PodcastsBusinessThe Grow Your Private Practice Show

The Grow Your Private Practice Show

Jane Travis
The Grow Your Private Practice Show
Latest episode

233 episodes

  • The Grow Your Private Practice Show

    The Only Goal That Actually Matters If You Struggle With Perfectionism in Writing

    22/1/2026 | 9 mins.
    Perfectionism in Writing, and the Goal That Actually Helps
    You already understand perfectionism. You’ve probably talked about it with clients many times.
    But when it shows up in your own writing, that understanding can disappear very quickly.
    In this episode, I look at perfectionism from a different angle – not as something that just makes writing harder, but as something that can stop you improving at all.
    I share what happened when I first started blogging, why knowing the theory didn’t help in the moment, and the one goal that’s helped me keep going without waiting to feel ready.
    If writing ever feels harder than it needs to be, this episode will make sense.
    Want support while you practise, rather than pressure to get it right?
    You can find out more about the Grow Your Private Practice membership
    And for all my FREE and paid resources, check out my Start Here page
  • The Grow Your Private Practice Show

    Is Blogging Worth It for Counsellors?

    15/1/2026 | 8 mins.
    If you’ve ever wondered whether all that blogging is actually doing anything - especially when things feel quiet - this episode might feel like a deep breath.
    Because sometimes the hardest part isn’t the writing - it’s sitting with the silence afterwards.
    In this episode, we’re gently lifting the curtain on what might really be happening behind the scenes when nobody comments, nobody emails, and nobody says, “Hey that helped.”
    And we’ll talk about the one mindset shift that can take you from anxious, second-guessing writer… to grounded, steady voice your future clients quietly trust.
    In this episode:
    The hidden purpose of your counselling blog (that nobody tells you about)
    Why the quiet seasons can actually be a sign something is working
    The subtle way trust builds long before enquiries appear
    A gentler approach to blogging that feels less pressuring and more human
    The truth about readers who never become clients and why that’s not a failure

    Mentioned in this episode:
    Buy me a coffee - support the show with a one-off thank-you
    Start Here page - all free and paid resources in one place
    Grow Your Private Practice Membership - ongoing support, hands-on help with blogging, and short, doable trainings
    Framework First - monthly blogging support for £9/month
  • The Grow Your Private Practice Show

    How Your Blog Helps Clients Take the First Step Towards Counselling

    08/1/2026 | 10 mins.
    Do you ever wonder whether your blog actually helps anyone?
    That doubt is common and it makes sense. Blogging is often talked about as “marketing”, but there’s something more important happening underneath.
    In this episode, we look at how your blog can quietly support someone who’s struggling, and help them take the first step towards counselling even before they feel ready to reach out.
    You’ll hear about:
    why people wait so long to ask for help
    how simple, honest writing builds trust
    the everyday feelings clients carry but rarely talk about
    how your blog becomes part of the work you already do

    Your words don’t have to be perfect.
    They just need to help someone feel a little less alone.
    And that’s often what gives them the confidence to say, “I think I’m ready.”
    Mentioned in this episode:
    Episode 226: ‘Would I Feel Safe With You?’ How Clients Really Choose a Counsellor
    Episode 225: ‘The Armchair Test: The One Quiet Shift That Will Transform ALL Your Marketing’
    Framework First - monthly blogging support for £9/month
    Grow Your Private Practice Membership - ongoing support, hands-on help with blogging, and short, doable trainings
    Start Here page - all free and paid resources in one place
  • The Grow Your Private Practice Show

    Counsellor Marketing in 2026: What’s Changed and What Still Holds Up

    01/1/2026 | 19 mins.
    If marketing feels harder than it used to (especially on social media), you’re not imagining it.
    So what is currently working?
    In this episode, I’m talking about the quieter, more sustainable strategies that are actually helping counsellors stay visible and build trust in 2026.
    After nearly 20 years of doing this, I’ve seen trends rise and fall. And I’ve also seen what holds steady, what keeps working even when the platforms, algorithms, or advice all change.
    Whether you’re feeling a bit jaded with social media, wondering where your time’s best spent, or just want to feel clearer about your next steps, this one’s for you.
    In this episode:
    Why social media feels harder now (and why that’s not your fault)
    What does still work for counsellors in 2026
    How to use strategies like blogging, Google Business Profile, and guesting effectively
    Why consistency matters more than doing everything
    How to make space for visibility that feels grounded, not overwhelming

    Mentioned in this episode:
    Buy me a coffee - support the show with a one-off thank-you
    Start Here page - all free and paid resources in one place
    Episode 230 - deep dive into Google Business Profile
    Grow Your Private Practice Membership - ongoing support, hands-on help with blogging, and short, doable trainings
    Framework First - monthly blogging support for £9/month
    The Directory Revival - 1:1 support you to improve your directory listings so they lead to real client enquiries.
    Episode 225: The Armchair Test: The One Quiet Shift That Will Transform All Your Marketing
    Episode 226: “Would I Feel Safe With You?” How Clients Really Choose a Counsellor
    Episode 216: Do Counsellors Really Need a Niche to Start Blogging?
  • The Grow Your Private Practice Show

    Don’t Want to Use Social Media? Here’s Another Way to Get Found

    18/12/2025 | 13 mins.
    If social media leaves you feeling drained, confused, or just not like yourself, you're not alone.
    In this episode, I’m sharing a simple, free, and often-overlooked way for counsellors to get found by more of the right clients without needing a website or being all over social media.
    You'll learn:
    What Google Business Profile is and why it works
    How to set it up quickly and easily
    What kind of posts to add (no pressure, no perfection required)
    How it helps even if you work online
    And how this one quiet action can help you build trust and visibility without the overwhelm

    Whether you're just starting out or looking for a gentler way to grow your private practice, this is a great place to begin
    🎧 Listen now and take your first step towards being found - calmly, sustainably, and in a way that works for you.
    Mentioned in this episode:
    Episode 52: How to start your private practice branding on a budget with Laura Pearman
    Grow Your Private Practice Membership: Includes Quick Wins - short, practical training videos to help you take action without overwhelm (including setting up your Google Business Profile)
    Framework First £9/month: Your one small, supportive step towards easier, more consistent blogging as a counsellor without staring at a blank screen
    Explore more free and paid resources, START HERE

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About The Grow Your Private Practice Show

I’m Jane Travis and I’m an ex counsellor that now works with other therapists to grow their private practice, hence the name of the show. I’m the author of the Grow Your Private Practice book and also run the Grow Your Private Practice membership, where counsellors can get together and learn all about marketing, with a special love of all things blogging. Okay, that’s the official stuffy 'about me' bit out of the way, because honestly, it’s so much more than that. The truth is, the thing that really drives me, is helping counsellors - counsellors like you - to get more freedom and choice into your life so can work when you want to, how you want to and with the issues that you’re passionate about. And importantly, to get paid properly to do so. Because you have the freedom and choice to run a thriving private practice whilst also creating a fulfilling life for both yourself and your family. If you want that too, please click subscribe. I hope you enjoy listening.
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