Open Residency

• Robert Greene on Ego Traps, The Art of Control, & How to Stay Irreplaceable

  👉 Join our private community for operators, marketers, and creators (waitlist) - https://www.newsletter-signup.com/or/?utm_source=youtube⚡️ BTS & more https://openresidency.com/robert-greeneIn this episode, I sit down with Robert Greene, bestselling author of The 48 Laws of Power, to break down the timeless strategies of power, seduction, and human psychology that drive success in business and life.We dive into:- Why concealing your intentions and talking less creates an aura of power- Never outshining the master and how reputation translates directly into capital- The dangerous allure of free and why formlessness beats rigidity in business- What your twenties should actually be about- Robert's new book and his near-death experience that shaped itThis conversation goes deep into human nature, strategic thinking, and what it really takes to build power that lasts. Enjoy!00:00:00 Trailer00:01:24 In Power and Business, Is Honesty Really the Path to Success?00:04:47 The Power of Concealing Intentions.00:06:04 How Does Silence Become Leverage?00:09:37 You Are Never Being Who You Really Are.00:11:20 Can Somebody Win in Life Without Being Malleable?00:17:51 What Are Some Strategies to Get People to See You Differently? (American Apparel Story)00:21:03 Are There Dangers to Chasing Too Much Attention?00:24:17 Is It Better to Be Slandered Or Ignored Completely?00:26:41 If Your Reputation Gets Ruined, Can That be Built Back? (Jimmy Kimmel)00:28:54 Reputation is Capital.00:32:00 Never Outshine Your Master.00:43:48 Why is Free The Biggest Mistake in Business?00:47:48 When Asking for Help, Appeal to People's Self Interest.00:50:57 Sports Talk With Robert Greene00:53:52 What is the Single Most Important Skill to Master?00:55:46 What Should Your Real Goal Be in Your 20s?01:00:18 When Do You Need to Know Your Purpose in Life?01:03:41 Money Isn't Just Money. What Do You Mean by That?01:06:10 Which Strategy of Seduction is Most Effective in Business?01:07:46 Quickfire Questions🔗 Links Mentioned (Affiliate) The 48 Laws of Power: https://amzn.to/4mXlA5KThe Art of Seduction: https://amzn.to/46ZoyRgThe 33 Strategies of War: https://amzn.to/3WwwkNDMastery: https://amzn.to/4q6r9lcThe Laws of Human Nature: https://amzn.to/3IEPiP1The 50th Law: https://amzn.to/3WvTNhQThe Prince by Machiavelli: https://amzn.to/3VZXZGEThe Obstacle is the Way: https://amzn.to/4h4XPaBMomentous Supplements: https://www.livemomentous.com/🎙 Guest: Robert Greene, Bestselling AuthorInstagram: https://www.instagram.com/robertgreeneofficial/X: https://x.com/RobertGreeneWebsite: https://powerseductionandwar.com/📬 Get in TouchInstagram: https://www.instagram.com/openresidency/LinkedIn: https://www.linkedin.com/in/markmastrandrea/Website: https://openresidency.com/Contact: [email protected] a call with Mark: https://intro.co/markbrazil🎯 Powered by Universal Ads by Comcast CTVWant to scale your brand with CTV ads? Universal Ads is giving the first 50 Open Residency listeners $500 in free ad credits to get started.👉 Claim your credit: https://form.typeform.com/to/ckvJ86zT🔗 Learn more: UniversalAds.com

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• Why 99% of Creators Will Be Replaced by AI (And How to Be the 1%)

  👉 Join our private communityfor operators, marketers, and creators (waitlist):https://openresidency.com/signup⚡️ BTS & More: https://openresidency.com/roberto-nicksonThis episode is the content creation blueprint for the AI era. Roberto Nickson (RPN) just hit $1.5M in revenue at 85% margins as a one-man creator army — and he's sharing everything. 2 hours of straight value, no gatekeeping.We cover:How Roberto Makes $1.5M as a Solo CreatorNewsletter, Consulting & Building Owned MediaLanding Partnerships with Meta, Adobe & SpotifyThe Metric Brands Actually Care About (Not Views)Positioning = Pricing PowerThe Infinite Content Machine: AI & AutomationBiggest Mistakes Creators Make in Brand DealsFormat is the Formula: Repeatable Systems That ScaleBalancing Organic Content vs Brand Deals (80/20 Rule)Why Traditional Ad Production is CookedInside Roberto’s Workflow: Studio, Editing & AI ToolsTop AI Tools for Creators (Suno, Veo 3, Kling)Why Ideas Are the Real Moat in the Creator EconomyWhy Audio Matters More Than VisualsMaking Your Audience the HeroBuilding for the Future: Instagram, 2027 Social Predictions & AIEnjoy the conversation!Chapters00:00:00 Trailer00:01:35 How Roberto Makes $1.5M as a Solo Creator00:04:22 Newsletter, Consulting & Building Owned Media00:09:00 Landing Partnerships with Meta, Adobe & Spotify00:11:15 The Metric Brands Actually Care About (Not Views)00:14:40 Positioning = Pricing Power00:18:49 The Infinite Content Machine: AI & Automation00:24:04 Biggest Mistakes Creators Make in Brand Deals00:30:26 Format is the Formula: Repeatable Systems That Scale00:34:18 Balancing Organic Content vs Brand Deals (80/20 Rule)00:39:06 Why Traditional Ad Production is Cooked00:43:29 Inside Roberto’s Workflow: Studio, Editing & AI Tools00:48:59 Top AI Tools for Creators (Suno, Veo 3, Kling)00:53:34 Why Ideas Are the Real Moat in the Creator Economy00:57:44 Why Audio Matters More Than Visuals00:59:46 Make Your Audience The Hero01:01:59 What are the Key Elements that Make a World-Class Short?01:06:39 What Does Your Team Look Like?01:18:05 The Formula on Building on Instagram Today01:22:05 What Social Media Will Look Like 202701:33:09 How Creators Can Start Using AI Today01:35:31 Concerns and Promises of AI01:43:06 Rapid Fire🔗 Links MentionedSuno – https://suno.comGoogle Veo 3 – https://deepmind.google/technologies/veo/veo-2/Cling 2.1 – https://clingai.comN8N – https://n8n.ioMidjourney – https://midjourney.comNano Banana – https://blog.google/technology/google-deepmind/google-imagen-3/🎙 Guest: Roberto Nickson (RPN), Content Creator & AI StrategistInstagram: https://www.instagram.com/rpn/YouTube: https://www.youtube.com/@rpnX: https://x.com/rpnickson📬 Get in TouchInstagram: https://www.instagram.com/openresidency/LinkedIn: https://www.linkedin.com/in/markmastrandrea/Website: https://openresidency.com/Email: [email protected]🎯 Powered by Universal Ads by Comcast CTVWant to scale your brand with CTV ads? Universal Ads is giving the first 50 Open Residency listeners $500 in free ad credits to get started.👉 Claim your credit: https://form.typeform.com/to/ckvJ86zT🔗 Learn more: UniversalAds.com

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• Sahil Bloom - Why You're Playing The Wrong Game in Life

  👉 Join our private community for operators, marketers, and creators (waitlist): openresidency.com/signupBTS & more: openresidency.com/sahil-bloomDesigning a business is really about designing a life.This week, we dissect the business flywheel behind Sahil Bloom (author of the NYT Best Seller The 5 Types of Wealth) — his initiatives, team, and how he’s scaled it.At the core is the bigger theme: money as a tool (not the goal), the “15 more times” mindset, time as the real asset, and systems to protect your energy.This book changed my life. Enjoy the conversation!00:00:00 Trailer00:01:15 Opening Act (The Good Life)00:05:55 A Life Changing Conversation00:10:26 Five Types of Wealth00:11:35 Life Razors: Simple Rules for Better Decisions00:20:19 Goals & Anti-Goals00:26:20 The Cost of Moving in the Wrong Direction00:28:16 Awareness, Attention & Control00:29:30 Universal Ads00:30:33 Maximizing Time00:46:21 The Art of Saying No00:52:41 The Importance of Relationships01:18:00 Open Residency’s Community01:18:19 Mental Wealth01:23:15 Mental Model Exercises01:26:27 How to Learn: The Feynman Technique01:31:56 Sahil's Daily Journaling Technique01:40:15 The Business of Sahil Bloom01:49:09 Sahil's 'Halo' Medium01:51:17 Sahil's Mission01:58:04 Investing Thesis02:02:43 Attracting Investors02:04:30 SRB Ventures02:08:53 Newsletter Growth Strategies02:13:45 Rapid Fire02:22:40 OutroWhen Breath Becomes Air by Paul Kalanithi: amzn.to/41IaRo1The 5 Types of Wealth by Sahil Bloom: amzn.to/4p5CQbcSisu Sauna: sisusauna.comAtomic Habits by James Clear: amzn.to/3JRJYYIRocket Fuel by Gino Wickman: amzn.to/3JMzJVEInstagram: instagram.com/sahilbloomLinkedIn: linkedin.com/in/sahilbloomWebsite: sahilbloom.comX (Twitter): x.com/SahilBloomInstagram: instagram.com/openresidencyLinkedIn: linkedin.com/in/markmastrandreaWebsite: openresidency.comEmail: [email protected] a call with Mark: intro.co/markbrazilWant to scale your brand with CTV ads? Universal Ads is giving the first 50 Open Residency listeners $500 in free ad credits to get started.👉 Claim your credit: form.typeform.com/to/ckvJ86zT🔗 Learn more: UniversalAds.com📌 Chapters🔗 Links Mentioned🎙 Guest: Sahil Bloom📬 Get in Touch🎯 Powered by Universal Ads (by Comcast CTV)

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• Oren John - The Most Valuable Marketing Conversation You’ll Watch in 2025

  BTS & more: https://openresidency.com/oren-johnFor operators, marketers, and creators — this one's for you. Oren John is rare:He deeply understands both sides of content marketing — the creative and the performance. People with taste and the ability to stay unemotional about metrics are hard to find nowadays.This convo is all signal, no fluff. We rapid-fire through content frameworks, creative reference systems, platform strategy, TikTok Shop, influencer partnerships, how Oren makes money, and a lot more.Enjoy the conversation!Chapters00:00 Trailer00:01:18 The Key to Great Content in 202500:02:25 Positioning Yourself00:05:11 Staying Relevant in the Content Game00:08:59 Idea Systems for Creators00:14:20 Mastering Short-Form Content00:19:53 Formats and Topics That Perform00:19:52 Universal Ads00:20:57 Oren's Content Strategy00:26:08 Quality vs. Quantity00:31:57 Making Great Content on a Budget00:41:19 Content Myths00:44:03 YouTube and the Future of Content00:54:42 Influencer Marketing Masterclass01:06:30 A $10k Winning Influencer Strategy01:14:22 How to Craft a Creative Brief01:23:20 Brand Partnerships01:27:07 Turning Content into Real Revenue01:39:27 The Team Behind Oren's Content Machine01:42:35 Lightning Round01:49:22 OutroGuest: Oren JohnInstagram: https://www.instagram.com/orenmeetsworld/?hl=enLinkedIn: https://www.linkedin.com/in/orenj/Website: https://orenjohn.com/Get in TouchInstagram: https://www.instagram.com/openresidency/LinkedIn: https://www.linkedin.com/in/markmastrandrea/Website: https://openresidency.com/Email: [email protected] a call with Mark: https://intro.co/markbrazilPowered by Universal Ads by Comcast CTVWant to scale your brand with CTV ads? Universal Ads is giving the first 50 Open Residency listeners $500 in free ad credits to get started.Claim your credit: https://form.typeform.com/to/ckvJ86zTLearn more: UniversalAds.com

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• Brian Garofalow - The Systems Skullcandy’s CEO Uses (That Entrepreneurs Don’t)

  ⚡️ BTS & More: https://openresidency.com/brian-garofalowIn this episode, I sit down with Brian Garofalow, CEO of Skullcandy, to unpack his leadership philosophy, product strategy, and how he's repositioning the brand for explosive growth in a crowded consumer electronics market.We dive into:Brian’s “People, Process, Product” framework for scaling innovationSkullcandy’s four-bucket system for managing product life cycleHow a bold partnership with Bose redefined product perceptionA behind-the-scenes look at how Skullcandy balances hard sales data with cultural insight to find market white spaceBrian’s playbook for international expansion, avoiding opportunity-cost traps, and focusing where it countsWhether you're building a brand, leading a team, or thinking about product strategy at scale—this conversation is packed with insight from someone operating at the highest level of consumer growth. Enjoy!Chapters00:00 Trailer01:28 The Role of a CEO09:20 OKRs, KPIs & Operating Rhythms14:34 Key Metrics & that Brian Measures21:13 When to Kill a Product24:20 Skullcandy's 4 Buckets of Product29:29 Universal Ads30:34 Most Important Part of Building Product37:12 Skullcandy's Core Persona42:07 Marketing Mix48:35 Partnership Strategy53:35 The Bose Collab: What Actually Happened01:04:58 Utilizing Association for Brand Image01:08:02 How Skullcandy Strategically Partners w/ Creators01:13:06 Dissecting Competition & Pricing Strategy01:19:02 Supply Chain Breakdown01:24:10 Metrics Brian Obsesses Over01:29:30 Mistakes When Expanding into Retail01:33:20 Approach to International Expansion01:38:36 Lightning Round01:56:51 How Big Can Skullcandy Be?01:57:11 OutroLinks MentionedMeasure What Matters by John Doerr: https://amzn.to/4oad857Zero to One by Peter Thiel: https://amzn.to/4lZAysqPurple Cow by Seth Godin: https://amzn.to/4fflmEESkullcandy Method 360 w/ Sound by Bose: https://www.skullcandy.com/products/method-360-anc-noise-canceling-earbuds?variant=44375520510009Guest: Brian Garofalow, CEO at SkullcandyInstagram: https://www.instagram.com/skullcandy/LinkedIn: https://www.linkedin.com/in/brian-garofalow-02b7bb2/Website: https://www.skullcandy.com/Get in TouchInstagram: https://www.instagram.com/openresidency/LinkedIn: https://www.linkedin.com/in/markmastrandrea/Website: https://openresidency.com/Contact: [email protected] a call with Mark: https://intro.co/markbrazilPowered by Universal Ads by Comcast CTVWant to scale your brand with CTV ads? Universal Ads is giving the first 50 Open Residency listeners $500 in free ad credits to get started.Claim your credit: https://form.typeform.com/to/ckvJ86zTLearn more: UniversalAds.com

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