Build A High-Converting Pricing Page in 15 Minutes (Using AI)
Creating effective SaaS pricing can be challenging. You need to balance customer value with business goals while making it easy for prospects to choose the right plan.
In this episode, Wes reveals the exact 4-step Value Ladder Framework that top SaaS companies use to nail their pricing strategy - plus shows you how to build a complete pricing page in under 15 minutes using AI.
Key Highlights:
01:03: The Value Ladder Framework overview02:06: Identifying your value metric 03:17: Finding your ideal price point04:30: Live demo - Using the ProductLed Pricing Page GPT10:00: How to determine pricing based on competitor research12:08: Designing the final pricing page with AI tools
Stop guessing at your pricing.
Use this scientific framework to build pricing pages that actually convert prospects into paying customers.
Resources:
🤖 ProductLed Pricing Page GPT
🖱️ Mouseflow.com (example company used in demo)
🧠 Sign up for the ProductLed Newsletter
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15:47
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15:47
How Ricardo Built a $270K MRR AI Headshot Business Part-Time
In this episode, Wes Bush interviews Ricardo, founder of BetterPic, about how he acquired and scaled an AI headshot company from $1.5K to $270K MRR in just 18 months - all while working part-time. Ricardo reveals his acquisition strategy, focus on fundamentals, and the three key moats that make BetterPic hard to compete with in the crowded AI photo generation market.
Key Takeaways:
[00:01:17] The unconventional $1 acquisition story
[00:05:55] The product was "complete shit" initially - 10% refund rate vs 2% today
[00:11:17] Why they invested in SEO and marketing automation early on
[00:14:15] Building the foundations: marketing automation flows for 20-30 users that scale to thousands
[00:16:30] Scaling AOV from $15 to $47 and how it unlocked new channels
[00:21:25] How 9% conversion rates attracted top affiliates (vs industry standard 1-2%)
[00:24:44] The 3 moats: 24/7 support, SEO dominance, and lowest COGS in the industry
[00:27:16] Building a 50/50 marketing-tech team (unusual for most tech companies)
[00:32:12] Channel breakdown: 80K from affiliates, 80K from Google Ads, plus SEO and Reddit
[00:39:17] Current metrics: 7,000 monthly clients, 20 team members, 3-minute support response time
[00:42:07] What he'd do differently: go all-in sooner instead of staying part-time
Learn more about Ricardo:
Connect with Stijn on LinkedIn
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46:19
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46:19
The T2D3 Formula: How PE-Backed Companies Actually Scale to $100M
After analyzing dozens of software company acquisitions and scaling teams at Microsoft, Stijn Hendrikse has identified the specific patterns that separate companies achieving explosive growth from those that plateau at $5-10M ARR.
In this conversation, Wes Bush sits down with Stijn, who breaks down the T2D3 framework (Triple, Triple, Double, Double, Double) - not as a theoretical model, but as a practical roadmap he's seen work across his PE portfolio and enterprise scaling experience. This isn't about growth hacking tactics. But it's about understanding that each stage of rapid scaling requires completely different strategic muscles.
The discussion reveals why most founders fail at T2D3 by trying to solve the right problems at the wrong time, how to navigate the brutal transition from startup agility to enterprise execution, and the counterintuitive reality that people - not product or market - become your primary growth constraint after $20M ARR.
Key Highlights:
01:27: The T2D3 framework decoded
13:56: Why chasing new customers kills growth
17:51: The muscle-building phase that breaks most companies
24:40: The people scaling crisis
47:19: The founder bottleneck
Learn more about Stijn's work:
T2D3 Book
Kalungi - B2B SaaS Marketing Agency
Connect with Stijn on LinkedIn
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51:28
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51:28
Product-Led MBA Program Announcement
In today's episode, Wes Bush announces the launch of the Product-Led MBA, a comprehensive nine-week program designed to address the massive talent shortage in product-led growth (PLG). After nine years of helping over 400 companies generate $1 billion in self-serve revenue, he identifies a critical gap: there’s a real shortage of talent that understands the full spectrum of PLG implementation.
The Product-Led MBA teaches "full stack product-led growth," covering everything from strategy and user research to pricing, data analytics, and team building. This implementation-focused program provides real-world skills, templates, and a proven system that participants can immediately apply to any company, making it a valuable career investment in an AI-driven economy where PLG skills remain highly sought after.
Key Highlights:
00:47: Massive talent shortage in PLG 03:49: Get templates and systems we use with our clients05:16: AI-proof your career with high-demand PLG skills07:34: Limited time: $549 (50% off) for first 100 people
Learn more about the Product-Led MBA program
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9:14
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9:14
Showcase Your Product’s Value In 7 Minutes or Less
In today’s episode, Wes explores creating a frictionless onboarding experience to showcase a product’s value in under seven minutes. He introduces the Bowling Alley Framework, a strategy to direct users quickly to the value of a product by mapping out the shortest path—from sign-up to success. Wes explains that effective onboarding should eliminate unnecessary steps, label essential ones, and set up “bumpers” to guide users back if they stray. Product bumpers, like tooltips and progress bars, keep users on track, while conversational bumpers, such as emails and support messages, re-engage users who have dropped off. This combined approach helps retain new users and boosts their likelihood to upgrade.
Key Highlights:
00:44: Importance of an effortless experience for retention.02:09: Overview of the Bowling Alley Framework.04:36: Building a straight line for users to see value.10:08: Adding profiling questions to personalize the user journey.14:28: How to streamline onboarding and reduce the number of steps19:05: Role of product and conversational bumpers to re-engage users
You can buy The Product-Led Playbook here.
The ProductLed Podcast is a weekly interview series with both product-led growth leaders and practitioners who have real knowledge to share on what it takes to use their product to grow a business.
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