The Grow Your Private Practice Show

Could Email Counselling Be the Quiet Hero of Therapy?
With Chloe Foster – Email Counselling Academy
Do you think counselling has to mean sitting face-to-face (or screen-to-screen) with a client?
Well, in this episode, I’m joined by Chloe Foster, founder of the Email Counselling Academy, who shares why working by email might be the flexible, powerful alternative you didn’t know you needed.
Whether you're looking for a way to work around family life, want to support clients who open up better in writing, or you're just curious about doing therapy differently — this conversation will get you thinking.
In this episode, you’ll hear:
Why email counselling can be a lifeline for anxious or private clients
How it gives counsellors more flexibility (and fewer no-shows)
What actually happens in an email counselling exchange
Whether this style of working could suit your practice — and personality

🎧 Hit play to explore whether this quietly powerful format could be the perfect fit for you — and your clients.
About Chloe
Chloe Foster is the founder and principal tutor at Email Counselling Academy (ECA). They also have a private practice called Sussex Rainbow Counselling, founded in 2016, where they offer email counselling as well as video and phone counselling to clients.
With a first-class degree in Education, Chloe loves teaching and training. Over their counselling career they’ve trained hundreds of counsellors to become more confident working with LGBTQ+ clients through their work with the National Counselling and Psychotherapy Society (NCPS), Onlinevents, The Counselling Tutor, and several universities/colleges and counselling charities.
Today, having worked as an email counsellor since 2018, Chloe enjoys sharing the skills they’ve honed with fellow counsellors through their specialist training courses in email counselling at ECA which are mapped to BACP competences for OPT and have been awarded quality check status with the NCPS.
Find her E-book — Email Counselling — An introduction for Counsellors:
You can get 30% discount using the code JANE26 (valid until 30 April 2026)

Blogging can feel surprisingly confusing, especially when you care about getting it right.
In this episode, I’m talking about why writing can feel heavy and muddled for therapists, even when you’re thoughtful, experienced, and genuinely good at your work. If blogging has ever left you questioning yourself, abandoning drafts, or wondering why it feels harder than it ‘should’, this one will likely feel familiar.
In this episode, we explore:
Why blogging often feels confusing, not because you can’t write, but because you’re trying to hold too much at once
How ‘it depends’ thinking, which works beautifully in therapy, can make writing harder
Why trying to speak to everyone can leave you stuck mid-post
How confusion can quietly turn into self-doubt
What helps blogging feel lighter again, without forcing yourself to push through

This is a reflective episode, designed to offer relief, reassurance, and a different way of understanding what’s really going on when blogging feels hard.
Links and next steps
Find out more about the Blogging Clarity Session (introductory offer available for a short time)
Explore more support for ethical, human marketing at janetravis.co.uk
Check out my FREE and paid resources HERE

If this episode resonated, you might want to follow the podcast so you don’t miss future episodes.

Perfectionism in Writing, and the Goal That Actually Helps
You already understand perfectionism. You’ve probably talked about it with clients many times.
But when it shows up in your own writing, that understanding can disappear very quickly.
In this episode, I look at perfectionism from a different angle – not as something that just makes writing harder, but as something that can stop you improving at all.
I share what happened when I first started blogging, why knowing the theory didn’t help in the moment, and the one goal that’s helped me keep going without waiting to feel ready.
If writing ever feels harder than it needs to be, this episode will make sense.
Want support while you practise, rather than pressure to get it right?
You can find out more about the Grow Your Private Practice membership
And for all my FREE and paid resources, check out my Start Here page

If you’ve ever wondered whether all that blogging is actually doing anything - especially when things feel quiet - this episode might feel like a deep breath.
Because sometimes the hardest part isn’t the writing - it’s sitting with the silence afterwards.
In this episode, we’re gently lifting the curtain on what might really be happening behind the scenes when nobody comments, nobody emails, and nobody says, “Hey that helped.”
And we’ll talk about the one mindset shift that can take you from anxious, second-guessing writer… to grounded, steady voice your future clients quietly trust.
In this episode:
The hidden purpose of your counselling blog (that nobody tells you about)
Why the quiet seasons can actually be a sign something is working
The subtle way trust builds long before enquiries appear
A gentler approach to blogging that feels less pressuring and more human
The truth about readers who never become clients and why that’s not a failure

Mentioned in this episode:
Buy me a coffee - support the show with a one-off thank-you
Start Here page - all free and paid resources in one place
Grow Your Private Practice Membership - ongoing support, hands-on help with blogging, and short, doable trainings
Framework First - monthly blogging support for £9/month

Do you ever wonder whether your blog actually helps anyone?
That doubt is common and it makes sense. Blogging is often talked about as “marketing”, but there’s something more important happening underneath.
In this episode, we look at how your blog can quietly support someone who’s struggling, and help them take the first step towards counselling even before they feel ready to reach out.
You’ll hear about:
why people wait so long to ask for help
how simple, honest writing builds trust
the everyday feelings clients carry but rarely talk about
how your blog becomes part of the work you already do

Your words don’t have to be perfect.
They just need to help someone feel a little less alone.
And that’s often what gives them the confidence to say, “I think I’m ready.”
Mentioned in this episode:
Episode 226: ‘Would I Feel Safe With You?’ How Clients Really Choose a Counsellor
Episode 225: ‘The Armchair Test: The One Quiet Shift That Will Transform ALL Your Marketing’
Framework First - monthly blogging support for £9/month
Grow Your Private Practice Membership - ongoing support, hands-on help with blogging, and short, doable trainings
Start Here page - all free and paid resources in one place