Michael Kaminsky, co-founder of Recast, joins Paul Stringer to discuss media's shift to outcomes measurement and the impact of AI on measurement, as they try to disentangle AI hype from reality.
The daytime drop: rethinking social media effectiveness
07/05/2026 | 36 mins.
Not all time spent with social media is equal, according to new research. Social effectiveness varies significantly by time of day, giving out of home media an important role in priming and amplifying social media campaigns. Posterscope's Russell Smither and Dentsu's Ciara Smyth join WARC's Alex Brownsell to discuss.
Marketing frameworks for a digital-first world
05/05/2026 | 48 mins.
Effectiveness expert James Hankins joins the pod to analyse influential ideas in marketing effectiveness, including the Hankins hexagon, share of search, digital availability, and the gravity of e-commerce. Hosted by WARC's David Tiltman.
What resilience means for brands right now
30/04/2026 | 35 mins.
What does brand resiliency mean in a polycrisis? Fast Venture's Wade Eagar shares a four-phase framework for marketers to navigate geopolitical and economic uncertainty with WARC's Catherine Driscoll.
The Effective CMO: Sephora's Zena Arnold
28/04/2026 | 41 mins.
Sephora is one of the world’s biggest beauty retailers. Zena Arnold, US CMO, joins the pod to discuss 'the lipstick effect', why Sephora is investing in women’s sports, emerging retail trends and the importance of brand building. Hosted by WARC's Anna Hamill.
Bold Minds. Bold Moves. Get closer to insights, stories and lessons behind bold marketing with conversations hosted by the world’s leading authority on marketing effectiveness.
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