#323 Sharing The P.A.C.E strategy, Threats vs Opportunities and Golden Missed Feedback For Estate Agents.
In this episode, Ian Macbeth shares a practical framework his agency is using to tackle stale listings: the PACE process—Primary, Alternate, Contingency, Emergency. Adapted from military planning, it helps agents respond quickly when a listing underperforms, giving structure to price changes, marketing tweaks, and vendor conversations.From strategy to tech, the conversation moves into the growing role of AI in estate agency. Ian discusses turning Google reviews into AI-generated video testimonials, voice cloning, and the balance between innovation and authenticity in a client-facing business.Also in this episode:📉 October market performance: Why exchanges were strong despite fewer listings🧠 Personal branding: 90% of new agents at Ian’s agency now choose face-on boards—what that says about trust and visibility✍️ Creative marketing: From handwritten Christmas cards to new ways of generating listings💰 Budget speculation: What upcoming changes might mean for agents and their clients, including mortgage product updates and the impact of the renters’ reform bill📊 Year-end planning: How both agencies are reviewing performance, setting goals, and preparing pipelines for a strong start to 2026This episode blends tactical advice with forward-looking insight—ideal for agents who want to finish the year strong and stay ahead of the curve.🔊 This episode is sponsored by Iceberg Digital – Revolutionising the estate agency industry through automation, innovation, and world-class marketing. https://iceberg-digital.co.uk/
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#322 A Game Changer: The Birth of AI Scouts For Estate Agents
In this groundbreaking episode, Mark Worrall, Ian Macbeth, and guest Mark Burgess dive into the next evolution of estate agency operations: AI Scouts. Inspired by football scouts, these AI-powered systems are revolutionising how agents source leads, manage databases, and personalise outreach.Mark Burgess shares the journey behind the development and testing of AI Scouts across 138 postcodes, revealing how they delivered 750+ personalised emails and WhatsApp messages within 24 hours. From monitoring CRMs and property portals to matching listings with buyers, these digital scouts are doing the heavy lifting—freeing agents to focus on high-value, human-centric work.💡 Key topics in this episode:What AI Scouts are and how they workReal-world results from testing with 34 agenciesWhy revenue per employee is the new benchmarkThe danger of falling behind tech-savvy agents like “Fraser”How to start using AI today—even if you're not on IcebergWhether you're sceptical or excited, this episode is a wake-up call for estate agents. The AI revolution isn't coming—it's here. And those who adapt will lead the industry.
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#321 Our Opinions on the Rumours, Awards and New FTB Trend
In this episode, Mark Worrall and Ian Macbeth dive into the latest rumours ahead of the UK Budget and their potential impact on the property market. From proposed tax changes on homes over £500,000 to the removal of capital gains exemptions for high-value properties, they explore how these shifts could affect estate agents, sellers, and buyers—particularly in London and the South East. They also unpack the emerging trends among first-time buyers and debate the real value of industry awards versus Google reviews when building a trusted agency brand. Plus, there’s seasonal chat on morning routines, market slowdowns, and the importance of staying proactive as agents navigate political and economic uncertainty.🔊 This episode is sponsored by Iceberg Digital – Revolutionising the estate agency industry through automation, innovation, and world-class marketing. https://iceberg-digital.co.uk/
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#320 Upfront Fees, FaceTime & How Communication Killed The Deal...
In this episode, Mark Worrall and Ian Macbeth dive into the communication habits shaping modern estate agency — starting with their love-hate relationship with voice notes. They explore the growing power of WhatsApp in client communication and how it could revolutionise offer presentations and scheduling. Mark shares a cautionary tale of a six-month sale collapsing on exchange day, sparking a wider discussion on the emotional strain agents face and why the system needs reform. From upfront fees to pre-condition reports, Ian and Mark unpack proposed changes that could reduce fall through's and raise industry standards. This episode is a call to action for agents to be proactive, educate clients, and embrace the evolving property landscape.🔊 This episode is sponsored by Iceberg Digital – Revolutionising the estate agency industry through automation, innovation, and world-class marketing. https://iceberg-digital.co.uk/
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#319 Why Great Solicitors Are RARE – and How to Spot Them With Jonny Palmer
In this episode of The World Class Real Estate Podcast, Jonny Palmer joins Mark and Ian to break down the essential ingredients of a truly world-class estate agency. From the power of relentless standards and consistency to the importance of building strong, collaborative relationships with conveyancers, Jonny shares actionable insights every agent can implement today.He introduces the RARE formula for choosing solicitors – Reviews, Awards, Referrals, and Experience – and explains how his FAST service is transforming transaction speeds through better systems, weekly updates, and tech-led communication like WhatsApp.If you're looking to level up your operation, streamline completions, and retain exceptional people in your business, this conversation is a must-listen.Key Takeaways:Why systems and standards beat talent alone.How to choose the right conveyancers using the RARE method.What the FAST service means for speeding up transactions.Simple yet powerful action steps to improve communication between agents and solicitors.🔊 This episode is sponsored by Iceberg Digital – Revolutionising the estate agency industry through automation, innovation, and world-class marketing. https://iceberg-digital.co.uk/
Each week Mark Worrall, Ian Macbeth and a special guest real estate agent take you through the strategy, advice, tips and tricks that will help you go from a great to a world-class real estate agent.
Featuring interviews with leading agents in Australia, the UK and beyond, each conversation delivers actionable value and brings a positive change to your mindset and a positive change to your real estate business.
Ireland