True CRM

• CRMNHE Conference 2025 Special!

  We finally did it. We recorded a live podcast for the CRM Network HE. Recorded on the 18 June 2025 during our annual conference (online again this year), we asked members to either agree or disagree with some contentious CRM-based statements. Are Open rates meaningless? Is the right time to send an email a myth? And does AI writer better copy than humans?Listen in to hear the results! ---------FEATURING:Liz SmytheAndy BallThe CRM Network HE Membership!---------True CRM is a podcast production by the CRM Network HE, a collective of friendly CRM professionals working within Higher Education. For more info and to become a member visit: ⁠⁠⁠⁠⁠⁠https://crmnetwork.org

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• Featuring…Richard Scothern

  A slight change this week as Richard Scothern, UK Client Care Manager at Azorus Inc, teleports aboard the Starship True CRM to discuss all things CRM from a supplier perspective. We discussed why Starbucks hates him, how Open Days are managed differently at Utrecht University, and the reality of testing and embedding AI chatbots...---------FEATURING:Liz SmytheAndy BallRichard Scothern---------True CRM is a podcast production by the CRM Network HE, a collective of friendly CRM professionals working within Higher Education. For more info and to become a member visit: ⁠⁠⁠⁠⁠⁠https://crmnetwork.org

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• Featuring…Aimee Ellis

  This week we welcomed Aimee Ellis, CRM Systems Lead at Ravensbourne University London, to the CRM treehouse at the bottom of Liz's garden. Find out what she looooves about working in CRM, how she gets her kicks from helping people solve problems, and her thoughts on the future...---------FEATURING:Liz SmytheAndy BallAimee Ellis---------True CRM is a podcast production by the CRM Network HE, a collective of friendly CRM professionals working within Higher Education. For more info and to become a member visit: ⁠⁠⁠⁠⁠⁠https://crmnetwork.org

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• Featuring…Christine Rirom

  This week we've got Christine Rirom from Cranfield University parachuting in behind enemy lines to the True CRM hidden base. Find out how she juggles BAU whilst migrating to a new CRM, what her devilish CRM superpower is, and what happens when there's an airplane crash evacuation simulation outside her office window!---------FEATURING:Liz SmytheAndy BallChristine Rirom---------True CRM is a podcast production by the CRM Network HE, a collective of friendly CRM professionals working within Higher Education. For more info and to become a member visit: ⁠⁠⁠⁠⁠https://crmnetwork.org

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• Featuring…Glen Read

  We're back! And this week we're welcoming Glen Read from the University of Nottingham into the True CRM bunker for a chat. Listen to find out what he enjoys about CRM, what the future holds for tech in HE, and how he made the move from Cricket to CRM!---------FEATURING:Liz SmytheAndy BallGlen Read-------True CRM is a podcast production by the CRM Network HE, a collective of friendly CRM professionals working within Higher Education. For more info and to become a member visit: ⁠⁠⁠⁠https://crmnetwork.org

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