The Smart Betting Club Podcast

• Bettors’ Rights, Bookmaker Disputes & the Legal Risks of Multi-Accounting with Harry Stewart-Moore

  Returning guest Harry Stewart-Moore, betting lawyer and partner at Gardner Leader, answers listener questions and pulls back the curtain on the toughest legal issues facing bettors in 2025.MULTI ACCOUNTING CHATWhat you really need to know about multi-accounting, runners, and 'beards'Why these tactics are under growing scrutiny in the UK, where the legal boundaries sit, and how some bettors are being pulled into cases they never saw coming.Why civil forfeiture cases under the Proceeds of Crime Act are quietly becoming a big issueHow funds can be frozen and seized under POCA, what typically triggers these actions, and the steps bettors must take to recover their money.BETTING DISPUTESWhy fewer disputes are reaching court even as complaints surgeThe practical hurdles punters face when trying to litigate against bookmakers.Why overseas firms are so hard to pursue and the loophole that needs closingThe service-of-process gap that lets some operators stay beyond reach.ID requests, document checks, and withdrawal blocksWhy guidance remains unclear, leading to repeated standoffs.What happens to withheld funds during a stalemate and the 5 percent account-maintenance feeThe real-world impact on customers when neither side will budge.MONITORING, OMBUDSMAN & BLACK MARKETThe realities of betting-shop complianceHow shop punters are tracked and the thresholds that trigger additional checks.Will the proposed ombudsman deliver genuine change or simply mirror IBAS?Harry weighs up the likely scope and limitations of the new body.How a lack of industry solutions is pushing sharp punters toward the black marketWhy better options are urgently needed before the problem grows.Harry’s solutions to fix racingHis straight-talking ideas to protect the sport’s integrity and keep savvy bettors engaged.The need for a campaign to warn unsuspecting users of black-market dangersEducation as the first line of defence against shady operators.Why Harry believes the black market poses an existential threat to legal gamblingAs trust erodes and more money flows outside the regulated space, the long-term health of the licensed betting industry is at risk.Harry also explains why “being in the right” often is not enough when challenging a bookmaker, especially when rules are vague and the firm sits offshore.Discover More:Learn more on the Smart Betting Club and how we help winning bettors at https://smartbettingclub.com/ Harry Stewart-Moore at Gardner Leader Harry's email: [email protected] on TwitterPodcast feedback - contact SBC on twitter

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• Nick Rust OBE – Behind the Scenes of Bookmaking, Racing & Regulation

  From starting out behind the counter at Ladbrokes to leading the British Horseracing Authority and advising the UK Gambling Commission, Nick Rust OBE has seen the betting world from every angle.In this candid, hour-long conversation, Nick reflects on his journey through the sharp end of UK betting—sharing what he’s learned about punters, bookmakers, racing politics, regulation, and even his own quest to bet profitably as an SBC member.In this episode, you’ll hear about:How Nick’s career started as a teenage betting shop cashier and evolved into senior roles at Ladbrokes, Coral, and SkyBetThe early years of online betting and the chaos of launching Ladbrokes.comHis time as BHA Chief Executive: levy reform, racing politics, and challenging bookmaker dynamicsHis current role chairing the UK Gambling Commission’s Industry Forum—and why the Commission must do more to support bettorsInside stories on affordability checks, AML policy, bet restrictions, black markets, and the desperate need for a consumer ombudsmanWhy Nick is now focused on his own betting strategy, using SBC-recommended tools, bots, and value services📈 If you’re a punter, tipster, or industry watcher, this episode offers a rare window into the real world of betting—from shop floors to boardrooms and regulators’ offices.🙌 Episode sponsored by Matchbook – grab 150 days commission-free via: matchbook.com/sbc

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• Jeevan Jeyaratnam on Player Markets, Pricing, & Goal Scorer Odds

  In this episode, I’m joined by Jeevan Jeyaratnam, Chief Betting Officer at Abelson Info—an industry leader in player market pricing and home to the settlement feeds behind many of today’s major betting markets.Jeev shares insights from two decades in the betting world, including the evolution of player-focused markets like anytime goal scorers, shots, cards, and more. With Abelson pricing over 17,000 football matches annually, Jeev offers an expert deep dive into the nuts and bolts of compiling odds, managing data accuracy, and servicing leading firms like Flutter, Entain, William Hill, and Betway.You can also support the SBC Podcast by visiting our podcast sponsor, Matchbook. You can get 150 days, commission free with them via this link. Key topics include:How Abelson provides player market odds for 150+ global football competitionsThe rise of markets like shots on target, fouls committed, and goalkeeper savesThe art of pricing in-play player markets—and why team news timing is criticalExamples of edge cases bettors can exploit (e.g. players in unusual positions, suspension tactics)What happened when Henrikh Mkhitaryan was mispriced... and cost a bookmaker bigThe role of feedback loops and how Abelson collaborates with major operatorsWhat’s next: Jeev reveals details about Abelson’s upcoming Bet Builder product launch(00:00) Intro & Jeevan’s Role(02:00) Career Beginnings & Super Soccer Origins(05:30) Rise of Goal Scorer Market(08:30) Abelson’s Reach & Bookmaker Clients(11:30) Custom Pricing & Bookmaker Strategies(13:30) Data Collection and the Human Edge(15:30) Adding New Markets & Role of Modelling(18:30) Player Expectancies & Real-World Examples(21:30) In-Play Pricing Adjustments(24:30) Value in Pre-Match Windows(27:30) The Penalty Taker Dilemma(30:30) Goal Scorer Profiles & Outliers(34:30) Pricing Successes and Mistakes(38:30) Player Markets vs. Match Odds(43:00) Punters & Perceptions(47:00) Bet Builders & Market Evolution(51:00) Brazilian Booking Loophole(54:30) What’s Next at AbelsonIt’s a fascinating episode for bettors interested in the mechanics behind player props and the value spots to target in today's dynamic markets.

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• Kieran Ward's Secrets To Finding & Betting Value

  In the latest SBC Podcast I am joined by Kieran Ward, an experienced bettor and tipster who has been finding value for over 25 years!Value is central to what Kieran does and his tipping services, including​The Value Machine​ and his newly formed The Value Machine Exchange Profits are both laser-focused on finding selections that are overpriced, whether that be with soft bookmakers or exchanges.In this chat, Kieran and I walk through his history in the betting world, how his approach to gambling has changed over time and how he balances his own betting with running numerous successful services.​SBC Magazine Issue #150​ also came up as Kieran and I discuss a new project where he and a fellow 'SBC Hall of Famer', Allan Darke, have married their approaches to create a superb new system that is accessible to all as it is exchange based.Adapting, finding sustainable solutions and providing services that customers want is central to why Kieran is so popular - this chat showcases that perfectly!For a limited time only, you can save 20% on the ​Value Machine​ by using the code SBCPOD20 during checkout You can also support the SBC Podcast by visiting our podcast sponsor, Matchbook. You can get​150 days, commission free with them via this link​.(00:00) Introduction(00:45) A life in betting - what does Kieran do - what is his history in the betting world?(04:40) Bottom-up vs. top-down betting and issues with Betfair's reliability(06:18) Getting on, tipping vs. betting and Kieran's high-volume betting strategy(08:00) Kieran Ward: a day in the life!(11:20) Just racing or does Kieran dabble elsewhere?(12:10) 'The Value Machine' and Kieran's other tipping services - developing, maintaining and innovating(18:30) Attainable returns using Kieran's software & dealing with volatility(23:13) The Value Machine Exchange Profits: teaming up with Allan Darke(25:00) Betting into exchanges late - a different challenge to take on(29:24) Adapting to the markets and liquidity(30:35) Affordability and bureaucratic issues with operators(33:00) Kieran's expansion plans(34:05) Where to find Kieran

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• Varun Sudhakar from Betdex.com

  In the latest SBC Podcast I am joined by Varun Sudhakar, the Co-Founder and CEO of the crypto-exchange, BetDEX.Varun is an experienced operator within the betting industry, with various roles across several continents and plenty of punting (as he calls it!) making him an intriguing guest with lots of insight.The growth era during regulatory relaxations in the US defined his earlier career experiences and progression has left him where he is today - at the cutting edge of a new era, with technology and cultural trends helping to pool liquidity across the world.This innovation requires investment, vision and the ability to seize opportunities - something that Varun and BetDEX pride themselves on.This chat covers all of that, with the 'big ideas', challenges and key considerations all topics of conversation as Varun sets out where he thinks betting (and in particular BetDEX) can get to over the next few years and decades.In addition, Varun has a very special offer for SBC Podcast listeners who reside within countries where BetDEX are licensed. You can get 0% commission for the first 120 days of your use of the site here: https://promos.betdex.com/sbcAll of the relevant details are included on the sign up page and visiting the site is the quickest way to find out if BetDEX operate where you are (e.g. they do in Ireland but not in the UK). For those of you who would like to follow or interact with Varun, there are numerous ways to do so. He can be followed/contacted on Twitter/X @svarun91, his email is [email protected] and his Telegram ID is @varunsudhakar.(00:40) An introduction to Varun(02:00) Varun's work at FanDuel(03:50) Hypergrowth in US betting: regulation, marketing wars and a Flutter takeover(06:10) Co-founding BetDEX - a different vision for a betting operator(08:20) What makes BetDEX different from other bookmakers and exchanges?(10:38) Growth areas, where customers are coming from and why(13:40) BetDEX's markets and the 'chicken and egg' of customers and liquidity(17:13) The challenges of hosting horse racing on the platform(18:50) BetDEX's brokerage service and meeting the demands of larger-staking bettors(20:35) The types of bigger bets that BetDEX are facilitating(24:30) Cryptocurrencies, their growing prevalence and challenges/opportunities vs. fiat money(27:50) Regulators and choosing which jurisdictions to operate in(30:00) Plans to improve the BetDEX platform and broadening the customer offering(32:05) Varun's vision for BetDEX in both the medium and long-term(33:25) How to find Varun and a special 0% commission offer for SBC Podcast listeners!You can support the SBC Podcast by visiting our brand-new podcast sponsor, Matchbook. You can get 150 days commission free with them via https://www.matchbook.com/promo/sbc-150To find out everything you need to know about the Smart Betting Club, please visit www.smartbettingclub.com. For up-to-date news, commentary and direct contact links, our Twitter/X handle is @SBCInfo - if you have any questions about what we do, please get in touch!

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