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Ignite Your Estate Agency

Sam Ashdown & Phil Jones
Ignite Your Estate Agency
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  • 6 Agency Myths - Busted
    Sam and Phil examine some of the most common myths holding back estate agencies. Is misinformation costing you time and money?Why do expensive websites and software packages rarely translate into more business? How can a simple shopfront outperform a glitzy online presence? Sam and Phil talk through their approach to lead generation and where agency owners should focus resources for genuine business growth.Discover the numbers that drive instructions and sales, and find out why prioritising new listings over chasing individual sales is the route to scaling your agency.During this podcast Sam mentions a previous episode with guest Paul Avins. You can scroll back in your feed to episode 148 if you want to listen to that episode.Some key takeaways:➡️ Investment in fancy websites and excessive tools does not guarantee instructions or market presence.➡️ The majority of time and spend should focus on lead generation, not cosmetics.➡️ Prioritising consistent new listings is essential for sustainable estate agency growth.Some great moments:✅ “Unless they’re a ridiculously good marketer, you just need something simple, something that sets your brand and can funnel people into the right place.”✅ “The long term play is always to focus on listings.”✅ “Clients aren’t instructing you for 360 tours, they want results and the right buyer.”Want to grow your agency with confidence? Book a free strategy call with SamGet clear on what’s holding your agency back — and what to do about it.https://www.samashdown.co.uk/call Catch up on more episodes of Ignite Your Estate AgencySmart, straight-talking strategies from the front line.https://www.ajmastermind.co.uk/ignite-podcast Request an AJ Mastermind brochureCall 015394 40892 or email [email protected] Join our private Facebook groupConnect with growth-minded agency owners like you.https://www.facebook.com/groups/ajmmforagencygrowth Have a question?Email Sam: [email protected] Phil: [email protected] Don’t miss our next live eventFind out what’s coming up:https://www.ajmastermind.co.uk/events
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  • 100 Months of AshdownJones! - Sam and Phil riff on the journey so far (Part 2)
    Sam and Phil continue to look back over 100 months of AshdownJones, reflecting on the evolution of the agency and what has or hasn’t changed since their journey began. You’ll hear about their early misconceptions, strategies that worked, marketing lessons they learned and why focusing on high-value homes was their key differentiator.They discuss risk, leadership, and the challenges of scaling a team while maintaining a distinct brand voice. Hiring decisions, market conditions, and relentless listing strategies have all shaped the path of AshdownJones and Sam and Phil are now building long-term security for the business with a property portfolio.What does it take to step back from day-to-day operations and how do the team maintain motivation and focus whilst planning for a sustainable business?Key takeaways:➡️ Clear communication and quick action are crucial for leadership and growth.➡️ Building a property portfolio can provide future financial security beyond your agency’s regular income.➡️ Consistency in listings and not cutting corners on marketing can pave the way for long-term agency success even in uncertain markets.Notable moments:✅ “We actually did feel that our biggest competitors were going to be more difficult to overcome than they have been.”✅ “Whenever we've been short of money, the answer is usually to list more homes.”✅ “Nobody's ever going to care about your business as much as you do. And therefore, when the rubber hits the road, sometimes we have to get back in again.”Want to grow your agency with confidence? Book a free strategy call with SamGet clear on what’s holding your agency back — and what to do about it.https://www.samashdown.co.uk/call Catch up on more episodes of Ignite Your Estate AgencySmart, straight-talking strategies from the front line.https://www.ajmastermind.co.uk/ignite-podcast Request an AJ Mastermind brochureCall 015394 40892 or email [email protected] Join our private Facebook groupConnect with growth-minded agency owners like you.https://www.facebook.com/groups/ajmmforagencygrowth Have a question?Email Sam: [email protected] Phil: [email protected] Don’t miss our next live eventFind out what’s coming up:https://www.ajmastermind.co.uk/events
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  • 100 Months of AshdownJones! - Sam and Phil riff on the journey so far (Part 1)
    Sam and Phil reflect on 100 months of AshdownJones, sharing the decisions that shaped their estate agency as they scaled from an idea with “a couple of laptops and a lot of confidence” to a thriving team.In eight years, they’ve moved from doing the work to leading and managing operations, making tough calls about market focus, growth principles, walking away from tempting deals, and coping through Covid.Some key takeaways:➡️ Growth requires letting go of daily tasks and focusing on team leadership and strategy. ➡️ Making decisions based on principle, not fear or urgency, drives long-term agency health. ➡️ Being selective in your market and investing in proven lead generation methods creates reliable results. Notable moments:✅ “We’ve gone from starting with an idea… to today, where we’ve got a staff of 12, turnover over a million. It’s completely different.” ✅ “The more bridges you have, the less hard you work… burning your bridges is the best possible thing you can do when you first start.” ✅ “Staff is always stress. So you have to have a mental mind shift as you grow.” ✅ “To have principles that guide you is a really important thing to have, especially when the chips are down.”Want to grow your agency with confidence? Book a free strategy call with SamGet clear on what’s holding your agency back — and what to do about it.https://www.samashdown.co.uk/call Catch up on more episodes of Ignite Your Estate AgencySmart, straight-talking strategies from the front line.https://www.ajmastermind.co.uk/ignite-podcast Request an AJ Mastermind brochureCall 015394 40892 or email [email protected] Join our private Facebook groupConnect with growth-minded agency owners like you.https://www.facebook.com/groups/ajmmforagencygrowth Have a question?Email Sam: [email protected] Phil: [email protected] Don’t miss our next live eventFind out what’s coming up:https://www.ajmastermind.co.uk/events
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  • Buyer Drought or Just a Blip? Our AJ team's market reaction
    Sam sits down with Tom, Hannah, and Edward from the Ashdown Jones team to discuss current conditions in the property market and what trends they’re seeing. What has changed for estate agencies lately? Reduced viewing numbers? Lower response rates from marketing campaigns? Challenges in getting homes sold?Tom shares insight into changing valuation patterns and why more homeowners are seeking advice without real plans to sell. Hannah covers practical retention strategies for keeping clients informed and positive and talks through shifts in buyer demand at different market levels. Edward brings the numbers to the table, highlighting patterns over the last three years and how unpredictable external factors are influencing outcomes for the industry.Some key takeaways:➡️ Shifts in buyer and seller motivation are changing response and conversion rates for independent agencies. ➡️ Transparent follow-up and proactive retention can protect client relationships in slower markets. ➡️ Tracking expenses and making regular financial audits are essential practices for estate agency owners navigating uncertainty.Some great moments:✅ “A lot of people are scoping out the value, they’re not intentional, whereas when the market was more buoyant, we were seeing more serious sellers.” ✅ “Over-communicate. Get all those different touch points in with clients because they’re getting frustrated.”✅ “You need to bank these instructions for the future, to make sure that you carry on talking to them.”Want to grow your agency with confidence? Book a free strategy call with SamGet clear on what’s holding your agency back — and what to do about it.https://www.samashdown.co.uk/call Catch up on more episodes of Ignite Your Estate AgencySmart, straight-talking strategies from the front line.https://www.ajmastermind.co.uk/ignite-podcast Request an AJ Mastermind brochureCall 015394 40892 or email [email protected] Join our private Facebook groupConnect with growth-minded agency owners like you.https://www.facebook.com/groups/ajmmforagencygrowth Have a question?Email Sam: [email protected] Phil: [email protected] Don’t miss our next live eventFind out what’s coming up:https://www.ajmastermind.co.uk/events
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  • Do you need an Ops Manager? Sam and Phil discuss
    Sam and Phil break down when and why agency owners should consider hiring an Operations Manager, challenging misconceptions around the cost and value, and examining what an Ops Manager actually does day-to-day.The right operational structure can support you to focus on growth and strategy and this podcast addresses common mistakes and practical solutions.Some key takeaways:➡️ The right operations support increases efficiency and lets estate agency owners focus on growth.➡️ Hiring an ops manager too early or too late are both common pitfalls.➡️ Defining roles, responsibilities, and expectations is essential for successful agency scaling.Some great moments:✅ “If you don’t have an operations manager, you are the operations manager. While you're managing operations, you're looking down, not looking ahead.”✅ “Your operations manager is like the tactician who keeps the team working together, so you can actually score the goals.”✅ “They should be able to increase everyone else's output by 10, 20, 30% in the company as a whole.”Want to grow your agency with confidence? Book a free strategy call with SamGet clear on what’s holding your agency back — and what to do about it.https://www.samashdown.co.uk/call Catch up on more episodes of Ignite Your Estate AgencySmart, straight-talking strategies from the front line.https://www.ajmastermind.co.uk/ignite-podcast Request an AJ Mastermind brochureCall 015394 40892 or email [email protected] Join our private Facebook groupConnect with growth-minded agency owners like you.https://www.facebook.com/groups/ajmmforagencygrowth Have a question?Email Sam: [email protected] Phil: [email protected] Don’t miss our next live eventFind out what’s coming up:https://www.ajmastermind.co.uk/events
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About Ignite Your Estate Agency

Welcome to the Ignite Podcast, specifically designed to help estate agents ignite the growth of their agency, hosted by Sam Ashdown and Phil Jones. We'll share original content on all things marketing and agency related - from growth and lead generation, to creating and developing your personal brand and building a dream team. You'll hear from the biggest and best marketers, experts and agency coaches from around the world in exclusive interviews. And discover our top level tips, tricks and tactics that are designed to help YOU accelerate the growth of your business. About Sam and Phil: Sam and Phil are mother-in-law and son-in-lawn and co-directors of AshdownJones (the Lake District estate agency), AJ Mastermind (the home of world-class independent estate agency growth) and several other companies. Collectively they have a couple of decades of industry experience between them. We hope you enjoy the Ignite podcast. Let us know what you think by leaving a review. If you want to find out more about AJ Mastermind and what we can do for your agency go to: https://www.ajmastermind.co.uk
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