All change: is media facing an existential crisis?
Brian Morrissey (The Rebooting) joins to discuss big shake-ups in media including the impact of AI, Trump 2.0, and new revenue models with WARC's Alex Brownsell and David Tiltman.
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40:46
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40:46
'Ask Me Anything' with Mark Ritson (mailbag edition!)
Mark Ritson goes off-script to answer listener questions about Byron Sharp's view on pricing, agency upheaval, creators, AI, brand mega-deals and more with WARC's David Tiltman. Check out the video version on WARCs YouTube channel.
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40:59
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40:59
A new rebel alliance: the rise of indie strategists
More and more senior strategy leaders are leaving ad agencies to go independent. Tom Morton, Suzanne Powers and Faris Yakob join the pod to discuss what the indie life offers. Hosted by WARC's David Tiltman.
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41:55
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41:55
The Effective CMO: e.l.f Beauty's Kory Marchisotto
E.l.f Beauty has seen 25 consecutive quarters of sales growth and market share gains. CMO Kory Marchisotto joins to discuss how marketing has played an outsized role in e.l.f's growth. Hosted by WARC's Anna Hamill.
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30:37
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30:37
Retail media’s creative conundrum
Retail media’s questionable creativity credentials may be holding it back from securing a greater share of brand marketing budgets. Commentators Andrew Lipsman, Colin Lewis and Kiri Masters joined WARC at Cannes Lions to explore how the industry can respond.
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Ireland