S4 Ep14: The Future of Marketing Is Messy with Stephanie Parry
Stephanie Parry, EVP of Client Management at JellyFish joins to talk about messy marketing. From AI-generated creative to navigating culture clashes in global teams, this episode dives into the chaos and opportunity shaping modern marketing. Stephanie shares lessons from building client relationships that actually last, the tension between global strategy and local nuance, and what it really takes to lead in today’s ever-evolving landscape.We talk:– The rise of creative AI (and why human judgement still matters)– What marketers can learn from working across Paris, New York, and Mumbai– Building trust with clients — beyond deliverables– How DEI, sustainability, and bold ideas can (and must) coexist– And why listening might be the most underrated marketing skill of allIf you’re feeling overwhelmed by change — this one will help you make sense of the mess, and maybe even embrace it. For curious marketers, bold brand thinkers, and anyone trying to figure out what comes next.02:45 – A Global Career Built on Curiosity 05:18 – Learning French, Failing French, Trying Anyway 06:45 – Building Deep Client Relationships That Last 08:36 – Global vs Local: The Real Challenge 11:02 – The Art of Listening in Leadership 13:20 – A Lesson That Changed Everything 17:55 – What Clients Are Asking About AI Right Now 19:32 – Creative AI Tools That Actually Work 21:15 – Abundance of Creative, Not Just Automation 24:00 – Bravery in the Age of AI 26:40 – Push for Transparency and Accountability 27:30 – DEI, Modern Masculinity and Creative Culture 28:45 – Cannes, Contradictions and Creative Joy 30:00 – Final Thoughts: Listen. Lead. Be Bold.Thanks to Freedman International for sponsoring The Cannes Sessions. Hosted on Acast. See acast.com/privacy for more information.
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The Cannes Sessions - Daily Round Up 19/06/25
Day 4 of the Cannes Sessions and you will heard from David Droga, Billionaire & Passes Founder Lucy Guo, Karen Bennett US MD for Jellyfish, Sarah Vincent Managing Director UK, Utiq & Anders Littner brandmetrics as well as a round up of the week with Kevin Freedman talks about– Why Walmart’s in-store teams are using Canva– How Strava redesigned its algorithm with purpose at the core– The return of brand marketing (and the quiet death of retargeting)– What Tony’s Chocolonely can teach us about real brand conviction. If you aren't here don't worry, we have you covered with the inside track. Hosted on Acast. See acast.com/privacy for more information.
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The Cannes Sessions - Daily Round Up 18/06/25
Day 3 from the Cannes Lions Festival of Creativity and we take you behind the scenes of into the judging room, chat to Jimmi McGrath of Droga5 about the judging process, we go behind the scenes into the work and what is winning, you will hear from Jung A Kim from Innocean & Sungwoon Jee CMO of Hyundai about their Grand Prix win. All about the work today Hosted on Acast. See acast.com/privacy for more information.
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The Cannes Sessions - Daily Round Up 17/06/2025
Day 2 of the Cannes Lions Festival of Creativity - hear from Jame Hurman, CEO of YouTube Neal Mohan speaking at Adweek house and Kevin Freedman on the power of AI for global marketing, Hosted on Acast. See acast.com/privacy for more information.
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The Cannes Sessions - Daily Round Up 16/6/25
A round up of all the goings on from the first day of the Cannes, talking about the opportunities for brands to think about agencies outside of the typical hubs of New York, London and Amsterdam, looking to the likes of Canada & Ireland. Hearing about Apple's opening session & Sir John Hegarty. The day 1 award winners and so much more. Get the low down on everything that is going on with The Cannes Sessions, brought to you by Freedman International Hosted on Acast. See acast.com/privacy for more information.
Conor Byrne hosts That's What I Call Marketing meeting some of the most incredible marketing minds in our industry, CMO's, founders and marketing leaders from across the globe, this podcast tackles the big issues facing marketers today, as well as providing inspiration by hearing the incredible stories marketing leaders share of their journey to the top. Hosted on Acast. See acast.com/privacy for more information.
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