The B.rad Podcast

In this episode, I answer the question of “Why is your B.rad protein so expensive?” and dig into why protein prices keep rising—and why lower prices often mean watered-down products.
You will hear about the huge distinction in quality in the protein supplement marketplace, why the gold standard is grass-fed whey protein isolate, and how it stands in stark contrast to whey protein concentrate and plant-based proteins, which are less pure, less potent, and harder for the body to digest and assimilate. I also explain cold processing, lactose sensitivity, and why many people think they can’t tolerate whey when they’re really reacting to lower-quality products with leftover lactose, milk fat, and fillers.
You will learn why protein supplements are getting more and more expensive and what’s happening in the marketplace, including ongoing supply chain pressure since the global pandemic, increased demand for protein, large buyers dominating supply, and reduced milk output from heat stress on cattle.
I explain how lower prices often reflect cost cutting and diminished product quality through proprietary blends, nitrogen spiking, amino acid fillers, and additives like maltodextrin, and why I put my name behind a food-grade product and why paying more for very high-quality protein is a worthy investment.

TIMESTAMPS:
There is a huge distinction in quality between whey protein supplements, thus the pricing variation. [00:01:54]
Why is this happening in the marketplace? Bro Science gives us much information. [00:02:17]
In cost-cutting, we are seeing a diminished quality of the product. [00:04:28]
If you see the word "proprietary," it's a red flag meaning secret ingredients. [00:06:19]
When you have a protein centric diet, you're giving yourself a chance to excel. [00:11:17]
The price of protein in many different forms is increasing as it becomes more popular to focus your diet on protein. [00:13:02]

LINKS:
Brad Kearns.com
BradNutrition.com - 20% OFF Your First Order!
NEW: Real Rad Gummies - Creatine + Nootropics
B.rad Superdrink – Hydrates 28% Faster than Water—Creatine-Charged Hydration for Next-Level Power, Focus, and Recovery
B.rad Whey Protein Superfuel - The Best Protein on The Planet!
Brad’s Shopping Page
BornToWalkBook.com
B.rad Podcast – All Episodes
Peluva Five-Toe Minimalist Shoes

We appreciate all feedback, and questions for Q&A shows, emailed to [email protected]. If you have a moment, please share an episode you like with a quick text message, or leave a review on your podcast app. Thank you!
Check out each of these companies because they are absolutely awesome or they wouldn’t occupy this revered space. Seriously, I won’t promote anything that I don't absolutely love and use in daily life:
B.rad Nutrition: Premium quality, all-natural supplements for peak performance, recovery, and longevity; including the world's highest quality whey protein! Get 20% OFF your first order!

Peluva: Comfortable, functional, stylish five-toe minimalist shoe to reawaken optimal foot function. Use code BRADPODCAST for 15% off!

Get Stride: Advanced DNA, methylation profile, microbiome & blood at-home testing. Hit your stride the right way, with cutting-edge technology and customized programming. Save 10% with the code BRAD.
Online educational courses: Numerous great offerings for an immersive home-study educational experience

Primal Fitness Expert Certification: The most comprehensive online course on all aspects of traditional fitness programming and a total immersion fitness lifestyle. Save 25% on tuition with code BRAD!

See omnystudio.com/listener for privacy information.

Are you overemphasizing cardio in your exercise program?
The answer for almost everyone out there is yes. We are doing too much cardio at the expense of the most beneficial fitness stimulations by far (as known to exercise physiology, not just my opinion): anaerobic system development, true sprinting competency, and true muscular strength and explosive power. The biggest drivers of accelerated aging are sarcopenia (age-related loss of muscle mass) and dinopenia (age-related loss of muscle power and explosiveness).
Falling is essentially the first step in accelerated aging, because the body naturally loses anaerobic muscle power faster than aerobic fitness. This means you can maintain good cardio capacity for decades while becoming increasingly deficient in the qualities that prevent decline and falling—the number one cause of injury and death in Americans over age 65.
In this episode, I explain why brief, explosive exercise is the most important and most neglected fitness stimulation, and why so many popular workouts are still overwhelmingly aerobic. I clarify the difference between aerobic and anaerobic exercise and share exercise physiology data showing that activities like HIIT, CrossFit, group exercise classes, and events like HYROX rely far more on the aerobic system than most people realize.
I also explain how to bring true sprinting back into your program with minimal time commitment and minimal risk of burnout, using short, fully rested efforts that preserve muscle power, resilience, and healthy aging.

TIMESTAMPS:
Are you over-emphasizing cardio in your exercise program? [01:05]
Falling is the first step in accelerated aging. [02:56]
Brief explosive exercises are recommended. [03:45]
What is the difference between aerobic and anaerobic exercise? [04:50]
All your intense activies like HIIT, Crossfit, and anything that lasts longer than a few minutes are primarily aerobic. [11:40]
High Rocks is a template of challenges that stay the same in every competition. It is 98% aerobic. [14:00]
Instead of all the endurance work you do now, something that uses minimal time, minimal risk of burnout, you can develop your power. Throw is the sprint routine that Brad talks about. [21:40]
Rest and relax in between your efforts. Put a true sprint workout into the mix. [26:48]

LINKS:
Brad Kearns.com
BradNutrition.com - 20% OFF Your First Order!
B.rad Superdrink – Hydrates 28% Faster than Water—Creatine-Charged Hydration for Next-Level Power, Focus, and Recovery
B.rad Whey Protein Superfuel - The Best Protein on The Planet!
Brad’s Shopping Page
BornToWalkBook.com
B.rad Podcast – All Episodes
Peluva Five-Toe Minimalist Shoes

We appreciate all feedback, and questions for Q&A shows, emailed to [email protected]. If you have a moment, please share an episode you like with a quick text message, or leave a review on your podcast app. Thank you!
Check out each of these companies because they are absolutely awesome or they wouldn’t occupy this revered space. Seriously, I won’t promote anything that I don't absolutely love and use in daily life:
B.rad Nutrition: Premium quality, all-natural supplements for peak performance, recovery, and longevity; including the world's highest quality whey protein! Get 20% OFF your first order!

Peluva: Comfortable, functional, stylish five-toe minimalist shoe to reawaken optimal foot function. Use code BRADPODCAST for 15% off!

Get Stride: Advanced DNA, methylation profile, microbiome & blood at-home testing. Hit your stride the right way, with cutting-edge technology and customized programming. Save 10% with the code BRAD.
Online educational courses: Numerous great offerings for an immersive home-study educational experience

Primal Fitness Expert Certification: The most comprehensive online course on all aspects of traditional fitness programming and a total immersion fitness lifestyle. Save 25% on tuition with code BRAD!

See omnystudio.com/listener for privacy information.

In this episode, I explain why my stance on supplements has shifted and react to a New York Times article by Alex Hutchinson (author of Endure and The Explorer’s Gene) that cuts through the hype surrounding fitness supplements and asks a simple question: which ones actually work?
I break down why the supplement industry is such a mess, including research showing that many so-called workout boosters contain unlabeled stimulants, steroids, or dangerously high doses of caffeine, how one study revealed that creatine gummies made by several leading supplements brands actually contained zero (or just trace amounts of) creatine, and why “more” is rarely better when it comes to performance enhancement.
From there, I walk through what Hutchinson calls the “Big Proven Five”: caffeine, creatine, sodium bicarbonate (yes, baking soda), beta-alanine, and nitrates. I explain how each one works, who it’s actually useful for, and the real-world tradeoffs—like why caffeine’s performance benefits depend heavily on dose and timing, why creatine’s gains show up over months rather than days, and why elite endurance athletes are suddenly embracing bicarb gels despite decades of GI horror stories.
I also touch on supplements that have come and gone since the I.O.C.’s 2018 position paper—ketones, collagen, antioxidant cocktails—and where protein powder fits on the blurry line between “food” and “supplement.”
If you’ve ever wondered what’s legit, what’s risky, and what’s just expensive hype, this episode will help you make sense of it all.

LINKS:
Brad Kearns.com
BradNutrition.com
B.rad Superdrink – Hydrates 28% Faster than Water—Creatine-Charged Hydration for Next-Level Power, Focus, and Recovery
B.rad Whey Protein Superfuel - The Best Protein on The Planet!
Brad’s Shopping Page
BornToWalkBook.com
B.rad Podcast – All Episodes
Peluva Five-Toe Minimalist Shoes

We appreciate all feedback, and questions for Q&A shows, emailed to [email protected]. If you have a moment, please share an episode you like with a quick text message, or leave a review on your podcast app. Thank you!
Check out each of these companies because they are absolutely awesome or they wouldn’t occupy this revered space. Seriously, I won’t promote anything that I don't absolutely love and use in daily life:
B.rad Nutrition: Premium quality, all-natural supplements for peak performance, recovery, and longevity; including the world's highest quality whey protein!

Peluva: Comfortable, functional, stylish five-toe minimalist shoe to reawaken optimal foot function. Use code BRADPODCAST for 15% off!

Ketone-IQ Save 30% off your first subscription order & receive a free six-pack of Ketone-IQ!

Get Stride: Advanced DNA, methylation profile, microbiome & blood at-home testing. Hit your stride the right way, with cutting-edge technology and customized programming. Save 10% with the code BRAD.
Online educational courses: Numerous great offerings for an immersive home-study educational experience

Primal Fitness Expert Certification: The most comprehensive online course on all aspects of traditional fitness programming and a total immersion fitness lifestyle. Save 25% on tuition with code BRAD!

See omnystudio.com/listener for privacy information.

In this episode, I dive deep into why protein—especially high-quality whey protein isolate—becomes non-negotiable as we age, and why so many popular products completely miss the mark.
I explain the real differences between whey concentrate, isolate, and hydrolysate; why lactose intolerance is often a quality issue, not a whey issue; and how misleading media “best of” lists often favor cheaper, inferior formulations loaded with additives, sweeteners, and questionable sourcing. I also share why I launched B.rad Nutrition in the first place: after struggling as a consumer to find a truly clean, grass-fed, cold-processed whey protein isolate sourced directly from small family farms in Wisconsin and verified free of heavy metals.
We also zoom out into the bigger longevity picture—how whey protein works with exercise to preserve muscle mass, grip strength, gait speed, and explosive power as we age. I break down the research, including a 2024 meta-analysis on whey protein in older adults, explain why leucine thresholds matter more with age, and connect the dots between strength training, sprinting, and long-term health markers like mile time, 400-meter performance, and grip strength.
If you’re older, trending plant-based, short on time, or simply confused by the protein aisle, this episode lays out exactly what to look for, what to avoid, and why protein needs to come first—every single day.

TIMESTAMPS:
Whey protein continues to earn scientific support for its powerful health benefits. Pure and
bioavailable whey isolate is the gold standard for whey protein. [01:05]
It is recommended that you prioritize high-quality when it comes to supplements. [05:29]
When wanting to purchase organic, bear in mind that if the item has thick skin like an avocado, it is not necessary to buy organic, but berries and other fruits and vegetables with the skin that is consumed, it is preferable to go for organic. [06:30]
Whey is a byproduct of cheese manufacturing. [07:37]
In older adults, whey protein can help maintain strength and muscle mass. [09:39]
The time in the mile run is regarded as the single best predictor of one's ability to age gracefully
than any other thing, any blood value or laboratory test. [12:41]
A missing feature of a longevity exerscise program is that brief explosive effort, sprinting and
strength training. [14:45]
The body's ability to synthesize proteins, called protein synthesis, after a meal declines with age.
[20:44]
You need to focus on getting quality sources of protein that contain adequate levels of all nine
essential amino acids. [22:51]
It is recommended your goal to be around one gram of protein per pound of your ideal body
weight. [26:08]

LINKS:
Brad Kearns.com
BradNutrition.com
B.rad Superdrink – Hydrates 28% Faster than Water—Creatine-Charged Hydration for Next-Level Power, Focus, and Recovery
B.rad Whey Protein Superfuel - The Best Protein on The Planet!
Brad’s Shopping Page
BornToWalkBook.com
B.rad Podcast – All Episodes
Peluva Five-Toe Minimalist Shoes

We appreciate all feedback, and questions for Q&A shows, emailed to [email protected]. If you have a moment, please share an episode you like with a quick text message, or leave a review on your podcast app. Thank you!
Check out each of these companies because they are absolutely awesome or they wouldn’t occupy this revered space. Seriously, I won’t promote anything that I don't absolutely love and use in daily life:
B.rad Nutrition: Premium quality, all-natural supplements for peak performance, recovery, and longevity; including the world's highest quality whey protein!

Peluva: Comfortable, functional, stylish five-toe minimalist shoe to reawaken optimal foot function. Use code BRADPODCAST for 15% off!

Ketone-IQ Save 30% off your first subscription order & receive a free six-pack of Ketone-IQ!

Get Stride: Advanced DNA, methylation profile, microbiome & blood at-home testing. Hit your stride the right way, with cutting-edge technology and customized programming. Save 10% with the code BRAD.
Mito Red Light: Photobiomodulation light panels to enhance cellular energy production, improve recovery, and optimize circadian rhythm. Use code BRAD for 5% discount!

Online educational courses: Numerous great offerings for an immersive home-study educational experience

Primal Fitness Expert Certification: The most comprehensive online course on all aspects of traditional fitness programming and a total immersion fitness lifestyle. Save 25% on tuition with code BRAD!

See omnystudio.com/listener for privacy information.

In this episode, I do a reaction—and a critical deep dive—into Paul Saladino’s newly released Heart & Soil grass-fed whey protein.
I explain why whey protein is considered the highest biological-value protein on the planet, why I’ve personally been very selective about using it, and what immediately caught my attention when Paul repeatedly claimed his whey is “better than all other proteins” because it’s made directly from milk instead of cheese—without explaining why. Since that claim matters, I dig into the details to see whether it actually holds up.
I share insights from a third-generation family cheesemaker I trust, who’s been in the whey business for decades, about how whey is actually produced and why making whey directly from milk requires much higher processing temperatures—up to around 160°F—compared to the cold-processed methods used for high-quality whey protein isolate. I explain why higher heat can damage nutrient potency, bioavailability, and immune-supporting proteins, break down the key difference between whey protein isolate and whey protein concentrate, and why the Heart & Soil product appears to be a concentrate despite being marketed as superior. I also talk about red flags around “proprietary” processing claims, compare this kind of marketing to similar claims made about creatine products, and give credit where it’s due—grass-fed New Zealand sourcing and third-party heavy-metal testing—while encouraging listeners to look past hype and understand how their protein is actually made.

TIMESTAMPS:
Let's look at the protein supplements and how they are described. When you see the word “proprietary,” it throws up a red flag. [02:02]
Making whey from milk instead of cheese requires higher processing temperatures. [04:08]
Be careful when you hear the sales pitches. Of course, the product sounds great when presented enthusiastically. [06:35]

LINKS:
Brad Kearns.com
BradNutrition.com
B.rad Superdrink – Hydrates 28% Faster than Water—Creatine-Charged Hydration for Next-Level Power, Focus, and Recovery
B.rad Whey Protein Isolate Superfuel - The Best Protein on The Planet!
Brad’s Shopping Page
BornToWalkBook.com
B.rad Podcast – All Episodes
Peluva Five-Toe Minimalist Shoes
Heart and Soil Supplements

We appreciate all feedback, and questions for Q&A shows, emailed to [email protected]. If you have a moment, please share an episode you like with a quick text message, or leave a review on your podcast app. Thank you!
Check out each of these companies because they are absolutely awesome or they wouldn’t occupy this revered space. Seriously, I won’t promote anything that I don't absolutely love and use in daily life:
B.rad Nutrition: Premium quality, all-natural supplements for peak performance, recovery, and longevity; including the world's highest quality whey protein!

Peluva: Comfortable, functional, stylish five-toe minimalist shoe to reawaken optimal foot function. Use code BRADPODCAST for 15% off!

Ketone-IQ Save 30% off your first subscription order & receive a free six-pack of Ketone-IQ!

Get Stride: Advanced DNA, methylation profile, microbiome & blood at-home testing. Hit your stride the right way, with cutting-edge technology and customized programming. Save 10% with the code BRAD.
Mito Red Light: Photobiomodulation light panels to enhance cellular energy production, improve recovery, and optimize circadian rhythm. Use code BRAD for 5% discount!

Online educational courses: Numerous great offerings for an immersive home-study educational experience

Primal Fitness Expert Certification: The most comprehensive online course on all aspects of traditional fitness programming and a total immersion fitness lifestyle. Save 25% on tuition with code BRAD!

See omnystudio.com/listener for privacy information.