Open Residency

👉 Download the Open Residency x Kallaway Content Playbook: https://open-residency.kit.com/kallaway
⚡️ BTS & more https://openresidency.com/kallaway
TIMESTAMPS:
00:00:00 Trailer
00:01:08 Biggest Lessons As A Full-Time Creator
00:03:19 What Goes Into A Great Hook?
00:13:46 The Most Important Framework For Content
00:15:39 The Hidden Cheat Code For Instagram Thumbnails
00:19:46 The Five Content Games Framework
00:33:34 The Seven Lego Bricks For Short Form
00:50:48 Most Common Editing Mistakes For Short Form
00:53:42 What Metrics Actually Matter For Shorts?
01:01:33 Kallaway's Insane Team Structure
01:10:57 Why Are You So Bullish On YouTube?
01:19:21 Is YouTube More A Packaging Game?
01:22:12 Title/Thumbnail Mistakes
01:28:08 Key Metrics To Evaluate With YouTube
01:34:28 What People Misunderstand About YouTube
01:38:22 The Biggest Myth About Virality
01:48:51 Content Mix Perspective
01:55:14 Building A Community From Your Audience
02:02:13 The Biggest Growth Hack for 2026
02:07:04 AI Tools
02:16:51 Stories That Convert
02:20:46 Quickfire Questions
In this episode, we sit down with Kallaway, the operator quietly building some of the most efficient content machines on the internet. Kallaway breaks down how modern businesses should think about content as infrastructure, not art. We go deep on the content mechanics most never see, how to engineer "desire loops" that earn clicks, and why YouTube should be treated like a professional sport.
🔗 KALLAWAY RESOURCES
YouTube Academy: https://kallaway.co/youtubeacademy/r/openresidency
Sandcastles: https://sandcastles.ai/?ref=openresidency
🎙 GUEST
Kallaway
Website: https://kallaway.co
📬 GET IN TOUCH
Instagram: https://instagram.com/openresidency
Website: https://openresidency.com/
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👉 Join our private community for operators, marketers, and creators (waitlist) - https://www.newsletter-signup.com/or/
⚡️ BTS & more https://openresidency.com/samir-chaudry
TIMESTAMPS:
00:00:00 Trailer
00:01:16 The 3 Rules of YouTube
00:12:27 How to Properly Think About Your Audience
00:24:14 How To Get Good At Title and Thumbnail
00:37:00 How To Research A Vertical
00:42:57 How To Avoid Burnout
00:47:11 The Hidden Problems With Podcasts Today
00:55:21 Respecting the Viewer's Time
01:01:04 How Do You Look at Retention?
01:05:11 Most Important Metrics for YouTube
01:16:16 The Business of Colin and Samir
01:18:20 Working With Sponsors and Big Brands
01:34:28 Small Deals vs. Big Deals
01:37:36 The Education Business
01:45:20 Learnings From Press Publish NYC
01:50:09 What Are You Excited About?
01:54:49 The Palisades Fire
02:13:42 The Future of the Media Landscape
02:28:15 Working With Colin For Over 10 Years
02:29:42 Quickstrike Questions
In this episode, we sit down with Samir Chaudry, co-host of Colin and Samir, for a deep conversation about relevance, creative longevity, and what it actually takes to build a career in the modern media landscape. Samir breaks down how creators stay relevant as platforms, formats, and audience expectations constantly shift — and what metrics actually matter in building a lasting media business.
🎙 GUEST
Samir Chaudry
Website: https://colinandsamir.com
📬 GET IN TOUCH
Instagram: https://instagram.com/openresidency
Website: https://openresidency.com/
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