The Grow Your Private Practice Show

I talk a lot about connection in marketing.
How you build it, how you show it, and how it helps potential clients feel comfortable enough to reach out.
But there’s another way of looking at this: one that doesn’t get talked about as much.
And it might explain why someone can read everything you write… and still not take that next step.
In this episode, I’m exploring the know, like and trust factor, but from a slightly different angle. One that fits with the realities of being a counsellor, and doesn’t rely on sharing more or stepping outside your boundaries.
If you’ve ever felt like your marketing is ‘working’ on paper but not quite leading to enquiries, this might give you a different way of understanding why.
What you’ll take away:
A different way of thinking about know, like and trust in your counselling marketing
Why connection on its own isn’t always enough
What people are really picking up on when they come across your website or content
A simple way to look at your own marketing with fresh eyes
Where tools like AI can help, and where they can make things feel a bit less like you

A small shift you can try:
There’s one simple question you can ask yourself after listening that can change how your marketing comes across.
I’ll talk you through it in the episode.
More info about The Armchair Test: The Armchair Test: The One Quiet Shift That Will Transform ALL Your Marketing
“Would I Feel Safe With You?” How Clients Really Choose a Counsellor
Want to go a bit deeper?
If you’d prefer to read and reflect on this in your own time, I’ve also shared a blog version of this episode.
👉 You can find that here:
[INSERT BLOG LINK]
Need support with your marketing?
Inside the Grow Your Private Practice membership, I support counsellors with the practical side of marketing — from your website to identifying your ideal client, blogging, mindset, and everything in between.
So if you’d like some guidance and support with this, you can find out more here:
https://www.janetravis.co.uk/thevault/

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If this is the kind of thing you’ve been thinking about, make sure you follow the podcast so you don’t miss future episodes.

Many therapists worry about not getting enough clients in private practice.
But there’s another fear that rarely gets talked about.
What if you get too many?
In this episode, I explore a thoughtful email from therapist Laura, who is hesitant about marketing their practice - not because they don’t want clients, but because they are worried about over-committing and under-delivering.
We look at why this concern shows up for so many therapists, how it can influence your marketing decisions, and why avoiding visibility can sometimes lead to the feast-and-famine cycle in private practice.
And most importantly, we talk about what actually protects your workload and wellbeing.
Resources mentioned:
Scripts for Business Boundaries (free resource)
https://www.janetravis.co.uk/thevault/
You might also find these episodes helpful
When You Can’t Say Yes: Navigating Email Enquiries with Empathy
https://www.janetravis.co.uk/when-you-cant-say-yes-navigating-email-enquiries-with-empathy/
Demystifying the Fear of Success
https://www.janetravis.co.uk/demystifying-the-fear-of-success/
And for all my free and paid resources, START HERE

You don’t need more time to blog.
You need it to stop feeling so big.
If you’re a counsellor who keeps meaning to write but never quite gets there, this episode explores what’s really getting in the way, and how to make blogging feel doable again.
And if you’ve ever wished someone would just hand you the structure so you could get on with it, I’ll also share how Framework First Blogging Method — my £9/month mini membership — gives you a ready-to-use blogging framework on the first Monday of every month.
Because often, it’s not the writing that’s hard.
It’s figuring out how to shape it.
And for all my free and paid resources, Start Here

How to Organise Blog Posts and Keep Track of Your Content
Do you know exactly what blog posts you’ve written?
Could you find the right one quickly if a potential client needed it?
Or does your content feel scattered, hard to see at a glance and harder to use?
In this episode, I’m talking about how to organise blog posts and keep track of your content so your blog becomes something you can actually use, not just something you keep adding to.
And I’ve created a FREE Blog Library Tracker to help you do exactly that.
Inside this episode, we explore:
Why blogging gets harder once you’ve written more than a handful of posts
What changes when you start treating your blog like a library
How a simple tracking system reduces friction and saves time
Why organising your posts isn’t admin, it’s strategy

If your blog feels more like a pile or random posts than a resource, this episode will help you bring structure to it.
Get the Free Blog Library Tracker
I’ve created a simple Blog Library Tracker you can use to organise your posts and keep everything in one place.
You’ll find it inside The Vault, my free resource library for counsellors and therapists in private practice.
👉 Access The Vault HERE
Support the Podcast
If you find this podcast helpful, you can support the show by buying me a coffee.
☕ Buy me a coffee HERE

Have you ever started a blog post full of energy… only to abandon it halfway through?
If that sounds familiar, this episode is for you.
We’re not talking about laziness, discipline or “needing to try harder.” We’re talking about what really happens in the middle of a blog post - the moment where doubt creeps in, decisions multiply, and suddenly it feels easier to step away than to finish.
In this episode, I explore:
Why having lots of ideas isn’t the same as finishing
What the “middle wobble” actually is
How thoughtful therapists can accidentally make blogging harder than it needs to be
Why confidence tends to grow after you finish, not before

If you’ve got half-written drafts waiting for you, this one might feel uncomfortably familiar.
Links & Resources
Framework First – support to help you finish what you start
Buy me a coffee – if you found this helpful