Brooke Janousek has been working as a Fractional CMO for almost two years so who better to tell us what a fractional CMO actually is, what it does, when you should use on, how you manage the relationship, benefits and risks. This isn't an episode just for marketers, but business leaders who are interested in understanding more on this topic. Hosted on Acast. See acast.com/privacy for more information.

In defence of distinctiveness Cathal Gillen is co-founder of Distinctive Brand Asset Research & Tracking agency Distinctive BAT. Cathal has a background agency and client side and has held marketing effectiveness roles in the likes of William Grant & Sons. Cathal set up the agency in 2021 and works with clients like betfair, linkedin, lipton and kerrygold. This episode is all about distinctiveness, What we mean when we say distinctive assetsThe value of distinctive assetsHow to measure that valueWhy you need to care about itWhy a brand director needs to leave a legacy of distinctiveness Where to start with it allWhere differentiation fits into the whole picture Enjoy this episode with Cathal Gillen, To contact That’s What I Call Marketing Email [email protected] Instagram www.instagram.com/thatswhaticallmarketing/ X twitter twitter.com/thats_marketing .Youtube: www.youtube.com/@thatswhaticallmarketing You can listen to all old episodes www.thatswhaticallmarketing.com/listen Hosted on Acast. See acast.com/privacy for more information.

This episode is with Dr. Emmanuel Probst Global Lead, Brand Thought-Leadership at Ipsos, adjunct professor at the University of California at Los Angeles where he teaches consumer market research.Emmanuel writes about consumer psychology for numerous publications like the WSJ and USA today, he is best selling author of the book brand hacks. And he is out with a new book called “Assemblage the art and science of brand transformation” In this episode we discuss the commercial role that marketers play in this world. The dynamic nature of brands, how and what brands can and cannot control the power of brand equity. How and if small is the new big (and what that actually really means)The role of DTC Consumption, and how we marry responsibility with profit.To contact Emmanuel or buy his book go to https://www.emmanuelprobst.com/ Hosted on Acast. See acast.com/privacy for more information.

Leigh Barnes is Chief Customer Officer at Intrepid Travel and joins to discuss how he turned his back (sort of) on decades of performance marketing, went big on brand and how it is working! Leigh joined while he was working in Canada to talk more about what has changed for him and what that means for marketing at intrepid travel. If you don’t know Intrepid they are a B Corp travel company with ambitions to be a $1 billion business by 2025. So we talk about his experience at Intrepid for the last 14 years, how he was a believer in performance marketing as THE driver of the business but how he saw all metrics fall off a cliff during covid and how that brought him to think there must be a different way, how reading and research changed his perspective and how he navigated that change in the business with major support from his friends in finance and the role of purpose. Hosted on Acast. See acast.com/privacy for more information.

Sherilyn Shackell Founder & CEO of The Marketing Academy. The Marketing Academy is an international not for profit organisation dedicated to inspiring and developing talented stars in the Marketing, Media & Communication industries to become the leaders and influencers of tomorrow. When CMOs are left out of the boardroom, their insights — and the business risks and opportunities that their expertise might identify are lost, Sherilyn is on a mission to change all the stats, as she believes these leaders have unique power to shape our collective opinions as a society. In this episode we discuss What The Marketing Academy is all about How The Marketing Academy is going to reshape the boards of tomorrow. The different programmes it offers to marketers The impact that it is having on the sector across the markets it operates in as well as the future plans for growth. What you can do today to think about the path that you are on, Positive intent, Our responsibility for our reactions The energy we expend and share. Sherilyn had a near death experience that shaped her now world view, but it is her desire that no one has to go through that. So no matter what stage you are at in your marketing career, give yourself some time today to listen to some amazing life advice. Find all previous episodes on www.thatswhaticallmarketing.com, or follow us on instagram @thatswhaticallmarketing and on twitter @thats_marketing. And now you can watch our episodes back on You Tube, search for thatswhaticallmarketing Hosted on Acast. See acast.com/privacy for more information.