Become a 10x PLG Practitioner Using AI (7 Real Workflow Examples)
AI and PLG are two of the most transformative forces in SaaS today and when combined, they can multiply growth faster than any traditional go-to-market model.
In this episode, Wes Bush sits down with Aakash Gupta, one of the leading voices in product and growth (and the creator of the largest newsletter in the space with 200,000+ subscribers), to explore how AI is revolutionizing every layer of product-led growth - from activation and onboarding to pricing and expansion.
They break down exactly how top SaaS companies are using AI to reduce time-to-value by 10x, build smarter pricing models, and even automate their internal processes using agents like Claude, NotebookLM, and Relay.
Whether you’re a founder, product manager, or growth operator, this episode is packed with real use cases, tools, and frameworks that will help you stay ahead of the curve in the AI + PLG era.
Key Highlights
02:15 – Top LLMs for product and growth teams
05:07 – Why every PLG practitioner should create a “copilot” inside Claude
07:29 – How AI projects can act as your chief of staff or people ops assistant
11:46 – Building AI executive assistants that replace (or supercharge) your EA
14:26 – Why marketers need to rethink their jobs in the age of AI automation
26:47 – The 10x practitioner mindset: how to become exponentially more effective
27:35 – AI-driven activation: how to reduce time-to-value by 90%
28:56 – Using AI evals and profiling questions to personalize onboarding
31:22 – Rethinking SaaS pricing for AI products
36:01 – How to design sustainable AI free tiers and reverse trials
41:08 – AI-assisted expansion and PQLs
Resources
🚀 Follow Aakash on LinkedIn - https://www.linkedin.com/in/aagupta/
📘 Get the ProductLed Playbook for free
🧠 Sign up for the ProductLed Newsletter
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1:09:16
How One Image Change Increased Signups by 8% (The Promised Land Effect)
Most signup pages try to convince users with emotional imagery and persuasive copy. But what if the secret to higher conversions is actually showing people less—not more?
In this episode clip, Will Royal, founder and CEO of Promo Tix, reveals how one counterintuitive design change led to an 8% increase in signups. He shares the psychology behind "The Promised Land Effect" and explains why a blurred screenshot of your dashboard can outperform your best marketing copy.
This is just one tactic from the full conversation where Will shares three low-effort, high-impact strategies that helped grow Promo Tix to $25,000 in monthly recurring revenue.
Key Highlights:
01:19: What is the Promised Land Effect - showing a blurred dashboard beats emotional imagery02:17: Testing 29,000 users led to an 8% conversion increase with just an image swap02:53: Why conversion math matters (4% to 6% = 50% more revenue, not just 2%)03:42: The psychology behind it - creating a curiosity gap that makes users feel "almost there"06:27: Bonus win: Changing "Next" to "Finished" added another 1-2% conversion07:17: Why micro-copy and small details often get overlooked but drive results
Resources
🎙️ Full Episode: Episode 266 - 3 Low-Effort, High-Impact Tactics That Took PromoTix to $25K MRR
📖 Read The Product-Led Playbook for free!
🧠 Sign up for the ProductLed Newsletter
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Why We're Giving Away Our $150K Playbook for Free
Most businesses guard their intellectual property like it's Fort Knox. They lock their frameworks behind paywalls, gate their methodologies, and keep their best insights for paying clients only.
We're doing the exact opposite - and it's actually better for business.
In this episode, Wes reveals why ProductLed invested $150,000 to create The Product-Led Playbook and then decided to give it away completely free. He breaks down the counterintuitive business strategy behind democratizing product-led growth knowledge and why sharing your best IP actually attracts better clients.
Key Highlights:
01:04: Why all ProductLed books are free (and always have been)02:09: Turning down publishers 02:50: The $150,000 investment and 16 iterations it took03:10: Why guarding knowledge is actually stupid for business03:53: Democratizing PLG - it's a skill anyone can learn04:39: How free content attracts doers who've already made hundreds of thousands05:28: Using free books to align entire teams on PLG strategy06:37: Why sharing makes onboarding company-wide adoption effortless06:56: The long-term mission - making ProductLed the de facto SaaS scaling system07:40: Why product-led companies can out-give anyone in their market08:29: What's inside - the same frameworks clients pay $30K+/month for08:51: The three core outcomes you'll unlock with the system09:19: Testimonials from Nathan Barry, Esben (Userflow), and G (Empire)
Resources:
📖 Free ProductLed Playbook - https://productled.com/playbook?utm_source=podcast
🎯 Free Gameplan Session - productLed.com
📚 Other Free Books
Product-Led Growth - https://productled.com/book/product-led-growth?utm_source=podcast
Product-Led Onboarding - https://productled.com/book/onboarding?utm_source=podcast
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We're Giving Away Our Product-Led Playbook for Free!
In this special republished episode of the ProductLed Podcast, Wes Bush and Laura Kluz discuss The Product-Led Playbook—and announce that we're giving away the entire book for FREE on October 7, 2025. This playbook is the no-BS guide to actually implementing PLG, based on analysis of 324+ companies, and explores why some product-led companies see millions in ARR while others crash and burn.
The book is structured around nine components, which guide companies from building a solid foundation to scaling for exponential growth. The first stage includes crafting a winning strategy, identifying the ideal user, and creating an intentional product model. The second stage involves establishing a frictionless onboarding process and developing powerful pricing strategies. The final stage focuses on actionable data, growth processes, and team development.
The playbook offers a step-by-step approach to operationalizing PLG and is full of templates and canvases designed for team collaboration. Intended primarily for B2B software founders and early-stage go-to-market teams, this playbook provides a structured method for effectively implementing PLG—and it's yours for free next week.
Sign up at productled.com/newsletter to get the free playbook on October 7th.
Key Moments:
02:01 – Why the playbook was created: analyzing 324+ companies to find what separates winners from losers.
04:52 – The surprising discovery: founders were more successful with PLG than senior product executives.
06:19 – The 9 components of the ProductLed System and why strategic order matters.
11:37 – How to use the playbook (hint: it's not a one-time read).
13:34 – Who this book is for and who should be involved.
14:54 – The 3 main outcomes: Effortless Revenue, Lean Scale, and Durable Growth.
17:46 – What didn't make it into the book (and why less is more).
20:37 – How to get the free audiobook starting next week.
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The Three Moats That Drive SaaS Companies to $10M+ Revenue
Most SaaS founders struggle to break through the noise in an increasingly commoditized market. With everyone using the same cold email tools and personalization tactics, how do you actually stand out and scale to eight figures?
In this presentation from Founder's Summit (December 2024), Nathan Latka—who's deployed $180 million across 519 SaaS deals—reveals the three proven moats that separate $10M+ companies from the rest. These aren't theoretical frameworks; they're real playbooks with actual revenue data from companies that have cracked the code.
Key Highlights:
02:57: The three moats that work best for the future06:14: Build social proof monuments 11:22: How Odoo undercuts Shopify 17:04: Turn free users into marketing armies16:01: The winning strategy
Resources:
💰 FounderPath
📊 getlatka.com
🧠 Sign up for the ProductLed Newsletter
The ProductLed Podcast is a weekly interview series with both product-led growth leaders and practitioners who have real knowledge to share on what it takes to use their product to grow a business.
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