AI companions, social media concerns and 'comfort spending' are among key trends shaping consumer behaviour in 2026. WARC's Adi Kishore speaks to Stephanie Siew and GWI's Jason Mander about the big changes marketers need to know, based on WARC's 2026 Consumer Trends Report.
The Multiplier Playbook: your guide to better marketing
21/05/2026 | 23 mins.
Are you stuck in the ROAS death spiral? Marketers have long struggled to prove the ROI of brand building, relying on flawed, short-term metrics that erode long-term value. BERA's Michael Reh and WARC's Ann Marie Kerwin explore how to accurately track and quantify the Multiplier Effect—the compound growth achieved when brand and performance marketing work together.
How Meta evolved its advertising proposition
19/05/2026 | 22 mins.
Meta's ad business funds an aggressive AI programme which, in turn, fuels the flywheel through further increases in ad revenue. WARC's Alex Brownsell joins Anna Hamill explore Meta’s hyper-efficient ad business, evaluate usage across its apps, and assess the performance of Meta campaigns.
The Multiplier Effect: what we know so far
14/05/2026 | 29 mins.
WARC's research The Multiplier Effect proved that stronger brand equity acts as a multiplier, driving greater impact and efficiency for performance advertising. Ahead of the next stage of the project, WARC's Ann Marie Kerwin spoke to David Tiltman and the ANA's Stephanie Fierman about new survey data and what we've learned so far.
How marketing measurement is evolving in 2026
12/05/2026 | 33 mins.
Michael Kaminsky, co-founder of Recast, joins Paul Stringer to discuss media's shift to outcomes measurement and the impact of AI on measurement, as they try to disentangle AI hype from reality.
Bold Minds. Bold Moves. Get closer to insights, stories and lessons behind bold marketing with conversations hosted by the world’s leading authority on marketing effectiveness.
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