How to get FREE Publicity for your Business with Jill Lublin
In this episode of The Social Media Takeaway, I chatted with Jill Lublin, international speaker, best-selling author, and publicity strategist who has helped thousands of entrepreneurs and business owners worldwide. We dive into how small business owners can use publicity to build visibility, credibility, and trust...without spending big on ads.If you’re a coach, consultant, or small business owner wanting to attract more clients through authentic visibility, this one’s for you.You’ll learn:✅ Why publicity outshines paid ads✅ How to land media coverage from day one✅ The 3 keys to boosting visibility✅ How kindness fuels profit✅ Why consistency builds lasting trustSHOW CHAPTERS0:00 Publicity Starts With One Simple Pitch0:38 Meet Jill Lublin: Author, PR and Media Expert1:27 Understanding Gorilla Publicity and the Broad Scope of Publicity4:49 Crafting Your Message and Creative Strategies for Media Attention7:27 Leveraging Special Days and Events12:50 Planning and Executing Your PR Strategy21:50 Final Takeaway and Free Gift from Jill💌 Connect with Jill on LinkedIn 🎁 FREE GIFT If you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way!If you'd like to book a call to see how I can support you head over to my website here. www.sellonsocialmedia.academy/helloMy 2025 Social Media Content Planner & Guide is now available! Packed with 400 content prompts, expert tips, and $377 worth of free resources to help you save time and get results in 2025. Grab your copy now on Amazon! Amazon UK...
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5 Ways to Transform Sales Conversations with Niraj Kapur
In this episode of The Social Media Takeaway, I had the pleasure of chatting with Niraj Kaur, bestselling author of Everybody Works In Sales. Niraj shares his journey from struggling in sales to becoming a top performer, highlighting the power of self-development, the right mindset, and practical strategies for handling objections and ghosting. We also dive into how to use LinkedIn effectively while staying authentic.If you’re a coach, consultant, or service-based entrepreneur who wants to feel more confident selling your offers, this episode is for you.You’ll learn:✅ Why mindset and habits are the foundation of sales success✅ How to reframe “selling” as helping to overcome fear✅ Smart ways to handle objections and turn pushback into opportunities ✅ Practical strategies for following up and dealing with ghosting ✅ How to use LinkedIn to build genuine connections and grow your businessSHOW CHAPTERS0:00 Forget About Selling For One Second...0:38 Introduction and Guest Welcome1:36 The Journey to Sales Mastery2:11 Mindset and Attitude in Sales3:41 The Importance of Coaching and Continuous Learning6:21 Challenges and Realities of Sales7:32 Overcoming Sales Fears and Building Good Habits11:10 Handling Objections and Client Follow-ups13:08 Effective Sales Conversations13:59 The Art of Asking Questions15:49 Dealing with Client Ghosting18:50 Effective Communication on LinkedIn21:01 The Power of Personal Stories24:50 The Reality of Social Media Success25:52 Using AI in Business29:10 Final TakeawaysConnect with NirajLinkedInIf you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way!If you'd like to book a call to see how I can support you head over to my website here. www.sellonsocialmedia.academy/helloMy 2025 Social Media Content Planner & Guide is now available! Packed with 400 content prompts, expert tips, and $377 worth of free resources to help you save time and get results in 2025. Grab your copy now on Amazon! Amazon UK...
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AI is Disrupting Marketing - Here’s how coaches and consultants must adapt on social media
This week, I’m doing something a bit different…I’m handing the mic to my copywriter, Katy Prodromou, who’s interviewing me for a change. Shedding light on the biggest shifts I’ve ever seen in the online space and why coaches and consultants must pay attention.AI isn’t just changing how we create content. It’s changing everything. And if you’re still relying on random posting and hoping for leads, you’re already falling behind.In this episode, I share exactly how I’m helping coaches and consultants future-proof their business with my 5-step system, a structure that works with AI to make your marketing faster, smarter, and more effective.What you’ll take away:Why AI is disrupting marketing – and what to do before you get left behindThe difference between posting content and having a real strategyHow I use AI at every stage of my system (not just for content!)What most people get wrong in their social media bios and contentWhy your email list is still your most powerful business assetA look behind the scenes at my 5-step social selling systemHow the brand-new assessment will help you spot your biggest lead gen gapsSHOW CHAPTERS00:00 How AI Will Affect Your Work01:09 The Big Shift: AI's Impact on Coaches and Consultants01:41 Before and After AI05:55 AI's Role in Social Media Marketing07:55 The System to Stand Out as a Coach or Consultant10:37 Why Doing More Won’t Fix Broken Marketing11:19 Common Mistakes in Social Media Strategy16:57 Leveraging AI for Business Success23:15 The Five-Step System for Success22:48 Upcoming Free Workshop and Final ThoughtsWant to see this system in action?I’m hosting a free, live masterclass on 24th September where I’ll walk you through it all plus you’ll get a digital copy of my 2025 Content Planner and take my brand-new assessment live with me.👉 SAVE YOUR SEAT HEREIf you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way!If you'd like to book a call to see how I can support you head over to my website here. www.sellonsocialmedia.academy/helloMy 2025 Social Media Content Planner & Guide is now available! Packed with 400 content prompts, expert tips, and $377 worth of free resources to help you save time and get results in 2025. Grab your copy now on Amazon! Amazon UK...
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Overcome Fear and Speak with Impact with Maureen McCowen
In this episode of The Social Media Takeaway, I sat down with Maureen McCowen, public speaking coach and founder of Soft Skills Success. We talked about how the fear of speaking up, whether in meetings, presentations or even casual conversations holds back far too many professionals. Maureen shared real client stories, practical strategies, and mindset shifts that help people go from staying silent to speaking with confidence and clarity.If you're a coach, business owner, or professional who avoids public speaking (or dreads it!), this episode is a must-listen.You’ll learn: ✅ Why fear of speaking is more common than you think ✅ How staying silent could be stalling your career ✅ Simple strategies to start building your speaking confidence ✅ The key difference between sharing a story and making it relevant ✅ How to present with more impact online and in-personSHOW CHAPTERS00:00 Speak Without Fear00:18 Introduction and Guest Welcome01:18 The Fear of Public Speaking03:05 Practical Steps to Build Confidence05:32 The Importance of Preparation06:13 Set Your Intentions and Don’t Look For Perfection08:22 Change How You Speak To Yourself10:53 Common Mistakes in Presentations12:04 Effective Presentation Skills16:35 Handling Technical Difficulties19:04 The Difference Between Presenting In-Person and Online23:45 The Power Of Storytelling28:21 Final Takeaways and Free Gift!🎁 And if you’re stuck with your storytelling, Maureen has a free download full of storytelling prompts. Grab it HERE!If you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way!If you'd like to book a call to see how I can support you head over to my website here. www.sellonsocialmedia.academy/helloMy 2025 Social Media Content Planner & Guide is now available! Packed with 400 content prompts, expert tips, and $377 worth of free resources to help you save time and get results in 2025. Grab your copy now on Amazon! Amazon UK...
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How to Get HIGH-Quality Leads with Assessments & AI
In this episode of The Social Media Takeaway, I chatted with Domingo Silvas, serial entrepreneur, AI marketing pioneer, and founder of Think Smart Scale, Magpie, and Scale Up. We chatted about lead generation for service-based businesses, uncovering why most entrepreneurs focus on the wrong metrics. He shared how his journey from survival-mode entrepreneurship to scaling 14 companies led him to develop high-converting systems especially using assessments. If you're a coach, consultant, or service professional looking to attract better clients and boost conversions, this episode is for you.You’ll learn:✅ Why quality leads matter more than quantity✅ The real reason viral content doesn't guarantee success✅ How to create and use assessments to qualify leads✅ Why mentorship and systems are key to scaling✅ How AI is changing the way we assess and convert leadsSHOW CHAPTERS00:00 Viral doesn't mean anything...here's WHY.00:55 Introduction and Guest Welcome01:15 Domingo Silvas' Entrepreneurial Journey02:20 The Importance of Lead Generation02:52 Biggest Mistake on Lead Generation03:40 The 90-days Test04:47 The 'Easy Business' Narrative06:01 The Role of Mentorship and Systems07:36 How Do You Put Less Money on Your Business?08:15 People Buy What They WANT and Not What They NEED09:15 We All WANT Success But What We NEED is Systems10:59 Power of Assessments in Business15:22 Creating Effective and High-Performing Assessments19:21 AI in Business and Assessments22:29 Conclusion and Final TakeawaysConnect with Domingo:LinkedIn🎁 Grab Domingo's Free Gift here 👉 Magpai's 30-days Risk-Free TrialIf you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way!If you'd like to book a call to see how I can support you head over to my website here. www.sellonsocialmedia.academy/helloMy 2025 Social Media Content Planner & Guide is now available! Packed with 400 content prompts, expert tips, and $377 worth of free resources to help you save time and get results in 2025. Grab your copy now on Amazon! Amazon UK...
About The Social Media Takeaway - Louise McDonnell
Welcome to "The Social Media Takeaway," a marketing podcast hosted by Louise McDonnell, tailored for coaches, consultants, and online entrepreneurs eager to harness the power of social media for effective sales and lead generation. Each episode features Louise engaging in insightful conversations with a diverse lineup of guests, all of whom are distinguished experts in their respective fields.Dive deep with us into the ever-evolving world of social media as our guests unravel the best takeaways from their wealth of experience. Whether it's exploring the latest trends, uncovering industry secrets, or getting a behind-the-scenes glimpse of the digital marketing world, "The Social Media Takeaway" is your go-to resource.Listeners can expect a treasure trove of actionable advice, practical tips, and innovative strategies designed to amplify your online presence and boost your business. With Louise's engaging interview style and her guests' expert insights, this podcast is an invaluable tool for anyone looking to make a significant impact in the digital arena. Tune in to "The Social Media Takeaway" and transform your social media endeavors into a successful journey!
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