The Social Media Takeaway - Louise McDonnell

If you’re not using live webinars or if you’re treating them like a “training” session, then this podcast episode is for you.
Webinars are one of the most effective ways to turn interested prospects into paying clients when they're done well.
In this episode, I sit down with webinar strategist Nyrie Roos to discuss why webinars continue to outperform many other marketing tactics, what separates high-converting webinars from those that fall flat, and how AI is making the process faster without replacing the human connection that drives sales.
One of the biggest mistakes I see is business owners treating webinars like training sessions. We both agree that a webinar isn't about teaching people everything you know. It's about helping your audience understand what's possible and showing them why they need your expertise to achieve it.
Nyrie also shares her simple five-step webinar framework, explains how to improve attendance rates, what really influences conversions, and why having the right audience matters far more than simply getting more registrations.
You'll also discover:
✅ Why webinars still convert better than many other marketing channels
✅ The biggest mistake most business owners make during webinars
✅ Why over-teaching actually reduces sales
✅ How to transition naturally into making an offer
✅ The five-part webinar framework that consistently converts
✅ Ways to improve webinar attendance and engagement
✅ How AI can dramatically reduce webinar preparation time
✅ Why authenticity matters more than automation
If you've been thinking about running webinars, or you've tried them before without getting the results you hoped for, this episode is packed with practical advice to help you create webinars that build trust and generate more clients.
Also, if you'd like to see where you could be losing potential sales before people ever reach your webinar, Nyrie is giving listeners access to her free AI Funnel Detective.
It analyses your sales funnel and highlights where opportunities could be slipping through the cracks.
🎁 Grab the free AI Funnel Detective here!
If you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way!

If you'd like to book a call to see how I can support you head over to my website here. www.sellonsocialmedia.academy/hello

👉 WHAT'S NEW: I've built an AI-powered Digital Marketing Platform, SellOn.Social. This is not a training program. This platform aims to automate and streamline the process of clarifying business positioning, generating marketing content, and building a consistent lead-generation system on social media.
And please connect on social media and let me know what you thought of this episode!

LinkedIn
Instagram
Facebook
Facebook Group

One thing I see all the time with business owners is this.
They know video matters.
But they still avoid it.
In this episode, Michelle and I talk about why so many business owners struggle with video content and what really helps people become more comfortable showing up online.
I shared that I’ve worked with lots of businesses over the years where people would nearly rather stick a pin in their eye than record themselves on video. And honestly, I think many people will relate to that feeling.
Michelle explains why the video is not really about confidence or perfection. It’s about presence, connection, and learning how to communicate naturally in a way that builds trust.
We also talked about how online content is changing, why authentic content matters more than ever, and why simple videos often perform better than overly polished ones.
You’ll also learn:
✅ Why confidence usually comes after you start 
✅ How to stop overthinking your videos
✅ Why the first few seconds of a video matter so much
✅ Simple ways to structure short-form video content 
✅ Why imperfect content can build more trust
✅ How AI is changing online content and audience trust
✅ Why video views are not the metric that matters most
If video is something you’ve been avoiding or overcomplicating, this episode will help you approach it in a much simpler and more realistic way.
Also, if you want to use video to grow your business.. but don’t know what to say?
Michelle Kopper’s The Video Boost Blueprint shares a simple 3-step framework to help you create short, powerful videos that connect, resonate, and help your best clients engage.
👉 Grab the free The Video Boost Blueprint here.
Connect with Michelle Kopper on LinkedIn
If you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way!

If you'd like to book a call to see how I can support you head over to my website here. www.sellonsocialmedia.academy/hello

👉 WHAT'S NEW: I've built an AI-powered Digital Marketing Platform, SellOn.Social. This is not a training program. This platform aims to automate and streamline the process of clarifying business positioning, generating marketing content, and building a consistent lead-generation system on social media.
And please connect on social media and let me know what you thought of this episode!

LinkedIn
Instagram
Facebook
Facebook Group

In this episode I’m joined by Kathi Burns, a strategic adviser and productivity expert, founder of Organized & Energized, as well as 2-times best selling author. 
In this episode, Kathi reveals why so many business owners get stuck “in the muck” and what to do about it.
Kathi shares how disorganisation, lack of systems, and poor delegation are quietly costing entrepreneurs time, money, and energy. More importantly, she explains how simple systems can give you back control, free up hours every week, and help you focus on what actually grows your business.
You’ll also learn:
✅ Why busy doesn’t mean productive
✅ How entrepreneurs lose 4 hours a week without realising it
✅ What it means to work below your pay grade
✅ Where to start if you’re stuck in the weeds
✅ How systems can give you back time and clarity
If you feel like you’re constantly busy but not actually moving forward, this episode will hit home.
Grab Kathi’s little treat, her free Paper Flow Blueprint that you can download to get started.
It gives you a clear starting point if you’re feeling overwhelmed by paperwork or just don’t have a system that works.
Simple. Useful. And very easy to implement.
Also, Kathi is hosting a free Paper Flow Masterclass next Tuesday, April 14th at 12 PM PT/8 PM Dublin. She'll show you how to build frictionless systems, reclaim your executive bandwidth, and finally stop drowning in paper piles.
If you're a professional who wants to simplify your work life and find any document in 30 seconds or less… this one's for you.
Join here!

📩 Connect with Kathi Burns on LinkedIn
If you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way!

If you'd like to book a call to see how I can support you head over to my website here. www.sellonsocialmedia.academy/hello

👉 WHAT'S NEW: I've built an AI-powered Digital Marketing Platform, SellOn.Social. This is not a training program. This platform aims to automate and streamline the process of clarifying business positioning, generating marketing content, and building a consistent lead-generation system on social media.
And please connect on social media and let me know what you thought of this episode!

LinkedIn
Instagram
Facebook
Facebook Group

In this episode I’m joined by Lynn Kitchen, a financial expert with nearly 40 years of experience helping individuals, entrepreneurs and families build sustainable wealth and long term confidence with money.
Lynn has built and sold two investment advisory firms, taught thousands how to invest, and now focuses on helping people stop avoiding money conversations and start taking real ownership of their financial future.
We talk about why money feels so emotional for so many business owners, how our upbringing shapes our financial behaviour, and why handing everything over to someone else isn’t the same as having a plan.
If you’re running a business, constantly reinvesting and hoping everything will “work out later”, this conversation will challenge how you think about wealth, risk, and responsibility.
One powerful idea from Lynn runs through this episode: we’re living through once-in-a-generation technological opportunities. But the real shift happens when you stop being just a consumer and start becoming an informed participant. It starts with getting educated.
Here’s what we cover:
Why so many people have a stressful relationship with money
How your upbringing shapes your risk tolerance
Why entrepreneurs face a completely different money reality
The importance of understanding what you own and why
Why uncertainty often creates the biggest opportunities
INVITATION: Lynn's Wealth Builders Academy - MONEY TALKS! - Masterclass REPLAY IS AVAILABLE!
Watch it in your own time and get a clearer sense of what’s ahead, without pressure or commitment.
▶️ Watch Day 1 Here.
▶️ Watch Day 2 Here.

📩  Connect with Lynn Kitchen on LinkedIn.
If you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way!

If you'd like to book a call to see how I can support you head over to my website here. www.sellonsocialmedia.academy/hello

👉 WHAT'S NEW: I've built an AI-powered Digital Marketing Platform, SellOn.Social. This is not a training program. This platform aims to automate and streamline the process of clarifying business positioning, generating marketing content, and building a consistent lead-generation system on social media.
And please connect on social media and let me know what you thought of this episode!

LinkedIn
Instagram
Facebook
Facebook Group

If building a business or finally acting on that idea has been on your list, this week’s episode is one not to be missed.

I’m joined by Estie Starr, an award-winning strategist, founder of Strand Consulting, and a woman who built a multi seven-figure business without spending a cent on ads… all while raising five children.

In this episode, Estie shares how any idea can be turned into profit using her five-step MONEY framework.

If you’ve got a business idea but aren’t sure if it’ll work, or you feel stuck in strategy mode with nothing to show for it, this episode will give you the push (and process) to just start.

Here’s what we cover:
The biggest mistake people make when starting a business
Why selling to your inner circle first makes perfect sense
The MONEY framework: five simple steps to build a business from scratch
Why you should stop jumping straight into marketing…stick with the process.
How to build trust and sell without ever being salesy
What real growth looks like (and why it’s not “launching online and going viral”)
🎁 3-Day Marketing Success Challenge for free. It’s normally a paid program so grab it while it's free here!
If you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way!

If you'd like to book a call to see how I can support you head over to my website here. www.sellonsocialmedia.academy/hello

👉 WHAT'S NEW: I've built an AI-powered Digital Marketing Platform, SellOn.Social. This is not a training program. This platform aims to automate and streamline the process of clarifying business positioning, generating marketing content, and building a consistent lead-generation system on social media.
And please connect on social media and let me know what you thought of this episode!

LinkedIn
Instagram
Facebook
Facebook Group