#319 Why Great Solicitors Are RARE – and How to Spot Them With Jonny Palmer
In this episode of The World Class Real Estate Podcast, Jonny Palmer joins Mark and Ian to break down the essential ingredients of a truly world-class estate agency. From the power of relentless standards and consistency to the importance of building strong, collaborative relationships with conveyancers, Jonny shares actionable insights every agent can implement today.He introduces the RARE formula for choosing solicitors – Reviews, Awards, Referrals, and Experience – and explains how his FAST service is transforming transaction speeds through better systems, weekly updates, and tech-led communication like WhatsApp.If you're looking to level up your operation, streamline completions, and retain exceptional people in your business, this conversation is a must-listen.Key Takeaways:Why systems and standards beat talent alone.How to choose the right conveyancers using the RARE method.What the FAST service means for speeding up transactions.Simple yet powerful action steps to improve communication between agents and solicitors.🔊 This episode is sponsored by Iceberg Digital – Revolutionising the estate agency industry through automation, innovation, and world-class marketing. https://iceberg-digital.co.uk/
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#318 From a Gary Vee Shoutout to Smarter AI Prompts – Lessons You Can Use Today
Ian Macbeth and Mark Worrall discuss their excitement about being name-dropped by Gary Vaynerchuk on the Tom Ferry podcast. They explore the benefits of using ChatGPT for content creation, leveraging voice prompts for more detailed inputs. Ian shares his experience with ChatGPT for estate planning and market updates. They also discuss the potential of AI in improving conveyancing efficiency and the importance of early adoption in real estate. The conversation highlights the value of AI in enhancing productivity and content creation, emphasizing the need for estate agents to embrace these tools for competitive advantage.🔊 This episode is sponsored by Iceberg Digital – Revolutionising the estate agency industry through automation, innovation, and world-class marketing. https://iceberg-digital.co.uk/
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#317 Learning about Sacrifice and Success: The Ben Hicks Honesty Story
This week, Ian and Mark sit down with Ben Hicks, a self-employed estate agent with a fascinating journey that began at just 17 years old—right before the 2007 credit crunch.Ben shares openly about the highs and lows of his career, from juggling multiple jobs and living apart from his family in the early days, to building a successful business grounded in honesty and trust.The conversation dives into some of the biggest themes shaping estate agency today:Why being upfront with clients—even when delivering bad news—builds stronger, lasting relationships.The realities of self-employment and the sacrifices required in those first crucial years.How AI is transforming the way agents work, from research and emails to client support.What the property market might look like in the months ahead, with Ben’s thoughts on a flat period until next year.It’s an inspiring, no-nonsense look at what it really takes to thrive in estate agency—and why truth, adaptability, and technology are key ingredients for success.🔊 This episode is sponsored by Iceberg Digital – Revolutionising the estate agency industry through automation, innovation, and world-class marketing. https://iceberg-digital.co.uk/
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Can you help? 2 Mins of your time
Quick episode asking for some help from our listeners....
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#316 Building estate agency success through culture, data & tech with Iain White
In this powerful episode, renowned industry leader Iain White sits down with WCRE to explore what it really takes to build a successful modern estate agency. From the early days in the industry to advising some of the UK’s top-performing agencies, Iain shares invaluable lessons on leadership, technology, and the importance of cultural fit in recruitment.The conversation dives into how agencies can harness data-driven decision-making, embrace AI, and implement technology that actually solves business problems—rather than just chasing the next shiny object. Iain also talks about the critical role of mindset, sharing insights from his time at Romans, where a culture of excellence and intentional leadership produced industry-defining results.If you're grappling with recruitment, retention, or how to evolve your agency model for the future, this episode is packed with practical strategies to help you stay ahead of the curve and attract high-caliber, high-performing agents.Actionable Takeaways:Review your tech stack and align it with business goals.Adopt a culture-led, data-backed recruitment strategy.Build a winning mindset across your leadership and team.Details for ICG Event 08/10/14: https://www.eventbrite.co.uk/e/ai-marketing-mastery-for-estate-letting-agents-free-1-day-power-up-tickets-1565764807689?aff=oddtdtcreator🔊 This episode is sponsored by Iceberg Digital – Revolutionising the estate agency industry through automation, innovation, and world-class marketing. https://iceberg-digital.co.uk/
Each week Sam Hunter, Mark Worrall, Ian Macbeth and a special guest real estate agent take you through the strategy, advice, tips and tricks that will help you go from a great to a world-class real estate agent.
Featuring interviews with leading agents in Australia, the UK and beyond, each conversation delivers actionable value and brings a positive change to your mindset and a positive change to your real estate business.
Ireland