Introducing "To-The-Trade," the ultimate podcast for interior designers. Our mission: to provide business and productivity hacks for better work/life balance.
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TTT S2E21 Inside the Cabinetry Industry: Insights from Jonathan Rowland
Join Laurie Laizure from “To-The-Trade” as she interviews cabinet expert Jonathan Rowland, who shares his extensive 30 years of experience in the cabinetry industry. Discover the latest trends, challenges, and tips for selecting the best cabinetry for your home or project. From the resurgence of traditional styles to the impact of AI on design, Jonathan offers valuable insights and practical advice for both designers and homeowners. Learn about the importance of collaborating with trusted advisors and how to future-proof your cabinetry investments. Don’t miss this in-depth discussion on all things cabinetry!
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1:06:11
TTT-S2E20-The Business of Design: Beth Greene on Product Licensing
In this insightful discussion hosted by Laurie Laizure and Nile Johnson from Interior Design Community's To the Trade, Laurie and Nile interview Beth Greene, a veteran in product licensing within the interior design industry. Beth shares her extensive experience, having spent over 30 years at Cravit, leading their marketing efforts and managing her consulting business. The conversation explores various aspects of product licensing, including the importance of a well-thought-out plan, understanding both the designer’s and company’s perspectives, and the effort required to succeed in licensing deals. Beth emphasizes the value of presenting unique ideas to companies and grasping the elements of a successful licensed collection. Additionally, the concept of collaborations versus entire collections and strategies for designers to market themselves effectively are examined. Laurie and Beth also discuss the evolving industry landscape and the need for designers to leverage their accomplishments to create further opportunities. The session highlights the critical role of expert guidance in navigating the complexities of licensing and marketing within the interior design sector.
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1:07:08
TTT-S2E19-Demystifying Design Management: Insights from Designer Advantage
In this episode, Laurie from To The Trade for Interior Design Community sits down with Marc and Corey from Designer Advantage, a leading procurement tool and accounting software designed for interior designers. Marc, the founder, narrates his journey from being an accounting major in Boston to launching Designer Advantage, tackling the challenges of effectively managing an interior design back office. Both Marc and Corey explore the difficulties faced by designers, such as overwhelming administrative duties, and explain how their software solutions simplify over 100 steps involved in handling custom orders. They also discuss Marc’s role as a pro bono CFO, audit practices, and how Designer Advantage’s best practices have benefited numerous firms. Laurie highlights the emotional strain on designers and shares strategies for achieving work-life balance, nurturing client relationships, and enhancing profitability. Corey provides insights into their roles and how they work closely with design professionals to ensure success. Tune in for valuable data-driven advice on improving your bottom line and alleviating the stress of managing an interior design business.
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To-The-Trade from KBIS 2025 with Stephanie Lindsey and Jessica Nelson from Etch Design Group
Join Laurie Laizure from Interior Design Community on a special episode of ‘To the Trade’. Laurie interviews Stephanie Lindsey and Jessica Nelson from Etch Design Group, based in Austin, Texas. They discuss their unique practice of balancing residential and commercial design, emphasizing their focus on creating beautiful and functional spaces. The conversation covers their experiences at the KBIS show, including exciting new products and trends such as AI-powered cabinetry and mixed finishes. They also delve into the importance of functionality in kitchen and bath design, the growing trend of warm tones and wellness features, and how technological advancements like smart home integration and AI are revolutionizing interior design.
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TTT-S2E18-Designing Dreams: An Inside Look with Ruben Marquez
In this episode of ‘To the Trade,’ Laurie Laizure and Nile Johnson i interview Ruben Marquez, a seasoned interior designer from Pasadena, California. Ruben shares his journey from childhood home renovations to a successful 15-year career in high-end design, shaped by his global experiences. He addresses the importance of effective client communication and the challenges of international projects and offers insights on industry trends, such as the revival of traditional design and sustainability. The conversation concludes with advice for aspiring designers on balancing creativity with business, highlighting the significance of continuous learning and collaboration within the industry.
Introducing "To-The-Trade," the ultimate podcast for interior designers. Our mission: to provide business and productivity hacks for better work/life balance.
Join industry leaders and experts as we explore trends, strategies, and practical advice. Elevate your design business, manage clients, build your brand, and stay ahead with technology. Achieve success and fulfillment in your career. Listen to "To-The-Trade" now!
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