Welcome to "The Social Media Takeaway," a marketing podcast hosted by Louise McDonnell, tailored for coaches, consultants, and online entrepreneurs eager to har...
Sales Made Simple: How to Book More Calls & Close Deals
In this episode of The Social Media Takeaway, I sit down with Wendy Weiss, founder of Salesology, to break down her proven 3-step prospecting method that helps businesses book more calls, convert leads, and grow revenue.Here’s what you’ll learn: ✅ The key difference between marketing, sales, and advertising—and how to use each effectively. ✅ Why marketing alone won’t replace sales (and what to do about it). ✅ Wendy’s 3-step method for booking more calls and closing deals. ✅ How to overcome fear of selling and master conversations that convert. ✅ The biggest mistakes people make in sales—and how to fix them.Wendy is sharing her Salesology Prospecting Toolkit, a step-by-step guide to mastering sales and increasing productivity!SHOW CHAPTERS00:00 Welcome and Intro01:03 Guest Introduction: Wendy Wise01:29 Understanding the Difference Between Marketing, Sales, and Advertising03:05 The Importance of Sales in High-Ticket Items03:44 Wendy's Background and Prospecting Method04:29 Three-Step Model for Successful Sales Prospecting10:32 Effective Sales Conversations and Common Mistakes12:36 Sales Ology Prospecting Toolkit14:01 Trends in Sales Post-COVID and the Role of Cold Calling18:33 Conclusion and Final TakeawaysConnect with Wendy Weiss:LinkedInIf you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way!If you'd like to book a call to see how I can support you head over to my website here. www.sellonsocialmedia.academy/helloMy 2025 Social Media Content Planner & Guide is now available! Packed with 400 content prompts, expert tips, and $377 worth of free resources to help you save time and get results in 2025. Grab your copy now on Amazon! Amazon UK...
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19:58
How to Book More Podcast Appearances and Build Authority
In this episode of The Social Media Takeaway, I sit down with Liam Austin, co-founder of Talks.co and Entrepreneurs HQ, who has helped over 100,000 entrepreneurs grow their businesses through digital media. 🚀We uncover: ✅ How to create a standout speaker profile that gets you booked. ✅ The secret to finding the perfect podcasts for your expertise. ✅ Using AI to craft compelling content and boost your visibility. ✅ Strategies to promote podcast appearances and maximize reach. ✅ The truth about paid guest spots when (and if) you should charge.If you want to build credibility, expand your audience, and attract new business opportunities through podcasting, this episode is a must-listen! 🎧👇SHOW CHAPTERS00:00 Introduction to Liam Austin 00:34 Creating Your Speaker Profile 01:27 Maximizing Your Podcast Matches 03:01 Optimizing Your Speaker Profile 09:42 Leveraging Social Media for Podcasts 12:01 Monetizing Podcast Appearances 13:21 Future of Podcasting 14:54 Exploring the Talks Platform 16:19 Conclusion and Final ThoughtsConnect with Liam Austin:LinkedInIf you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way!If you'd like to book a call to see how I can support you head over to my website here. www.sellonsocialmedia.academy/helloMy 2025 Social Media Content Planner & Guide is now available! Packed with 400 content prompts, expert tips, and $377 worth of free resources to help you save time and get results in 2025. Grab your copy now on Amazon! Amazon UK...
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29:11
Repurposing Content Like a Pro: Extend Your Social Media Reach
In this episode of The Social Media Takeaway, I sit down with Deirdre Sullivan, who turned her traditional flower school into an online sensation, amassing over 338,000 followers across Instagram, Facebook, TikTok, and YouTube. 🚀We dive into:✅ Better done than perfect - why perfection is overrated.✅ The power of consistency - how showing up daily changed everything.✅ Short-form video strategies - creating content that works across multiple platforms.✅ Expanding beyond local markets - how social media took Deirdre’s business global.If you’ve ever felt stuck on social media, this episode will show you that success isn’t about getting it perfect—it’s about getting started. 🎬✨Tune in now and get inspired to take your brand to the next level! 🎧👇SHOW CHAPTERS00:00 Introduction and Welcome00:25 Meet Deirdre Sullivan: Transforming a Traditional Flower School01:19 The Accidental Success of Social Media01:47 Embracing Imperfection: Just Start02:49 Going Virtual: Reaching a Global Audience03:56 First Big Success on Social Media06:06 Post-Pandemic Social Media Strategies07:00 Tips for Short Form Video Success16:33 Expanding Beyond Ireland: International Recognition22:26 Conclusion and Final TakeawaysConnect with Deirdre Sullivan:LinkedInIf you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way!If you'd like to book a call to see how I can support you head over to my website here. www.sellonsocialmedia.academy/helloMy 2025 Social Media Content Planner & Guide is now available! Packed with 400 content prompts, expert tips, and $377 worth of free resources to help you save time and get results in 2025. Grab your copy now on Amazon! Amazon UK...
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24:50
Social Media Marketing: The Top 10 Mistakes To Avoid
In this episode of The Social Media Takeaway, I dive into the 10 most common social media marketing mistakes—and more importantly, how to fix them fast. From setting clear goals to knowing your audience, managing expectations, and leveraging paid ads, I’ll walk you through the exact strategies you need to start seeing real results.What you’ll learn:✅ Why vague goals are hurting your social media success✅ How to attract the right customers (not just any followers)✅ The importance of testing demand before launching products✅ Why consistency beats overnight success—every time✅ How to tap into trends the right way (without losing your brand voice)✅ The truth about paid ads—and why they’re often necessary✅ How to track ROI so you know what’s really workingI’ll also share real client success stories that prove small shifts can make a huge difference. Tune in now and start optimizing your social media marketing today!SHOW CHAPTERS00:44 Welcome to the Social Media Takeaway 01:11 Top 10 Social Media Marketing Mistakes to Avoid 01:38 Mistake 1: Lack of Clear Goals 03:28 Mistake 2: No Market Demand 04:32 Mistake 3: Undefined Ideal Customer 06:16 Mistake 4: Unclear Messaging 07:16 Mistake 5: Unrealistic Expectations 08:13 Mistake 6: Lack of Persistence 10:04 Mistake 7: Ignoring Trends 10:23 Mistake 8: Believing Social Media is Free12:43 Mistake 9: Not Tracking ROI 13:42 Mistake 10: No Strategy 14:08 Conclusion and Final ThoughtsLet's connect:LinkedInIf you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way!If you'd like to book a call to see how I can support you head over to my website here. www.sellonsocialmedia.academy/helloMy 2025 Social Media Content Planner & Guide is now available! Packed with 400 content prompts, expert tips, and $377 worth of free resources to help you save time and get results in 2025. Grab your copy now on Amazon! Amazon UK...
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14:31
LinkedIn Strategies for 2025: How to Get Clients & Grow Your Business
In this episode of The Social Media Takeaway, I sit down with Joe Apfelbaum, CEO of Ajax Union and LinkedIn marketing expert, to break down the exact steps to help you get noticed, attract the right people, and grow your business on LinkedIn in 2025.We’ll cover:✅ The biggest mistake professionals make on LinkedIn—and how to fix it.✅ Simple tweaks to your profile that make you stand out instantly!✅ A daily game plan to grow your network and get real business opportunities.✅ The newest LinkedIn tools that can boost your reach and visibility.✅ How to post in a way that sparks conversations and builds trust.✅ Why genuine connections (not just follower counts) drive long-term success.🚨 Plus, Joe shares insider details about the most awaited LinkedIn Influencer Summit — a must-attend event if you want to stay ahead on LinkedIn this 2025!If you’re ready to stop being invisible on LinkedIn and start making real connections that lead to opportunities, this episode is for you. 🎧 Press play now!SHOW CHAPTERS00:00 Introduction and Welcome00:34 Meet Joe Apfelbaum: LinkedIn Expert01:19 Why LinkedIn is Essential for Business01:49 Getting Started on LinkedIn06:06 Building Your LinkedIn Network08:49 Optimizing Your LinkedIn Profile12:01 Leveraging LinkedIn Features13:41 Effective LinkedIn Posting Strategies21:34 LinkedIn Influencer Summit 202526:50 Final Takeaways & Closing ThoughtsConnect with Joe Apfelbaum:LinkedInSee you at the LinkedIn Influencer Summit 2025 this February 19th, where industry leaders will share actionable strategies.Register Here!If you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way!If you'd like to book a call to see how I can support you head over to my website here. www.sellonsocialmedia.academy/helloMy 2025 Social Media Content Planner & Guide is now available! Packed with 400 content prompts, expert tips, and $377 worth of free resources to help you save time and get results in 2025. Grab your copy now on Amazon! Amazon UK...
About The Social Media Takeaway - Louise McDonnell
Welcome to "The Social Media Takeaway," a marketing podcast hosted by Louise McDonnell, tailored for coaches, consultants, and online entrepreneurs eager to harness the power of social media for effective sales and lead generation. Each episode features Louise engaging in insightful conversations with a diverse lineup of guests, all of whom are distinguished experts in their respective fields.Dive deep with us into the ever-evolving world of social media as our guests unravel the best takeaways from their wealth of experience. Whether it's exploring the latest trends, uncovering industry secrets, or getting a behind-the-scenes glimpse of the digital marketing world, "The Social Media Takeaway" is your go-to resource.Listeners can expect a treasure trove of actionable advice, practical tips, and innovative strategies designed to amplify your online presence and boost your business. With Louise's engaging interview style and her guests' expert insights, this podcast is an invaluable tool for anyone looking to make a significant impact in the digital arena. Tune in to "The Social Media Takeaway" and transform your social media endeavors into a successful journey!
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