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Social Currency with Sammi Cohen

Social Currency
Social Currency with Sammi Cohen
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  • Buy Now, Pay Later: The Good, The Bad and The Ugly
    Buy now, pay later is everywhere. Maybe you've seen it when you were buying a Sephora haul, or deciding that you deserve to splurge on your DoorDash delivery, but what’s the truth behind the trend? Today, Sammi answers the question: is BNPL just a shiny new version of the old school layaway, gamified for the TikTok generation? Or is it more dangerous? Follow Sammi on Instagram here Subscribe to the Social Currency newsletter here Here’s what Sammi covers today: 00:00 The Allure of Buy Now, Pay Later (BNPL) 01:00 How BNPL Works 01:42 The Popularity… and Risks 06:40 Economic and Social Implications of BNPL 09:11 The Financial Realities of BNPL 12:42 BNPL and Your Credit Score 15:55 Pros, Cons and the Future of Payments All investing involves the risk of loss, including loss of principal. Brokerage services for US-listed, registered securities, options and bonds in a self-directed account are offered by Public Investing, Inc., member FINRA & SIPC. Public Investing offers a High-Yield Cash Account where funds from this account are automatically deposited into partner banks where they earn interest and are eligible for FDIC insurance; Public Investing is not a bank. Cryptocurrency trading services are offered by Bakkt Crypto Solutions, LLC (NMLS ID 1890144), which is licensed to engage in virtual currency business activity by the NYSDFS. Cryptocurrency is highly speculative, involves a high degree of risk, and has the potential for loss of the entire amount of an investment. Cryptocurrency holdings are not protected by the FDIC or SIPC.  *APY as of 6/30/25, offered by Public Investing, member FINRA/SIPC. Rate subject to change. See terms of IRA Match Program here: public.com/disclosures/ira-match. Learn more about your ad choices. Visit megaphone.fm/adchoices
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  • Ankur Jain (Bilt) on Turning Rent Into Rewards, Raising $250M, and Reinventing the Path to Homeownership
    What if paying rent could actually help you own a home someday? That’s exactly the idea Ankur Jain ran with when he launched Bilt Rewards, the first loyalty program that lets renters earn points on rent—and it’s now backed by over 2 million units nationwide, plus Mastercard, Wells Fargo and more. Sammi sits down with Ankur to unpack how he built one of the most disruptive fintech startups in the housing space, why homeownership is getting harder for younger generations, and how Built is changing that. From navigating brutal regulatory red tape to raising $250 million in funding, Ankur shares what it really takes to scale a company that aims to fix real-world problems. He also opens up about his time at Tinder, his immigrant roots, the flaws of traditional venture capital, and his unbelievable wedding at the Great Pyramids of Giza. Here’s what Sammi covers with Ankur: 00:00 Ankur Jain’s Social Currency 02:04 Ankur's Time at Tinder 03:55 How Private Companies Can Solve Public Problems  14:08 COVID-19’s Unexpected Impact on Bilt 18:12 Ankur’s 18 Months in DC Tackling Regulatory Hurdles 22:42 Building a Complex Ecosystem 26:37 The Bilt Model and Connecting Renters with Merchants 31:36 Ankur’s Take on Fundraising 38:14 Surprising Gen Z and Millennial Money Habits 41:55 The Benefits of Working with Friends 44:27 The Future of Living 46:31 Social Currency Corner 47:58 The Wedding of the Century Follow Sammi on Instagram here Subscribe to the Social Currency newsletter here Check out Bilt here Peruse Ankur's Wedding Photos here All investing involves the risk of loss, including loss of principal. Brokerage services for US-listed, registered securities, options and bonds in a self-directed account are offered by Public Investing, Inc., member FINRA & SIPC. Public Investing offers a High-Yield Cash Account where funds from this account are automatically deposited into partner banks where they earn interest and are eligible for FDIC insurance; Public Investing is not a bank. Cryptocurrency trading services are offered by Bakkt Crypto Solutions, LLC (NMLS ID 1890144), which is licensed to engage in virtual currency business activity by the NYSDFS. Cryptocurrency is highly speculative, involves a high degree of risk, and has the potential for loss of the entire amount of an investment. Cryptocurrency holdings are not protected by the FDIC or SIPC.  *APY as of 6/30/25, offered by Public Investing, member FINRA/SIPC. Rate subject to change. See terms of IRA Match Program here: public.com/disclosures/ira-match. Learn more about your ad choices. Visit megaphone.fm/adchoices
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  • Let Them: How Mel Robbins Became the Oprah of TikTok Motivation
    Mel Robbins didn’t invent self-help—but she might’ve made it viral. From courtroom stress to content queen, Mel turned panic attacks into a personal brand empire, built on bite-sized truths like the Five Second Rule and Let Them. Her strategy? Simplicity that scales, relentless experimentation, and showing up as exactly herself. In today’s episode, Sammi breaks down how Mel went from anonymous anxiety to global influence—and what her journey teaches us about brand-building in the era of oversharing. Whether you want to grow your platform or just get your butt out of bed, Mel’s story is full of real, replicable takeaways. Follow Sammi on Instagram here Subscribe to the Social Currency newsletter here Here’s what Sammi covers today: 00:00 The Power of Bite-Sized Wisdom 00:30 Who Is Mel Robbins (and Why Is She Everywhere)? 05:10 The Five Second Rule: TikTok Therapy in Disguise 07:24 Let Them: Simplicity as a Business Strategy 10:07 The Mel Media Machine: How She Experiments Her Way to the Top 11:54 Lessons in Authenticity, Attention, and Algorithms 13:27 What You Can Steal From Mel’s Playbook All investing involves the risk of loss, including loss of principal. Brokerage services for US-listed, registered securities, options and bonds in a self-directed account are offered by Public Investing, Inc., member FINRA & SIPC. Public Investing offers a High-Yield Cash Account where funds from this account are automatically deposited into partner banks where they earn interest and are eligible for FDIC insurance; Public Investing is not a bank. Cryptocurrency trading services are offered by Bakkt Crypto Solutions, LLC (NMLS ID 1890144), which is licensed to engage in virtual currency business activity by the NYSDFS. Cryptocurrency is highly speculative, involves a high degree of risk, and has the potential for loss of the entire amount of an investment. Cryptocurrency holdings are not protected by the FDIC or SIPC.  *APY as of 6/30/25, offered by Public Investing, member FINRA/SIPC. Rate subject to change. See terms of IRA Match Program here: public.com/disclosures/ira-match. Learn more about your ad choices. Visit megaphone.fm/adchoices
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  • Lauren Makler (Cofertility) on Make Egg Freezing Accessible, Consumerizing Women’s Health, and Building a Mission-Driven Business
    What if freezing your eggs didn’t have to feel out of reach, financially or emotionally? Lauren Makler, co-founder and CEO of Cofertility, is reimagining how we think about egg donation and preservation. Lauren’s company helps women freeze their eggs for free— in exchange for donating half— breaking down financial barriers while fostering a more transparent, human-first approach to fertility. In this conversation, Lauren tells Sammi about the wake-up call that sparked her mission, the challenges of innovating in healthcare, and how she balances operational complexity with a deeply personal, purpose-driven vision. Here’s what Sammi covers with Lauren: 00:00 Lauren Makler’s Social Currency 01:45 From Uber Health to Women’s Health: Lauren’s Career Journey 04:56 The Personal Story Behind Cofertility 09:36 Rethinking the Business of Fertility 16:26 How Co-Fertility’s Model Works 19:57 Making Egg Donation More Transparent 22:01 Fundraising in FemTech 23:00 Testing the Concept and Winning Over Investors 27:01 Navigating Operational Challenges 29:22 Building Trust Through Partnerships and Brand 32:50 Consumerizing Healthcare Without Losing the Human Touch 38:49 Advice for Founders Pivoting into Women’s Health 42:11 How to Support the Show Follow Sammi on Instagram here Subscribe to the Social Currency newsletter here Follow Cofertility here Learn more about your ad choices. Visit megaphone.fm/adchoices
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  • The Creator Economy Decoded: How to Actually Make Money Online
    Nearly 60% of Gen Z wants to be a creator—but how do you actually turn posting into profit? In this episode, Sammi pulls back the curtain on the creator economy and shares the real business model behind full-time content creation. From brand partnerships to your own storefront, affiliate links to equity deals, Sammi breaks down all the ways creators monetize (and the pitfalls to watch out for). Plus, she shares her own behind-the-scenes journey: how she priced her first brand deal, the mistakes she learned the hard way, and her big vision for Social Currency as a platform and a business. Whether you’re dreaming of becoming a creator yourself, already building your side hustle, or just curious about how the influencer sausage gets made—this episode will give you a roadmap to stand out, stay authentic, and actually make money online. Follow Sammi on Instagram here Subscribe to the Social Currency newsletter here Here’s what Sammi covers today: 00:00 Why the creator economy is just getting started 02:15 The myth of saturation—and how to stand out 03:44 The brand partnership playbook (and how to price yourself) 11:09 Owning your storefront: products, courses, and merch 15:07 Platform payouts, affiliate links, and even equity deals 16:33 The realities of creator cash flow and mental load 20:55  How to show Social Currency some love Learn more about your ad choices. Visit megaphone.fm/adchoices
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About Social Currency with Sammi Cohen

On Social Currency, Sammi Cohen unpacks the stories that are shaping business, culture and the intersection of the two. From boardrooms to Instagram trends, Sammi speaks with business leaders to connect the dots between brand, consumer and influence, so you don’t just keep up—you get ahead. New episodes drop every Tuesday and Friday. Follow now to stay in the know. Want more? Find Sammi on Instagram @sammicohentalks.
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