The CMO Podcast

• Stacey Andrade-Wells (Liquid I.V.) | Elevating the Vitality of People and the Planet

  Jim's guest today on The CMO Podcast is Stacey Andrade-Wells, the Chief Marketing Officer of the red-hot hydration brand, Liquid I.V.. Here are a few fun facts about Liquid I.V.: Founded only thirteen years ago, in 2012, Liquid I.V. is now roughly $1 billion in sales. Unilever, the $64 billion by sales British consumer goods company, purchased the brand in 2020.Stacey is perhaps the youngest CMO Jim has interviewed on this show. She began her business career, as Jim did, at Procter & Gamble. Stacey joined P&G in 2014 after a degree from the University of Pennsylvania, and worked on some of P&G’s brand icons: Mr. Clean, Swiffer, and Gain. In 2022 Stacey left Cincinnati and moved to LA to join Liquid I.V. as a VP of Marketing, then in July 2024 she was promoted to CMO. Stacey leads a marketing department of 60+ employees, with oversight of Brand Management, Integrated Marketing, Innovation, Corporate & Brand Communications, In-House Creative, Consumer Insights, and Impact/Sustainability.Tune in for a conversation with a CMO who believes in listening to her team and her customers!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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• Super Bowl LIX Marketing Roundtable

  Welcome to our 2025 Super Bowl Roundtable bonus episode of The CMO Podcast! This is the sixth consecutive time we have done a Super Bowl roundtable session, and we think this episode is the best yet. Recorded as part of a live stream, in collaboration with Gary Vaynerchuk and his team at Vayner Media.Jim starts the conversation with the Kansas City Chiefs very own Lara Krug, who joined the Chiefs in 2021 as their Chief Marketing Officer. Then moves onto two roundtables–with five leaders in each Roundtable. Guests include: Nicole Parlapiano, Chief Marketing Officer of Tubi Greg Lyons, Chief Marketing Officer of PepsiCo NALaura Jones, Chief Marketing Officer of InstacartDaniel Winer, CEO & Co-Founder, Hexclad Cookware Steven Saenen, VP Ritz & Portfolio Marketing, US, MondelezSofia Colucci, Chief Marketing Officer of Molson CoorsShachar Scott, VP, Marketing, Reality Labs, MetaRamon Velutini, President, NA & LATAM, The Duracell CompanyDavid Lee, Chief Creative Officer, SquarespaceBrittney Polka, VP, Beverages, DanoneSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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• Scott Galloway & Tim Armstrong // CMO Podcast Alumni Reunion

  This May, Jim will celebrate six years of The CMO Podcast. He has had the opportunity to welcome over 330 marketing leaders to this show, many of whom have become friends, and of each other. Well in 2025, we are looking to lean more into this community, by hosting reunions, in-person and virtual. So for this week’s episode, we kick it off with a bang as Jim welcomes Tim Armstrong, founder and CEO of Flowcode, and author, professor, entrepreneur and fellow podcaster, Scott Galloway, back to the show. Both were early guests all the way back in 2019.This episode was recorded live in-front of an audience of fellow CMO Podcast alumni–about 70 of them. Jim, Tim and Scott dove head first into topics that are affecting us as business leaders, but also as members of society. Tim and Scott first talk about how they’ve built their own rules around goal setting, and their efforts to stick to their goals. And no surprise if you know Scott–the conversation went quickly to the state of young men in America. Jim then wraps up the conversation by opening to questions from the audience, which took the conversation–which was already deep, raw and real–to some new places. Places which we do not normally talk about on The CMO Podcast. So join Jim as he welcomes Tim and Scott back, for this remarkable and important podcast. ---Scott Galloway joined Jim as an early guest in June 2019: https://tinyurl.com/3v8fhdu5Tim Armstrong has joined Jim on multiple occasions, July 2019: https://tinyurl.com/39ba2ate And November 2022: https://tinyurl.com/4pkuznsdSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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• Michelle Peterson (Kendra Scott Jewelry) | Family, Fashion, Philanthropy and Founder

  Jim's guest on The CMO Podcast for a special Valentine day edition is Michelle Peterson, the Chief Marketing Officer of Kendra Scott, the 23-year-old fashion lifestyle brand founded by Kendra Scott in Austin Texas. This is one unusual brand: it is guided by a three-pronged brand platform: family, fashion, and philanthropy. Its organization is 96% women, with a multigenerational consumer base. Along with organizing up to 25,000 love events a year. It has about 140 stores and is distributed in retailers like Nordstrom and Neiman Markus, and has an estimated value of roughly $1 billion. Michelle has been CMO at Kendra Scott for about three years. She has overseen explosive growth in sales, new customers, and in her organization’s growth. Before Kendra Scott, Michelle spent 16 years in a variety of roles at General Mills, and then worked at LifeSpa, Intercontinental Hotels, and Pressed, the cold-pressed juice and plant-based treats company, where she was CMO. This is your reminder to order a necklace or ring for your love ones, and tune in for our Valentine conversation with the CMO of Kendra Scott!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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• Jennie Weber (Best Buy) | Retail Media at the Center of CES

  January is always the month of the Consumer Electronics Show in Las Vegas. So it’s fitting before this month ends that Jim talks with a CMO who knows lots about consumer electronics trends than most. Jim's guest this week on The CMO Podcast is Jennie Weber, the Chief Marketing Officer of Best Buy, the $40 billion plus in sales consumer electronics retailer. Best Buy–with its 1000 plus stores, ecommerce platform, retail media network, and assorted services–is the world’s largest consumer electronics specialty retailer. A long way from its founding in 1966 by two gentlemen in St Paul, Minnesota. Jennie has spent most of her career at Best Buy–about 16 years, with an additional two years at Best Buy subsidiary Geek Squad. She was appointed CMO roughly two years ago. Jennie grew up across the upper western United States, and graduated from the University of St. Thomas with a degree in history. She’s a skier, a hiker, a road biker, and a mother of four. Tune in for an episode with a CMO with fresh insights about this year’s CES, as well as how to make marketing a profit center.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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