tweaking your website or bio instead of actually writing… this one’s for you.We’ll cover:✅ Why “niche first” can quietly keep you stuck✅ What to do if you don’t feel 100% clear on your niche yet✅ How blogging can actually help you discover who you’re meant to serve✅ And the mindset shift that can finally get you writing againNOTE: This episode was created using the DragonSlayer Framework from Framework First, my monthly, low cost blog support membership where we bust unhelpful marketing myths and make blogging doable (and way less daunting) for counsellors.So if you’ve been waiting for clarity before you start… maybe this is your sign to stop waiting and start writing.🎧 Listen now — and let’s get you unstuck.Resources Mentioned:Framework First Blogging Method - A low-cost, step-by-step method for blogging once a month with ease→ Blogging for Counsellors | Monthly Writing System to Attract ClientsOther blogs and podcast episodes:Episode 99: How having a niche has impacted my practice, with Elsie OwenEpisode 194: Blogging for Therapists: 4 Myths Holding You BackEpisode 175: Why You Don’t Need All the Answers in Your BlogAnd for more of my free and paid resources CLICK HERE

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• Counsellor Business Reset: 10 Small Tweaks That Make a Big Difference

  What if your next big breakthrough in private practice isn’t a brand-new strategy, but simply making the most of what you’ve already got?In this episode, I’m sharing 10 small-but-mighty areas to check in on. The kind of practical tweaks that can bring more ease, more focus, and yes… even more client enquiries.Most counsellors skip this kind of business reset. They keep pushing forward, adding more to their plate and end up stuck. But you don’t have to. With a little reflection (and some cushion-and-throw-style updates), you can refresh your practice without starting from scratch.We’ll explore:How to spot when your clients, systems, or boundaries need a resetWhy less social media can actually bring you better resultsThe hidden marketing assets you already have but aren’t usingHow to check whether your goals still match the life you want nowThis isn’t about doing everything. It’s about making a few focused changes that move your practice forward.🎧 Listen in and give yourself the reset you’ve been waiting for.

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• Counsellors: How to Research Your Blog Post (Without Getting Stuck)

  If you find yourself opening just one more tab before writing a blog post, this episode is for you.Many counsellors fall into the research trap, thinking more information will make blogging easier. But what if that habit is actually slowing you down and watering down your voice?In this episode, I’m sharing how counsellors should approach blog research in a simpler, more sustainable way so you can stop second-guessing and start writing with more ease and confidence.🎧 Hit play to learn a more effective way to blog and find out if this is the writing habit that’s quietly draining you.---------------------------------Links and Resources Mentioned:Framework First Blogging Method - A low-cost, step-by-step method for blogging once a month with ease→ Blogging for Counsellors | Monthly Writing System to Attract ClientsAnd for more of my free and paid resources CLICK HERE

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