The PushPress Podcast

• #26 Unlock Customer Feedback | Start Measuring What Matters & Make Your Gym Better

  What’s the secret to making smarter business decisions? Hint: It starts with understanding your customers.In this episode of the PushPress Podcast, Dan sits down with Jason Fernandez of "Best Hour of Their Day" to explore how customer feedback can drive meaningful change in any business (not just gyms).From creating specific, actionable surveys to implementing attribute mapping, Jason discusses how gym owners and entrepreneurs can allocate resources wisely, balance innovation, and focus on what truly matters to their customers.Curious about what you're wasting time on and what your clients actually value? Listen now to figure out how to get the information you need to make better decisions for your fitness business.And when you’ve started getting the feedback, shoot us an email: we want to know what you learn from your members.Timestamps:[00:44] The Lost Art of Customer Feedback[03:18] The Importance of Specific Questions[06:22] Creating Effective Surveys[08:24] Attribute Mapping for Business Success[17:09] Effective Onboarding Strategies[20:45] Customer Feedback Drives Business Decisions[23:53] Balancing Innovation and Core Competencies

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• #25 What Does ‘Working On Your Business’ Really Look Like? | Building Big-Picture Success in Your Gym

  Are you truly working on your business, or are you getting caught up in the day-to-day grind?In this episode of the PushPress Podcast, Dan Uyemura and Nick Reyes break down what it really means to level up your gym operations by working smarter, not harder. They share strategies for leveraging your time, mastering calendar management, setting clear goals, coaching your team effectively, and building systems and processes to create lasting impact. Plus, they emphasize the importance of carving out “forest time” to see the bigger picture and focus on long-term growth.From refining your financial strategy to tackling uncomfortable but necessary tasks, this episode is focused on helping you take control of your business, including:[3:12] Why calendar management is your secret weapon[7:03] Effective goal-setting for gym owners[10:08] Coaching your team vs. doing the work yourself[12:43] The power of financial literacy and strategy[16:01] Building sustainable systems and processesHit play and discover the steps you can take to replace overwhelm with efficiency and intentional growth. Then, take a walk, spend that time thinking about your business, and then don't forget to tell us: what mind-blowing idea did you have during that “forest time”? Email us at [email protected].

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• #24 5 Psychological Hacks to Be a Better Coach | Psychological Principles to Elevate Your Coaching

  Understanding these five psychological principles could change the way you coach forever.On this episode of the PushPress Podcast, Dan Uyemura and Nick Reyes break down the key psychological triggers that every fitness coach should know to create meaningful connections and drive real results for their clients. From the power of ego to the peak-end rule, reciprocity, social proof, and the complexities of cognitive dissonance, you’ll learn how to ethically leverage human behavior to create deeper trust and engagement in your gym.Don't just coach your clients physically; connect with them mentally.Hit play, start reshaping your coaching approach today, and then let us know: is there a certain area of psychology that you find most fascinating?Timestamps:[0:21] Ethical considerations around using psychological tools[1:25] How understanding ego can transform client engagement[6:51] Giving without expectations builds trust[9:33] Use the peak-end rule to create unforgettable client experiences[14:46] The power of sharing authentic success stories[18:00] Cognitive dissonance and how alignment drives behavior change

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• #23 Human Beats Perfection | How to Market Your Gym in 2025

  In this episode, Dan and Nick explore some of the biggest marketing trends for 2025, including why humanizing your message beats robotic perfection, how AI is reshaping SEO, and why partnerships will be indispensable for small businesses in challenging economic climates.The guys also break down how you can actively and easily market your gym, like telling authentic stories, mapping your marketing to the buyer’s funnel, and leveraging partnerships to save costs and expand your reach.Forget about flashy trends that burn out quickly. This episode is all about staying adaptable, relevant, and real in your marketing.Got thoughts about this episode or marketing in general? Drop us a line at ⁠[email protected]⁠.Timestamps:[03:00] Why human beats perfect in the age of AI[08:32] The power of authentic storytelling[10:35] Funnel not megaphone strategy for content[12:52] Using content to test your marketing ideas[14:57] How AI is changing SEO forever[20:11] Leveraging local partnerships for success

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• #22 Sales Is the First Act of Coaching | Sales Strategies to Boost Your Gym's Client Engagement

  If the word "sales" makes you cringe, this episode is for you. Dan & Nick break down why sales is essential for your gym’s success and how to approach it with authenticity. They share why sales is not just another task, but the first act of coaching for every client who walks through your door.Learn practical tips like using “battle cards” to personalize consults, following up meaningfully with leads, and the importance of disqualifying prospects who aren’t the right fit for your gym. They also discuss why speed-to-lead matters and how to own your pipeline to gain a competitive edge.Listen to reframe sales into an ethical, empathetic process that transforms prospects into loyal members.What misconception about sales is holding your gym back? Hit us up at [email protected] and share your thoughts!Timestamps:[03:09] Sales is the first act of coaching[04:23] How you prepare determines your success[09:40] Speed to lead and why it matters[12:46] Follow up with leads — or lose them[18:11] Own your pipeline[20:07] Disqualifying prospects

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