Welcome to "The Social Media Takeaway," a marketing podcast hosted by Louise McDonnell, tailored for coaches, consultants, and online entrepreneurs eager to har...
Cybersecurity Expert Tips: Avoid Scams and Protect Yourself and Your Business
In this week’s episode of The Social Media Takeaway, I’m joined by Wayne Denner, a cybersecurity expert who shares essential tips for staying safe online. With cybercriminals ramping up their scams, Wayne explains how to spot phishing emails, avoid delivery scams, and protect your personal information. We also discuss the importance of digital hygiene, from using strong passwords to enabling two-factor authentication. This episode is packed with practical advice to keep you, your family, and your business safe online. More about Wayne: WebsiteLinkedInFacebookInstagramIf you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way!If you'd like to book a call to see how I can support you head over to my website here. www.sellonsocialmedia.academy/helloMy 2025 Social Media Content Planner & Guide is now available! Packed with 400 content prompts, expert tips, and $377 worth of free resources to help you save time and get results in 2025. Grab your copy now on Amazon! Amazon UKAmazon US And please connect on social media and let me know what you thought of this episode!LinkedInInstagramFacebookFacebook Group
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TikTok for Business: Best Tips and Practices
In this week’s episode of The Social Media Takeaway, I’m thrilled to be joined by Julie Burke (JulesRulesIRL), an Irish comedian and social media sensation who has taken TikTok by storm since launching her channel 4 years ago. We dive into the essentials of using TikTok for business growth, discussing how creative content and strategic engagement can attract a wider audience and enhance your brand presence. Julie shares invaluable insights on building a presence on TikTok, from crafting relatable content to utilising hashtags effectively. This episode is packed with practical tips on how to grow your business on TikTok and make your brand stand out in the digital crowd. More about Julie: TikTokLinkedinInstagramFacebookIf you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way!If you'd like to book a call to see how I can support you head over to my website here. www.sellonsocialmedia.academy/helloMy 2025 Social Media Content Planner & Guide is now available! Packed with 400 content prompts, expert tips, and $377 worth of free resources to help you save time and get results in 2025. Grab your copy now on Amazon! Amazon UKAmazon US And please connect on social media and let me know what you thought of this episode!LinkedInInstagramFacebookFacebook Group
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Profile Pictures: Tips from a Top Headshot Photographer
In this week’s episode of The Social Media Takeaway, I’m delighted to be joined by John Murray, a professional headshot photographer and personal branding expert. We discuss the importance of authentic profile pictures in building trust and connection online, diving into the psychology behind genuine smiles and how they impact first impressions. John shares practical tips on preparing for a headshot, avoiding common mistakes like forced smiles and poor lighting, and why investing in professional photography can elevate your personal brand. If your profile picture doesn’t reflect the real you, this episode is filled with actionable advice to help you make a stronger, more authentic impression.More about John:WebsiteLinkedinInstagramFacebookTwitter (X) Check out my podcast with Aoife Duncan if you want to know more insights into color psychology and practical tips for enhancing your professional image. SPOTIFYITUNESIf you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way!If you'd like to book a call to see how I can support you head over to my website here. www.sellonsocialmedia.academy/helloMy 2025 Social Media Content Planner & Guide is now available! Packed with 400 content prompts, expert tips, and $377 worth of free resources to help you save time and get results in 2025. Grab your copy now on Amazon! Amazon UKAmazon US And please connect on social media and let me know what you thought of this episode!LinkedInInstagramFacebookFacebook Group
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Referral Marketing Strategies for Business Growth
In this week's episode of The Social Media Takeaway, I’m delighted to have an old friend on the show, Gill Russel, a business growth strategist. Gill shares her expertise on referral marketing and networking, including how to build effective referral strategies and why networking is a crucial part of growing a business. We also discuss practical tips for creating meaningful connections that drive real results. If you’re looking for actionable advice on how to improve your networking and referral marketing efforts in 2025, you don’t want to miss this episode.Get your FREE GIFT from Gill here!More about Gill:WebsiteLinkedinGill's BookIf you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way!If you'd like to book a call to see how I can support you head over to my website here. www.sellonsocialmedia.academy/helloMy 2025 Social Media Content Planner & Guide is now available! Packed with 400 content prompts, expert tips, and $377 worth of free resources to help you save time and get results in 2025. Grab your copy now on Amazon! Amazon UKAmazon US And please connect on social media and let me know what you thought of this episode!LinkedInInstagramFacebookFacebook Group
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21:42
YouTube for Business Growth and Lead Generation
In this week’s episode of The Social Media Takeaway, I’m joined by Anita Wong, a YouTube and video strategist, and she helps business owners use YouTube to grow leads and increase visibility. In this episode, we discuss how YouTube can be a powerful tool for business growth and lead generation. Anita explains why YouTube videos have a longer lifespan compared to other platforms, how YouTube and Google work together to boost your content's visibility, and the key steps to optimising your videos for maximum impact. You’ll also learn the importance of consistent uploads, creating thumbnails that encourage clicks, and why starting with short-form videos is a great way to ease into YouTube. If you’ve been creating video content but haven’t considered YouTube or are unsure how to make it work for your business, you won’t want to miss this episode.Get Anita’s Free Guide Here! More about Anita: WebsiteLinkedinYoutubeIf you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way!If you'd like to book a call to see how I can support you head over to my website here. www.sellonsocialmedia.academy/helloMy 2025 Social Media Content Planner & Guide is now available! Packed with 400 content prompts, expert tips, and $377 worth of free resources to help you save time and get results in 2025. Grab your copy now on Amazon! Amazon UKAmazon US And please connect on social media and let me know what you thought of this episode!LinkedInInstagramFacebookFacebook Group
About The Social Media Takeaway - Louise McDonnell
Welcome to "The Social Media Takeaway," a marketing podcast hosted by Louise McDonnell, tailored for coaches, consultants, and online entrepreneurs eager to harness the power of social media for effective sales and lead generation. Each episode features Louise engaging in insightful conversations with a diverse lineup of guests, all of whom are distinguished experts in their respective fields.Dive deep with us into the ever-evolving world of social media as our guests unravel the best takeaways from their wealth of experience. Whether it's exploring the latest trends, uncovering industry secrets, or getting a behind-the-scenes glimpse of the digital marketing world, "The Social Media Takeaway" is your go-to resource.Listeners can expect a treasure trove of actionable advice, practical tips, and innovative strategies designed to amplify your online presence and boost your business. With Louise's engaging interview style and her guests' expert insights, this podcast is an invaluable tool for anyone looking to make a significant impact in the digital arena. Tune in to "The Social Media Takeaway" and transform your social media endeavors into a successful journey!
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