In this episode of Creative Trust, Amanda Henderson sits down with Kath Power and Prue Webb, founders of Melbourne-based styling service The Wardrobe Edit. Longtime friends who first met while working at one of Australia’s leading fashion brands, Kath and Prue eventually reunited to build a styling business guided by their motto: never underestimate the power of a great outfit.
Rather than starting with shopping, their approach begins inside their clients’ wardrobes - helping women rediscover what they already own and identify the gaps worth investing in.
In our conversation, we talk about their journey through the fashion industry, the story behind The Wardrobe Edit, and why personal style often needs to be rediscovered through major life transitions.
We also explore Prue’s background in communications and public relations, discussing what PR actually delivers for clients, why it’s often misunderstood, and how businesses can think about visibility more strategically.
Along the way, Kath and Prue share thoughtful insights on partnership, kindness in business, the importance of listening, and the changing narratives around women’s style - including the long held myth that you need to be thin to wear fashionable clothes.