The Grow Your Private Practice Show

Do you ever wonder whether your blog actually helps anyone?That doubt is common and it makes sense. Blogging is often talked about as “marketing”, but there’s something more important happening underneath.In this episode, we look at how your blog can quietly support someone who’s struggling, and help them take the first step towards counselling even before they feel ready to reach out.You’ll hear about:why people wait so long to ask for helphow simple, honest writing builds trustthe everyday feelings clients carry but rarely talk abouthow your blog becomes part of the work you already doYour words don’t have to be perfect.They just need to help someone feel a little less alone.And that’s often what gives them the confidence to say, “I think I’m ready.”Mentioned in this episode:Episode 226: ‘Would I Feel Safe With You?’ How Clients Really Choose a CounsellorEpisode 225: ‘The Armchair Test: The One Quiet Shift That Will Transform ALL Your Marketing’Framework First - monthly blogging support for £9/monthGrow Your Private Practice Membership - ongoing support, hands-on help with blogging, and short, doable trainingsStart Here page - all free and paid resources in one place

If marketing feels harder than it used to (especially on social media), you’re not imagining it.So what is currently working?In this episode, I’m talking about the quieter, more sustainable strategies that are actually helping counsellors stay visible and build trust in 2026.After nearly 20 years of doing this, I’ve seen trends rise and fall. And I’ve also seen what holds steady, what keeps working even when the platforms, algorithms, or advice all change.Whether you’re feeling a bit jaded with social media, wondering where your time’s best spent, or just want to feel clearer about your next steps, this one’s for you.In this episode:Why social media feels harder now (and why that’s not your fault)What does still work for counsellors in 2026How to use strategies like blogging, Google Business Profile, and guesting effectivelyWhy consistency matters more than doing everythingHow to make space for visibility that feels grounded, not overwhelmingMentioned in this episode:Buy me a coffee - support the show with a one-off thank-youStart Here page - all free and paid resources in one placeEpisode 230 - deep dive into Google Business ProfileGrow Your Private Practice Membership - ongoing support, hands-on help with blogging, and short, doable trainingsFramework First - monthly blogging support for £9/monthThe Directory Revival - 1:1 support you to improve your directory listings so they lead to real client enquiries.Episode 225: The Armchair Test: The One Quiet Shift That Will Transform All Your MarketingEpisode 226: “Would I Feel Safe With You?” How Clients Really Choose a CounsellorEpisode 216: Do Counsellors Really Need a Niche to Start Blogging?

If social media leaves you feeling drained, confused, or just not like yourself, you're not alone.In this episode, I’m sharing a simple, free, and often-overlooked way for counsellors to get found by more of the right clients without needing a website or being all over social media.You'll learn:What Google Business Profile is and why it worksHow to set it up quickly and easilyWhat kind of posts to add (no pressure, no perfection required)How it helps even if you work onlineAnd how this one quiet action can help you build trust and visibility without the overwhelmWhether you're just starting out or looking for a gentler way to grow your private practice, this is a great place to begin🎧 Listen now and take your first step towards being found - calmly, sustainably, and in a way that works for you.Mentioned in this episode:Episode 52: How to start your private practice branding on a budget with Laura PearmanGrow Your Private Practice Membership: Includes Quick Wins - short, practical training videos to help you take action without overwhelm (including setting up your Google Business Profile)Framework First £9/month: Your one small, supportive step towards easier, more consistent blogging as a counsellor without staring at a blank screenExplore more free and paid resources, START HERE

Do you need a perfectly planned-out content strategy to stay consistent? Or can you just show up, speak from the heart, and see what sticks?In this episode, I'm joined by my brilliant friend and fellow therapist Sarah (aka The Binge Eating Therapist) as we get honest about how we each approach content creation — and how different those approaches are.We’ve both been creating weekly content for year with blogs, podcasts, YouTube, and in this chat, we’re pulling back the curtain on:What actually helps us stay consistent (even when motivation dips)How we work with our personalities, not against themThe real benefits of creating content beyond just “marketing”Why you don’t need a Trello board, a ring light, or perfect confidence to startAnd the surprising ways content has helped us grow as therapists and people, tooWhether you’re thinking about starting a blog, podcast, YouTube channel, or just want to share more consistently, this episode is here to remind you:There’s no one “right” way to do this. You get to make it yours.About SarahSarah Dosanjh is a psychotherapist and author of the bestselling book I Can’t Stop Eating. After her own recovery from binge eating disorder she has gone on to specialise in helping others do the same. She has appeared on various media outlets such as BBC breakfast, Sky’s Roundtable and BBC Radio One, as well as amassing over 3 million views on YouTube.Connect with Sarah:YouTubeInstagramFacebookLife After Diets PodcastMentioned in this episode:Episode 225: The Armchair Test: The One Quiet Shift That Will Transform All Your MarketingEpisode 226: “Would I Feel Safe With You?” How Clients Really Choose a CounsellorFramework First £9/month - Your one small step to easier blogging for counsellorsAnd for more of my free and paid resources CLICK HERE

If marketing your counselling practice feels like a wobbly, messy, “what-the-heck-am-I-doing” kind of experience… this episode is for you.Because today, we’re not talking strategy or content plans. We’re talking about you - the human behind the posts. The one quietly trying to make it work while wondering if you're getting it all wrong.In this open letter, I’m sharing a personal message to the part of you that’s second-guessing, doubting, and wondering if you're cut out for all this “visibility” stuff.Spoiler: You are.We’ll talk about:Why it’s totally normal to feel overwhelmed by marketingWhat most counsellors get wrong about visibility (and how to shift it)The emotional side of showing up, even when it’s scaryAnd why small, consistent action is more powerful than you thinkIf you’ve ever felt like the only one struggling to “get it right,” this episode is your gentle reminder that you’re not alone, and that slow doesn’t mean stuck.Mentioned in this episode:Definition of courage (because it’s surprisingly reassuring): https://www.merriam-webster.com/dictionary/courageFramework First £9/month - Your one small step to easier blogging for counsellorsJanetravis.co.uk/starthere