#262: I was falling into this negative loop – watch out! [Voice Memo]
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3:56
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3:56
#261: Before you do that new thing [Voice Memo]
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6:09
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6:09
#236: Mike Michalowicz – How the author of Profit First stays lean by licensing his ideas [Greatest Hits]
Mike Michalowicz is the author of Profit First, which is used by hundreds of thousands of companies across the globe to drive profit – Creator Science is one of those companies. Profit First has helped me develop sound financials for my business.
He’s also the author of Clockwork, a powerful method to make any business run on automatic, and seven other books as well.
With more than 500,000 book sales, all of Mike’s books have the same goal – to help small business owners and eliminate what he calls “entrepreneurial poverty.” Simon Sinek has called Mike “…the top contender for the patron saint of entrepreneurs.”
This conversation is divided into halves:
The first half explores Mike’s unique model as an author. For each book Mike writes, he partners with a third party to license the frameworks from his books and serve as the done-for-you service provider. This is super uncommon and part of why he’s been so prolific while running a very lean team. So we dig into how that works (and what he’d do differently if he were starting over today).
The second half of the conversation is all about writing books. Mike has published nine books since 2008 – including 7 in the last 8 years. So we dig into how he determines what ideas to turn into books and how to write them so quickly.
Full transcript and show notes
Mike's Website / Twitter / Instagram / YouTube / LinkedIn
***
RECOMMENDED NEXT EPISODE
→ #176: April Dunford – How self-publishing a book exploded her client service business.
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57:30
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57:30
#260: Detailed Breakdown: Our First Offline Event (And What We’ll Do Differently Next Time)
Welcome back to Creator Science! In this special “Offline Recap” episode, host Jay Clouse takes us behind the scenes of The Lab’s very first in-person event—now officially dubbed “Lab Offline.” After years of thriving as an online community, this was a bold experiment to bring members together face-to-face in Boise, Idaho.
Jay walks us through every step—how he chose the event style based on direct member feedback, the unexpected venue logistics (including a nerve-wracking run-in with a $43,000 hotel contract), the financial ups and downs, and the nuts and bolts of thoughtful event design. He shares candid lessons on budgeting, planning, creating meaningful connections, and gathering feedback, with plenty of wins and a few honest hiccups along the way.
You’ll hear what made the event unforgettable for attendees, the feedback that will shape future editions, and Jay’s vision for making these gatherings a cornerstone of the Creator Science community. Whether you’re curious about community building, event planning, or just want inspiration for creating deeper connections in your own work, you’ll find a treasure trove of insights in this episode. So sit back and enjoy this honest, insightful look inside the evolution of Creator Science’s Lab Offline experience!
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Full transcript and show notes
***
TIMESTAMPS
00:00 Event Planning Success Breakdown
05:28 Event Duration and Attendance Insights
07:11 Understanding Event Cost Drivers
10:13 Negotiating Group Hotel Rates
16:21 Last-Minute Event Adjustments Summary
18:32 Learning from Event Expenses
21:31 Event Planning for Meaningful Gatherings
26:46 Business Event: Sharing & Mastermind Activities
28:06 Facilitating Collaborative Interactions
33:16 Event Preparation and Dietary Feedback
37:25 "Event Planning Improvements"
40:08 Event Planning: Duration and Logistics
42:38 Event Prep: Lessons Learned
45:53 International Community Event Plans
***
RECOMMENDED NEXT EPISODE
→ #221: Ryan Hawk – Anatomy of a $12,500 membership earning $400,000+ per year
→ #232: Dan Andrews – Secrets of building a 1300-member, international community (with in-person events)
→ #248: Justin Moore - Lessons from hosting his first 3-day event
***
ASK CREATOR SCIENCE
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WHEN YOU'RE READY
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55:26
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55:26
#259: My numbers from May 2025 [From The Lab]
Welcome back to Creator Science! In this special episode, host Jay Clouse pulls back the curtain on his business with a transparent look at his May Retro—an in-depth monthly review where he walks through key metrics, goals, wins, challenges, and behind-the-scenes decisions. You’ll get a firsthand listen to the kind of content usually reserved for The Lab community, as Jay shares real revenue numbers, growth strategies, creative experiments, and honest reflections about everything from team building to business structure to personal growth.
Whether you’re curious about what drives Creator Science or looking for inspiration and practical insights to apply to your own creative journey, this episode delivers a candid, actionable tour through the ever-evolving world of modern content entrepreneurship. If you enjoy going behind the scenes, you’ll love this one—let’s dive in!
Join The Lab
Full transcript and show notes
***
TIMESTAMPS
00:00 Event Planning Amid Illness
05:41 Course Sales Surge with Email Automation
09:26 "X Content Repurposing Success"
10:15 Shifting Focus: YouTube Over Social Media
15:50 Family Vacation & Home Updates
18:43 Over-Budget Event: Trust Seminar Dilemma
20:31 Crafting Trust: A Vital Skill
24:39 "Expanding Offline Community Effectively"
26:17 Tool Upgrades and Membership Strategy
***
RECOMMENDED NEXT EPISODE
→ #258: Q&A: Goals for our YouTube videos, determining when a new offer is a distraction, validating a product idea, and more
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ASK CREATOR SCIENCE
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***
WHEN YOU'RE READY
📬 Creator Science Newsletter
🚀 Get CreatorHQ (creator operating system)
🧪 Join The Lab (private membership community)
🧞♂️ Get a Personalized Offer
***
CONNECT
🐦 Connect on Twitter
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💼 Connect on LinkedIn
📹 Subscribe on YouTube
***
SPONSORS
💼 View all sponsors and offers
***
SAY THANKS
💜 Leave a review on Apple Podcasts
🟢 Leave a rating on Spotify
Creating content has never been easier – but breaking through the noise has gotten harder. The only reliable way to grow as a creator is through observation, experimentation, and iteration.
This podcast is your weekly guide to evidence-backed strategies and experiments you can apply to your business. Each episode features candid conversations with today’s top creators—like James Clear, Ali Abdaal, Tim Urban, and Codie Sanchez—sharing actionable insights to help you grow your audience, build trust, and boost your income.
This isn’t just an interview podcast—it’s a deep dive into the business of content, hosted by Signal Award-winner Jay Clouse.
It's growth for creators, down to a science.
Ireland