⚡️ BTS & More: www.openresidency.com/nate-checkettsIn this episode, I sit down with Nate Checketts, co-founder and CEO of Rhone, to unpack how a luxury performance-apparel brand went from a single pant to a nine-figure omnichannel business with NBA deals, retail success, and a wildly unique internal wellness system.We dive into:Building Rhone from the ground up into a category-defining brandTheir “12 Pursuits” framework: a monthly habit system blending physical and mental wellnessHow breathwork, sleep tracking, and community-driven wellness drive real performanceThe origin of GoldFusion and how Rhone rethought sustainability (without the greenwashing)Lessons from launching women’s and becoming a multi-category brandBuying out L Catterton and re-taking full control of the businessHow Rhone’s retail strategy beats the odds—and makes moneyWhy investing in mental fitness may be Rhone’s true legacyThis episode goes deep into the systems behind both a high-performance company and a high-performance life. Enjoy the conversation!Chapters00:00 Intro01:05 Start01:37 Rhone’s Approach to Mental Health02:12 The 12 Pursuits Program03:42 Creating Healthy Habits and Company Culture08:59 Monthly Focus: Sleep and Hydration13:29 Monthly Focus: Breath Work20:03 Goal-Setting with Family: Systems for a Meaningful Life30:35 How Nate Structures His Day for High Performance35:38 The Science Behind Rhone’s GoldFusion Technology39:01 The Complexities of Sustainability in Fashion40:29 Fabric Innovations That Actually Matter41:17 Expanding the Line: Product Strategy and Pivots43:10 What Focus Groups Really Reveal About Your Brand46:14 Big Inventory Mistakes and Product Flops49:13 Launching Women’s: Why It Took 8 Years54:41 Partnerships with NBA & LPGA56:45 Marketing in 2025: Influencers, CPMs, and Real Brand Loyalty01:11:52 How Rhone’s Retail Stores Actually Turn a Profit01:20:48 Building an Efficient Retail Footprint01:21:31 Distribution Risks and Channel Strategy01:23:55 Long-Term Brand Positioning01:25:03 Advice for Breaking Into Wholesale Retail01:26:41 Buying Out L Catterton: How and Why01:34:43 How Long-Term Thinking Changed the Business01:38:34 Leadership Lessons from Nate’s Father01:39:54 50+ Investments: What Nate Looks for in Founders01:45:24 Lightning Round: Favorites, Systems, and Sneaky Wins01:50:46 How Big Can Rhone Be?01:52:08 OutroLinks Mentioned:Big Ass Calendar: https://jesseitzler.com/products/the-big-a-calendarAtomic Habits by James Clear: https://amzn.to/3YwIgAlThe 5 Minute Journal / Productivity Journal: https://amzn.to/42G34rDEOS Operating System (Traction): https://amzn.to/4lqWvRfSportsish (by Nate’s sister): https://www.instagram.com/sportsish/🎙 Guest:Nate Checketts, Co-Founder & CEO of RhoneInstagram: https://www.instagram.com/natechecketts/Rhone: https://www.instagram.com/rhone/LinkedIn: https://www.linkedin.com/in/natechecketts/Website: https://www.rhone.com/📬 Get in Touch:Instagram: https://www.instagram.com/openresidency/LinkedIn: https://www.linkedin.com/in/markmastrandrea/Website: https://openresidency.com/Contact:
[email protected] by IKONICKGet 30% off motivational art at https://ikonick.com/openresidencyUse code: OPENRESIDENCY30
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