The Grow Your Private Practice Show

• “Would I Feel Safe With You?” How Clients Really Choose a Counsellor

  Have you ever worried you’re too boring, too ordinary, or not “expert enough” for clients to pick you?You’re not alone and you’re not seeing what clients actually look for.Because when someone is scrolling through counsellor profiles, they’re asking one quiet question: “Would I feel safe with you?”That’s The Armchair Test and it matters far more than perfect blogs, fancy qualifications or polished bios.In this episode, we explore:Why safety - not perfection - is what helps clients chooseThe hidden fears that keep counsellors quietThe small human moment in my own writing that made clients choose meHow a single honest paragraph can help someone imagine sitting with you and breathing easierLinks and resources:Join the ‘Framework First Blogging Method’ (£9/month) - Get step-by-step help writing blogs that connect and convert, even if writing doesn’t come naturally.Join the Grow Your Private Practice membership – Ongoing support, training, and encouragement to grow your practice with confidence and ease.Explore more free and paid resources, START HEREConnect with me on Instagram, LinkedIn or email [email protected]

  --------  

  11:15

  --------

  11:15
• The Armchair Test: The One Quiet Shift That Will Transform ALL Your Marketing

  When someone searches for a therapist, they’re not scanning for qualifications, they’re searching for a feeling: “Will I feel okay with you?” “Can I tell you something hard and not feel judged?”That’s what I call The Armchair Test, and once you understand how it works, you’ll never look at blogging (or marketing) the same way again.In this episode, we explore:The real reason blogging builds client trustWhy marketing isn’t about selling yourself What your clients are actually thinking when they find your website or directory profileThe quiet power your blog has to help someone feel just a little saferMentioned in this episode:Join the ‘Framework First Blogging Method’ - Get step-by-step help writing blogs that connect and convert, even if writing doesn’t come naturally.Join the Grow Your Private Practice membership – Get ongoing support, training, and encouragement to grow your private practice with confidence.For more of my free and paid resources, START HEREListen or read to: From ‘I can’t write’ to published author, with guest expert Zoe Clements

  --------  

  12:02

  --------

  12:02
• What If Your Love of Learning Is the Thing Keeping You Stuck?

  You’re doing all the right things, more CPD, new qualifications, more training, but your counselling practice is still quiet.So what’s going on?In this episode, we’re exploring the hidden trap many counsellors fall into — using learning as a way to feel productive when marketing feels uncomfortable.If you’ve ever thought,“Once I’ve done this next training, then I’ll work on my marketing…” this one’s for you.We’ll unpack:Why your love of learning might be keeping you stuckThe real reason you’re not getting counselling clients (and it’s not your qualifications)How clients actually choose a therapist and what they really need to hear from youThe difference between CPD that helps your practice grow and CPD that keeps you hidingGentle, simple ways to start showing up and getting found without being loud, fake or salesyYou don’t need another certificate.You need clarity, connection, and confidence in your marketing and this episode will help you start right where you are.Links & ResourcesDirectory Revival - turn your directory listing into a client magnetFramework First - a gentle, structured way to blog without overwhelmStart Here - free resources to help you attract more counselling clients, even if marketing makes you squirm a bitConnect on Instagram or LinkedIn

  --------  

  11:00

  --------

  11:00
• How to Say Something New (When Everything’s Already Been Said)

  Ever feel like everything you could possibly say about self-care, stress, or slowing down has already been said?As a counsellor, you want to share ideas that genuinely help people but when every blog and social post seems to repeat the same advice, it’s easy to worry that your writing won’t stand out.In this episode, we’re talking about how to make your counselling blogs feel fresh, human, and authentic even when you’re writing about familiar topics.You’ll learn how to go deeper than surface-level “tips,” write in a way that connects, and use your real voice to build trust with the people who need you most.In This Episode, You’ll Discover:Why “tired” wellness advice isn’t bad - it’s just overusedHow to write about familiar ideas in a way that still feels meaningfulThe small storytelling tweaks that make your words landWhy your personal reflections matter more than being originalFive simple ways to bring warmth and connection into your writingLinks & ResourcesJoin the Grow Your Private Practice Membership – get support, structure, and guidance to help you get found by the right clients through ethical marketing and blogging.Find the full blog version of this episode: How to Share More Meaningful Ideas (Without Sounding Like Everyone Else)Amish HourConnect on Instagram or LinkedIn

  --------  

  14:32

  --------

  14:32
• Is Working Alone as a Counsellor Leaving You Lonely? Let’s Talk About It

  You close the laptop after your final session. The house is quiet.And even though you’ve spent all day talking, you haven’t actually connected with anyone.That quiet ache you sometimes feel? That’s loneliness. And it’s more common than counsellors admit.In this heartfelt episode, we’re talking honestly about what it’s like to work alone in private practice - the isolation, the silence, and the subtle way it can creep in.We’ll explore:Why working solo can feel so quietly disconnectingWhy needing connection doesn’t make you “less professional”Realistic ways to bring more warmth, laughter, and community into your working lifeHow to make networking feel like making friends, not marketing tortureSimple ways to stay connected whether you work online or locallyYou don’t need to overhaul your diary or become a social butterfly. Just one coffee, one chat, one small step can make a big difference.You’re a counsellor but you’re a person too. And you were never meant to do this alone.Links & Resources:Find '11 Simple Steps to Master Smalltalk' in The Vault: A library of free resources to help you grow your private practice with confidence and ease → Sign up for free

  --------  

  18:57

  --------

  18:57

More Business podcasts

Trending Business podcasts

About The Grow Your Private Practice Show