The Social Media Takeaway - Louise McDonnell

• Stop Guessing: How to Build a Predictable Social Media Sales Machine

  In this episode, I was delighted to be interviewed by Dan O’Donoghue.  Dan is a business development specialist with over 20 years experience in helping businesses grow sustainably and strategically.We talked about my journey, the fire that was lit in me when a teacher said “I wasn’t as smart as my friends”, and how that same determination is what drives me now.We talked about my passion… using traditional marketing concepts to drive business growth on social media. You’ll hear:Why social media isn’t just about awarenessWhy content creators and business owners have very different goalsThe one thing you need to get right before posting anything on social mediaWhy “just using AI” isn’t enoughThe difference between posting and having a systemWhy clarity always comes before confidenceJoin Louise LIVE on her upcoming 2026 Social Selling Masterclass and discover how to use social media to generate consistent leads and sales in 2026Date: Wednesday, 10th December 2025Time: 3:00 PM ET (New York) / 8:00 PM GMT (Dublin/London)SAVE YOUR SEAT HERE!If you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way!If you'd like to book a call to see how I can support you head over to my website here. www.sellonsocialmedia.academy/helloMy 2025 Social Media Content Planner & Guide is now available! Packed with 400 content prompts, expert tips, and $377 worth of free resources to help you save time and get results in 2025. Grab your copy now on Amazon! Amazon UK...

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• Maximising LinkedIn Visibility in 15 Minutes a Day with Ashley Leeds

  In this episode of The Social Media Takeaway, I spoke with Ashley Leeds, known as “The 15-Minute Guy”, who helps business owners use LinkedIn to build genuine visibility without spending hours online. Ashley shared how he went from other fields into becoming a LinkedIn coach helping professionals show up confidently and consistently.If you’re struggling to post on LinkedIn, unsure what to share, or feel it takes too much time, this episode will give you a simple and practical approach to building your brand the right way.You’ll learn:✅ Why consistency beats perfection on LinkedIn✅ How to create engaging posts that reflect who you are✅ Why overthinking stops people from showing up✅ The power of commenting and engagement in building trust✅ How to manage time and still stay visible onlineConnect with Ashley on LinkedIn 🎁 Check out Ashley’s free gift: 15-Minute LinkedIn Makeover ChecklistIf you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way!If you'd like to book a call to see how I can support you head over to my website here. www.sellonsocialmedia.academy/helloMy 2025 Social Media Content Planner & Guide is now available! Packed with 400 content prompts, expert tips, and $377 worth of free resources to help you save time and get results in 2025. Grab your copy now on Amazon! Amazon UK...

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• How to get FREE Publicity for your Business with Jill Lublin

  In this episode of The Social Media Takeaway, I chatted with Jill Lublin, international speaker, best-selling author, and publicity strategist who has helped thousands of entrepreneurs and business owners worldwide. We dive into how small business owners can use publicity to build visibility, credibility, and trust...without spending big on ads.If you’re a coach, consultant, or small business owner wanting to attract more clients through authentic visibility, this one’s for you.You’ll learn:✅ Why publicity outshines paid ads✅ How to land media coverage from day one✅ The 3 keys to boosting visibility✅ How kindness fuels profit✅ Why consistency builds lasting trustSHOW CHAPTERS0:00 Publicity Starts With One Simple Pitch0:38 Meet Jill Lublin: Author, PR and Media Expert1:27 Understanding Gorilla Publicity and the Broad Scope of Publicity4:49 Crafting Your Message and Creative Strategies for Media Attention7:27 Leveraging Special Days and Events12:50 Planning and Executing Your PR Strategy21:50 Final Takeaway and Free Gift from Jill💌 Connect with Jill on LinkedIn 🎁 FREE GIFT If you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way!If you'd like to book a call to see how I can support you head over to my website here. www.sellonsocialmedia.academy/helloMy 2025 Social Media Content Planner & Guide is now available! Packed with 400 content prompts, expert tips, and $377 worth of free resources to help you save time and get results in 2025. Grab your copy now on Amazon! Amazon UK...

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• 5 Ways to Transform Sales Conversations with Niraj Kapur

  In this episode of The Social Media Takeaway, I had the pleasure of chatting with Niraj Kaur, bestselling author of Everybody Works In Sales. Niraj shares his journey from struggling in sales to becoming a top performer, highlighting the power of self-development, the right mindset, and practical strategies for handling objections and ghosting. We also dive into how to use LinkedIn effectively while staying authentic.If you’re a coach, consultant, or service-based entrepreneur who wants to feel more confident selling your offers, this episode is for you.You’ll learn:✅ Why mindset and habits are the foundation of sales success✅ How to reframe “selling” as helping to overcome fear✅ Smart ways to handle objections and turn pushback into opportunities ✅ Practical strategies for following up and dealing with ghosting ✅ How to use LinkedIn to build genuine connections and grow your businessSHOW CHAPTERS0:00 Forget About Selling For One Second...0:38 Introduction and Guest Welcome1:36 The Journey to Sales Mastery2:11 Mindset and Attitude in Sales3:41 The Importance of Coaching and Continuous Learning6:21 Challenges and Realities of Sales7:32 Overcoming Sales Fears and Building Good Habits11:10 Handling Objections and Client Follow-ups13:08 Effective Sales Conversations13:59 The Art of Asking Questions15:49 Dealing with Client Ghosting18:50 Effective Communication on LinkedIn21:01 The Power of Personal Stories24:50 The Reality of Social Media Success25:52 Using AI in Business29:10 Final TakeawaysConnect with NirajLinkedInIf you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way!If you'd like to book a call to see how I can support you head over to my website here. www.sellonsocialmedia.academy/helloMy 2025 Social Media Content Planner & Guide is now available! Packed with 400 content prompts, expert tips, and $377 worth of free resources to help you save time and get results in 2025. Grab your copy now on Amazon! Amazon UK...

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• AI is Disrupting Marketing - Here’s how coaches and consultants must adapt on social media

  This week, I’m doing something a bit different…I’m handing the mic to my copywriter, Katy Prodromou, who’s interviewing me for a change. Shedding light on the biggest shifts I’ve ever seen in the online space and why coaches and consultants must pay attention.AI isn’t just changing how we create content. It’s changing everything. And if you’re still relying on random posting and hoping for leads, you’re already falling behind.In this episode, I share exactly how I’m helping coaches and consultants future-proof their business with my 5-step system, a structure that works with AI to make your marketing faster, smarter, and more effective.What you’ll take away:Why AI is disrupting marketing – and what to do before you get left behindThe difference between posting content and having a real strategyHow I use AI at every stage of my system (not just for content!)What most people get wrong in their social media bios and contentWhy your email list is still your most powerful business assetA look behind the scenes at my 5-step social selling systemHow the brand-new assessment will help you spot your biggest lead gen gapsSHOW CHAPTERS00:00 How AI Will Affect Your Work01:09 The Big Shift: AI's Impact on Coaches and Consultants01:41 Before and After AI05:55 AI's Role in Social Media Marketing07:55 The System to Stand Out as a Coach or Consultant10:37 Why Doing More Won’t Fix Broken Marketing11:19 Common Mistakes in Social Media Strategy16:57 Leveraging AI for Business Success23:15 The Five-Step System for Success22:48 Upcoming Free Workshop and Final ThoughtsWant to see this system in action?I’m hosting a free, live masterclass on 24th September where I’ll walk you through it all plus you’ll get a digital copy of my 2025 Content Planner and take my brand-new assessment live with me.👉 SAVE YOUR SEAT HEREIf you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way!If you'd like to book a call to see how I can support you head over to my website here. www.sellonsocialmedia.academy/helloMy 2025 Social Media Content Planner & Guide is now available! Packed with 400 content prompts, expert tips, and $377 worth of free resources to help you save time and get results in 2025. Grab your copy now on Amazon! Amazon UK...

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