
The New Rules of Prospecting in 2026
05/1/2026 | 11 mins.
2026 will be the year of less, not more. Join Mark as he unpacks what it takes to succeed in prospecting for 2026, revealing why old tactics are fading fast. Get a preview of how to build meaningful relationships, harness referrals with proof, and position yourself as a trusted advisor in an AI-driven world. Find out WHY less can mean more, and how narrowing your focus leads to stronger results and deeper trust with prospects. Tune in to discover which foundational shifts every salesperson must embrace to stay ahead of the curve this year 💡Read the BLOG this week's episode.

Leveraging Neuroscience and Psychology in Sales
01/1/2026 | 22 mins.
How do the latest breakthroughs in science reshape the way we approach selling? David Hoffeld, renowned sales thought leader and author of "The Science of Selling," joins Mark Hunter to dig deep into the true mechanics of the buying process. Drawing from tens of thousands of peer-reviewed studies in behavioral economics, psychology, and neuroscience, David reveals why the fundamentals of how our brains make buying decisions have never changed, even as the world of sales keeps evolving. This episode tackles the pivotal question: what really makes buyers say yes, and how can salespeople guide customers with confidence, integrity, and lasting impact? If you want to better serve your customers and gain a critical edge in competitive markets, don't miss this episode. 👤 About the Guest David Hoffeld has pioneered a groundbreaking sales training approach based on neuroscience and behavioral science that dramatically increases sales results. He's the author of 'The Science of Selling' and 'Sell More with Science.' Find out more at: www.hoffeldgroup.com 💡Read the BLOG for this week's episode.

Integrity First Selling: The New Secret to Earning Customer Trust
29/12/2025 | 11 mins.
We don't close sales, we open relationships. Join Mark as he unpacks what it truly means to sell with integrity in a rapidly changing sales landscape. Discover why traditional approaches are falling short despite the rise of new technology and AI tools. Mark explores four core elements that redefine integrity for sales professionals and challenges you to take a closer look at your pipeline and relationships. This episode will prompt you to rethink your strategies, build deeper trust with customers, and position yourself as a standout authority in an increasingly noisy marketplace. Look out for Mark's new book: Integrity First Selling, launching in 2026!

How to Avoid Sales Automation Pitfalls
25/12/2025 | 25 mins.
Can you bring humanity back into AI-driven selling? Mark sits down with Paul Fuller, CRO of Membrain, for a conversation that unpacks the accelerated pace of change in sales and leadership brought on by AI. Paul brings his unique perspective on blending technology with the foundational elements of leadership, service, and creativity—urging listeners to define their North Star as sales evolves at unprecedented speed. Together, they dig deep into why the human element can't be allowed to exit the stage even as automation and AI tools become more sophisticated. The episode explores how sales organizations risk becoming too mechanical, losing sight of relationship-building and problem-solving in their quest for efficiency. 👤 About the Guest Paul Fuller is the CRO of Membrain, a B2B growth platform.

10 Daily Habits to Create a Successful Prospecting Mindset
22/12/2025 | 13 mins.
"Your mindset determines 100% of the results you get." Join Mark Hunter as he unpacks the true foundation of successful prospecting: mindset. Find out why your attitude towards prospecting shapes your results more than your leads ever could. Mark walks listeners through essential elements for building a winning approach to prospecting, including the power of reflection, focus, and accountability. Get a preview of how top producers keep their pipeline full and their motivation high—all while laying the groundwork for long-term sales success. Tune in for practical ways to develop a consistently positive and productive prospecting habit, and discover why integrity is at the core of every effective sales conversation. 💡Read the full list in this week's BLOG!



The Sales Hunter Podcast