Amazon's media 'side hustle' is booming, but that's only part of the story. WARC's Alex Brownsell and Celeste Huang discuss how Amazon's burgeoning ad empire offers new opportunities to brands.
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Three trends shaping marketing measurement in 2025
This year's biggest measurement trends include experiments, pricing effects, AI-powered creative testing and more. WARC's Paul Stringer sits down with Ekimetrics' Matt Andrew to discuss how marketers can maximise benefit in a changing landscape.The Future of Measurement 2025 explores the latest emerging trends in media and creative measurement.WARC Members can read the report in full hereIf you’re yet to subscribe, you can find a sample report here
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36:40
Entertainment as a brand-building strategy
Entertainment-driven brands like Duolingo are thinking about brand building differently. Dan Salkey, Co-Founder & Strategy Partner at Small World and Michaela Kron-Hags, Global Marketing Campaign Director at Duolingo join WARC's Catherine Driscoll to discuss disruptive ways to build a brand.
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Earnings season trends marketers need to know
Consumer changes, pricing, politicization, retail media and more. Ian Whittaker, co-founder at Liberty Sky Advisors, joins WARCs Anna Hamill to pick out the top stories to watch from quarterly earnings season.
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34:40
The next era of retail media
Retail media is expanding beyond e-commerce ecosystems and into channels like social media and connected TV. Kiri Masters, an independent commentator on the retail media industry, discusses the opportunities and potential pitfalls with WARC Media’s Alex Brownsell.
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Ireland