#267: When to use low-ticket offers, refund policies, how much I earned in the last 12 months, and my 5-year vision [Ask CS Pt. 1]
Welcome back to another episode of Creator Science. I am here in the home studio, and I figured we are overdue for an episode of Ask Creator Science, where I dive into your questions from different social media platforms.
We have several dozen questions, and I'll do my best to cover as many as I can. We have product questions, content questions, business strategy questions, and personal questions.
Full transcript and show notes
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TIMESTAMPS
00:00 Content Strategy and Audience Growth
03:36 Email Focus and Personal Well-being Practices
06:47 Tiered Lab Strategy Explained
10:46 Three-Tier Educational System Overview
13:51 Effective Membership Launch Strategies
17:01 Boost Newsletter Signups with Signatures
22:49 Early Stage Creator Strategies
25:32 Effective Pricing and Sponsorship Strategy
26:44 Sponsorship Value vs. Refund Policies
29:45 Importance of Refund Policies
35:31 Start Luxury, Then Expand Downmarket
40:07 Value-Driven YouTube Strategy
41:16 Audience Engagement Over Growth
44:56 Conference Networking: Make One New Friend
50:26 Focus on Membership Growth
51:17 Future Marketing: Master One Medium
54:37 Master One Platform for Success
59:24 LinkedIn Q&A Part Two
***
RECOMMENDED NEXT EPISODE
→ #259: My numbers from May 2025 [From The Lab]
***
ASK CREATOR SCIENCE
→ Submit your question here
***
WHEN YOU'RE READY
📬 Creator Science Newsletter
🚀 Get CreatorHQ (creator operating system)
🧪 Join The Lab (private membership community)
🧞♂️ Get a Personalized Offer
***
CONNECT
🐦 Connect on Twitter
📸 Connect on Instagram
💼 Connect on LinkedIn
📹 Subscribe on YouTube
***
SPONSORS
💼 View all sponsors and offers
***
SAY THANKS
💜 Leave a review on Apple Podcasts
🟢 Leave a rating on Spotify
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1:04:15
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1:04:15
#266: The key to more sales and referrals + a personal win [Weekend Update]
→ Watch my episode with Nathan Barry
→ Subscribe to the Nathan Barry Show
→ Subscribe to the newsletter
→ Join The Lab
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9:54
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9:54
#265: How I Built A Community-Driven Business ($500K/yr) | Niche Pursuits Crossover
Welcome to a bonus episode of Creator Science. I was recently interviewed on the Niche Pursuits podcast hosted by Jared Bauman. He wanted to get into the nitty-gritty about how we built The Lab, our membership community, and how that 200-member community became a $400,000+ property in the business.
In this episode, they asked great questions and I was able to get really specific. So, if you're considering a community or membership, this will certainly help you think about how to design it and build something that becomes a great little engine for your business, as it has for mine.
Subscribe to Niche Pursuits
Full transcript and show notes
***
TIMESTAMPS
00:00 Building a $400K Community
03:23 Evolving Entrepreneurship Perspectives
06:26 "Pioneering Mastermind Communities Online"
10:04 Sustainable Small Creator Community
14:43 Success Through Consistent Visibility
17:41 "Embrace Accountability, Achieve Goals"
20:35 "Strategic Attention and Revenue Alignment"
24:58 "Content's Role: Passing the Regret Test"
27:36 "Building Valuable Peer Relationships"
30:02 Capped Membership Growth Strategy
35:57 Evaluating Recurring Revenue Viability
36:48 Sustaining Membership Engagement
42:29 Reducing Churn with Annual Memberships
45:04 "Importance of Valuing Membership Renewals"
46:41 "Creating Value Beyond Entry"
***
RECOMMENDED NEXT EPISODE
→ #192: I coached Ali Abdaal on building a membership
***
ASK CREATOR SCIENCE
→ Submit your question here
***
WHEN YOU'RE READY
📬 Creator Science Newsletter
🚀 Get CreatorHQ (creator operating system)
🧪 Join The Lab (private membership community)
🧞♂️ Get a Personalized Offer
***
CONNECT
🐦 Connect on Twitter
📸 Connect on Instagram
💼 Connect on LinkedIn
📹 Subscribe on YouTube
***
SPONSORS
💼 View all sponsors and offers
***
SAY THANKS
💜 Leave a review on Apple Podcasts
🟢 Leave a rating on Spotify
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50:21
#264: The paradox of book writing AND other things I'm working on [Weekend Update]
If you enjoy this episode, please leave a comment on Spotify or a review on Apple Podcasts!
→ Watch the tour of my basement studio
→ Subscribe to the newsletter
→ Join The Lab
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6:36
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6:36
#263: Colin & Samir on the future of their channel and the creator economy
I interviewed YouTube legends, Colin and Samir. They are the most influential duo in the creator economy. Today, they talk about how to build a channel that stands the test of time.
In this episode, you’ll learn the importance of formats in building a strong brand, how to set your channel up for financial success, and we vent about miscellaneous gripes we all have.
Full transcript and show notes
Colin and Samir's Website / Twitter / YouTube / Instagram
***
TIMESTAMPS
(00:00) The Most Influential Duo on YouTube
(01:08) What Are Successful YouTubers Doing Right Now
(03:47) Relationship Between Consistency and a Strong Brand
(12:38) What Consistency Looks Like in the C&S Brand
(16:27) Don’t Commercialize Your Passion
(18:51) Turning Your Channel Into a Business
(25:52) The Future of Monetization
(29:41) YouTubers Are Underselling Themselves to Brands
(39:02) Merch as a Revenue Driver Vs Brand Loyalty
(41:12) Future of Shorts
(44:07) What Happens When Thumbnails Become Less Important
(46:41) What’s the Deal with Livestreaming
(50:23) Venting to Each Other About the World Around Us
(55:46) Learn How to Secure High Paying Brand Deals
***
RECOMMENDED NEXT EPISODE
→ #209: Paddy Galloway – How he makes any niche go viral
→ #164: Jon Youshaei – Ex-YouTube employee shares the best growth advice (that you’ve probably never heard)
***
ASK CREATOR SCIENCE
→ Submit your question here
***
WHEN YOU'RE READY
📬 Creator Science Newsletter
🚀 Get CreatorHQ (creator operating system)
🧪 Join The Lab (private membership community)
🧞♂️ Get a Personalized Offer
***
CONNECT
🐦 Connect on Twitter
📸 Connect on Instagram
💼 Connect on LinkedIn
📹 Subscribe on YouTube
***
SPONSORS
💼 View all sponsors and offers
***
SAY THANKS
💜 Leave a review on Apple Podcasts
🟢 Leave a rating on Spotify
Creating content has never been easier – but breaking through the noise has gotten harder. The only reliable way to grow as a creator is through observation, experimentation, and iteration.
This podcast is your weekly guide to evidence-backed strategies and experiments you can apply to your business. Each episode features candid conversations with today’s top creators—like James Clear, Ali Abdaal, Tim Urban, and Codie Sanchez—sharing actionable insights to help you grow your audience, build trust, and boost your income.
This isn’t just an interview podcast—it’s a deep dive into the business of content, hosted by Signal Award-winner Jay Clouse.
It's growth for creators, down to a science.
Ireland