How to Write the Perfect PLG Homepage in Less Than 15 Minutes (Leveraging AI)
In this episode, Wes Bush breaks down how to create a high-converting homepage for your product-led growth business. He shares a framework for crafting an irresistible offer that will help you become the obvious choice in your market and increase conversions by at least 10% with the same traffic.
Key Takeaways:
[00:01:08] Why a clear offer is critical
[00:04:00] The three components of an irresistible offer
[00:05:47] How PromoTix positioned against Eventbrite with a clear advantage
[00:07:17] The five essential components of a high-converting homepage
[00:12:24] Crafting a CTA that overcomes hesitation
[00:15:41] How to help visitors visualize the "aha moment" before signup
Links & Resources
💼 Connect with Wes Bush on LinkedIn
🧠 Sign up for the ProductLed Newsletter
📘 Get the ProductLed Playbook
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17:27
Why Your Free Trial Isn’t Converting—and How to Fix It with PLG
In this episode, Wes Bush, founder and CEO of ProductLed, joins the Passetto team to discuss the critical shifts SaaS companies must make to win with product-led growth (PLG). Wes breaks down the misconceptions around PLG, why so many companies fail at it, and the 9 components needed to build a scalable PLG motion.
We unpack what it takes to move beyond surface-level PLG and into a strategy that actually drives conversion, retention, and revenue. From onboarding mistakes to pricing psychology and team alignment, Wes brings a tactical, no-fluff approach to adopting PLG the right way.
Key Takeaways:
[00:03:19] Why most SaaS free trials fail with <1% conversion
[00:06:31] Wes’s viral freemium product and the lesson on time-to-value
[00:18:06] The 9 levers that drive a successful PLG motion
[00:11:31] Why PLG isn’t just “slapping on” a free trial
[00:21:02] How to fix retention issues before adding PLG
[00:25:08] What to do when your product is high-priced ($5K–$10K)
[00:26:40] When to bring in sales or support in a self-serve journey
[00:38:00] The 5 signs your company is (or isn’t) ready for PLG
[00:44:06] Early indicators your PLG motion is working
Links:
Carolyn Dilks LinkedIn
Trevor Gibson LinkedIn
Passetto
Get the ProductLed Playbook here
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51:37
How Adam Robinson Scaled RB2B to $5M ARR in 13 Months
In this episode, Wes Bush interviews Adam Robinson, founder of RB2B, about how they built a $5M ARR business in just 13 months. Adam reveals their approach to product development, founder-led marketing, and staying lean while competing in a new category they created.
We explore the counterintuitive strategies that allowed RB2B to find rapid success by identifying website visitors at the individual level.
Key Takeaways:
[00:01:13] RB2B's journey to $5M ARR with just 5 team members
[00:03:30] How Adam's previous business getting stuck at $3M ARR led to retention.com
[00:14:15] The viral LinkedIn content moment that sparked RB2B's creation
[00:18:37] RB2B's approach to product validation with 300+ discovery calls
[00:23:00] Creating a differentiated product with real-time website visitor identification
[00:26:40] Pricing challenges and the journey to finding the right model
[00:30:58] Creating massive awareness primarily through LinkedIn
[00:35:30] The four main product challenges and their plans to overcome them
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55:20
How To Drive More Signups By Building an Irresistible Offer
In this episode, we explore how to craft an irresistible offer that significantly increases signups with the same amount of traffic. Companies with compelling offers convert at much higher rates by making their value proposition more attractive.
Key Takeaways:
[03:00] Why strategy is the foundation of a good offer
[00:04:06] Three major mistakes companies make with their offers
[05:50] Introduction to the five-star offer generator framework
[15:06] How to enhance your offer using exclusivity and bonuses
[18:37] The five key sections of an effective offer page
[32:04] Case study: How Promo Tix increased signups by 40% with their new offer
[32:28] Actionable takeaways
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34:36
State of B2B SaaS 2025 Report
In this episode, the host Wes Bush shares findings from analyzing 446 B2B SaaS companies, revealing how self-serve revenue is the key factor that separates top performers from the rest.
Companies with self-serve revenue outperform peers across all metrics and are nearly twice as likely to be profitable.
Key Takeaways:
[00:00:09] Introduction to self-serve revenue as the overlooked feature in B2B SaaS growth
[00:00:38] Performance metrics of companies with self-serve revenue
[00:01:44] Why self-serve revenue forces foundational business improvements
[00:03:10] Intentional free models lead to better conversion rates
[00:03:38] Time to value acts as a growth multiplier
[00:04:06] Recommendations for companies at $0-$100K in self-serve revenue
[00:05:00] Recommendations for companies at $100K-$500K
[00:05:42] Recommendations for companies at $500K-$4M
[00:06:50] Practical takeaways for all SaaS businesses
Get the 2025 State of B2B SaaS here.
The ProductLed Podcast is a weekly interview series with both product-led growth leaders and practitioners who have real knowledge to share on what it takes to use their product to grow a business.
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