How to Write Cold Emails That Get Replies | Cold Email Problem + Value Framework
Huge Announcement 👉 Our next course is here: The Reply Method for Double Digit Replies
Learn more + get free toolkits here: https://www.30mpc.com/course/cold-email-course
What you need to know:
A great cold email system gets you more replies, from better prospects, in less time — and it works even when you're not perfect.
That’s what this course teaches: how to write cold emails that feel personal, without spending hours customizing. How to craft offers that actually get responses. How to sequence, follow up, and stand out in crowded inboxes.
Teams that master this skill consistently book more meetings than teams that don’t — no matter the industry.
If you don’t have a system, cold email becomes a grind with diminishing returns.
If you do, it becomes your most consistent pipeline lever.
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Most cold emails get ignored because sellers talk about the product—not the prospect’s problem.
In this module from the Cold Email Course: The Reply Method for Double Digit Replies, you’ll learn how top reps write cold emails that actually get responses by focusing on problem-first messaging.
📬 Based on data from 85M+ emails and trusted by reps at Gong, Zoom, and Shopify, this lesson walks you through how to:
Avoid vague, robotic, or product-heavy language
Use the “Problem + Value” framework to connect with buyers fast
Write cold emails in minutes using simple plug-and-play formulas
Increase reply rates with social proof and human-sounding copy
You’ll also learn 3 proven frameworks to follow to make your messaging stick.
This is the playbook top reps are running right now.
(07/25) Last day to get $50 off the course: https://www.30mpc.com/course/cold-email-course
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Your Reps Fail at Cold Email Because YOU Don’t Teach THIS | Leadership Special
Huge Announcement 👉 Our next course is here: The Reply Method for Double Digit Replies
Learn more + get free toolkits here: https://www.30mpc.com/course/cold-email-course
What you need to know:
A great cold email system gets you more replies, from better prospects, in less time — and it works even when you're not perfect.
That’s what this course teaches: how to write cold emails that feel personal, without spending hours customizing. How to craft offers that actually get responses. How to sequence, follow up, and stand out in crowded inboxes.
Teams that master this skill consistently book more meetings than teams that don’t — no matter the industry.
If you don’t have a system, cold email becomes a grind with diminishing returns.
If you do, it becomes your most consistent pipeline lever.
—
Cold email isn't dead—but most sales teams are doing it wrong. In this tactical episode, Jason Bay and Armand Farrokh break down how sales leaders can revive cold email performance with a structured, data-backed approach that actually books meetings.
🎙️ ACTIONABLE TAKEAWAYS
Build a Messaging Matrix First: Teach reps to understand personas before writing—cover priorities, current solutions, problems, and aspirations.
Implement the “Minimum Viable Framework”: Use a 4-part cold email formula—Reason, Problem, Value/Social Proof, and CTA—and design 2–3 sequences per persona level (above vs. below the power line).
Train in Sprints, Reinforce Weekly: Use shuttle-run style onboarding (short lessons + rep practice) and embed weekly cold email reviews in team meetings and 1:1s.
Track the “Golden Three” Metrics: Monitor open, reply, and meeting rates—fix subject lines/deliverability before copy, and AB test specific steps instead of restarting entire sequences.
RESOURCES DISCUSSED:
Sequence Template: https://www.30mpc.com/blog/jason-bays-outbound-sequence-template
Email Templates: https://www.30mpc.com/blog/30mpcs-cold-email-course-template-pack
ChatGPT Prompts + Cold Email Course $50 off (discount auto applied at checkout)
Join our weekly newsletter
Things you can steal
Save $50 on any 30MPC course with code “PODCAST”
Free Sales Templates, Scripts and Guides
Example Emails:
Email Example #1 (EdTech): Director of Curriculum & Instruction
Subject: WCUS achievement gaps
Hi Betty, Providing ”multiple tiers of instruction and intervention” was a big priority mentioned in WCUS’s annual report. Eliminating achievement gaps is tough, especially when you need to meet the needs of a diverse learning population. We’re helping school districts in the Pacific Northwest eliminate student inequity and achievement gaps to increase student readiness and graduation rates. Can I share more?
Sean
Email Example #2 (Automated welding solution) : VP of Operations
Subject: Welders
Hi Luke, Saw hiring MIG welders and looks like there’s a lot of manual rework and touch up in your welds. Recruiting and retaining top talent likely a top priority, but the lack of skilled welders in the marketplace right now can cause big production bottlenecks. Hitch manufacturers like CURT are using our help to overcome the welder shortage and produce consistent, high-quality welds. Interested in chatting further?
Corey
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20+ Cold Email Templates That Actually Get Meetings | Objections, Follow-Ups, Re-Engagement
Huge Announcement 👉 Our next course is here: The Reply Method for Double Digit Replies
Learn more + get free toolkits here: https://www.30mpc.com/course/cold-email-course
What you need to know:
A great cold email system gets you more replies, from better prospects, in less time — and it works even when you're not perfect.
That’s what this course teaches: how to write cold emails that feel personal, without spending hours customizing. How to craft offers that actually get responses. How to sequence, follow up, and stand out in crowded inboxes.
Teams that master this skill consistently book more meetings than teams that don’t — no matter the industry.
If you don’t have a system, cold email becomes a grind with diminishing returns.
If you do, it becomes your most consistent pipeline lever.
—
Tired of sending cold emails and getting ghosted?
This sneak peak module of our Cold Email Course: The Reply Method for Double Digit Replies gives you 20+ proven cold email templates that reps use to turn replies into meetings.
You’ll learn:
What to do immediately after a “not interested” reply
How to follow up after someone says “sure” but never books
A subtle framework for beating the competition without pitching
The exact message to revive cold or closed-lost opportunities
Low-friction calendar strategies that boost show rates
Download the cold email course template pack: https://www.30mpc.com/blog/30mpcs-cold-email-course-template-pack
🚨Get $50 off the full Cold Email Course: The Reply Method for Double Digit Replies
Built with data from 85M+ emails. Trusted by reps at Gong, Zoom, and Shopify.
👉 https://www.30mpc.com/course/cold-email-course
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We Analyzed 85 Million Cold Emails: This is How You GUARANTEE Replies | Sell Playbook
Huge Announcement 👉 Our next course is here: The Reply Method for Double Digit Replies
Learn more + get free toolkits here: https://www.30mpc.com/course/cold-email-course
What you need to know:
A great cold email system gets you more replies, from better prospects, in less time — and it works even when you're not perfect.
That’s what this course teaches: how to write cold emails that feel personal, without spending hours customizing. How to craft offers that actually get responses. How to sequence, follow up, and stand out in crowded inboxes.
Teams that master this skill consistently book more meetings than teams that don’t — no matter the industry.
If you don’t have a system, cold email becomes a grind with diminishing returns.
If you do, it becomes your most consistent pipeline lever.
—
We analyzed 85 million cold emails with Gong to find what actually gets replies in 2025. In this episode, Nick and Jason break down the exact cold email structure, CTAs, and personalization tactics top reps are using to book more meetings.
🎙️ ACTIONABLE TAKEAWAYS:
Use The Reply Method framework: 4-sentence emails under 100 words outperform longer messages—make it skimmable, mobile-first, and frictionless to reply.
Avoid pitch language: Buzzwords and product-first copy reduce replies by up to 57%. Lead with problems your buyer already cares about, then layer in social proof.
Personalize to the company or activity: Personalization = 5x replies, but not all types are equal—company and activity-based personalization outperform personal trivia.
Offer something valuable in your CTA: Replace “Are you free?” with a compelling offer—benchmarking, expert insights, or 1:1 value that justifies a meeting even if they don’t buy.
RESOURCES DISCUSSED
ChatGPT Prompts + Cold Email Course $50 off (discount auto applied at checkout)
Join our weekly newsletter
Things you can steal
Save $50 on any 30MPC course with code “PODCAST”
Free Sales Templates, Scripts and Guides
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Cold Email Strategy That Books 8x More Meetings (Even in 2025): The Reply Method
Cold email used to be a reliable way to fill your pipeline. But today? You send 1,000 emails and get 2 replies—if you’re lucky. So does cold email still work?
The harsh truth is that top reps are still booking 8x more meeting with cold email. And this course shows you how.
📬 The Cold Email Course: The Reply Method for Double Digit Replies
Built with data from 85M+ emails and used by top reps at Gong, Zoom, Shopify, and more, this course breaks down the new rules of outbound. You’ll learn how to:
Stop wasting time on personalization that doesn’t get seen
Write cold emails that actually get replies
Build offers your prospects want to meet about
Design sequences that drive double-digit contact rates
This is the playbook top reps are running right now.
Get $50 off the course until 7/25: https://www.30mpc.com/course/cold-email-course
About 30 Minutes to President's Club | No-Nonsense Sales
The #1 sales podcast in the world, fueled by hyper-actionable sales tactics from the top 1% sellers at companies like Salesforce, Gong, Outreach, Slack, LinkedIn, Keller Williams, Northwestern Mutual.
30 Minutes to President's Club cuts all the BS, fluffy mindset stories, and sales academia to give you the most actionable sales tactics that get you to President's Club. Every episode is a supercharged 30 minutes where you'll hear step-by-step breakdowns in every key dimension of sales, including:
Prospecting: How to open conversations to triple your pipeline
Discovery: How to ask questions that uncover massive pain
Process: How to get big contracts over the line
Leadership: How to hire and train world class teams.
Your founding hosts are Nick Cegelski (3x top enterprise seller) and Armand Farrokh (VP of Sales at 29, ex-Pave, ex-Carta) joined by co-host Mark Kosoglow (CRO @ Catalyst, ex-Outreach).
Whether you're seller listening to the (SELL) show or leader tuning into the (LEAD) show…
Get ready, you're going to President's Club.
Listen to 30 Minutes to President's Club | No-Nonsense Sales, Hot Money: Agent of Chaos and many other podcasts from around the world with the radio.net app
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