Your Truth Shared

• #121 – Most Small Businesses Don’t Make €100K. Here’s How Yours Can with Finola Howard

  Globally, 86% of small business owners pay themselves less than $100K a year. Only 20% of solopreneurs reach the $100K–$300K bracket. And just 3.6% ever hit the million mark. So why do so many stay stuck — and how can you break through? In this episode of Your Truth Shared, I unpack what really keeps small businesses from crossing that €100K line — and why it’s not about working harder, but working more consciously. We’ll explore: The Busyness Trap that keeps entrepreneurs on the hamster wheel The missing sales engine that moves businesses from €15K to €100K and beyond Why whole-business thinking matters just as much for solopreneurs as larger companies My five-question Consciousness Framework that turns random actions into aligned growth Why boring, consistent follow-through beats shiny tactics every time My own declaration to build a million-euro business — and why the odds don’t scare me If you’ve ever wondered how to take your business from busy to viable, from fragmented to aligned, and from stuck to sustainable — this one’s for you. ⏱️ Episode Chapters 00:00 – The Reality Check: Why Most Small Businesses Don’t Cross €100K 04:30 – Sales vs. Salary: Getting Clear on What You Really Want 08:15 – The Fear of Wanting: Why Entrepreneurs Hide Their Goals 12:40 – The Busyness Trap: When Consistency Becomes Pointless Activity 18:05 – The Missing Engine: Why Visibility Without Conversion Doesn’t Work 24:50 – Sales as a Relationship: The Power of Small Yeses 28:30 – Whole-Business Thinking: Culture, Alignment, and Follow-Through 33:00 – The Consciousness Framework: Five Questions That Change Everything 39:15 – Finishing What You Start: Why One Campaign Done Well Beats Two Half-Finished 43:20 – Reframe & Empower: Hitting €100K and Beyond Without Burnout 48:00 – My Million-Euro Declaration: Consciousness Over Hustle 52:15 – The Closing Challenge: Build a Business That Sustains You Resources & Links Connect with me: Website → finolahoward.com Instagram → https://www.instagram.com/thisisfinolahoward/ LinkedIn → linkedin.com/in/finolahoward Join the SOAR Waitlist: 👉 [Join the Jan 2026 Waitlist] If you loved this episode: Subscribe, rate, and review Your Truth Shared wherever you listen to podcasts — and share it with another entrepreneur who needs to hear this today.

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• #120 Unlock the Power of Your Story & Speak with Confidence with Jackie Goddard

  Do you ever doubt whether your story is “worthy enough” to share? In this episode of Your Truth Shared, I’m joined by Jackie Goddard—former fashion designer, actor, and now speaking coach—who helps entrepreneurs and leaders discover the confidence to own their stories and share them powerfully. Jackie believes every one of us has a story that can inspire, connect, and transform—not just our audience, but also our businesses. If you’ve ever held back from speaking because you thought your story wasn’t big enough, dramatic enough, or important enough, this conversation will change that. What you’ll walk away with: How to reframe your story as an asset, not baggage. Simple tools to uncover stories you’ve forgotten you had. Practical techniques from acting to help you own the stage (and the Zoom room). The confidence shift that turns fear of public speaking into excitement. Why embodying your “number 8 self” could change how you show up everywhere. By the end of this episode, you’ll know how to speak with confidence, use storytelling as a tool for connection, and bring more authenticity into every room you enter. ⏱️ Episode Chapters [00:00] Every Story Matters: Why You Don’t Need Trauma to Speak Powerfully [05:00] From Acting to Speaking: Lessons Entrepreneurs Can Steal from the Stage [09:30] Own It: Turning Life Experiences into Confident Storytelling [13:45] Breaking the Myth: Everyone Has a Story Worth Sharing [18:50] Unique Selling Point: Why Your Journey Makes You Different [22:00] Frameworks That Work: Structuring Talks that Engage Audiences [25:30] Memorize to Improvise: Speaking Without Losing Your Place [32:15] Embodiment Exercise: Stepping Into Your “Number 8” Presence [37:20] Final Message: Choose Confidence, Choose to Share Your Story 🔗 Resources & Links Connect with Jackie Goddard Website: Power to Speak LinkedIn: Jackie Goddard Connect with Finola Howard Website: finolahoward.com LinkedIn: Finola Howard Newsletter: The Joyful Million Playbook ✨ If you loved this episode, please rate, review, and follow the podcast on your favorite app or here at https://lovethepodcast.com/yourtruthshared . Your support helps spread the word and makes it possible to keep sharing conversations like this. Next up… In Episode 121, I’m talking about a truth many entrepreneurs don’t want to face: why most small businesses don’t make 100K. This is the reality check you need — and the mindset shift that could change your business. If you want to make sure you don't miss it - just hit subscribe!

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• #119 The One Thing That Changes Everything (If You’re Brave Enough to Choose It) with Finola Howard

  What if the reason your business feels fragmented isn’t because you’re doing something wrong — but because you haven’t anchored to the one thing that truly matters? In this episode of Your Truth Shared, I’m helping you find what I call your Cardinal Belief — the single, guiding truth that shapes everything you offer, teach, and build. It’s more than positioning. It’s your lighthouse. And when you name it, everything else begins to align. We’ll talk about the resistance that comes with choosing one thing, the myth of doing more, and the kind of clarity that creates momentum, income, and impact — without burning you out. You’ll also hear the transformation story of one of my SOAR clients, who went from hiding behind soft language to powerfully standing in her truth — and the difference it made in her business. 🔥 What You’ll Walk Away With: A deeper understanding of what a Cardinal Belief is and how to identify yours Why choosing one thing to focus on is the key to exponential growth How joy is more than a feeling — it's a business strategy Real-world examples of what changes when you fully commit to your belief The mindset shift that makes 10X growth possible Reflection prompts to get clear on what truly matters in your business If you’re ready to stop circling your potential and finally build something that feels like you and earns like it too — this episode is for you. ⏱️ Episode Chapters: 00:00 – Intro: What’s the One Thing That Matters Most? Discover why naming your Cardinal Belief could unlock the clarity you’ve been craving. 02:20 – The Strip-Back Moment: A Lesson from 20 Years Ago How one simple exercise helped me choose between being a marketer or being intuitive — and why that choice changed everything. 06:10 – From Intuition to Joy: The Birth of My Cardinal Belief A personal story of loss, courage, and how joy became my compass for business and life. 10:42 – Client Spotlight: Laura’s Transformation Through SOAR See how naming a bold Cardinal Belief changed the game for one incredible woman — and how it could for you too. 14:50 – The Lighthouse Metaphor: Finding the Message That Guides You Learn how your Cardinal Belief acts as a lighthouse in your brand, your strategy, and your growth. 17:15 – What a Cardinal Belief Actually Looks Like Define it, use it, and let it shape your offers, your marketing, and your decisions. 20:03 – Why Choosing One Thing Feels So Hard (But Matters So Much) A look at resistance, fear of getting it wrong, and how busyness is often a disguise for avoidance. 24:40 – Friction vs. Focus: Why You’re Stuck and How to Fix It The cost of doing too much — and how focus frees your growth, message, and energy. 27:58 – Simplicity as a Strategy: My Million Euro Declaration Behind the scenes of what changed when I publicly declared a big goal — and why your mindset needs to match your ambition. 33:21 – Closing Reflection: What’s Your Cardinal Belief? A challenge to name it, trust it, and build from there — plus an invitation to join the SOAR 2026 waitlist. 🔗 Resources Mentioned: 💡 Join the SOAR 2026 Waitlist: https://www.finolahoward.com/SOAR 📘 What If? Joy was how you measured success and the money proved you right 🧭 Download the free “Joy Compass” reflection prompt (optional lead magnet here) 🙌 Loved this episode? If this resonated with you, please rate, review, and share the podcast. It helps others discover the show and brings more truth-tellers into the community. 👉 Leave a review here: https://lovethepodcast.com/yourtruthshared

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• #118 Stop Selling. Start Showing: The Power of Props, Personality & Presence on Video

  If you’ve ever struggled with showing up on video, thought your story wasn’t “big” enough, or felt like everyone’s already said what you want to say… this episode will flip your perspective. 🎥 Matt King is here to show you how to cut through the noise, not with perfection, but with personality. He shares his proven method for making human-centred, story-led videos that actually connect — all by using simple props, true stories, and the magic of your own lived experience. You’ll walk away knowing: Why your most ordinary objects can unlock extraordinary storytelling How to stop performing and start resonating with your audience What 3 videos every founder should create (and how to shoot them) The key difference between sharing what you know vs. what you believe 🎧 Whether you're camera-shy, a content pro, or somewhere in between — this conversation will reignite your confidence and creativity. 🧭 Episode Chapters (with SEO-rich keywords & timestamps) 00:00 – Feelings Sell, Not Features Emotional marketing, video storytelling, and human-first brand content 02:30 – From ‘How-To’ to ‘Here’s What I Believe’ Authentic video content, expert vs. explorer positioning, and the trust-building power of vulnerability 06:50 – Sharing the ‘In-Between’ Stage of Success Why showing the messy middle matters more than perfection 08:45 – Building a Brand Through Belonging Community-led marketing, relatable storytelling, and social proof 12:20 – The Truth About Video Fear Why showing your face is scary — and why it’s your biggest strength 14:00 – The Power of Props: Storytelling Tools You Already Own Creative video techniques, visual metaphors, and how to make props do the heavy lifting 22:20 – The 3 Videos Every Founder Needs Founder's story video, process explainer, and a testimonial that moves 25:15 – Chess Pieces & Strategy: Crafting Story From Objects Business storytelling prompts and how to spark video ideas using what’s around you 28:50 – You Already Have the Stories — Here's How to Find Them How to build video content from your memories, keepsakes, and everyday objects 31:00 – Why “Ordinary” Is Your Differentiator Standing out with emotional resonance instead of marketing hype 35:10 – Multi-Passionate & Proud: Redefining Entrepreneurship Side hustles, self-expression, and rejecting the all-or-nothing business model 41:30 – Just Start: Storytelling for Seasoned Entrepreneurs Why even established founders should experiment with story-led video 📌 Resources + Links Connect with Matt: immattking.com Subscribe to his newsletter The Click: HERE 💫 Connect with Finola Howard 👉 finolahoward.com 👉 Instagram: @thisisfinolahoward 👉 LinkedIn: linkedin.com/in/finolahoward 💛 If you loved this episode... Please rate, review, and share the podcast! It truly helps us grow and reach more brilliant entrepreneurs like you. ✨ Leave a review here: lovethepodcast.com/yourtruthshared Thank you for tuning in to Your Truth Shared. Until next time, keep showing up with joy, clarity, and purpose.

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• #117 Success Isn’t a Mystery — It’s a Workflow: How Systems Set You Free with Marci Rossi

  What if the chaos in your business isn’t a reflection of your capacity—but of your systems? In this episode of Your Truth Shared, business strategist and systems expert Marci Rossi shares the truth behind what’s really holding you back—and it’s not what you think. 🔧 If you’ve ever felt stuck in indecision, drowning in half-done to-dos, or hiding behind “busy” instead of boldly selling your offers… this conversation is your turning point. You’ll discover how systems can unlock your creativity, give you more freedom, and allow you to consistently show up in your zone of genius. As Marci puts it: “Success isn’t a mystery. It’s a workflow.” 🎯 What you’ll walk away with: The real reason consistency is hard—and how to make it easier Why systems don’t have to feel rigid (and can actually support your creativity) The two biggest bottlenecks that keep entrepreneurs stuck—and how to fix them How to know what to systemize first to boost sales and client trust A fresh perspective on AI, delegation, and staying human in your marketing The step-by-step order to go from overwhelmed to in-control 💡 Whether you’re launching, scaling, or simply trying to get out of the weeds—this episode offers the clarity and encouragement you need to start building a business that works for you. 👉 Take Marci’s free quiz: What’s Your Business Bottleneck? ⏱️ Episode Chapters & SEO Timestamps: 00:00 – Introduction: Meet Marci Rossi SEO: business systems strategist, ease in entrepreneurship, scaling with systems 02:30 – Success Isn’t a Mystery—It’s a Workflow SEO: business workflows, consistent business growth, scaling strategies 04:00 – The Myth of the Magic Answer & the Truth About Consistency SEO: entrepreneur mindset, consistency vs. shiny object syndrome, growth habits 08:20 – The Two Biggest Bottlenecks in Business: Indecision and Implementation SEO: business bottlenecks, implementation challenges, decision-making for entrepreneurs 13:50 – Why Systems = Freedom (Not Rigidity) SEO: systems for creativity, business freedom, SOPs for entrepreneurs 16:25 – Where to Start with Systems (Without Overwhelm) SEO: how to create client onboarding systems, scaling for service providers 20:30 – Delegate the Right Way (Not Chaos) SEO: outsourcing tips, SOPs for delegation, building scalable processes 24:45 – How to Know What’s Working in Your Business (Hint: Look at the Data) SEO: track business metrics, lead sources, sales conversion data 26:30 – Using AI Without Losing Your Voice SEO: using ChatGPT for business, AI vs human touch, AI tools for entrepreneurs 31:20 – The Power of Lived Experience in Business Coaching SEO: human connection in coaching, choosing a business mentor, coaching vs AI 33:25 – How Much Time Should You Spend on Systems? SEO: productivity for entrepreneurs, time management tips, systemizing your business 35:00 – Face the Fear: Selling is Serving SEO: sales mindset, selling with confidence, overcome fear of selling 36:20 – Final Thoughts: Build While You Grow SEO: business strategy tips, grow with ease, small business systems 🔗 Connect with Us: 🔍 Take Marci’s free quiz to find your business bottleneck: 👉 marcirossi.com/business-bottleneck 💬 Connect with Marci Rossi on LinkedIn: 👉 linkedin.com/in/marcirossi 💫 Connect with Finola Howard: 👉 finolahoward.com 👉 Instagram: @thisisfinolahoward 👉 LinkedIn: linkedin.com/in/finolahoward 💛 If you loved this episode... Please rate, review, and share the podcast! It truly helps us grow and reach more brilliant entrepreneurs like you. ✨ Leave a review here: lovethepodcast.com/yourtruthshared Thank you for tuning in to Your Truth Shared. Until next time, keep showing up with joy, clarity, and purpose.

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