Open Residency

Matt Gray is giving you the Founder Flywheel, the 3-layer audience system he used to build an 8-figure business that runs without him, and it’s in the link below.
It’s the operating architecture behind 18,000+ founders helped, including the 7-System Business Blueprint and the Content Waterfall that turns one video into 24+ pieces across every platform.
The part that changes everything: the one layer 99% of founders skip, and why skipping it means your audience can never become revenue.
Download it free: https://openresidency.com/matt-gray-playbook?utm_source=youtube&utm_medium=description&utm_campaign=matt_gray_playbook
In this episode, we sit down with Matt Gray, founder of Founder OS, to break down why most founders don't actually own a business — they own a job. Matt explains how 98% of founders are trapped in "founder prison," constantly reacting, firefighting, and unable to step away. He walks through the exact systems behind building a company that runs without you.
We also go deep on founder-led content, the rise of personal brands as infrastructure, and how to build a media engine that compounds over time. This conversation is a masterclass on designing a business that creates freedom and why the future belongs to founders who think in systems, not effort.
TIMESTAMPS:
00:00:00 Trailer
00:00:48 How Do You Design A Business That Works While You're Offline?
00:04:28 Let's Go Into Your Systems, What's The First System That A Business Owner Should Do?
00:16:32 What Does Your Content Team Look Like?
00:42:18 What's Your Lead Magnet System?
00:47:52 What's The Biggest Mistake Founders Make When Building Lead Magnets?
01:00:49 Any Special Tactics You Use For Referrals?
01:04:06 What Is Your Operating Rhythm for Founder OS?
01:15:00 When Did You Realize That You Had Become A Bottleneck To Your Own Company?
01:25:33 What's The Set Of Boundaries You Set As A Founder?
01:35:58 Why Do You Think Personal Brands Are No Longer Optional For Founders?
01:42:36 How Do You Handle Criticism And Negative Feedback?
01:45:02 What Is The Best First Step For A Founder Building A Personal Brand?
01:48:58 Quickstrike Questions
📬 Get in Touch with Open Residency
Instagram: https://www.instagram.com/openresidency/
Instagram: https://www.instagram.com/markbrazil/
LinkedIn: https://www.linkedin.com/in/markmastrandrea/
Website: https://openresidency.com/
Email: [email protected]
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<p>We turned this conversation into a playbook — <a href="https://openresidency.com/matt-gray-playbook?utm_source=podcast&utm_medium=show_notes&utm_campaign=matt_gray_playbook" target="_blank" rel="ugc noopener noreferrer">https://openresidency.com/matt-gray-playbook?utm_source=podcast&utm_medium=show_notes&utm_campaign=matt_gray_playbook</a></p><p>In this episode, we sit down with Matt Gray, founder of Founder OS, to break down why most founders don't actually own a business — they own a job. Matt explains how 98% of founders are trapped in "founder prison," constantly reacting, firefighting, and unable to step away. He walks through the exact systems behind building a company that runs without you.</p><p>We also go deep on founder-led content, the rise of personal brands as infrastructure, and how to build a media engine that compounds over time. This conversation is a masterclass on designing a business that creates freedom and why the future belongs to founders who think in systems, not effort.</p><p><strong>TIMESTAMPS:</strong><br />00:00:00 Trailer<br />00:00:48 How Do You Design A Business That Works While You're Offline?<br />00:04:28 Let's Go Into Your Systems, What's The First System That A Business Owner Should Do?<br />00:16:32 What Does Your Content Team Look Like?<br />00:42:18 What's Your Lead Magnet System?<br />00:47:52 What's The Biggest Mistake Founders Make When Building Lead Magnets?<br />01:00:49 Any Special Tactics You Use For Referrals?<br />01:04:06 What Is Your Operating Rhythm for Founder OS?<br />01:15:00 When Did You Realize That You Had Become A Bottleneck To Your Own Company?<br />01:25:33 What's The Set Of Boundaries You Set As A Founder?<br />01:35:58 Why Do You Think Personal Brands Are No Longer Optional For Founders?<br />01:42:36 How Do You Handle Criticism And Negative Feedback?<br />01:45:02 What Is The Best First Step For A Founder Building A Personal Brand?<br />01:48:58 Quickstrike Questions</p><p><strong>📬 GET IN TOUCH</strong><br />Instagram: <a href="https://www.instagram.com/openresidency/" target="_blank" rel="ugc noopener noreferrer">https://www.instagram.com/openresidency/</a><br />Instagram: <a href="https://www.instagram.com/markbrazil/" target="_blank" rel="ugc noopener noreferrer">https://www.instagram.com/markbrazil/</a><br />LinkedIn: <a href="https://www.linkedin.com/in/markmastrandrea/" target="_blank" rel="ugc noopener noreferrer">https://www.linkedin.com/in/markmastrandrea/</a><br />Website: <a href="https://openresidency.com/" target="_blank" rel="ugc noopener noreferrer">https://openresidency.com/</a><br />Email: <a href="mailto:[email protected]">[email protected]</a></p><p><strong>🎯 Powered by beehiiv</strong><br />Use code MARK30 for 30% off<br />Link: <a href="https://beehiiv.link/zxm5lp" target="_blank" rel="ugc noopener noreferrer">https://beehiiv.link/zxm5lp</a></p>

Taylor Holiday is giving you the Four Quarter Accounting System, and it’s in the link below.
It’s the financial framework his team used to forecast $3 billion within 4% of target across 1,000+ brands, built on a principle most e-commerce founders have never heard: the forecast belongs in the marketing department, not finance.
Inside: the exact P&L structure that tells you which of four numbers is killing your profit and what to do about it.
Download it free: https://openresidency.com/taylor-holiday-playbook?utm_source=twitter&utm_medium=post&utm_campaign=taylor_holiday_playbook

Get in touch for LLM SEO Consulting — https://form.typeform.com/to/cwwIwyNa
In this episode of Open Residency, we sit down with Taylor Holiday, CEO of Common Thread Collective, to unpack what's actually happening inside modern e-commerce. Taylor explains why most founders are misdiagnosing their growth problems, how contribution margin and cash flow matter more than top-line revenue, and why the old DTC playbook is quietly breaking. This conversation reframes paid media, creative strategy, and capital allocation through the lens of real operators.
We also dive into the narratives that are misleading founders, the difference between being a marketer and being an allocator of capital, and how to build a business that can survive rising CACs and shrinking attention. Taylor doesn't offer hacks, he offers a mental model shift. If you're scaling a brand, spending on ads, or trying to build something durable in 2026, this episode will challenge how you think about growth.
TIMESTAMPS:
00:00:00 Trailer
00:00:52 What Is This "Prophit" System That Allowed You To Scale Hundreds Of Millions Of Dollars Profitably?
00:10:32 What Does The Reality Look Like When You're Building Out These Forecast Models?
00:26:58 What Is The Hierarchy of Metrics? What Should People Actually Be Looking At?
00:45:16 You've Seen Thousands of Brands, What Are You Seeing Q1 2026?
00:56:43 Meta, Google, TikTok, Amazon...What Other Platforms Are Working?
01:00:58 What Is This Four Quarter Accounting Fit Planning Process?
01:12:58 How Do You Use This Four Quarter Account to Optimize?
01:28:48 The Flow Era: Why Is Constraint The Most Important Trade For Brands?
01:31:26 You Had To Fire 100 People In 2022. How Did Constraint Help?
01:33:52 What Is The Most Constraint Mistake Founders Are Making?
01:35:27 Growth Through Paid Media or Creative Iteration. What's Your Rebuttal To That?
01:41:15 What Is Your Product MVP Framework?
01:45:59 Champions, Growth Drivers, Underperformers, Hidden Gems. How Do You Look At Each?
01:53:06 Biggest Mistake Brands Make When Expanding Their Product Line?
01:57:32 The Worst Creative Strategy Idea Ever. Iteration
02:01:18 What Do You Think Is The Most Invisible Cash Flow Killer?
02:06:37 Quickstrike Questions
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📬 GET IN TOUCH WITH OPEN RESIDENCY
Instagram: https://www.instagram.com/openresidency/
Instagram: https://www.instagram.com/markbrazil/
LinkedIn: https://www.linkedin.com/in/markmastrandrea/
Website: https://openresidency.com/
Email: [email protected]

Ross Mackay is giving you the $2 Luxury Blueprint, and it’s in the link below.
It’s the system he used to build the only consumer good under $3 positioned as luxury, going from $0 to $10M in 600 days with $40M projected in year two.
Inside: the Core-Race-Recover product architecture, the retail economics formula nobody talks about, and the exact packaging decision that tripled sell-through with the same liquid.
Download it free: https://openresidency.com/ross-mackay-playbook?utm_source=youtube&utm_medium=description&utm_campaign=ross_mackay_playbook

📬 The playbook behind every episode, straight to your inbox: https://openresidency.com/signup
⚡️ BTS & more https://openresidency.com/ross-mackay
TIMESTAMPS:
00:00:00 Trailer
00:00:51 How Do You Make a $2 Product Luxury?
00:04:01 Why Did You Rebrand 3 Times in 1 Year?
00:12:48 How Do You Actually Approach Retailers?
00:18:36 Going Into Retail
00:23:41 The Mafia That Controls Distribution
00:27:32 Biggest Learning From Scaling Retail
00:34:05 How Many SKUs Have You Launched?
00:39:54 The One Rule To Approaching Manufacturers
00:42:32 Being Sold Out For 200+ Days
00:45:30 The Biggest Mistake A Brand Can Make
00:49:38 How To Make Your Own Custom Product
00:51:31 Testing Optimal Ratios As A Runner
00:55:22 Content In Your Positioning Strategy
01:01:21 Collabs With Bandit and RAW
01:05:24 Why World Class Athletes Might Damage Your Brand
01:08:21 Ad Strategy For Cadence
01:11:18 Hiring Philosophy At Cadence
01:22:32 QuickFire Questions
In this episode, we sit down with Ross Mackay, founder and CEO of Cadence — the brand redefining what "premium" means in a $200B beverage category. Ross breaks down how you turn a $2 drink into luxury through positioning, packaging, retail strategy, and relentless attention to detail. From obsessing over shelf velocity to rebranding three times in under a year, this is a masterclass in how modern CPG brands actually win.
🔗 LINKS MENTIONED
Cadence (10% off with code "OR"): https://us.usecadence.com/openresidency
🎙 GUEST
Ross Mackay, Founder & CEO of Cadence
Website: https://us.usecadence.com
📬 GET IN TOUCH
Instagram: https://instagram.com/openresidency
Website: https://openresidency.com/
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📬 The playbook behind every episode, straight to your inbox: https://openresidency.com/signup
⚡️ BTS & more https://openresidency.com/jeff-byers
TIMESTAMPS:
00:00:00 Trailer
00:00:49 Why Did You Kill A $6 Million Product Overnight?
00:05:07 The Biggest Lie In The Supplement Industry
00:06:36 Why Is Sourcing So Important?
00:07:51 What Do 3rd Party Certifications Actually Mean?
00:15:27 Product Development
00:20:45 Biggest Misconceptions About Creatine
00:29:15 How Did You Get Your First Partnership?
00:32:37 How Did The Partnership With Andrew Huberman Start?
00:39:16 Partnering With All 32 NFL Teams
00:40:55 Big Learnings From Your Partners
00:44:26 The Partnership With Arnold
00:51:20 Fundraising and Raising Money
01:01:46 What Did You Learn From Pete Carroll?
01:10:30 What Do You Look For In Hiring?
01:18:03 Quickstrike Questions
In this episode, we sit down with Jeff Byers, CEO of Momentous, to unpack what it really means to build a high-trust brand in a low-trust industry. Jeff shares why he killed a $6M product overnight to protect the company's standards, how Momentous became trusted by all 32 NFL teams, and why most supplement companies cut corners on sourcing, certification, and dosing.

Get 35% off Momentous: https://crrnt.app/MOME/x3v_PO0nShareable (use code MarkMastrandrea)

🎙 GUEST
Jeff Byers, CEO of Momentous
Website: https://www.livemomentous.com
📬 GET IN TOUCH
Instagram: https://instagram.com/openresidency
Website: https://openresidency.com/
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