The Grow Your Private Practice Show

'Nobody Around Here Can Afford Counselling.' But How Do You Know?
What if you're earning less from your private practice than you could be, simply because of something you've convinced yourself is true?
Ouch.
It's surprisingly easy to make decisions about your business based on what you think people want, need or can afford. And those decisions could be costing you money.
The annoying thing is, you might not even realise you're doing it.
And what if questioning just one or two of those decisions could make a difference to your income?
That's what we're exploring in this week's episode.
Have a listen. You might be surprised by what you've been taking for granted.

Useful links and resources
Related blogs and podcast episodes
Should Counsellors Offer Concessions? What to Consider Before You Decide
Counsellors: Stop Apologising for Charging!
Putting a Price on Therapy: The Importance of Getting it Right
5 Easy ways to give back to charity (without reducing your fees or working for free)

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You’ve been paying for that online directory for months.maybe even years.
It doesn’t seem to be bringing you many clients, so perhaps you should cancel it. Except... what if you cancel it today and next week the perfect client would have found you there?
So how do you know when to keep paying, when to change something - and when it really is time to call it a day?
In this episode, I’m using a real question from GYPP member Tony to help you work that out.
Links mentioned in this episode:
The Directory Revival is a 90 minute, one-off, one-to-one session that gives you expert, tailored feedback on your online directory profile.
You'll walk away with clear, actionable suggestions you can implement immediately, no vague advice, no one-size-fits-all templates.
Just a focused counsellor directory profile audit to help you improve your listing and make it easier for the right clients to say yes.
Check it out HERE
Ep 267: Blog/podcast 'What’s the best way to market your private practice? Well… it depends'
Ep 182: Blog/podcast 'The hidden cost of wrong fit clients'
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Looking for help to grow your private practice and get more of the right clients? You’ll find my free and paid resources HERE
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Does blogging still work – especially now AI can answer almost any question in seconds?
It’s a fair question. Because if you’re going to spend a couple of hours writing a blog, you want it to do more than sit looking pretty on your website.
But perhaps we’ve been judging whether a blog ‘works’ in completely the wrong way.
In this episode, I’m looking at what’s changed, what hasn’t – and why getting found might only be half the story.
Links mentioned in this episode
HubSpot – The 2025 State of Blogging Report
Read the HubSpot State of Blogging Report
Neil Patel / NP Digital – The Human Edge: What AI Still Can’t Do in SEO
Read The Human Edge
Want some help with your own blogs?
Framework First gives you a different blogging framework every month to help you turn your knowledge, experience and ideas into blogs that sound like you – and help the right clients find and choose you.
Framework First link
And the usual useful stuff…
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What’s the best way to market your private practice?
You might expect me to have a straightforward answer to that. After all, I’ve been helping counsellors with their marketing for years.
But I don’t.
And actually, I think that matters.
In this episode, I’m looking at why the question we tend to ask about marketing might not be the most useful one — and what to ask instead if you want to spend less time wondering what you ‘should’ be doing.
Find Your Focus
If you’re doing lots of things to market your practice but aren’t sure where your time and energy are most likely to help you get more of the right clients, Find Your Focus is a 90-minute 1:1 session where we’ll work that out together.
Find out more about Find Your Focus
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Have you ever had something on your to-do list for so long that it’s somehow become enormous in your head?
I was watching one of my slightly addictive decluttering videos recently when a woman tackled a job she’d been putting off for three years.
It took her 12 minutes.
And watching her made me realise something about the way we approach marketing our private practices.
In this episode, I’m talking about what happens when all those things you could be doing start merging into one enormous job, and the question that can make the whole thing feel very different.
Find Your Focus
If you’re tired of carrying the whole of your private practice around in your head and you’d like some help working out what deserves your attention, Find Your Focus is my new 90-minute one-to-one session.
Find Your Focus
Resources mentioned in this episode
Free FIND Assessment
Write Your Homepage
Are you getting clients from your online directory
Blogging: The Best First Step in Counselling Marketing
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Explore all the free and paid ways I can help you grow your private practice.
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If this episode inspires you to finally tackle the cupboard, drawer or shelf you’ve been ignoring since 2022, I think I’ve earned a coffee for services to household organisation.
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