Focus and Flourish

In this heartfelt and deeply honest conversation, we sit down with the incredible Rachel Korinek of Two Loves Studio to explore what it really looks like to evolve, grow and sustain a creative career over the long term. Rachel shares her journey through different seasons of business - including the pauses, pivots, identity shifts and reinventions that shaped her as both an artist and a business owner.We dive into portfolio curation, pitching, creative longevity, taking time off, finding inspiration again and how your work changes as you change. Rachel also shares her take on modern pitching - why it matters more than ever, what makes a pitch stand out today, and how to build a sustainable pitching routine even when you’re already established. Whether you're in a growth season, a plateau, or a moment of reevaluating your direction, this episode will give you clarity, encouragement, and practical steps to move forward with confidence.WHERE YOU'LL FIND RACHEL:https://www.instagram.com/twolovesstudiohttps://www.youtube.com/twolovesstudiohttps://twolovesstudio.com/https://rachelkorinek.com/Focus & Flourish is a podcast hosted by Marta Grabowska and Linda Hermans, two professional food photographers and educators, each episode dives deep into the real behind-the-scenes of running a creative business. From marketing and client pitching to pricing, confidence, workflow and mindset.You’ll hear honest conversations, inspiring guest interviews, and practical strategies designed to help you:​Grow your photography business with purpose and confidence​Master social media marketing and SEO for photographers​Develop a strong personal brand identity​Balance creativity with business strategy​Turn your passion for photography into long-term professional successWhether you’re just starting your photography journey or ready to scale your creative business, Focus & Flourish is here to help you do it with clarity, strategy and heart.Follow us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠ ⁠⁠⁠⁠⁠⁠⁠📸If you'd like to support our podcast, you can contribute by buying us a coffee ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠through this link⁠⁠⁠⁠⁠⁠⁠⁠⁠. ⁠⁠⁠⁠⁠⁠⁠Your support means a lot! ♥️

Pitching has changed. Massively. What worked in early 2020’s absolutely does not work in 2026, especially for photographers trying to connect with brands, agencies and marketing teams who get dozens of DMs and emails every day. In this episode, we’re breaking down exactly what modern pitching looks like, how clients want to be approached now, and how you can position yourself with clarity, personality, and real value.We talk about how the landscape has shifted, why generic ‘I love your product!’ messages fall flat, and what it actually takes to stand out in a world of fast digital communication, AI-assisted research and brands craving authenticity. You’ll learn how to research effectively, personalise your outreach, keep your first message short, and follow up without feeling awkward or pushy. If you're ready to pitch smarter - not harder - this episode is your 2026 pitching roadmap.RESOURCES WE MENTION:https://www.notion.sohttps://www.hubspot.com/https://mailsuite.com/Focus & Flourish is the go-to podcast for food photographers and creative business owners who want to build thriving, sustainable and profitable careers doing what they love.Hosted by Marta and Linda, two professional food photographers and educators, each episode dives deep into the real behind-the-scenes of running a creative business. From marketing and client pitching to pricing, confidence, workflow and mindset.You’ll hear honest conversations, inspiring guest interviews, and practical strategies designed to help you:​Grow your photography business with purpose and confidence​Master social media marketing and SEO for photographers​Develop a strong personal brand identity​Balance creativity with business strategy​Turn your passion for photography into long-term professional successWhether you’re just starting your photography journey or ready to scale your creative business, Focus & Flourish is here to help you do it with clarity, strategy and heart.Hit play, get inspired, and start flourishing. One focused step at a time.Follow us on ⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠ ⁠⁠⁠⁠⁠⁠📸If you'd like to support our podcast, you can contribute by buying us a coffee ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠through this link⁠⁠⁠⁠⁠⁠⁠⁠⁠. ⁠⁠⁠⁠⁠⁠Your support means a lot! ♥️

A well structured proposal is what turns an inquiry into a signed client. In this episode, we’re breaking down exactly how to create photography proposals that are clear, professional and persuasive, without the jargon that leaves clients confused.We walk you through our entire proposal process: what we include, what we leave out, how we structure pricing and how our proposals have evolved over time. You’ll learn how to communicate value, outline scope, avoid misunderstandings and present your work in a way that makes clients say ‘yes!’ with confidence.If you’ve ever wondered how to package your services clearly, explain your packages simply, or design a proposal that reflects your brand, this episode will give you the tools, structure and insights to impress every client.EPISODES WE MENTION:Discovery CallsHow to Set Your PricingLicensing and Usage FeesClient ContractsAI in PhotographyFocus & Flourish is a podcast hosted by Marta and Linda, two professional food photographers and educators, each episode dives deep into the real behind-the-scenes of running a creative business. From marketing and client pitching to pricing, confidence, workflow and mindset.You’ll hear honest conversations, inspiring guest interviews, and practical strategies designed to help you:​Grow your photography business with purpose and confidence​Master social media marketing and SEO for photographers​Develop a strong personal brand identity​Balance creativity with business strategy​Turn your passion for photography into long-term professional successWhether you’re just starting your photography journey or ready to scale your creative business, Focus & Flourish is here to help you do it with clarity, strategy and heart.Follow us on ⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠ ⁠⁠⁠⁠⁠⁠📸If you'd like to support our podcast, you can contribute by buying us a coffee ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠through this link⁠⁠⁠⁠⁠⁠⁠⁠⁠. ⁠⁠⁠⁠⁠⁠Your support means a lot! ♥️JOIN OUR FREE 2026 BUSINESS WORKSHOP

Discovery calls don’t have to feel like a sales pitch or performance. In this episode, we’re breaking down exactly how we approach photography discovery calls so you can lead confident, grounded conversations that build trust, filter out misaligned clients, and help you book the projects you actually want.We’re sharing how we prepare, structure the call, guide the conversation, handle pricing questions, and watch for red and green flags. You’ll learn how to shift your mindset from “I need to impress them” to “We’re exploring whether we’re a good fit.” This episode will help you communicate your value clearly, ask the right questions, set expectations, and walk into every call feeling prepared instead of anxious.Whether you're brand new to client calls or ready to refine your process, this episode will help you turn every discovery call into a professional, empowering experience for both you and your clients.RESOURCES WE MENTION:The QUEST MethodFocus & Flourish is the go-to podcast for food photographers and creative business owners who want to build thriving, sustainable and profitable careers doing what they love.Hosted by Marta and Linda, two professional food photographers and educators, each episode dives deep into the real behind-the-scenes of running a creative business. From marketing and client pitching to pricing, confidence, workflow and mindset.You’ll hear honest conversations, inspiring guest interviews, and practical strategies designed to help you:​Grow your photography business with purpose and confidence​Master social media marketing and SEO for photographers​Develop a strong personal brand identity​Balance creativity with business strategy​Turn your passion for photography into long-term professional successWhether you’re just starting your photography journey or ready to scale your creative business, Focus & Flourish is here to help you do it with clarity, strategy and heart.Hit play, get inspired, and start flourishing. One focused step at a time.Follow us on ⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠ ⁠⁠⁠⁠⁠📸If you'd like to support our podcast, you can contribute by buying us a coffee ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠through this link⁠⁠⁠⁠⁠⁠⁠⁠⁠. ⁠⁠⁠⁠⁠Your support means a lot! ♥️

If your laptop is constantly full, your RAW files are scattered everywhere and Lightroom feels like chaos waiting to implode - this episode is your new best friend. Today we’re breaking down our full workflow and file-handling systems as professional food photographers, so you can finally get organised and stop second-guessing yours.And the best part? We each work totally differently and we dissect these different workflows in this episode.One of us uses a fully automated system built around a Synology NAS, with seamless backups and zero manual steps. The other relies on portable SSDs, a structured folder system, and a manual (but super reliable) backup process. We walk through both workflows in detail, including how we handle working files when shooting on location, how we protect client files before we’re back at our main workstation and what we recommend for photographers at different experience levels.From tethering, importing to Lightroom, through different approaches for how to work with Lightroom catalogs and image culling to long-term archiving, you’ll learn exactly how to build a workflow that works for you. Whether you want automation or simplicity.Focus & Flourish is a podcast hosted by Marta and Linda, two professional food photographers and educators, each episode dives deep into the real behind-the-scenes of running a creative business. From marketing and client pitching to pricing, confidence, workflow and mindset.You’ll hear honest conversations, inspiring guest interviews, and practical strategies designed to help you:​Grow your photography business with purpose and confidence​Master social media marketing and SEO for photographers​Develop a strong personal brand identity​Balance creativity with business strategy​Turn your passion for photography into long-term professional successWhether you’re just starting your photography journey or ready to scale your creative business, Focus & Flourish is here to help you do it with clarity, strategy and heart.Hit play, get inspired, and start flourishing. One focused step at a time.Follow us on ⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠ ⁠⁠⁠⁠⁠📸If you'd like to support our podcast, you can contribute by buying us a coffee ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠through this link⁠⁠⁠⁠⁠⁠⁠⁠⁠. ⁠⁠⁠⁠⁠Your support means a lot! ♥️