The 98%

Happy Holidays everyone! To keep you company between Christmas and New Year, Alexa is joined by an audience favourite (who also happens to be her Dad) performance psychologist Dr Steve Bull, to answer listener questions about confidence, pressure, and navigate the realities of the acting industry.
In this episode Alexa and Steve explore self-tape pressure and perfectionism, managing nerves, developing sustainable processes, confidence in a highly subjective industry, how to work hard without burning out, and more.
Blending psychological insight with lived experience, this discussion offers practical tools and grounded reassurance for actors navigating challenges, self-doubt, and high expectations.
This conversation is reminiscent of the book Alexa and Steve have written together, Beyond The Spotlight: How to Survive and Thrive in the Real World of Acting and Performing Arts, which is now available to pre-order!
Listen to more from Steve on The 98% podcast:
S1E5 'We are made of frigging titanium.'
S3E14 - 'You can make yourself a better CEO.'
S5E29 - 'Your world is subjectivem you can't change it.'
Links & resources:
Be the first to hear when/where you can order Beyond The Spotlight: https://www.crowood.com/book/beyond-the-spotlight/
Explore Acting With Alexa (support, coaching & events): https://www.actingwithalexa.com
Visit The 98% website: https://www.the-98-percent.com
Follow:
@thepercentpod | @acting.with.alexa | @alexa_morden

In this open and restorative episode, Alexa is joined by award-winning screen director Matt and acclaimed acting teacher and coach Steph Upsall for a conversation designed to support, re-ground and re-energise actors navigating an increasingly challenging industry.
Together, they explore what actors should be focussing on beyond industry noise, career pressure and unhelpful expectations. Matt offers a behind-the-scenes perspective on performance through a director's lens, while Steph reflects on why her approach has a profound impact on both actors and the work itself.
Tune in to hear three people who deeply care about actors share what they discovered while leading a collaborative training retreat and why the essence of that experience, rooted in play, safety and process, is something actors everywhere can benefit from and take into their own careers.
Click here to read more about the upcoming retreat March 6-9 'A New Lens; Freedom, Play and Process."
Click here to register your interest!
Follow online:
@the98percentpod
@acting.with.alexa
@mattholtdirector
@supsallmorgan
@bothfeetacting
Pre order BEYOND THE SPOTLIGHT by Alexa Morden and Dr Steve Bull here!

The 98% is back for another new episode already! Sometimes you are contacted about a prospective guest where the subject matter is too perfect for the platform to not jump on the mic. This is one of those guests. Today Alexa is joined by acclaimed Irish actor Patrick O'Kane, who you may recognise from iconic stage roles or appearances in TV series such as Doctor Who and Game of Thrones. From tearing up his university application for a Law degree, to treading the boards in the UK's most prestigious theatres - Patrick delves into parts of his actor journey and insight from 35 years in the biz.

Patrick also shares, for the first time, the personal circumstances of illness that led him to getting support from and eventually becoming a member and trustee of Actors' Trust - a charity that has been supporting actors and stage management since 1882 (formerly known as The Actors' Benevolent Fund). We all know that the entertainment industry can be a collaborative, creative and exciting one, but it can, at times, be isolating and uncertain.
Check out the new website for The 98%! www.the-98-percent.com
Follow @the98percentpod
Make sure you know about the important work of Actors' Trust and don't miss their upcoming FREE mental wellbeing webinars starting Oct 28th!
The Actors Trust
https://www.actorstrust.org.uk
0303 223 1110
[email protected]
Text SHOUT for free, confidential mental health support:
85258
Look out for Patrick's book "Actors Voice" in store or online!

So, an AI actress is here to take all of our jobs and change the face of the acting industry forever…
Or is it?
In this deep-dive episode Alexa is joined by actor and screenwriter Rebecca Osias - who also isn't one to shy away from difficult industry conversations. Together they discuss the concerns and questions around "Tilly Norwood", why there is no space for generative AI in creative spaces, the responses from industry organisations - and so much more. Including a look at the website of the "100% AI generated production company" behind this code, why the original article about agent interest may not be exactly what it seems, and how public funding comes into all of it...
There's a lot to cover - all of it important. See timestamps below for specific topic points.
Follow online @the98percentpod, @alexa_morden and @rebeccaosias_
Donate to support the work of The 98% CIC https://ko-fi.com/the98percent
TIME STAMPS
Episode intro and context - 0 mins
Intro to Rebecca - 4 mins
Initial response to the article - 7 mins
Why AI code should not be referred to as an "actress" - 18 mins
Is it ok to use AI in other/'smaller' aspects of the creative industries? - 32 mins
Industry Union responses to the reveal of "Tilly Norwood" - 40 mins
Why this affects The 98% of actors - 49 mins
Response from agency WME - 53 mins
Real actors' likeness being used in AI - 55 mins
"Tilly Norwood's" Instagram page - 1 hour
Statement from the creator of "Tilly Norwood"  - 1 hour 3 mins
Is "Tilly" *actually* being scouted by agents? - 1 hour 14 mins
Is the technology good enough to replace actors? - 1 hour 23 mins
Particle6's funding from The BFI - 1 hour 28 mins
Advice for actors - 1 hour 41 mins
The importance of pushing back - 1 hour 48 mins
Wrapping up - 1 hour 53 mins
Link to watch Instagram Live:
https://www.instagram.com/p/DPRyrl0lAEd/
Original Deadline article:
https://deadline.com/2025/09/talent-agent-ai-actress-tilly-norwood-studios-1236557889/

Essential listening for any actor, parent of child actor, or anyone else working with a talent agent...
This episode is a recording of a recent live webinar where Alexa was joined by experienced agent Liz Pratt of Nelson Management. Liz has been teaching herself legislation and brushing up on her knowledge regarding actors rights, and she's here to share that knowledge with you. This informative discussion looks into the often-overlooked small print of the actor/agent relationship: contracts, terms & conditions, unlawful behaviour, red flags, and more.
This episode offers clear, empowering advice from both sides of the table - an agent who understands actors' rights, and an actor working to empower others through transparency and  experience.
Listen more agent advice from Liz in Series 5 Episode 38 of The 98%.
If you suspect your agent may not be acting in your best interest, I encourage you to listen to the episode released previously to this one, and follow the steps and guidance shared there. You'll also find practical resources and links in the episode description to help you take informed action.
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The 98% is a solo run venture, you can support the platform and the work being done on Ko-fi
https://ko-fi.com/the98percent

Interested in supporting the newly registered CIC so that more actors can be helped? Please get in touch.
Follow: @ the98percentpod @ alexa_morden 
E: [email protected]