The Grow Your Private Practice Show

Have you ever spent ages thinking about your homepage, your blogs or your directory profile... and then completely forgotten about your contact page?
You're not alone.
Most counsellors put a lot of effort into getting people to visit their website. But when someone finally decides they might want to get in touch, what happens next?
In this week's episode, I'm talking about one of the most overlooked pages on a counselling website - your contact page.
In this episode
We explore why your contact page matters far more than many people realise, and some simple ways to make it feel more welcoming, reassuring and helpful for potential clients.
You'll discover:
Why your contact page isn't just an admin page
What nervous potential clients are often thinking before they make contact
Small changes that can make a big difference
Practical elements that help people feel more confident about reaching out
How to make your contact page feel more human

You may discover that one of the easiest ways to improve your website isn't getting more visitors at all - it's helping the visitors you already have feel ready to take the next step.
Links
Read the accompanying blog:
https://www.janetravis.co.uk/your-contact-page-the-most-overlooked-page-on-your-website-and-how-to-improve-it/
Join the Grow Your Private Practice membership:
https://www.growyourprivatepractice.co.uk
Start here:
https://www.janetravis.co.uk/start-here/

Have you ever had that experience where you attend a training course, read a book or listen to a podcast and realise you already know most of it?
That's what sparked this week's episode.
It's easy to assume that if something feels obvious to us, it must be obvious to everyone else too. But what if that's not true? What if some of the things you've stopped noticing are actually some of the most valuable things you know?
In this episode, I'm exploring why experienced counsellors often underestimate their own knowledge, how familiarity can disguise expertise, and why the insights that feel most ordinary to you may be exactly what somebody else needs to hear.
In this episode we talk about:
Why expertise rarely arrives with a fanfare
The marketing training that made me realise how much I'd learned
The lightbulb moments that stayed with me from TA training
Why clients often remember things that counsellors take for granted
How familiarity can hide the value of what you know
A question I'd love you to spend some time thinking about

Links
☕ Support the podcast (and the occasional cappuccino): Buy Me a Coffee
🌱 Grow Your Private Practice membership
🌐 Jane Travis
For all my free and paid resources, Start Here

Do you ever get the feeling that everyone else has somehow worked it all out?
That they're more confident, more organised, more successful, and somehow managing to keep up with all the things you're convinced you should be doing?
Perhaps you've found yourself thinking:
'I should have sorted my website by now.'
'I should be posting more.'
'I should know what I'm doing by now.'
If any of that sounds familiar, you're not alone.
In this episode, I'm exploring a word that fascinated me when I worked as a counsellor, and one that I still hear all the time in conversations about private practice and marketing.
It's a tiny word, but it often carries far more weight than we realise.
We'll look at what might be hiding underneath those thoughts about websites, blogs, visibility and confidence, and why so many capable counsellors end up feeling as though they're falling short.
And somewhere along the way, I'd like to ask a question that might change how you think about your private practice:
Who decided you were behind in the first place?
In this episode
The counselling question I used to ask whenever I heard a client use a particular word
Why private practice can become a breeding ground for unrealistic expectations
The hidden comparison sitting underneath many marketing worries
A simple idea that might help you see your progress more clearly

Links and Resources
📖 Related blog:
From Self-Doubt to Self-Confidence: 8 Strategies for Therapists to Overcome Imposter Syndrome
📚 The Vault - Free resources for counsellors
For all my free and paid resources, Start Here
☕ Enjoying the podcast?
If you'd like to support the show, you can buy me a coffee using the link below. Every contribution helps me keep creating free blogs, podcast episodes and resources for counsellors in private practice.
Buy Me A Coffee

If you've ever looked at another counsellor's website and thought:
"That sounds really professional. Maybe I should say something like that."
… you're not alone.
Most counsellors learn how to be counsellors before they learn how to market themselves, so it's only natural that we look around at other websites and directory profiles for clues about what we're "supposed" to say.
The trouble is that when everybody uses the same language, potential clients can struggle to work out who they're looking at and whether that counsellor is the right fit for them.
In this episode, I'm exploring why phrases like safe, confidential and non-judgemental aren't the problem in themselves, but why they may not be enough to help potential clients understand what makes you different.
We talk about:
Why so many counsellors end up using similar website wording
What potential clients are really looking for when choosing a counsellor
Why a safe, non-judgemental space is the starting point, not the outcome
The difference between describing a problem and demonstrating understanding
Why recognition matters so much in counselling marketing
How to communicate what you know without making unrealistic promises

Mentioned in this episode
Write Your Homepage
If you're struggling to turn what you know into website copy that helps potential clients recognise themselves and get in touch, you'll find details of my Write Your Homepage session here: Write Your Homepage
Buy Me a Coffee
A huge thank you to Kate for recently buying me a coffee (and cake!).
If you've found the podcast helpful and would like to support the time that goes into creating these episodes and blog posts, you can buy me a coffee here: Buy Me A Coffee
Related reading
Can You Help Your Clients... And Do They Know It?

What if the reason marketing feels so hard… is because you’ve been trying to do it in a way that doesn’t actually fit you?
Because so many counsellors believe they need to be:
Louder
More visible
More confident online
Or constantly “performing” in order to grow their practice

And this conversation goes in a very different direction.
This week, I’m joined by the fabulous Melitta Campbell, award-winning business coach, TEDx speaker, and author of Value Whispering.
We talk about the kind of marketing that feels more human, more relationship-driven, and far more sustainable for people who don’t want to spend their lives trying to be the loudest person online.
There’s also a really interesting part of the conversation where we accidentally drift into talking about sales… and why counsellors may already be far better at those conversations than they realise.
This episode is for you if:
Marketing leaves you drained
You’ve ever thought ‘I’m just bad at visibility’
Social media feels performative
You worry about sounding salesy
Or you’ve been trying to force yourself into strategies that simply don’t feel like you.

Links & Resources
Melitta’s free chapter of Value Whispering
The Art of Value Whispering podcast
Melitta Campbell website
Connect on LinkedIn