Open Residency

Tyler Denk is giving you The Newsletter Playbook · beehiiv's path to $50M ARR → https://openresidency.com/tyler-denk-playbook?utm_source=spotify&utm_medium=description&utm_campaign=tyler_denk_playbook
Tyler Denk turned Big Desk Energy, his newsletter, into a $400,000 side business working five hours a week. He did it by building and using beehiiv, the newsletter platform he co-founded. This conversation covers the entire playbook: pre-launch waitlists, email gates, referral programs, the Boost network, lead magnets, and paid acquisition.
You'll also hear about the five main ways to monetize a newsletter, why Tyler raised a $12.5M Series A in six days, and how he manages 130 remote employees with almost no one leaving. It's a detailed look at founder-led distribution and newsletter economics.
⏱ CHAPTERS
00:00:00 Trailer
00:00:42 What Big Desk Energy Actually Is
00:02:50 Building in Public Before the Product
00:07:31 Pre-Launch Waitlist Strategy
00:09:13 Email Gates and the Content Flywheel
00:11:58 Referral Programs and Beyond
00:17:13 The Boost Network and Cross-Promotion
00:21:27 Lead Magnets That Actually Convert
00:24:26 Five Ways to Monetize a Newsletter
00:28:39 Direct Sponsorships and the Media Kit
00:41:44 Digital Products and Paid Subscriptions
00:47:54 The Costa Rica Founder Mastermind
00:52:39 Building in Public: Wins and Backfires
01:06:24 The beehiiv MCP and Agentic Workflows
01:26:38 Creator Economy in the AI Era
01:31:27 Running 130 People Fully Remote
01:35:32 Weekly Success List and All-Hands Rhythm
01:42:51 The $12.5M Series A in Six Days
01:50:29 Quickstrike Questions
🔗 TYLER DENK
Website: https://bigdeskenergy.com
Instagram: https://www.instagram.com/tylerdenk_/
X: https://x.com/denk_tweets
LinkedIn: https://www.linkedin.com/in/tyler-denk/
🎙 OPEN RESIDENCY
Instagram: https://www.instagram.com/openresidency/
Instagram: https://www.instagram.com/markbrazil/
LinkedIn: https://www.linkedin.com/in/markmastrandrea/
Website: https://openresidency.com/
Email: info@openresidency.com
⚡ POWERED BY
beehiiv: Use code MARK30 for 30% off → https://beehiiv.link/dthris
Wispr Flow: Talk 4x faster. Get 1 month of Pro free with code OPENRESIDENCY: http://ref.wisprflow.ai/open-residency-aug26
Poppy: A visual AI workspace for thinkers who hate linear chat. Get $25 off: https://getpoppy.ai/openresidency (use code "OR")
Momentous: NSF Certified for Sport®. Use code OPENRESIDENCY at livemomentous.com for up to 35% off your first order. → https://livemomentous.com

Remy is giving you The AI Agent OS Playbook, everything from this episode in one free PDF → https://openresidency.com/remy-gaskell-playbook?utm_source=spotify&utm_medium=description&utm_campaign=remy_gaskell_playbook
Remy Gaskell is a self-taught AI operator who teaches founders to run their businesses on AI agents.
Most founders type prompts into a chat box one at a time and start from zero every session. Remy runs at 5-10x the output because he stopped chatting and built an operating system his AI already understands. In this episode he takes the whole thing apart: the shift to agents, the exact files on his own machine, and how to build one yourself.
🧠 AI ONBOARD
You re-explain your business in every new chat because your AI forgets the second you close the window. AI Onboard is Remy's Claude Code plugin that builds your whole AI operating system in one guided session, so it never forgets again. Half off for our audience → https://openresidency.com/onboard?utm_source=spotify&utm_medium=description&utm_campaign=ai-onboard
⏱️ CHAPTERS
00:00:00 Trailer
00:01:21 The shift from chat to agents
00:04:04 What "agent" actually means
00:11:08 The observe-think-act loop
00:18:01 Live demo: analyzing an Instagram Reel
00:20:24 Tuning an agent vs building one
00:22:45 Context files and the CLAUDE.md
00:44:03 A memory system that improves itself
00:52:06 MCP connectors, the universal translator
00:59:21 Security and permissions
01:02:19 Starter tool stack, Apify to Composio
01:18:21 Skills as SOPs for your AI
01:47:34 The Agent OS folder structure
02:06:46 The future of teams and intrapreneurship
02:16:20 Quickfire questions
🔗 AI WITH REMY
Course: https://go.theaicourse.ai/open-residency-spotify
Newsletter: https://go.aiwithremy.com/open-residency-spotify
Instagram: https://www.instagram.com/aiwithremy/
LinkedIn: https://www.linkedin.com/in/remygaskell/
Apify: 25% OFF all Apify plans for your first 3 months with code 25REMY → https://www.apify.com?fpr=remy
🎙️ OPEN RESIDENCY
Instagram: https://www.instagram.com/openresidency/
Instagram: https://www.instagram.com/markbrazil/
LinkedIn: https://www.linkedin.com/in/markmastrandrea/
Website: https://openresidency.com/
Email: info@openresidency.com
⚡ POWERED BY
beehiiv: the best platform to run a newsletter on → https://beehiiv.link/dthris
Wispr Flow: 1 month FREE of Wispr Flow Pro with code OPENRESIDENCY → https://wisprflow.ai/?promo_code=OPENRESIDENCY&creator_name=Open+Residency&dub_id=5XTlXALwJFqVa2J1
Momentous: up to 35% OFF your first order with code OPENRESIDENCY → https://livemomentous.com
Ketone-IQ: 30% OFF your subscription plus a free gift with your second shipment → https://ketone.com/openresidency

John Terzian is giving you The Scarcity Hospitality Playbook, every framework behind how H. Wood Group scaled to nine figures on word of mouth alone → https://openresidency.com/john-terzian-playbook?utm_source=youtube&utm_medium=description&utm_campaign=john_terzian_playbookIn this episode, we sit down with John Terzian, co-founder of The H. Wood Group, to unpack how he built one of the most exclusive hospitality empires in the country from a club that got shut down by the city and left him broke at 27. John breaks down the scarcity model behind Delilah, Nice Guy, Bird Streets Club, and 10+ other venues that run on virtually zero paid marketing.We also go deep on the no-photos policy that spooked the Wynn, the economics of nightclubs vs. supper clubs vs. members clubs, the X Team CRM that scales relationships across cities, and the Diafa partnership that recapped a nine-figure company. All signal, no fluff. Enjoy!📬 Get in Touch with Open ResidencyInstagram: https://www.instagram.com/openresidency/Instagram: https://www.instagram.com/markbrazil/LinkedIn: https://www.linkedin.com/in/markmastrandrea/Website: https://openresidency.com/Email: info@openresidency.com🎯 Powered byWispr Flow - Visit https://ref.wisprflow.ai/open-residency-jun26 and use code OPENRESIDENCY for 1 month FREE of Wispr Flow ProMomentous - Go to https://livemomentous.com and use code OPENRESIDENCY for up to 35% OFF 1st OrderKetone-IQ - Visit https://ketone.com/openresidency for 30% OFF your subscription order PLUS receive a free gift with your second shipment—fun surprises like a free 6-pack, Ketone-IQ merch, and more.00:00:00 Trailer00:01:15 Scarcity as the Core Strategy00:05:00 The No Photos Policy Origin00:07:07 Convincing the Wynn to Go No Photos00:11:48 First 90 Days Opening a Venue00:13:03 Chiaroscuro Lighting Philosophy00:18:40 H. Wood Club Shutdown at 2700:21:54 Word of Mouth vs. Paid Marketing00:34:28 Nightclubs vs. Restaurants vs. Supper Clubs00:45:34 The X Team and VIP Rolodex CRM00:52:28 Bird Streets Club and the Members Model01:03:55 Sports Hospitality, SoFi and the Cavs01:12:39 H. Wood Media and the Magic Johnson Doc01:16:32 888 Midas and Investing with Caleb Williams01:20:05 Hakkasan Deal and the Diafa Partnership01:28:54 New Venues Announced01:29:25 Quickstrike Questions

In this episode, we sit down with John Terzian, co-founder of The H. Wood Group, to unpack how he built one of the most exclusive hospitality empires in the country from a club that got shut down by the city and left him broke at 27. John breaks down the scarcity model behind Delilah, Nice Guy, Bird Streets Club, and 10+ other venues that run on virtually zero paid marketing.
We also go deep on the no-photos policy that spooked the Wynn, the economics of nightclubs vs. supper clubs vs. members clubs, the X Team CRM that scales relationships across cities, and the Diafa partnership that recapped a nine-figure company. All signal, no fluff. Enjoy!
📬 Get in Touch with Open Residency
Instagram: https://www.instagram.com/openresidency/
Instagram: https://www.instagram.com/markbrazil/
LinkedIn: https://www.linkedin.com/in/markmastrandrea/
Website: https://openresidency.com/
Email: info@openresidency.com
🎯 Powered by
Wispr Flow -
Visit https://ref.wisprflow.ai/open-residency-jun26 and use code OPENRESIDENCY for 1 month FREE of Wispr Flow Pro
Momentous -
Go to https://livemomentous.com and use code OPENRESIDENCY for up to 35% OFF 1st Order
Ketone-IQ -
Visit https://ketone.com/openresidency for 30% OFF your subscription order PLUS receive a free gift with your second shipment—fun surprises like a free 6-pack, Ketone-IQ merch, and more.
00:00:00 Trailer
00:01:15 Scarcity as the Core Strategy
00:05:00 The No Photos Policy Origin
00:07:07 Convincing the Wynn to Go No Photos
00:11:48 First 90 Days Opening a Venue
00:13:03 Chiaroscuro Lighting Philosophy
00:18:40 H. Wood Club Shutdown at 27
00:21:54 Word of Mouth vs. Paid Marketing
00:34:28 Nightclubs vs. Restaurants vs. Supper Clubs
00:45:34 The X Team and VIP Rolodex CRM
00:52:28 Bird Streets Club and the Members Model
01:03:55 Sports Hospitality, SoFi and the Cavs
01:12:39 H. Wood Media and the Magic Johnson Doc
01:16:32 888 Midas and Investing with Caleb Williams
01:20:05 Hakkasan Deal and the Diafa Partnership
01:28:54 New Venues Announced
01:29:25 Quickstrike Questions

Greg Lavecchia is giving you the Bloom Influencer Playbook — every CPM framework, scouting hack, and validity marketing tactic from the episode in one free PDF → https://openresidency.com/greg-lavecchia-playbook
In this episode, we sit down with Greg Lavecchia, co-founder and CEO of Bloom Nutrition, to unpack how he bootstrapped a company to $180M with his wife, his mom, and his best friend from high school.
Greg breaks down the influencer machine behind 15 billion-plus views, why Bloom runs zero attribution, and the nostalgia-first product formula behind their energy drinks.
We also go deep on the $1.36M restock day, the cartel that jacked three 18-wheelers of product on Christmas, and the Nutrabolt partnership that put Bloom on Dr. Pepper trucks in 50,000 doors. The American Dream, fully operational. Enjoy!
📬 Get in Touch with Open Residency
Instagram: https://www.instagram.com/openresidency/
Instagram: https://www.instagram.com/markbrazil/
LinkedIn: https://www.linkedin.com/in/markmastrandrea/
Website: https://openresidency.com/
Email: info@openresidency.com
🎯 Powered by
Wispr Flow
Visit https://ref.wisprflow.ai/open-residency-jun26 and use code OPENRESIDENCY for 1 month FREE of Wispr Flow Pro
Chargeflow
Get 60 days of free chargeback management with code OPENRESIDENCY:
https://chargeflow.io
Ketone-IQ
Visit https://ketone.com/openresidency for 30% OFF your subscription order PLUS receive a free gift with your second shipment
⏱ Chapters
00:00:00 Trailer
00:01:08 The Boiler Room Influencer Origin
00:02:48 Inside the 15 Billion View Machine
00:03:39 VPN Scouting and Algorithm Hacking
00:05:28 CPM Framework and No Attribution
00:06:25 Creative Freedom Over Brand Briefs
00:15:48 Every Problem Is a Product Problem
00:21:49 Events Reverse Engineered for Content
00:24:25 The Vegan Protein Loud Minority Lesson
00:29:57 TikTok vs. TikTok Shop as Two Separate Games
00:34:00 The $1.36M Restock Day
00:37:09 Validity Marketing and Building in Public
00:48:20 Winning Retail Buyers Without Calling Them
00:55:33 The Nutrabolt Partnership and Dr. Pepper Trucks
01:08:14 Saturated Markets and the White Space Within
01:21:50 Bootstrap to $180M and the Nine-Figure Offer
01:31:54 Personal Brand: You Are the Product
01:42:04 Hiring the Bloom Girl and Avoiding Corporate Resumes
01:53:23 The Christmas Cartel Story
02:08:23 Quickstrike Questions