Bold Minds. Bold Moves. Get closer to insights, stories and lessons behind bold marketing with conversations hosted by the world’s leading authority on marketin...
Discussing the biggest trends set to shape media planning and the wider ecosystem this year; planning in the era of abundance, the rewiring of search, and commerce media can help build brands. WARC's Paul Stringer talks to Billy Ryan, head of analytics and effectiveness at the7stars.WARC members can read The Future of Media 2025 here and read Paul Stringer’s introduction to the report here.
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34:45
Beyond the Buzz: Linking Effectiveness and Earned
Following WARC Advisory and Edelman’s Beyond the Buzz report, Tom Hehir and Jay Gallagher from Edelman join WARC’s Aditya Kishore to discuss how earned media can drive greater effectiveness. With advice on media abundance, attention fragmentation and fame, hear how marketers can navigate the nuanced balance between Earned, Paid and Owned.
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26:38
APG Creative Strategy Awards: How great strategy drives business growth
A deep dive into Barbie's transformation from a lightning rod to a beloved icon, and how encouraging shoppers to ‘try something new’ had a transformative impact on UK supermarket Sainsbury’s.
WARC's Lena Roland is joined by creative strategist Alaina Crystal, and craig + bridget's Craig Mawdsley to discuss their award winning campaigns that show how great strategic thinking drove business transformation.
To enter the 2025 APG Awards, download the entry kit here.
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40:57
Performance marketing's pitfalls
In this first episode of this year's Marketing Truth series, we are doing a deep dive into a new WARC report, The Multiplier Effect. Analytic Partners, through its ROI Genome project, pools the measurement plans of over 1000 marketers, gleaning insights into what's driving growth. Americas Editor Ann Marie Kerwin talks with SVP Mike Menkes about the pitfalls of depending too much on performance marketing tactics, and how brand building accelerates growth throughout the funnel.
WARC Members get the full report along with practical insights to help CMOs and marketers of every level to apply these ideas to their own work, exemplary case studies, and a deck’s worth of charts to help you make your argument to the CFO.
If you're yet to subscribe, don't worry - you can also get the full report here.
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26:52
SPECIAL EPISODE: What's next for TikTok and Meta?
On this bonus episode, WARC's Anna Hamill speaks to Madison & Wall's Brian Wieser and WARC Media's Alex Brownsell about the uncertain future of TikTok in the US and the impact of Meta's content moderation changes. Is this a new era for social media?
Bold Minds. Bold Moves. Get closer to insights, stories and lessons behind bold marketing with conversations hosted by the world’s leading authority on marketing effectiveness.
Ireland