EU-Startups Podcast

• Episode 122: Miki Yokoyama: MD & Partner at Aurum Impact - Family Money. Global Impact.

  In this episode of the EU-Startups Podcast, Marcin Lewandowski speaks with Miki Yokoyama, Managing Director and Partner at Aurum Impact – an investment firm working at the intersection of family offices and climate innovation. Miki breaks down the unique role family offices can play in funding a livable future and why we need to rethink how we define impact. From choosing the right fund managers to measuring what actually matters, this conversation explores the challenges and opportunities of channeling wealth into meaningful climate action. 🔍 Topics Covered: – Why the ‘what’ matters more than the ‘how’ in impact – The difference between investing in startups vs. funds – The need for standardized impact metrics – Why founders need to understand corporate structures – How family offices can shift the climate capital landscape – What empathy has to do with successful investing – The future of pricing natural resources 💬 Whether you're an investor, founder, or just climate-curious — this episode offers a rare window into how capital can drive planetary change. Takeaways: – Family offices can play a significant role in impact investing – Impact should focus on what is being done, not just how – Interconnected environmental issues require systemic thinking – Standardized impact metrics are urgently needed – Empathy is a vital skill in both investing and leadership – Long-term climate funding needs to reflect the real cost of nature Chapters 00:00 Introduction to Aurum Impact and Climate Innovation 02:54 Family Offices vs. Venture Capitalists 06:10 Assessing Fund Managers and Their Stories 09:02 Impact vs. Sustainability in Investments 12:02 Navigating Corporate Life and Startups 14:53 The Need for Standardization in Impact Metrics 17:51 Future of Climate Tech Funding 20:57 The Interconnectedness of Environmental Issues 23:59 Rapid Fire Questions and Personal Insights If you haven't already.... Subscribe to the EU-Startups Podcast here on YouTube! Or follow along on your other favourite podcast platforms... Spotify - https://open.spotify.com/show/4QU85dN... / Apple Podcasts - https://podcasts.apple.com/ee/podcast... Follow EU-Startups on LinkedIn: https://www.linkedin.com/company/eu-startups-menlo-media/ Visit our Website: https://www.eu-startups.com/ Subscribe to our Newsletter: https://www.eu-startups.com/newsletter/ #startup #venturecapital #climatechange

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• Episode 121: Niklas Terrahe: Co-Founder & CEO of Pick'em - How Pick'em Turned Toothpicks Into a D2C Phenomenon

  This week on the EU-Startups Podcast, Marcin Lewandowski chats with Niklas Terrahe, the CEO & co-founder of Pick’em — the D2C brand reinventing one of the most unsexy products on the market: the toothpick. It started as a student project. Now it’s chewing gum’s worst nightmare. With millions of views on TikTok, influencer shoutouts from people like Ryan Reynolds, and a toothpick that literally went to space, Pick’em is now one of the fastest-growing Gen Z-led brands, flipping the script on chewing gum and building a social-first movement around flavored toothpicks. Yes — toothpicks. And it's working. But here’s the kicker: This isn’t a fluke. It’s brand storytelling, social-first strategy, and insane execution from a team that just gets what moves people. 🎯 In this episode, Niklas breaks down: – How to turn the unsexiest product imaginable into a viral D2C darling – How to hijack culture to build brand love – Why sustainability is table stakes (but not the headline) – The secret sauce behind authentic influencer marketing – Why entertainment might just be the best growth hack of all 🔥 Takeaways: 1. Every “boring” market is a canvas for reinvention 2. Build a brand that entertains and connects, not just sells 3. Narrative is the growth lever most founders overlook 4. Sustainability should be real — but not preachy 5. Flexibility & feedback loops win in D2C 6. You don’t need a big budget to build buzz — just story and soul 📍Chapters: 00:00 Introduction to Pick'em and Niklas Terrahe 03:03 The Birth of a Lifestyle Brand 05:57 Disrupting the Chewing Gum Market 08:57 Turning Hype into a Sustainable Brand 12:06 Navigating Product Market Fit 14:59 The Challenges of D2C Business 18:10 Building a Brand with Purpose 20:56 Advice for Aspiring Entrepreneurs 23:57 Creative Marketing Strategies 26:56 The Future of Pick'em If you haven't already.... Subscribe to the EU-Startups Podcast here on YouTube! Or follow along on your other favourite podcast platforms... Spotify - https://open.spotify.com/show/4QU85dN... / Apple Podcasts - https://podcasts.apple.com/ee/podcast... Follow EU-Startups on LinkedIn: https://www.linkedin.com/company/eu-startups-menlo-media/ Visit our Website: https://www.eu-startups.com/ Subscribe to our Newsletter: https://www.eu-startups.com/newsletter/ #startup #founders #entrepreneurship #content #marketing

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• Episode 120: Antonia Eneh: CEO of Wave Ventures - Gen Z Is Taking Over

  This week on the EU-Startups Podcast, Marcin Lewandowski interviews Antonia Eneh, CEO of Wave Ventures, the trailblazing Gen Z-led VC fund that just launched Wave III — their boldest fund yet to invest in the world’s most ambitious Gen Z founders backed by the people behind Bolt, Slack, Wolt, and Supercell. We dive deep into what makes this generation of entrepreneurs tick: 🌍 Their hunger for purpose 💥 Their refusal to accept the status quo 🚀 And their vision to build the world they want to live in Antonia also pulls back the curtain on Wave Ventures’ radically personal investment model, why relationships beat ideas, and how VC must evolve to reflect the diversity and creativity of a new era. If you're building the next big thing — or just want a window into the minds shaping tomorrow — don’t miss this one. 🧠 Takeaways: 1. Gen Z is actively building a world that reflects their values 2. Gen Z founders are driven by purpose, not perks 3. Wave Ventures backs people, not just traction 4. Grit, ambition, and the "X-factor" matter more than resumes 5. The best VCs build with founders — not just write checks 📍Chapters: 00:00 Intro to Wave Ventures & Gen Z Founders 01:46 Building a Better World 03:42 Spotting Wave Material 05:52 A Fund by Students for Students 07:48 People Over Ideas 09:40 Relationship-Driven VC 11:57 Personalized Investment Process 13:45 The Future of VC 19:10 Rapid Fire Game If you haven't already.... Subscribe to the EU-Startups Podcast on YouTube! Or follow along on your other favorite podcast platforms... Spotify - https://open.spotify.com/show/4QU85dN... / Apple Podcasts - https://podcasts.apple.com/ee/podcast... Follow EU-Startups on LinkedIn: https://www.linkedin.com/company/eu-startups-menlo-media/ Visit our Website: https://www.eu-startups.com/ Subscribe to our Newsletter: https://www.eu-startups.com/newsletter/

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• Episode 119: Zoltan Vardy: Creator of The Launch Code - Startup Sales Made Simple

  This week on the EU-Startups Podcast, Marcin Lewandowski interviews Zoltan Vardy, a seasoned B2B sales advisor, author, and speaker with over 30 years of experience in driving revenue growth. Zoltan has generated $2 billion in sales throughout his career, serving as a C-suite executive at major media companies like NBCUniversal International and ProSiebenSat.1 Media. He is the creator of The Launch Code, a comprehensive sales and marketing blueprint that has helped over 200 startups across 26 countries close high-ticket deals and scale their businesses . In this conversation, Zoltan shares insights from his newly published book, The Launch Code, offering practical strategies for startup founders to simplify their sales processes. Topics include: – Common pitfalls founders face in sales – The importance of understanding your ideal customer – Building a minimum viable sales setup – Selling with confidence and avoiding time wasters – Crafting effective value propositions – The significance of referrals and optimizing sales decks – The psychology behind pricing strategies Takeaways 1. Understanding your ideal customer is crucial for sales success. 2. Sales is a learnable skill, not a magical talent. 3. Focus on solving problems rather than pushing products. 4. Sales decks should focus on the customer's problem first. 5. Avoid pitching to unqualified leads to save time. Whether you're a founder looking to improve your sales approach or someone interested in B2B sales strategies, this episode provides valuable takeaways to help you build a predictable revenue engine. Chapters 00:00 Introduction to Sales Simplification 03:07 Understanding the Sales Mindset 05:59 Building a Minimum Viable Sales Setup 08:54 Selling with Confidence as a Founder 12:05 Focus and Product-Market Fit 15:07 Avoiding Time Wasters in Sales 18:00 Crafting Effective Value Propositions 21:08 Turning Clients into Advocates 24:00 Optimizing Sales Decks 26:58 Emergency Moves for Dry Pipelines 29:54 Pricing Strategies for Startups 32:08 Cold Outreach vs. Warm Introductions Follow EU-Startups on LinkedIn: https://www.linkedin.com/company/eu-startups-menlo-media/ Visit our Website: https://www.eu-startups.com/ Subscribe to our Newsletter: https://www.eu-startups.com/newsletter/ #startup #venturecapital #entrepreneurship

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• Episode 118: Ash Arora: Partner at LocalGlobe - From Delhi to Top VC

  This week on the EU-Startups Podcast, Marcin Lewandowski sits down with Ash Arora, the youngest Partner at LocalGlobe — the #1 early-stage VC fund in EMEA and a backer of legendary companies like Wise, Canva, Twitter, Robinhood, and more. In this episode, Ash shares her journey from Delhi to leading investments in frontier tech across London and beyond. We dive into her days at Polygon Ventures (managing a $100M fund with LPs like Sequoia, Lightspeed, SoftBank), her time advising the Indian Prime Minister’s Office with a focus on emerging tech startup investments and strategic policy impacting 1.5 billion people, and what she’s learned about power, adversity, and intuition along the way. We explore: – Why adversity builds better founders – How gut instinct is actually pattern recognition – What VCs get wrong about hardware and DeepTech – Why most startups don’t actually need venture money – How to read people like the best investors – And the worst (and best) advice she’s ever received Whether you're a founder, investor, or just someone curious about how the next generation of VCs think — this conversation will challenge what you think you know about success, strategy, and venture capital. 🔥 TAKEAWAYS: 1. Perfect is the enemy of launch. Ship it. 2. Trust your gut — even when it goes against the grain. 3. Most startups don’t need venture funding. 4. Reading people is an underrated investor skill. 5. Gut instinct = subconscious pattern recognition. 6. Zombie startups are born from too much capital. 7. Adversity creates clarity, drive, and vision. 8. Pay it forward. Always. ⏱️ CHAPTERS 00:00 - Intro: Ash Arora (LocalGlobe) 03:02 - From Delhi to VC Partner 06:02 - Big Career “Holy Sh*t” Moments 09:02 - Power, Money & What People Don’t Say 11:55 - Gut Instinct in Investing: Science or Myth? 15:04 - Adversity as Fuel for Success 17:59 - Unpopular Opinions About Venture 18:25 - The Role of Big Vision in Startup Success 20:12 - Why Reading People is a Superpower 23:04 - Pattern Recognition and Gut Feelings 26:20 - Most Startups Shouldn’t Raise VC 30:15 - Building a Contrarian VC Dream Team 32:20 - Best & Worst Advice She’s Heard 35:27 - Ash’s Life in Five Words #startup #venturecapital #entrepreneurship Follow EU-Startups on LinkedIn: https://www.linkedin.com/company/eu-startups-menlo-media/ Visit our Website: https://www.eu-startups.com/ Subscribe to our Newsletter: https://www.eu-startups.com/newsletter/

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