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The Sugar Show

Shannon "The SugarMama"
The Sugar Show
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  • Balls, Backs & Body Parts: Smooth Talk with the SugarMama & Sugar Daddy NYC
    Send us a textWhat happens when the Sugar Mama meets the Sugar Daddy? A frank, educational, and surprisingly hilarious conversation about the specialized world of male body sugaring! Shannon welcomes Armando Gualtieri, founder of The Sugar Daddy - New York's premier sugaring studio exclusively for male anatomy - to share insights from his thriving practice.Armando's journey from massage therapist and theater artist to sugaring specialist began with his own painful waxing experience (colorfully described as feeling like "someone had punched me in the butthole"). After discovering the magic of sugaring, he built a thriving business with an all-male staff focused on professional, expert care for clients with male anatomy, regardless of gender identity. His approach fills a crucial gap in the beauty industry, creating a safe space where transgender, non-binary, straight, and gay men all receive specialized care without judgment.The conversation delves into professional considerations unique to male sugaring - from handling spontaneous physical responses to understanding the wide variations in service requests. They discuss how male clients tend to be exceptionally loyal, following instructions meticulously and maintaining regular appointments, though they often need simplified home care routines. Armando shares his expansion plans beyond sugaring into facials, body treatments, and hair growth services, recognizing opportunities to introduce men to skincare they might not otherwise seek.For practitioners interested in male sugaring, this episode provides invaluable insights from two industry leaders. Shannon and Armando are developing specialized training through Love to Sugar, promising to elevate standards across the industry. Whether you're a sugaring professional looking to expand your services or simply curious about this specialized practice, you'll appreciate their candid, professional approach to a topic rarely discussed so openly.If you’ve connected with or been inspired by this episode in any way, leave us a review and let us know your biggest takeaway - I’d love to hear how you embrace Sugaring For All!! And while you've got your phone out, make sure to follow us on Instagram @Love2Sugar. If you are interested in learning more about Radeq Lab's Premium Prebiotic Sugar Line of products, you can find them at www.radeqlab.us.If you are interested in our business planner you can find the SugarBoss Planner here --->https://www.lulu.com/spotlight/love2sugarThe link to our Monthly SugarBiz Blueprint: https://www.love2sugar.com/offers/cMhp76LA/checkoutCheers to your Sweet Success!
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  • Georgia's Sweet Success Journey: A Sugar Pro's Path to Prosperity
    Send us a textWhat happens when a traumatic waxing experience leads to entrepreneurial triumph? Meet Georgia, a sugar professional who transformed her small-town Wisconsin beauty practice into a thriving business supporting her entire family.Georgia's journey began with a horrifying waxing incident during her pregnancy that sent her to the emergency room and took months to heal. Searching for safer alternatives, she discovered sugaring—but found no practitioners within hundreds of miles. This gap in the market sparked her determination to become the solution her community needed. Starting with just $500 and a borrowed massage table, Georgia built her business jar by jar until she became the "sugar queen" of Eau Claire, Wisconsin. Her success has allowed her husband to stay home with their children while she supports the family through her passion for natural beauty treatments.The conversation shifts to a hot topic affecting sugar professionals everywhere—the rise of laser hair removal franchises and at-home devices. Rather than viewing these developments as threats, Shannon and Georgia discuss how to reframe them as opportunities for collaboration. They explore the unique benefits of sugaring that laser can't replicate: effectiveness on all skin tones and hair types, natural ingredients, and the irreplaceable human connection that comes with the boutique sugaring experience.For beauty professionals wondering how to navigate this changing landscape, this episode offers practical strategies: focus on skin benefits rather than just hair removal, create memorable experiences that laser clinics can't match, and build referral relationships with other beauty providers. As Shannon reminds us, "Lasers might be having a moment, but sugaring is a movement"—one rooted in holistic care, personal connection, and inclusivity for all bodies. Whether you're a seasoned sugar pro or considering entering the field, this candid conversation provides both inspiration and practical guidance for sustainable success in the evolving beauty industry.If you’ve connected with or been inspired by this episode in any way, leave us a review and let us know your biggest takeaway - I’d love to hear how you embrace Sugaring For All!! And while you've got your phone out, make sure to follow us on Instagram @Love2Sugar. If you are interested in learning more about Radeq Lab's Premium Prebiotic Sugar Line of products, you can find them at www.radeqlab.us.If you are interested in our business planner you can find the SugarBoss Planner here --->https://www.lulu.com/spotlight/love2sugarThe link to our Monthly SugarBiz Blueprint: https://www.love2sugar.com/offers/cMhp76LA/checkoutCheers to your Sweet Success!
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  • Sweet Success: Building a Sugaring Empire with Sarah Herbst
    Send us a textSarah Herbst's remarkable transformation from a struggling single mother to the "million-dollar sugarist" reveals what's possible when passion meets perseverance. Fourteen years ago, Sarah was living with her mom, jobless with a newborn baby, when she encountered someone performing sugaring at a spa. The elegant technique captivated her immediately - not just for its beauty benefits (it cleared up her eczema) but for the profound human connections it facilitated."When someone walks in the room to get a Brazilian with you," Sarah explains, "it's almost like they tell you things that they've told no one else. You bond with this person in such a special way." This realization became the foundation for her business philosophy when she eventually opened Sugar Bar in Ohio.Her success didn't come overnight. Sarah candidly shares how she cried during her first attempts at sugaring and couldn't afford formal training initially. She developed her skills through relentless practice while building relationships with clients who valued both her technique and her authentic care. When opportunity arose to create her own business environment, she took the leap despite doubts about being "cut out" for ownership.Today, Sarah manages two locations with thirteen employees, having strategically grown by one staff member per year initially. What makes her business model particularly meaningful is her commitment to hiring single mothers and women in recovery - creating opportunities for others facing challenges similar to those she once navigated. "If you have happy employees, you have a good business," she emphasizes, a philosophy that has clearly served her well.Sarah's latest venture, SugarCon, represents her gift back to the sugaring community. This first-ever convention dedicated entirely to sugaring professionals takes place June 29-30 in Cleveland, bringing together brands, educators, and practitioners from across the industry. For anyone passionate about sugaring or contemplating their own entrepreneurial journey, Sarah's story demonstrates that success comes not just from technical skill, but from genuine connection, community building, and lifting others along your path.If you’ve connected with or been inspired by this episode in any way, leave us a review and let us know your biggest takeaway - I’d love to hear how you embrace Sugaring For All!! And while you've got your phone out, make sure to follow us on Instagram @Love2Sugar. If you are interested in learning more about Radeq Lab's Premium Prebiotic Sugar Line of products, you can find them at www.radeqlab.us.If you are interested in our business planner you can find the SugarBoss Planner here --->https://www.lulu.com/spotlight/love2sugarThe link to our Monthly SugarBiz Blueprint: https://www.love2sugar.com/offers/cMhp76LA/checkoutCheers to your Sweet Success!
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  • Future-Proofing Your Business: Lessons from Life's Curveballs
    Send us a textWhat would happen to your business if life threw an unexpected curveball your way? Join me, Shannon, the Sugar Mama, as I share the poignant moments of losing my mother and the challenging task of closing my childhood home. This personal journey has taught me invaluable lessons about the importance of being prepared, both in life and business. I explore the necessity of having a trust, keeping organized records, and ensuring that someone can seamlessly take over your business if you're unable to run it. This episode serves as both a wake-up call and a guide to securing your life's work against unforeseen circumstances.Through heartfelt reflection, I'll walk you through the critical components of a comprehensive business continuity plan. From crafting a detailed operations manual to training potential successors, I focus on pragmatic steps to future-proof your business. It's not just about maintaining the daily grind; it's about effective management and safeguarding your hard work. Inspired by my mother's passing, I urge you to have those tough conversations now to avoid chaos later. Join our monthly live business coaching if you need a starting point. Let's take proactive steps together to ensure your business thrives, even in your absence.If you’ve connected with or been inspired by this episode in any way, leave us a review and let us know your biggest takeaway - I’d love to hear how you embrace Sugaring For All!! And while you've got your phone out, make sure to follow us on Instagram @Love2Sugar. If you are interested in learning more about Radeq Lab's Premium Prebiotic Sugar Line of products, you can find them at www.radeqlab.us.If you are interested in our business planner you can find the SugarBoss Planner here --->https://www.lulu.com/spotlight/love2sugarThe link to our Monthly SugarBiz Blueprint: https://www.love2sugar.com/offers/cMhp76LA/checkoutCheers to your Sweet Success!
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  • Crafting Sweet Success in the Beauty World with Kasey Reynolds
    Send us a textOn this episode of The Sugar Show, Shannon the SugarMama talks with Love2Sugar educator Kasey Reynolds about her inspiring sugaring journey. Then, in the second half of the podcast, Shannon dives into the importance of being financially smart in business.Part 1: Kasey Reynolds' Sugaring JourneyKasey shares her remarkable story of transitioning from her career as an EMT to becoming a successful owner of SugarJunkie. Her journey is a testament to perseverance, financial literacy, and discovering one's unique place in the beauty industry. She offers insights and inspiration for aspiring estheticians and entrepreneurs alike. Key highlights include:Kasey's transition from emergency services to beauty: How she discovered her passion for sugaring and why she made the career change.Building a business from the ground up: The challenges and triumphs of starting her sugaring business.Managing multiple locations seamlessly: Tips and strategies for running multiple successful business locations.The importance of education and community: Kasey’s dedication to sharing knowledge and supporting others in the industry.Encouraging others to chase their dreams: Kasey’s advice for finding your niche and believing in your potential.Part 2: Financial Smarts in BusinessIn the second half of the episode, Shannon focuses on the financial side of being a beauty entrepreneur. She breaks down key strategies for maintaining and growing a financially healthy business, including:Setting realistic financial goals.Managing expenses effectively.Understanding pricing and profit margins.Planning for growth and sustainability.This episode offers a mix of personal inspiration and practical advice for anyone in the beauty business, whether you're just starting out or looking to refine your approach. Tune in to be motivated and learn how to elevate your sugaring career!If you’ve connected with or been inspired by this episode in any way, leave us a review and let us know your biggest takeaway - I’d love to hear how you embrace Sugaring For All!! And while you've got your phone out, make sure to follow us on Instagram @Love2Sugar. If you are interested in learning more about Radeq Lab's Premium Prebiotic Sugar Line of products, you can find them at www.radeqlab.us.If you are interested in our business planner you can find the SugarBoss Planner here --->https://www.lulu.com/spotlight/love2sugarThe link to our Monthly SugarBiz Blueprint: https://www.love2sugar.com/offers/cMhp76LA/checkoutCheers to your Sweet Success!
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About The Sugar Show

If you’re building a business as a cosmetologist, esthetician, or wax professional, chances are you LOVE helping people feel beautiful in their own skin. But at the same time, you find yourself lying awake at night worrying where your next client will come from, wondering if you’ll be able to make rent this month, and wishing building a business didn’t feel so gosh-darn hard.Lucky for you, you’re in the right place.Your host and body sugaring expert Shannon O’Brien has taken her own skincare business from zero to multiple six figures simply by adding sugar to her treatment menu, and has helped over 3000 students learn to do the same.As a licensed esthetician, award-winning spa owner, national speaker, and spa consultant, Shannon is here to simplify the process and connect you with the right resources and education to build a profitable, self-sustaining skincare business so you can provide better services for your clients, make more money in your business, and enjoy greater balance between your work and home life.Join us each week and get your hands on the cutting-edge education you need to turn your skincare business into a smooth operation in no time!
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