⚡️ BTS & More: https://openresidency.com/brian-garofalowIn this episode, I sit down with Brian Garofalow, CEO of Skullcandy, to unpack his leadership philosophy, product strategy, and how he's repositioning the brand for explosive growth in a crowded consumer electronics market.We dive into:Brian’s “People, Process, Product” framework for scaling innovationSkullcandy’s four-bucket system for managing product life cycleHow a bold partnership with Bose redefined product perceptionA behind-the-scenes look at how Skullcandy balances hard sales data with cultural insight to find market white spaceBrian’s playbook for international expansion, avoiding opportunity-cost traps, and focusing where it countsWhether you're building a brand, leading a team, or thinking about product strategy at scale—this conversation is packed with insight from someone operating at the highest level of consumer growth. Enjoy!Chapters00:00 Trailer01:28 The Role of a CEO09:20 OKRs, KPIs & Operating Rhythms14:34 Key Metrics & that Brian Measures21:13 When to Kill a Product24:20 Skullcandy's 4 Buckets of Product29:29 Universal Ads30:34 Most Important Part of Building Product37:12 Skullcandy's Core Persona42:07 Marketing Mix48:35 Partnership Strategy53:35 The Bose Collab: What Actually Happened01:04:58 Utilizing Association for Brand Image01:08:02 How Skullcandy Strategically Partners w/ Creators01:13:06 Dissecting Competition & Pricing Strategy01:19:02 Supply Chain Breakdown01:24:10 Metrics Brian Obsesses Over01:29:30 Mistakes When Expanding into Retail01:33:20 Approach to International Expansion01:38:36 Lightning Round01:56:51 How Big Can Skullcandy Be?01:57:11 OutroLinks MentionedMeasure What Matters by John Doerr: https://amzn.to/4oad857Zero to One by Peter Thiel: https://amzn.to/4lZAysqPurple Cow by Seth Godin: https://amzn.to/4fflmEESkullcandy Method 360 w/ Sound by Bose: https://www.skullcandy.com/products/method-360-anc-noise-canceling-earbuds?variant=44375520510009Guest: Brian Garofalow, CEO at SkullcandyInstagram: https://www.instagram.com/skullcandy/LinkedIn: https://www.linkedin.com/in/brian-garofalow-02b7bb2/Website: https://www.skullcandy.com/Get in TouchInstagram: https://www.instagram.com/openresidency/LinkedIn: https://www.linkedin.com/in/markmastrandrea/Website: https://openresidency.com/Contact:
[email protected] a call with Mark: https://intro.co/markbrazilPowered by Universal Ads by Comcast CTVWant to scale your brand with CTV ads? Universal Ads is giving the first 50 Open Residency listeners $500 in free ad credits to get started.Claim your credit: https://form.typeform.com/to/ckvJ86zTLearn more: UniversalAds.com
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