I’m freshly back from London and, true to form, I’ve brought back a hideous cold as a souvenir! But I also brought back a lot of chocolate, some Marks & Spencer treats, AND a tiny new "freckle heart" tattoo.
But for today's episode, it is my face full of fresh collagen that I've brought home with me that I'm mostly talking about. Because I’m taking you inside the treatment room for one of my absolute favorite procedures: Sofwave. As many of you know from my articles, like this one in The Sun and this one in HELLO!, I’ve chosen to stay Botox-free as I approach 50. But "no needles" doesn't mean "no tech" and Sofwave is the treatment I have instead of Botox to keep my skin supported, lifted, and glowing without freezing my expressions.
Before the treatment, I sat down with the brilliant Emma Wedgwood at her Mayfair clinic to get into the details of how this ultrasound technology works. We talk about the "collagen cliff" we hit in our 40s, why drinking collagen isn't a magic fix for your face, and the real reason this treatment carries a premium price tag (hint: the machines cost over £100,000!).
In this episode, we cover:
The "Spicy" Reality: Why I compare the pain of Sofwave to a 10lb birth -and why it’s still 100% worth it.
The Science of the "Bank": How ultrasound triggers a "triple threat" surge of collagen, elastin, and hyaluronic acid.
The Investment: A transparent look at the costs and why it’s an annual strategy.
The Results: Why you see a "glass skin" glow immediately, but the real magic happens at the 12-week mark.
Connect with Emma Wedgwood
If you are in London and want to explore Sofwave with a pro, I cannot recommend Emma enough. She is a holistic beauty expert who wants you to look like you, just the most energized version.
Website: www.emmawedgwoodaesthetics.co.uk
Instagram: @emmawedgwoodaesthetics
Sofwave Pricing Guide
Brow lift: £1,800
Lower face & submental: £2,500
Lower face, submental & neck: £2,800
Face only: £3,000
Full face & neck: £3,300
Arms: From £2,000
See the Transformation
Curious about what this actually looks like? I will show you my results in 12 weeks, but before then, you can view the official before and after gallery to see the lifting effect on other women: 👉 Sofwave Before & After Photos
Stay Connected with Me!
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