Introducing "To-The-Trade," the ultimate podcast for interior designers. Our mission: to provide business and productivity hacks for better work/life balance.
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TTT-S2E16-From Sweden to the States: The Design Evolution of Christina Richardson
In this episode, Laurie Laizure and Nile Johnson from ‘To the Trade’ interview Swedish-American designer Christina Richardson. Christina shares her extensive interior design, construction engineering, and international business background. She discusses her transition from the mining industry in Sweden to pursuing a design career in the U.S., along with the cultural challenges she faced. The conversation covers her experiences across various U.S. markets, the influence of her Scandinavian heritage on her design approach, and her thoughts on balancing functionality with aesthetics. Christina highlights the importance of personalizing spaces to reflect clients’ personalities, managing international projects, the financial aspects of working in different countries, and the supportive community within the U.S. design industry. Other topics include sustainable design practices, design trends, the creative process, and Christina’s aspirations for the future, including her dream of designing a boutique hotel in Europe.
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42:51
TTT-S2E15-Turning Failure into Fortune: Kimberley Seldon's Path
In this episode of ‘To The Trade,’ Laurie Laizure from the Interior Design Community and co-host Nile Johnson welcome the renowned Kimberly Seldon. They explore Kimberly’s journey from being a television producer to a successful interior designer, television presenter, and design industry coach. Kimberly shares her experiences with early setbacks, the critical importance of business systems, and how she now helps other designers achieve success while sidestepping the challenges she faced. This episode highlights the difference between operating a business and pursuing a creative endeavor while offering valuable insights into client relationships, project management, and achieving financial stability. It is packed with inspirational ideas and practical advice for interior design professionals.Use promo code "IDCOMMUNITY" to save $50 off membership at https://businessofdesign.com
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1:01:23
TTT-S2E14-Embracing Change: Joy Maier's Journey from Wedding Planning to Interior Design
Laurie Laizure andNile Johnson from theInterior Design Community hostJoy Maier, founder ofAspiring Home Interiors, in an engaging discussion about blogging for interior designers. Joy shares her journey from event planning to managing a full-time interior design firm and blogging for SEO success. They explore the importance of utilizing blogging and social media for business growth, the evolution of platforms like Google Plus and Pinterest, and the significance of consistency and authenticity in content creation. They also talk about overcoming the challenges of SEO, using AI tools like ChatGPT for content optimization, and strategies for monetizing blogs through ads and brand collaborations. The conversation emphasizes the value of community support, continuous learning, and the long-term impact of meaningful content.
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58:41
TTT-S2E13-Design Journeys: From Fashion to Interiors with Deb Barrett
In this episode of “To-The-Trade”, hostsLaurie Laizure andNile Johnson interview Deb Barrett, an experienced interior designer who made the leap from the fashion industry to home design. Deb shares her journey from being a buyer for a major retailer to becoming an independent design entrepreneur specializing in window coverings. She discusses her roles in design education, consulting, and content creation for leading manufacturers. The conversation underscores the importance of finding a niche and showcases the profitability of specialized fields, such as window coverings. Deb also highlights her mentoring of emerging designers and the significance of storytelling within the industry. Additionally, she presents her DECO tours, which offer small-group luxury experiences for designers, including exclusive events and behind-the-scenes access to design studios. These tours provide unique insights and foster lifelong friendships among participants.
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53:00
TTT-S2E12-Balancing Construction and Design: A Conversation with Elizabeth Scruggs
In this conversation, Laurie Laizure from “To The Trade” interviews Elizabeth Scruggs, a general contractor and interior designer from Nashville with 30 years of experience in the industry. Elizabeth discusses her company, Superior Construction and Design, and its multidisciplinary approach to projects that range from new constructions to interior redesigns. The discussion highlights the challenges and rewards of being a female contractor in a male-dominated field and the relationship between building and design in her work. They talk about the importance of remaining focused amidst the overwhelming variety of new tools, apps, and trends in the industry. Elizabeth shares her strategies for managing social media effectively and staying on top of essential marketing tasks. They also explore how designers can enhance collaboration with brands and emphasize the significance of consistency and prioritizing fundamentals for long-term business success. The conversation concludes with advice on attending industry events and the value of fostering a supportive community among designers.
Introducing "To-The-Trade," the ultimate podcast for interior designers. Our mission: to provide business and productivity hacks for better work/life balance.
Join industry leaders and experts as we explore trends, strategies, and practical advice. Elevate your design business, manage clients, build your brand, and stay ahead with technology. Achieve success and fulfillment in your career. Listen to "To-The-Trade" now!
Ireland