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World Class Real Estate

Sam Hunter, Mark Worrall and Ian Macbeth
World Class Real Estate
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  • #296 Success & Earning, is money a dirty work in Estate Agency?
    In this candid episode, we’re joined by Ian Macbeth and Mark Worrall—two experienced agents who aren’t afraid to talk about the real stuff behind the scenes.From the frustration of training for a 100k ultra with an injury, to the uncomfortable topic of money in estate agency, this chat is refreshingly real. Ian opens up about the mental toll of being sidelined from running, while Mark highlights the importance of being honest—not just with others, but with yourself.We dive into:🏃‍♂️ Ian’s injury, mindset shifts, and the life lessons sport teaches us in business💬 Why “I’m alright” isn’t always the right answer—and what happens when we get honest💰 The taboo of money in the UK property industry, and how the US does it differently📱 Strategic social media: how to post with purpose (and avoid just showing off)🌱 Building trust by sharing not just wins—but also the wobbles along the way💬 Handling negativity and keyboard critics with grace🤝 Why the estate agency community is more supportive than it’s often given credit for⚖️ Balancing personal goals with professional growthWhether you’re a solo agent, part of a growing team, or just starting out, there’s a goldmine of insight here on how to do social media right, build trust, and create a career you’re genuinely proud of.🎧 Tune in for real talk, practical tips, and a few laughs along the way.💡 This episode is brought to you by our Sponsor Partner – Iceberg DigitalIn a world full of PropTech promises and AI buzzwords, Iceberg Digital is the company quietly (and consistently) setting the standard. With AI-powered prospecting that uncovers new listings before your competitors, marketing tools that win you instructions by putting your brand where it belongs—front and centre—and a fully integrated CRM that transforms the way your team works, this isn’t just another bit of kit.This is world-class estate agency technology.Stop just doing the basics better—start using software that actually moves the dial in your business.👉 Discover more at icebergdigital.co.ukAction steps from this episode:Share your challenges, not just the highlightsBe intentional with your content—who are you really speaking to?Use your platform to inspire, educate, and connectFollow, rate, and share the podcast if you found value in today’s episode. Let’s raise the bar in estate agency—together.
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  • #295 Using AI to Win Instructions, Streamline Your Agency, and Think Like a CEO with Mark Burges
    In this forward-thinking episode of The World Class Real Estate Podcast, we sit down with Mark Burgess, founder of Iceberg Digital and author of the acclaimed book “Where did my industry go?” If you’ve ever felt like you’re stuck in the day-to-day of estate agency, this episode is your invitation to zoom out — and level up.Mark brings a unique perspective: part PropTech innovator, part strategic coach. He unpacks how AI and integrated systems are giving estate agents the edge — but only if they’re willing to think like real business owners, not just agents.🎯 Topics covered include:Why most agents are running hard but standing still — and how to break freeHow AI-powered prospecting can uncover listings before your competitors even see themThe critical mindset shift: from "agent" to CEOWhy marketing your brand (not just your listings) is the new instruction-winnerWhat’s broken with most CRM systems — and how Iceberg’s platform is fixing itLessons from Prepare: AI's impact on business on what we can expect from the future of agency🚀 About Mark Burgess:Founder & CEO of Iceberg Digital, a PropTech company that’s genuinely moving the dial for estate agentsBest-selling author of The Estate Agency Revolution & Where did my industry go?Leading voice in helping agents combine technology, mindset, and marketing to scale sustainably🧊 Powered by Iceberg Digital:This episode is brought to you in partnership with Iceberg Digital, home of:✅ AI-powered prospecting✅ Instruction-winning marketing systems✅ A fully integrated CRM that transforms the way your agency worksIf you want to stop reacting and start leading, visit iceberg-digital.co.uk.🎧 Whether you're an agent, team leader or independent business owner, this episode will challenge you to stop playing small — and start thinking strategically. Tune in now.
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  • A New Chapter: Announcing Our Partnership with Iceberg Digital
    This episode marks a big moment for the podcast—and for the agents who tune in every week to raise their game.Today, we’re proud to announce our official partnership with Iceberg Digital—the team behind some of the most innovative, forward-thinking technology in estate agency today.Why does this matter?Because at World Class Real Estate Agents, we only shine a light on what actually works. No fluff. No buzzwords. Just proper value for proper agents. And when we looked at who’s genuinely helping agents stand out, win more instructions, and build better businesses, one name kept coming up—Iceberg Digital.In this episode, we take you behind the scenes on how the partnership came to life and why we believe Iceberg Digital is leading the charge for agents who want more than just average results.We talk about:🔍 The PropTech landscape—and what’s actually worth paying attention to🧠 Why estate agency tech should be more than just a “tool”💥 The shift from doing the basics better to doing business better🤝 What this partnership means for you as a listener, and what to expect next💡 Meet Our Sponsor Partner – Iceberg DigitalThis isn’t just a sponsor—it’s a shared mission.Iceberg Digital helps ambitious estate agents transform the way they attract listings, win instructions, and run their business day-to-day. With AI-driven prospecting, bold marketing that keeps your brand centre stage, and a CRM that truly connects the dots—this is software that actually shifts performance, not just promises to.👉 Head to icebergdigital.co.uk and see why the best agents are building with Iceberg.
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  • #293 Learn What’s Holding Back UK Housing, Directly From Kevin Hollinrake, MP & Hunters Founder
    In this episode of World Class Real Estate, Ian Macbeth and Mark Worrall sit down with Kevin Hollinrake, Shadow Secretary for Levelling Up, to explore how marginal gains, customer-first thinking, and smarter housing policy could reshape the UK property market. From 95% satisfaction rates (thanks in part to feedback from his own mum) to fresh ideas for first-time buyers and downsizers, Kevin shares a practical vision for better homes and better service.🎯 Key topics:The power of small, consistent improvementsTailored policies for local housing needsSupport for first-time and last-time buyersWhy trust, not targets, should guide housing reformSubscribe for bold ideas from real estate’s top thinkers.
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  • #292 Do you look for solutions or problems?
    Every real estate agent faces daily challenges, but what truly sets the best apart? Join Ian and Mark as they explore the crucial difference between presenting clients with problems versus offering effective solutions. Learn how to shift your mindset, become a trusted advisor, and navigate obstacles with confidence, ultimately leading to more successful outcomes and stronger client relationships. Discover practical strategies to turn hurdles into opportunities and become the go-to problem-solver in your market.
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About World Class Real Estate

Each week Sam Hunter, Mark Worrall, Ian Macbeth and a special guest real estate agent take you through the strategy, advice, tips and tricks that will help you go from a great to a world-class real estate agent. Featuring interviews with leading agents in Australia, the UK and beyond, each conversation delivers actionable value and brings a positive change to your mindset and a positive change to your real estate business.
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