The Grow Your Private Practice Show

• Easy Content Repurposing for Counsellors, with Sally Birks

  Repurposing your content is supposed to make marketing easier… but does it ever feel like more work?You’re not alone.In this episode, I’m joined by social media manager and Instagram expert Sally Birks, who shares how to repurpose your content in a way that feels simple, aligned, and human – not robotic or repetitive.We talk about how to:Turn one piece of content into several without it sounding the sameAvoid the common mindset blocks that keep therapists stuck in content overwhelmShow up consistently on Instagram without burning outMake peace with reusing your own brilliant ideas (because yes, you absolutely can!)Whether you’re new to repurposing or you’ve tried it before and felt stuck, this episode will give you permission to do it your way – and a whole new way to think about your existing content.About SallySally Birks is a CPD-certified social media manager and strategist who helps founders turn their content into consistent clients. Through her signature blend of magnetic messaging, strategic content planning, and done-for-you management, Sally empowers business owners to sustainably grow their businesses without burning out or spending all day on Canva.After leaving a stable career to travel solo, build a remote business, and live abroad, Sally now brings real-world experience, empathy, and clarity to her work. She’s passionate about helping business owners reclaim their time, amplify their expertise, and build brands that generate revenue even when they’re offlineConnect with Sally:Instagram @SocialsBySallyWebsite Sally BirksAnd you can work with Sally Birks HERE🎧 Listen now to learn how to make your marketing feel lighter and less time-consuming.

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• The Quiet Power of Blogging for Introverted Counsellors

  Ever feel like marketing is made for loud, confident people – and definitely not for introverts like you?You’re not alone. And you don’t have to fake it or force it to get found by more clients.In this episode, I’m talking about how blogging can be a calm, confidence-building way to market your private practice, especially if visibility makes you want to hide under a blanket.We’ll explore how blogging:Plays to your strengths as an introverted counsellorHelps you get found without having to be constantly ‘on’Builds trust and connection – without burning you outCan make marketing feel more natural (and less like you’re “doing it wrong”)So if the thought of producing videos for social media makes you break out in hives, but you do want to grow your practice in a way that feels good, this one’s for you.__________________More help for youCheck out episode 7, where I chat with Fifi Mason about using introvert superpowers to attract more clients. And she should know, she's both an introvert AND works with introverts!👉 Listen to 'Using Introvert Superpowers to Attract More Clients, with Fifi Mason' The Vault – my free library full of practical, counselling-friendly blogging (and other) resources. 👉 Get instant access to The VaultNeed more support? Join the Grow Your Private Practice membership for monthly blogging workshops, prompts, Q&A calls, and a warm community that gets it. 👉 Click here to join us

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• How to Keep Your Practice Going When Life Gets Messy, with Laura from Worditude

  Running a business as a counsellor is never simple, but what about when life throws you even more to carry?In this honest conversation, I’m joined by Laura Robinson, a marketing mentor and copywriter who’s grown a thriving practice while parenting neurodivergent kids, managing chronic health challenges, and tuning out hustle-culture noise.Laura shares her Suit Yourself First philosophy: where your business and marketing flex around you, not the other way around.We talk about:How to keep your therapy practice going when energy is lowWhat comfy marketing really means, and why it worksLetting go of the “shoulds” that keep you stuckThat infamous moment someone told Laura she was “upper limiting”Real self-care that isn’t just bubble baths and candlesIf you're a counsellor navigating work and real life - grief, burnout, overwhelm, or just general messiness- this episode offers validation, calm, and a new way forward.Expect honesty, humour, and the reassurance you didn’t know you needed.About LauraLaura is an online marketing mentor and experienced digital copywriter.Over the last 10 years, she has helped hundreds of business owners create and sell 1-1 services, courses, memberships, and group programs. She’s taught thousands of people around the world through the copywriting training she created for international business organisations including Female Entrepreneur Association, Enterprise Nation, and Membership Academy. She is also the author of the Comfy Business Playbook, and the creator of the Comfy Business Newsletter for people who want a business that flexes around their other life challenges, priorities, and adventures. She champions a Suit Yourself First approach to marketing, where decisions are based on what the business owner wants, rather than guessing the preferences of a hypothetical ideal client.Links & Resources:Get Laura’s free Comfy Business Playbook and check out her other free and paid resources: https://worditude.co.uk/podcast/Visit Laura’s website: worditude.co.ukWant more support? Check out my free and paid offers, including my brand new FREE resource: www.janetravis.co.uk/start-here/ Hit play and let Laura show you that there’s no one right way to build a business – especially when life gets messy.

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• What to Include on Your Counselling FAQ Page (and Why It Matters)

  Feeling unsure about what to write on your FAQ page? This episode of The Grow Your Private Practice Show reveals how to make your FAQ page warm and welcoming, which helps potential counselling clients feel informed, reassured, and ready to book.In this episode, you’ll learn:What to include (and what to leave out) on your FAQ pageHow to answer common questions with clarity and empathyMistakes counsellors often make and how to avoid themWhy your FAQ page should evolve with your practiceA free workshop + worksheet inside The Vault to help you take actionThink of your FAQ page as more than a formality. It's a quiet conversation with someone who’s nervous but hopeful. This episode will help you turn that moment into a meaningful connection.Access your free FAQ page resources inside The Vault: https://janetravis.co.uk/thevault🎧 Tune in now to start writing an FAQ page that works for you and speaks to your future clients.

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• Authentic Marketing for Therapists Who’d Rather Be Themselves, with Becca Upton

  Feeling stuck in the world of therapy marketing? Wondering how to stand out without feeling fake? In this episode, we sit down with Becca Upton, the no-BS therapist, to chat about how she turned her authentic voice into her biggest business asset.Key Highlights:How Becca went from playing it safe to fully embracing her true styleThe surprising ways swearing (yep, you read that right!) can build trust with clientsTips for counsellors to ditch the fluff and find their nicheWhy authenticity isn’t just a buzzword, it’s a powerful marketing toolJoin us for an honest, down-to-earth chat about what it really means to market yourself as a counsellor today.About Becca UptonBecca is The No BS Therapist - straight-talking, sweary, and realistic. She supports overthinkers and chronic worriers in their 20s and 30s to quiet their mind and enjoy life without the anxiety and mind racing. Her work includes counselling, a membership of no BS guided audios, and talks and training.Instagram: @the_no_bullshit_therapistFacebook: The No BS Therapist: Becca UptonWebsite: beccauptontherapy.co.ukNo BS Audio Membership: £5-7 guided audio membershipHit play and get inspired to share your real self with the world!

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