AI is Disrupting Marketing - Here’s how coaches and consultants must adapt on social media
This week, I’m doing something a bit different…I’m handing the mic to my copywriter, Katy Prodromou, who’s interviewing me for a change. Shedding light on the biggest shifts I’ve ever seen in the online space and why coaches and consultants must pay attention.AI isn’t just changing how we create content. It’s changing everything. And if you’re still relying on random posting and hoping for leads, you’re already falling behind.In this episode, I share exactly how I’m helping coaches and consultants future-proof their business with my 5-step system, a structure that works with AI to make your marketing faster, smarter, and more effective.What you’ll take away:Why AI is disrupting marketing – and what to do before you get left behindThe difference between posting content and having a real strategyHow I use AI at every stage of my system (not just for content!)What most people get wrong in their social media bios and contentWhy your email list is still your most powerful business assetA look behind the scenes at my 5-step social selling systemHow the brand-new assessment will help you spot your biggest lead gen gapsSHOW CHAPTERS00:00 How AI Will Affect Your Work01:09 The Big Shift: AI's Impact on Coaches and Consultants01:41 Before and After AI05:55 AI's Role in Social Media Marketing07:55 The System to Stand Out as a Coach or Consultant10:37 Why Doing More Won’t Fix Broken Marketing11:19 Common Mistakes in Social Media Strategy16:57 Leveraging AI for Business Success23:15 The Five-Step System for Success22:48 Upcoming Free Workshop and Final ThoughtsWant to see this system in action?I’m hosting a free, live masterclass on 24th September where I’ll walk you through it all plus you’ll get a digital copy of my 2025 Content Planner and take my brand-new assessment live with me.👉 SAVE YOUR SEAT HEREIf you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way!If you'd like to book a call to see how I can support you head over to my website here. www.sellonsocialmedia.academy/helloMy 2025 Social Media Content Planner & Guide is now available! Packed with 400 content prompts, expert tips, and $377 worth of free resources to help you save time and get results in 2025. Grab your copy now on Amazon! Amazon UK...
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Overcome Fear and Speak with Impact with Maureen McCowen
In this episode of The Social Media Takeaway, I sat down with Maureen McCowen, public speaking coach and founder of Soft Skills Success. We talked about how the fear of speaking up, whether in meetings, presentations or even casual conversations holds back far too many professionals. Maureen shared real client stories, practical strategies, and mindset shifts that help people go from staying silent to speaking with confidence and clarity.If you're a coach, business owner, or professional who avoids public speaking (or dreads it!), this episode is a must-listen.You’ll learn: ✅ Why fear of speaking is more common than you think ✅ How staying silent could be stalling your career ✅ Simple strategies to start building your speaking confidence ✅ The key difference between sharing a story and making it relevant ✅ How to present with more impact online and in-personSHOW CHAPTERS00:00 Speak Without Fear00:18 Introduction and Guest Welcome01:18 The Fear of Public Speaking03:05 Practical Steps to Build Confidence05:32 The Importance of Preparation06:13 Set Your Intentions and Don’t Look For Perfection08:22 Change How You Speak To Yourself10:53 Common Mistakes in Presentations12:04 Effective Presentation Skills16:35 Handling Technical Difficulties19:04 The Difference Between Presenting In-Person and Online23:45 The Power Of Storytelling28:21 Final Takeaways and Free Gift!🎁 And if you’re stuck with your storytelling, Maureen has a free download full of storytelling prompts. Grab it HERE!If you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way!If you'd like to book a call to see how I can support you head over to my website here. www.sellonsocialmedia.academy/helloMy 2025 Social Media Content Planner & Guide is now available! Packed with 400 content prompts, expert tips, and $377 worth of free resources to help you save time and get results in 2025. Grab your copy now on Amazon! Amazon UK...
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How to Get HIGH-Quality Leads with Assessments & AI
In this episode of The Social Media Takeaway, I chatted with Domingo Silvas, serial entrepreneur, AI marketing pioneer, and founder of Think Smart Scale, Magpie, and Scale Up. We chatted about lead generation for service-based businesses, uncovering why most entrepreneurs focus on the wrong metrics. He shared how his journey from survival-mode entrepreneurship to scaling 14 companies led him to develop high-converting systems especially using assessments. If you're a coach, consultant, or service professional looking to attract better clients and boost conversions, this episode is for you.You’ll learn:✅ Why quality leads matter more than quantity✅ The real reason viral content doesn't guarantee success✅ How to create and use assessments to qualify leads✅ Why mentorship and systems are key to scaling✅ How AI is changing the way we assess and convert leadsSHOW CHAPTERS00:00 Viral doesn't mean anything...here's WHY.00:55 Introduction and Guest Welcome01:15 Domingo Silvas' Entrepreneurial Journey02:20 The Importance of Lead Generation02:52 Biggest Mistake on Lead Generation03:40 The 90-days Test04:47 The 'Easy Business' Narrative06:01 The Role of Mentorship and Systems07:36 How Do You Put Less Money on Your Business?08:15 People Buy What They WANT and Not What They NEED09:15 We All WANT Success But What We NEED is Systems10:59 Power of Assessments in Business15:22 Creating Effective and High-Performing Assessments19:21 AI in Business and Assessments22:29 Conclusion and Final TakeawaysConnect with Domingo:LinkedIn🎁 Grab Domingo's Free Gift here 👉 Magpai's 30-days Risk-Free TrialIf you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way!If you'd like to book a call to see how I can support you head over to my website here. www.sellonsocialmedia.academy/helloMy 2025 Social Media Content Planner & Guide is now available! Packed with 400 content prompts, expert tips, and $377 worth of free resources to help you save time and get results in 2025. Grab your copy now on Amazon! Amazon UK...
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Get SALES from Podcast Guesting with Lyndsay Phillips
In this episode of The Social Media Takeaway, I chatted with Lyndsay Phillips, content marketing strategist and podcast guesting expert.Lyndsay shares exactly why most podcast guest spots don’t convert and what to do instead. From “billboard-ready” topics to strategic one-sheets and content repurposing, she shared a smarter way to use guest interviews to build authority and generate leads.You’ll learn: ✅ Why most podcast guesting fails to generate leads ✅ How to choose strategic topics that match your offers ✅ What to send a host instead of a traditional one-sheet ✅ Why repeating your message is powerful, not boring ✅ How to turn every guest spot into a content goldmineSHOW CHAPTERS0:00 Introduction and Guest Welcome01:08 Lyndsay’s journey into podcast guesting01:58 The “bridge to profits” mindset03:26 Why visibility alone doesn’t get you leads04:31 What makes a podcast topic “billboard-ready”07:07 Mistake #1: Not looking at Podcast Guesting as a way to bridge pain to your offers08:49 Mistake #2: Choosing the wrong topic08:56 Mistake #3: Letting interviews go off-track11:26 Mistake #4: Relying on generic one-sheets and being too expert and technical14:23 "Message Papers" - Little stepping stones that are bringing that audience closer to your offers15:39 Why repeating your message is smart, not stale17:50 Repurposing guest content like a pro19:09 Tools Lyndsay loves for podcast content19:49 Free resource from LyndsayConnect with Lyndsay:LinkedIn🎁 Grab Lyndsay’s free gift: “Leverage Your Podcast to Get More Clients”, a free guide that goes even deeper into all of this.If you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way!If you'd like to book a call to see how I can support you head over to my website here. www.sellonsocialmedia.academy/helloMy 2025 Social Media Content Planner & Guide is now available! Packed with 400 content prompts, expert tips, and $377 worth of free resources to help you save time and get results in 2025. Grab your copy now on Amazon! Amazon UK...
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Facebook Algorithm 2025: Reach Non Followers, AI & the Future…expert advice from Mari Smith
In this episode of The Social Media Takeaway, Louise talks with Mari Smith, world renowned speaker, author, trusted advisor to Meta, and widely known as the Queen of Facebook.Mari shares her expert insights on where Facebook is heading, how the algorithm is evolving, and what businesses need to do in 2025 to stay ahead. From organic reach to AI-powered ads, she breaks it all down with clarity and honesty.You’ll learn:✅ What Meta’s AI-powered recommendation engine means for reach✅ How to get in front of non-followers with the right content ✅ The difference between professional mode and business pages ✅ Why Facebook ads still outperform other platforms ✅ How to prepare your content and messaging for 2025Is Facebook still worth your time? Tune in for an insightful conversation that will change how you think about Meta.SHOW CHAPTERS01:00 Why Facebook Is Still Relevant in 202503:00 Facebook vs TikTok – Are the Lines Blurring?06:00 Age Demographics and Platform Use07:00 How Facebook's Algorithm Has Changed09:00 Business Pages vs Professional Mode Profiles12:00 Meta’s £65 Billion AI Investment14:00 AI Tools for Organic, Video, and Ads17:00 Advantage+ and Smart Retargeting18:00 Content Quality and Message Alignment20:00 The New Rules of Reach and Organic vs Paid23:00 Concerns Around AI Bots and Future of the Platform26:00 Where Meta Is Heading NextConnect with Mari:FacebookInstagramIf you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way!If you'd like to book a call to see how I can support you head over to my website here. www.sellonsocialmedia.academy/helloMy 2025 Social Media Content Planner & Guide is now available! Packed with 400 content prompts, expert tips, and $377 worth of free resources to help you save time and get results in 2025. Grab your copy now on Amazon! Amazon UK...
About The Social Media Takeaway - Louise McDonnell
Welcome to "The Social Media Takeaway," a marketing podcast hosted by Louise McDonnell, tailored for coaches, consultants, and online entrepreneurs eager to harness the power of social media for effective sales and lead generation. Each episode features Louise engaging in insightful conversations with a diverse lineup of guests, all of whom are distinguished experts in their respective fields.Dive deep with us into the ever-evolving world of social media as our guests unravel the best takeaways from their wealth of experience. Whether it's exploring the latest trends, uncovering industry secrets, or getting a behind-the-scenes glimpse of the digital marketing world, "The Social Media Takeaway" is your go-to resource.Listeners can expect a treasure trove of actionable advice, practical tips, and innovative strategies designed to amplify your online presence and boost your business. With Louise's engaging interview style and her guests' expert insights, this podcast is an invaluable tool for anyone looking to make a significant impact in the digital arena. Tune in to "The Social Media Takeaway" and transform your social media endeavors into a successful journey!
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