A New Chapter: Announcing Our Partnership with Iceberg Digital
This episode marks a big moment for the podcast—and for the agents who tune in every week to raise their game.Today, we’re proud to announce our official partnership with Iceberg Digital—the team behind some of the most innovative, forward-thinking technology in estate agency today.Why does this matter?Because at World Class Real Estate Agents, we only shine a light on what actually works. No fluff. No buzzwords. Just proper value for proper agents. And when we looked at who’s genuinely helping agents stand out, win more instructions, and build better businesses, one name kept coming up—Iceberg Digital.In this episode, we take you behind the scenes on how the partnership came to life and why we believe Iceberg Digital is leading the charge for agents who want more than just average results.We talk about:🔍 The PropTech landscape—and what’s actually worth paying attention to🧠 Why estate agency tech should be more than just a “tool”💥 The shift from doing the basics better to doing business better🤝 What this partnership means for you as a listener, and what to expect next💡 Meet Our Sponsor Partner – Iceberg DigitalThis isn’t just a sponsor—it’s a shared mission.Iceberg Digital helps ambitious estate agents transform the way they attract listings, win instructions, and run their business day-to-day. With AI-driven prospecting, bold marketing that keeps your brand centre stage, and a CRM that truly connects the dots—this is software that actually shifts performance, not just promises to.👉 Head to icebergdigital.co.uk and see why the best agents are building with Iceberg.
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#293 Learn What’s Holding Back UK Housing, Directly From Kevin Hollinrake, MP & Hunters Founder
In this episode of World Class Real Estate, Ian Macbeth and Mark Worrall sit down with Kevin Hollinrake, Shadow Secretary for Levelling Up, to explore how marginal gains, customer-first thinking, and smarter housing policy could reshape the UK property market. From 95% satisfaction rates (thanks in part to feedback from his own mum) to fresh ideas for first-time buyers and downsizers, Kevin shares a practical vision for better homes and better service.🎯 Key topics:The power of small, consistent improvementsTailored policies for local housing needsSupport for first-time and last-time buyersWhy trust, not targets, should guide housing reformSubscribe for bold ideas from real estate’s top thinkers.
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#292 Do you look for solutions or problems?
Every real estate agent faces daily challenges, but what truly sets the best apart? Join Ian and Mark as they explore the crucial difference between presenting clients with problems versus offering effective solutions. Learn how to shift your mindset, become a trusted advisor, and navigate obstacles with confidence, ultimately leading to more successful outcomes and stronger client relationships. Discover practical strategies to turn hurdles into opportunities and become the go-to problem-solver in your market.
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#291 Learn How to Set Higher Standards, Work Smarter, and Win More Clients
Join Ian and Mark as they welcome Matt Barrell to discuss what truly defines "world-class" real estate. Discover the importance of knowing your numbers, building strong client relationships through responsiveness, and maintaining integrity in every transaction. Matt also shares his strategies for balancing work and life, emphasizing the need to avoid burnout and prioritize well-being. Learn how to educate clients with real data, build trust through transparency, and set boundaries for sustainable success in this demanding industry.Apologies to Matt for the delay with this episode, it was originally scheduled to be released as episode 288, but there was a error in the system meaning this episode wasn't published at all until now!
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#290 Learn How to Handle Lowball Offers Without Losing the Sale
In this refreshingly honest episode, Mark is joined by Ian to tackle a topic that’s increasingly relevant in today’s property market—lowball offers. With more buyers chancing their luck, the duo unpack the art and psychology of negotiating without letting ego, emotion, or poor advice get in the way.Ian opens up about a recent experience where an offer came in a staggering 17.5% under asking price. What follows is a brilliant breakdown of how agents should respond in these moments—offering perspective, not panic, and keeping both feet firmly on the ground.You’ll hear why humouring lowball offers could be a mistake, how to manage seller expectations, and why a calm, strategic approach often leads to better outcomes. There’s a strong focus on advising, not appeasing, with plenty of insight into the psychology of buyers, sellers and agents alike.💡 Key Talking PointsFirst reactions to a lowball offer: Why knee-jerk responses can derail a deal before it begins.Resetting expectations: How buyers are using low offers to shift negotiation anchors—and why you need to be ready for it.Agent behaviour matters: The role of the agent is to advise, not just pass on offers.The three-offer theory: Why most deals are a dance of three steps—and how to navigate each one wisely.Don’t let ego drive decisions: The difference between fighting for your client vs. fighting for pride.Cultural context: Understanding buyer behaviour in multicultural areas and why education is key.✅ Practical TakeawaysIf the offer is within 2–4% of the seller’s target, lock it in early to strengthen your position.Vet buyers thoroughly before encouraging sellers to entertain lower offers.Educate buyers on local negotiation norms—especially if they’re not familiar with UK market etiquette.Always provide sellers with stats on average negotiation ranges—knowledge is power.Keep communication open, transparent and calm. Let strategy lead, not emotion.⚠️ Risks to WatchEntertaining lowball offers may damage seller trust and weaken your negotiating power.Multiple simultaneous offers from the same buyer can lead to false hope and wasted time.Incomplete due diligence on buyers may result in deals falling through.🔁 Next StepsMark will update us on the outcome of his own current negotiation situation.Agents are encouraged to share their experiences handling low offers for future episodes.🎧 Final ThoughtsIan wraps up with a solid reminder that good agents leave ego at the door. The goal? To get the best outcome for the client, full stop. Whether it’s navigating cheeky offers or calming nerves mid-deal, this episode is full of sharp advice for agents who want to raise their game in today’s unpredictable market.👂 Like what you heard?Don’t forget to subscribe, share, and let us know how you’ve handled a lowball offer recently. We’d love to hear your stories and maybe even feature you in a future episode.
Each week Sam Hunter, Mark Worrall, Ian Macbeth and a special guest real estate agent take you through the strategy, advice, tips and tricks that will help you go from a great to a world-class real estate agent.
Featuring interviews with leading agents in Australia, the UK and beyond, each conversation delivers actionable value and brings a positive change to your mindset and a positive change to your real estate business.
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