Redefine your vision of success, one episode at a time. The Goal Digger Podcast is a live-workshop-style business and marketing podcast hand-delivering actionab...
859: Why Listening to Your Audience Matters (How Feedback Can Grow Your Business)
Have you ever had a brilliant product idea but wondered, "Is this really worth pursuing?" My guest today, Katie Hunt, is an expert in turning ideas into viable, market-ready products. As the Co-Founder and CEO of Oh Norman!, she’s leveraged her experience at Warby Parker, Hinge, and Showfields to build a brand that stands out in the competitive pet industry.
In today’s episode, we’re breaking down how to evaluate whether your product idea is solving the right problem, why trying to market to "everyone" is a mistake, and the steps to crafting a brand that speaks directly to the right audience.
And—just a heads-up—about halfway through, I take a turn and ask Katie a personal question, and let me tell you, it might be one of my favorite stories ever told on Goal Digger. It’s such a powerful moment and a testament to the importance of authenticity and connection in building a brand.
If you’re ready to take your product from idea to impact—and avoid the costly mistake of building something no one really wants—this episode is for you!
Goal Digger Facebook Community: https://www.facebook.com/groups/goaldiggerpodcast/
Goal Digger Instagram: https://www.instagram.com/goaldiggerpodcast/
Goal Digger Show Notes: https://www.jennakutcherblog.com/katie-hunt
Thanks to our Goal Digger Sponsors:
Run your first payroll with Gusto and get three months free at http://Gusto.com/goaldigger!
Make B2B marketing everything it can be and get a $100 credit on your next campaign. Go to https://www.linkedin.com/goal to claim your credit!
Get 10% off your first OSEA order sitewide with code GOALDIGGER at https://oseamalibu.com/.
Get all the Goal Digger goodness you love COMPLETELY ad-free. Visit jennakutcher.com/adfree to subscribe today!
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49:01
858: A Behind-the-Scenes Look at My Marketing Hours (And the Strategies That Deliver)
Raise your hand if you’ve ever felt like marketing your business is a never-ending to-do list, constantly changing, and eating up more hours than you’d like! You’re not alone—entrepreneurs spend an average of 20 hours per week on marketing, but here’s the kicker: not all marketing is created equal.
Some efforts last 24 hours, while others can work for you for months or even years.
In today’s episode, I’m pulling back the curtain on exactly where I spend my marketing time each week—what’s worth it, what’s not, and why I structure my time the way I do.
If you’ve ever wondered how to make the most of your marketing hours (without feeling like you’re chained to Instagram), this episode is for you. Click play now and let’s dive in!
Goal Digger Facebook Community: https://www.facebook.com/groups/goaldiggerpodcast/
Goal Digger Instagram: https://www.instagram.com/goaldiggerpodcast/
Goal Digger Show Notes: https://www.jennakutcherblog.com/2025-marketing
Thanks to our Goal Digger Sponsors:
Run your first payroll with Gusto and get three months free at http://Gusto.com/goaldigger!
Make B2B marketing everything it can be and get a $100 credit on your next campaign. Go to https://www.linkedin.com/goal to claim your credit!
Get 10% off your first OSEA order sitewide with code GOALDIGGER at https://oseamalibu.com/.
Get all the Goal Digger goodness you love COMPLETELY ad-free. Visit jennakutcher.com/adfree to subscribe today!
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41:56
857: How to Stand Out and Make Money Podcasting in 2025
Launching a podcast is like planting a seed—you prepare the soil, nurture it with intention, and watch it grow into something amazing. But what if you could make sure that seed lands in the richest soil, grows faster, and reaches more people than you ever thought possible?
That’s exactly what we’re diving into in this coaching session with Ngozi Edema. She has been dreaming about starting a podcast for a long time, and now she’s made it happen. With her show freshly launched, she’s here to get the tools, strategies, and insights she needs to make her podcast stand out in the crowded podcasting world.
In this coaching session, we’re covering everything from connecting with a target audience, tips for monetization, to avoiding the common mistakes that trip up new podcasters. If you’re in the same boat, dreaming of launching a podcast but unsure how to make it a success, you’ll want to grab a notebook and take notes.
And by the way, if you are ready to take the plunge and launch your dream podcast, I can help you, too! At http://www.freepodcastclass.com, I will teach you how to start, record, and profit from your podcast in just THREE easy steps. Register for the training now at http://www.freepodcastclass.com!
Goal Digger Facebook Community: https://www.facebook.com/groups/goaldiggerpodcast/
Goal Digger Instagram: https://www.instagram.com/goaldiggerpodcast/
Goal Digger Show Notes: https://www.jennakutcherblog.com/coaching-ngozi
Thanks to our Goal Digger Sponsors:
Run your first payroll with Gusto and get three months free at http://Gusto.com/goaldigger!
Make B2B marketing everything it can be and get a $100 credit on your next campaign. Go to https://www.linkedin.com/goal to claim your credit!
Get 10% off your first OSEA order sitewide with code GOALDIGGER at https://oseamalibu.com/.
Get all the Goal Digger goodness you love COMPLETELY ad-free. Visit jennakutcher.com/adfree to subscribe today!
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57:40
856: Smarter Marketing, Less Work: 11 Automation Tips You Need to Try
What if you could reclaim hours of your life every single week? Imagine focusing on what truly lights you up, while repetitive, time-consuming tasks practically handle themselves. Sounds incredible, right?
Automation isn't just a buzzword—it's a proven strategy for boosting efficiency and growth. In fact, businesses leveraging automation have seen up to an 80% increase in leads and a 77% boost in conversions.
This episode is a re-air of one of my most powerful conversations about automation. It’s packed with strategies to help you streamline your work, delegate effectively, and reclaim your time. And because this topic is so valuable, I’m adding a new automation strategy we’ve started using since I first recorded this episode—one that’s been a total game-changer for my business.
Whether you’re hearing this for the first time or revisiting it, you’ll walk away with actionable ways to simplify your life and focus on what matters most. Click play and let’s dive in!
Goal Digger Facebook Community: https://www.facebook.com/groups/goaldiggerpodcast/
Goal Digger Instagram: https://www.instagram.com/goaldiggerpodcast/
Goal Digger Show Notes: https://www.jennakutcherblog.com/automate-this
Thanks to our Goal Digger Sponsors:
Run your first payroll with Gusto and get three months free at http://Gusto.com/goaldigger!
Make B2B marketing everything it can be and get a $100 credit on your next campaign. Go to https://www.linkedin.com/goal to claim your credit!
Cancel unwanted subscriptions and reach your financial goals faster at https://www.rocketmoney.com/goaldigger.
Get 10% off your first OSEA order sitewide with code GOALDIGGER at https://oseamalibu.com/.
Get all the Goal Digger goodness you love COMPLETELY ad-free. Visit jennakutcher.com/adfree to subscribe today!
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43:53
855: Why You Need to Separate Your Self-Worth From Your Success
Have you ever achieved a major milestone in your career, only to find yourself wondering, “What’s next?” It’s an odd feeling, isn’t it? That mix of pride, joy, and maybe a little fear about where to go from here.
Today’s guest, Azie Jazestani, knows this feeling all too well. With nearly two decades in the events industry, Azie went from planning unforgettable celebrations to running her own venue, Maison Principale. She scaled and sold that business—a massive achievement that any entrepreneur would dream of. But what came next wasn’t just a victory lap. It was a brave step into reinvention.
Now, Azie is the founder of The Sweet Table Shop, a beautifully curated product line for event professionals and party lovers. Her story is one of resilience, creativity, and constantly evolving to embrace new opportunities. But it’s also a story about the comeback after a win—the surprising challenges that arise after reaching a peak and the courage it takes to build again.
In our conversation, we discuss how Azie navigated this journey, her insights on staying true to your vision while reinventing yourself, and the lessons she’s learned about resilience and renewal.
Goal Digger Facebook Community: https://www.facebook.com/groups/goaldiggerpodcast/
Goal Digger Instagram: https://www.instagram.com/goaldiggerpodcast/
Goal Digger Show Notes: https://www.jennakutcherblog.com/azie-jazestani
Thanks to our Goal Digger Sponsors:
Run your first payroll with Gusto and get three months free at http://Gusto.com/goaldigger!
Make B2B marketing everything it can be and get a $100 credit on your next campaign. Go to https://www.linkedin.com/goal to claim your credit!
Cancel unwanted subscriptions and reach your financial goals faster at https://www.rocketmoney.com/goaldigger.
Get 10% off your first OSEA order sitewide with code GOALDIGGER at https://oseamalibu.com/.
Get all the Goal Digger goodness you love COMPLETELY ad-free. Visit jennakutcher.com/adfree to subscribe today!
Redefine your vision of success, one episode at a time. The Goal Digger Podcast is a live-workshop-style business and marketing podcast hand-delivering actionable advice through conversations with entrepreneurs that feel like Facetime calls with your friends. Every week, the New York Times best-selling author of "How Are You, Really?" host Jenna Kutcher is redefining what success means and how you can find more joy, ease, and peace in the pursuit of your goals. We’re helping thousands chase bolder dreams and run businesses that don’t run YOU.
Whether you’re growing your business, are curious about leaving your 9-5 and starting one, or gain a new marketable skill, you might find yourself asking questions like: “Am I ready for a career change?” “How do I market my business?” “How can I make money online?” “How can I grow my social media following?” “How do I get better with my finances?” “What kind of goals should I be setting?” And the biggest question of all: “Can I REALLY turn my dream into reality?”
If this sounds like you, then you’ve just come across the podcast you NEED to shift your limiting mindsets, hand over the best guidance on the internet, and design your dream business and life!
Along with sharing her best actionable advice that she used to escape the suffocating corporate hustle and become a self-made millionaire, Jenna Kutcher interviews other top industry experts, authors, culture-changers, creatives, and even listeners like you who share their secrets to ensure you are seen, heard, and hired.
With 110 MILLION downloads and counting, the Goal Digger movement is growing every day and now it’s YOUR TURN to hear from your favorite leaders, get inspired, and tackle your biggest goals along the way!
Visit goaldiggerpodcast.com for show notes, discount codes from our sponsors, and additional business-building resources. And be sure to rate, review, and subscribe to the show wherever you’re listening to never miss a single episode!
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