Which work made the podium in this year's regional WARC Awards? WARC's John Bizzell and Anna Hamill dig into the highlights. See all the winners across regions on our awards page.
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20:35
How advertising ended up with a news problem
The relationship between brands and news media has deteriorated in recent years. WARC's Alex Brownsell is joined by Omar Oakes, founder at OOmph and Jamie Credland, CEO of World Media Group, to discuss why and how the relationship can bounce back.To learn more, read the latest Global Ad Trends, part of WARC Media, a quarterly report which draws on WARC’s dataset of advertising and media intelligence to give a holistic view on the industry.WARC Media subscribers can read the report in full.If you’re yet to join, you can find a sample of the report here.
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31:42
The CMO as a winning coach
How can brands move to a truly integrated 'brand x performance' model? In this fourth installment covering WARC’s Multiplier Effect research, Americas Editor Ann Marie Kerwin sits down with Prophet's Kate Price and Marisa Mulvihill.Prophet is a contributing partner on The Multiplier Effect, along with Analytic Partners, BERA.ai and System1.WARC Members get the full report along with practical insights to help CMOs and marketers of every level to apply these ideas to their own work, exemplary case studies, and a deck’s worth of charts to help you make your argument to the CFO. If you're yet to subscribe, don't worry - you can also get the full report here.
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33:01
How brands can navigate 2025’s economic volatility
As tariffs, and fear of recession, roil the global economy, Koen Pauwels, distinguished professor of marketing at Northeastern University in Boston, discusses paths forward for brands and consumers with WARC US Commissioning Editor Cathy Taylor.
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28:54
Recalibrating brand building for Asia's speed and scale
WARC’s Jenny Chan speaks with two top marketers Dhiren Amin (Income Insurance) and Jiunn Shih (Zespri Kiwifruit) to unpack the new Pace Principle report — and explore how these brands are putting twin-pace thinking into practice.WARC Members can read the Pace Principle here.If you're yet to subscribe, don't worry - you can also get a sample report here.
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Ireland