$100M CEO Explains How to Build a Personal Brand in 2025 | 082
In this episode, I sit down with Dan Martell—bestselling author of Buy Back Your Time and investor in over 50 companies—to break down the mindset and systems founders need to scale without burning out.We dive into Dan’s Buyback Loop, his process for delegating and training a team, and how creators can turn a single piece of content into millions of impressions.Dan also shares why most entrepreneurs hire in the wrong order, how to build systems that run without you, and how he’s using keynotes and content to grow his coaching and education business.If you want more freedom while growing faster, this is a masterclass.Timestamps:00:00 Introduction00:05 Why Dan went all in on content03:32 From marketing department to media company10:50 Dan’s 3-part Buyback Loop14:30 How Dan offloads and trains his team22:00 The Buyback Ladder: audit, transfer, fill33:37 The Replacement Ladder (who to hire first)42:51 How Dan makes money while offline50:03 Behind Dan’s education and coaching business53:44 Dan’s full media strategy57:42 Final advice for creators going proIf you enjoyed this episode, please like and subscribe, share it with your friends, and leave a review. I read every single one.Learn more about the podcast: https://nathanbarry.com/showFollow Nathan:Instagram: https://www.instagram.com/nathanbarryLinkedIn: https://www.linkedin.com/in/nathanbarryX: https://twitter.com/nathanbarryYouTube: https://www.youtube.com/@thenathanbarryshowWebsite: https://nathanbarry.comFollow Dan:Website: https://www.danmartell.comInstagram: https://www.instagram.com/danmartellX: https://twitter.com/danmartellYouTube: https://www.youtube.com/@danmartellBuy Back Your Time (book): https://www.buybackyourtime.comFeatured in this episode:Buy Back Your Time (book): https://www.buybackyourtime.comKit: https://www.kit.com#danmartell #buybackyourtime #businessgrowth
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59:50
How I Built a Million-Dollar Company Using My Personal Brand | 081
Justin Jackson is the co-founder of Transistor, one of the most beloved podcast hosting platforms for creators. In this coaching episode, we map out the next stage of Justin’s journey—from product founder to thought leader—with a focus on building an audience, growing influence, and creating high-leverage content that compounds.We talk about what changes when you're the face of a SaaS company, how to get more leverage from existing content, and the unique growth opportunities for creators running software businesses.Timestamps:00:00 Introduction01:42 Becoming the face of Transistor05:17 Why Justin stopped sharing behind-the-scenes08:29 Building a creator identity outside the product13:52 Which ideas deserve your voice?17:35 Strategy for launching an email course22:46 What SaaS founders can learn from creators26:01 Writing frameworks and newsletter clarity31:49 Audience trust and high-leverage content36:42 The long game of thought leadership41:00 Building in public (the right way)51:58 Balancing company growth and personal visibility58:36 Final thoughts on building in public and longevity01:06:40 What Justin’s learned from years of audience-first businessIf you enjoyed this episode, please like and subscribe, share it with your friends, and leave us a review. We read every single one.Learn more about The Nathan Barry Show: https://nathanbarry.com/showFollow Nathan:Instagram: https://www.instagram.com/nathanbarryLinkedIn: https://www.linkedin.com/in/nathanbarryX: https://twitter.com/nathanbarryYouTube: https://www.youtube.com/@thenathanbarryshowWebsite: https://nathanbarry.comFollow Justin:Bluesky: https://bsky.app/profile/justinjackson.caX: https://twitter.com/mijustinLinkedIn: https://ca.linkedin.com/in/justinijacksonWebsite: https://justinjackson.caTransistor: https://transistor.fmFeatured in this episode:Transistor: https://transistor.fmKit: https://kit.com
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1:15:32
Meet The Founder Behind Ambitious Kitchen's Online Empire | 080
Today I’m joined by Monique Volz, founder of Ambitious Kitchen, to explore how she built a thriving food blog into a 7-figure business—with a lean team, kids at home, and a strong sense of purpose.We dive into the evolution of her brand, her best-performing growth channels, the funnel that sells her digital product on autopilot, and what the future of food content looks like with AI and SEO shifts.Timestamps:00:00 Introduction01:06 Launching Ambitious Kitchen in 201103:00 First income from ads and sponsored posts05:58 When she knew it could be full-time06:22 What changed with Pinterest & Instagram10:00 Email funnel strategy using Grocer’s List14:02 Plans to build a food media company beyond herself21:50 TikTok vs. Instagram for discovery25:34 Inside her full-time team and contractors31:08 Scaling with kids and working in focused blocks42:56 SEO, AI, and where food content is goingIf you enjoyed this episode, please like and subscribe, share it with your friends, and leave us a review. We read every single one.Learn more about the podcast: https://nathanbarry.com/showFollow Monique:Instagram: https://www.instagram.com/ambitiouskitchenWebsite: https://www.ambitiouskitchen.comGrocer’s List: https://www.ambitiouskitchen.com/grocers-list/YouTube: https://www.youtube.com/@AmbitiousKitchenFollow Nathan:Instagram: https://www.instagram.com/nathanbarryLinkedIn: https://www.linkedin.com/in/nathanbarryX: https://twitter.com/nathanbarryYouTube: https://www.youtube.com/@thenathanbarryshowWebsite: https://nathanbarry.comFeatured in this episode:Ambitious Kitchen: https://www.ambitiouskitchen.comThe Ambitious Kitchen Cookbook: https://www.ambitiouskitchen.com/cookbook/Kit: https://www.kit.comRaptive: https://raptive.com/Food52: https://food52.com/The Every Girl: https://theeverygirl.com/The Every Mom: https://theeverymom.com/5 Types Of Wealth: https://www.the5typesofwealth.com/#ambitiouskitchen #foodblogger #entrepreneur
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47:07
Coaching Session: Raising $10M With A Small Audience | 079
Independent film producer Daren Smith is raising $10 million to produce ten movies over the next four years—and he’s doing it without flying 200 days a year or building a massive audience.In this coaching episode, Nathan helps Daren design two high-leverage flywheels to reach high-net-worth investors while maintaining full control of his time. You’ll learn how to craft a targeted outbound system, build a niche inbound engine with just 200 subscribers, and use systems thinking to raise millions without sacrificing your life.If you're raising capital, scaling creator income, or just want to get more done with less stress, this episode is for you.Timestamps:00:00 Introduction01:26 Meet Daren Smith: Film Producer & Author02:33 Why Writing Books Helped Him Raise Money06:30 Behind the Scenes of Producing a Feature Film10:29 Designing the $10M Film Fund Strategy13:14 Building a Fundraising Flywheel Without Burning Out15:03 Mapping the Outbound Sales Flywheel24:39 Measuring Flywheel Progress Weekly30:24 Avoiding the “Flywheel Stall” Trap34:39 Inbound Content Flywheel for Film Investors39:33 The Power of Niche, High-Intent Content42:55 Segmenting Investors vs Fans vs Filmmakers45:10 Using Conversations to Generate Content47:19 Tying Together Inbound and Outbound54:12 Using Content for Cold Outreach58:50 What Daren’s Doing NextIf you enjoyed this episode, please like, subscribe, share it with friends, and leave a review. We read every one.Learn more about the podcast: https://nathanbarry.com/showFollow Nathan:Instagram: https://www.instagram.com/nathanbarryLinkedIn: https://www.linkedin.com/in/nathanbarryX: https://twitter.com/nathanbarryYouTube: https://www.youtube.com/@thenathanbarryshowWebsite: https://nathanbarry.comFollow Daren:Website: https://www.craftsmanfilms.coLinkedIn: https://www.linkedin.com/in/darentsmithX: https://twitter.com/theycallmedsFeatured in this episode:Craftsman Films: https://www.craftsmanfilms.coRightMessage: https://rightmessage.comKit: https://www.kit.comFathom: https://fathom.videoGrain: https://grain.comCreator Flywheels: https://www.creatorflywheels.com
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1:00:20
How To Turn Podcast Guesting Into a $1M Business | 078
Today I’m joined by Dustin Riechmann, founder of Seven Figure Leap, who reveals how podcast guesting became the engine behind his seven figure business.We dive deep into his journey from traffic engineer to thriving entrepreneur, and break down the exact framework that helped him scale his income and impact. You’ll learn how Dustin replaced traditional marketing with podcast guesting, why big shows aren’t the secret to growth, and how to turn interviews into clients with his 5 Ps system.This episode is a must-listen for service providers, coaches, and creators ready to build authority, land high-ticket clients, and drive sales through relationships—not ads.Timestamps:00:00 Introduction01:13 Meet Dustin Riechmann03:51 From Meat Sticks to Marketing08:00 Why Small Podcasts Outperform Big Ones10:26 A $100K Marketing Shortcut13:40 Inside Dustin’s $1M Business15:06 Offers, Pricing, and Scaling18:20 The 5 Ps Framework for Podcast Guesting21:19 What Most People Get Wrong26:01 The Warm Pitch Everyone Gets Wrong30:55 How to Perform in the Interview32:55 The Best Type of Call to Action35:01 The Guest List Strategy That Prints Money40:03 Live Coaching: Optimizing Nathan’s CTA43:18 The $3M Scaling Plan49:10 Why He’s Not Launching a Course52:25 Systems, Peace, and Focused Growth55:00 The Power of Referrals and PartnersIf you enjoyed this episode, please like and subscribe, share it with your friends, and leave us a review. We read every single one.Learn more about the podcast: https://nathanbarry.com/showFollow Nathan:Instagram: https://www.instagram.com/nathanbarryLinkedIn: https://www.linkedin.com/in/nathanbarryX: https://twitter.com/nathanbarryYouTube: https://www.youtube.com/@thenathanbarryshowWebsite: https://nathanbarry.comFollow Dustin:Website: https://7figureleap.com/playbookLinkedIn: https://www.linkedin.com/in/dustinriechmannInstagram: https://instagram.com/7figureleapcoachFeatured in this episode:Seven Figure Leap: https://7figureleap.comFireCreek Snacks: https://www.firecreeksnacks.comCreate & Sell (Nathan's newsletter): https://nathanbarry.com
As the CEO of Kit, Nathan Barry has a front row seat to what’s working in the most successful creator businesses.
On The Nathan Barry Show, he interviews top creators and dives into the inner workings of their businesses in his live coaching sessions.
You get unique insight into how creator businesses work and what you can do to increase results in your own business.
One of the things Nathan is passionate about is helping you create leverage.
Creator Flywheels let you create many copies of yourself so you don’t get bogged down with the little things in your business. Flywheels will help you reach a place where you can focus on revenue instead of busywork.
Tune in weekly for new episodes with ideas and tips for growing your business. You’ll hear discussions around building an audience, earning a living as a creator, and Nathan’s insights on scaling a software company to $100M.
Learn how to get more results with less effort and:
Grow faster over time.
Work less hard over time.
Make more money over time.
Ireland