Your Truth Shared

• #118 Stop Selling. Start Showing: The Power of Props, Personality & Presence on Video

  If you’ve ever struggled with showing up on video, thought your story wasn’t “big” enough, or felt like everyone’s already said what you want to say… this episode will flip your perspective. 🎥 Matt King is here to show you how to cut through the noise, not with perfection, but with personality. He shares his proven method for making human-centred, story-led videos that actually connect — all by using simple props, true stories, and the magic of your own lived experience. You’ll walk away knowing: Why your most ordinary objects can unlock extraordinary storytelling How to stop performing and start resonating with your audience What 3 videos every founder should create (and how to shoot them) The key difference between sharing what you know vs. what you believe 🎧 Whether you're camera-shy, a content pro, or somewhere in between — this conversation will reignite your confidence and creativity. 🧭 Episode Chapters (with SEO-rich keywords & timestamps) 00:00 – Feelings Sell, Not Features Emotional marketing, video storytelling, and human-first brand content 02:30 – From ‘How-To’ to ‘Here’s What I Believe’ Authentic video content, expert vs. explorer positioning, and the trust-building power of vulnerability 06:50 – Sharing the ‘In-Between’ Stage of Success Why showing the messy middle matters more than perfection 08:45 – Building a Brand Through Belonging Community-led marketing, relatable storytelling, and social proof 12:20 – The Truth About Video Fear Why showing your face is scary — and why it’s your biggest strength 14:00 – The Power of Props: Storytelling Tools You Already Own Creative video techniques, visual metaphors, and how to make props do the heavy lifting 22:20 – The 3 Videos Every Founder Needs Founder's story video, process explainer, and a testimonial that moves 25:15 – Chess Pieces & Strategy: Crafting Story From Objects Business storytelling prompts and how to spark video ideas using what’s around you 28:50 – You Already Have the Stories — Here's How to Find Them How to build video content from your memories, keepsakes, and everyday objects 31:00 – Why “Ordinary” Is Your Differentiator Standing out with emotional resonance instead of marketing hype 35:10 – Multi-Passionate & Proud: Redefining Entrepreneurship Side hustles, self-expression, and rejecting the all-or-nothing business model 41:30 – Just Start: Storytelling for Seasoned Entrepreneurs Why even established founders should experiment with story-led video 📌 Resources + Links Connect with Matt: immattking.com Subscribe to his newsletter The Click: HERE 💫 Connect with Finola Howard 👉 finolahoward.com 👉 Instagram: @thisisfinolahoward 👉 LinkedIn: linkedin.com/in/finolahoward 💛 If you loved this episode... Please rate, review, and share the podcast! It truly helps us grow and reach more brilliant entrepreneurs like you. ✨ Leave a review here: lovethepodcast.com/yourtruthshared Thank you for tuning in to Your Truth Shared. Until next time, keep showing up with joy, clarity, and purpose.

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• #117 Success Isn’t a Mystery — It’s a Workflow: How Systems Set You Free with Marci Rossi

  What if the chaos in your business isn’t a reflection of your capacity—but of your systems? In this episode of Your Truth Shared, business strategist and systems expert Marci Rossi shares the truth behind what’s really holding you back—and it’s not what you think. 🔧 If you’ve ever felt stuck in indecision, drowning in half-done to-dos, or hiding behind “busy” instead of boldly selling your offers… this conversation is your turning point. You’ll discover how systems can unlock your creativity, give you more freedom, and allow you to consistently show up in your zone of genius. As Marci puts it: “Success isn’t a mystery. It’s a workflow.” 🎯 What you’ll walk away with: The real reason consistency is hard—and how to make it easier Why systems don’t have to feel rigid (and can actually support your creativity) The two biggest bottlenecks that keep entrepreneurs stuck—and how to fix them How to know what to systemize first to boost sales and client trust A fresh perspective on AI, delegation, and staying human in your marketing The step-by-step order to go from overwhelmed to in-control 💡 Whether you’re launching, scaling, or simply trying to get out of the weeds—this episode offers the clarity and encouragement you need to start building a business that works for you. 👉 Take Marci’s free quiz: What’s Your Business Bottleneck? ⏱️ Episode Chapters & SEO Timestamps: 00:00 – Introduction: Meet Marci Rossi SEO: business systems strategist, ease in entrepreneurship, scaling with systems 02:30 – Success Isn’t a Mystery—It’s a Workflow SEO: business workflows, consistent business growth, scaling strategies 04:00 – The Myth of the Magic Answer & the Truth About Consistency SEO: entrepreneur mindset, consistency vs. shiny object syndrome, growth habits 08:20 – The Two Biggest Bottlenecks in Business: Indecision and Implementation SEO: business bottlenecks, implementation challenges, decision-making for entrepreneurs 13:50 – Why Systems = Freedom (Not Rigidity) SEO: systems for creativity, business freedom, SOPs for entrepreneurs 16:25 – Where to Start with Systems (Without Overwhelm) SEO: how to create client onboarding systems, scaling for service providers 20:30 – Delegate the Right Way (Not Chaos) SEO: outsourcing tips, SOPs for delegation, building scalable processes 24:45 – How to Know What’s Working in Your Business (Hint: Look at the Data) SEO: track business metrics, lead sources, sales conversion data 26:30 – Using AI Without Losing Your Voice SEO: using ChatGPT for business, AI vs human touch, AI tools for entrepreneurs 31:20 – The Power of Lived Experience in Business Coaching SEO: human connection in coaching, choosing a business mentor, coaching vs AI 33:25 – How Much Time Should You Spend on Systems? SEO: productivity for entrepreneurs, time management tips, systemizing your business 35:00 – Face the Fear: Selling is Serving SEO: sales mindset, selling with confidence, overcome fear of selling 36:20 – Final Thoughts: Build While You Grow SEO: business strategy tips, grow with ease, small business systems 🔗 Connect with Us: 🔍 Take Marci’s free quiz to find your business bottleneck: 👉 marcirossi.com/business-bottleneck 💬 Connect with Marci Rossi on LinkedIn: 👉 linkedin.com/in/marcirossi 💫 Connect with Finola Howard: 👉 finolahoward.com 👉 Instagram: @thisisfinolahoward 👉 LinkedIn: linkedin.com/in/finolahoward 💛 If you loved this episode... Please rate, review, and share the podcast! It truly helps us grow and reach more brilliant entrepreneurs like you. ✨ Leave a review here: lovethepodcast.com/yourtruthshared Thank you for tuning in to Your Truth Shared. Until next time, keep showing up with joy, clarity, and purpose.

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• #116 The Real Reason You’re Stuck — And How to Start Growing Again with Finola Howard

  Growth stalls for surprising reasons. This episode explores five — including the hidden impact of making decisions alone. 💡 Episode Summary: If business growth has felt slower or harder than it should be, you’re not alone — and you’re not doing it wrong. In this episode, Finola Howard explores five often-overlooked reasons entrepreneurs stay stuck, despite working hard and showing up consistently. From the quiet weight of decision-making in isolation to the fragmentation that creeps in without a clear strategy, she shares hard-won insights gathered from 26+ years of experience and thousands of business conversations. Whether you’re overthinking your next move, stuck in a sea of advice, or simply ready to grow with more clarity and connection — this conversation will meet you where you are. ⏱️ Episode Chapters & Timestamps: 00:00 – Introduction Why working harder isn’t the answer — and what this episode will reveal. 02:10 – Shift 1: The Map Always Smooths the Journey Seeing the bigger picture and building from strategy — not reaction. 06:28 – Shift 2: Feedback Fuels Focus The loneliness no one talks about: carrying every decision alone. 14:04 – Shift 3: Experts and AI — No More Starting From Scratch How the right support and tools accelerate your growth. 19:12 – Shift 4: The Power of a Thinking Partner Having someone who holds the vision when you can’t. 25:26 – Shift 5: Everything Connects (Introducing the SOAR System) Bringing it all together — and what happens when your business clicks into place. 29:47 – Wrap-Up & Reflection Next steps if you’re ready to grow with more cohesion and clarity. 💬 Quote to Remember: “The deeper truth is that the incessant decision making is lonely. That’s what’s not talked about enough.” 🎧 Listen, Reflect, and Reframe You don’t need another tactic. You need space to think, structure that supports you, and a way to reconnect with the business you’re building. This episode is a powerful place to start. 🚀 Want Support Putting This Into Action? If what you heard today resonated, SOAR offers a structured, supportive space to apply these shifts and grow a business that fits you. Doors close for the current cohort on July 17. 👉 Click here to find out more Or DM Finola the word SOAR to get all the details. ❤️ Enjoyed this episode? Please take a moment to rate and review the podcast — it really does help more listeners find Your Truth Shared. 🎧 https://lovethepodcast.com/yourtruthshared

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• #115 The Big Leap: From Expert to Visionary (And Why It Matters Now) with Shelley Rostlund

  Are you ready to move from being great at what you do… to being known for how you think? In this powerful conversation, Finola Howard is joined by personal brand strategist and fellow podcaster Shelley Rostlund to unpack “The Big Leap” — the transformation from subject matter expert to thought-leading visionary. With 86% of roles predicted to change in the next five years, Shelley shares why your human uniqueness, critical thinking, and personal brand are more valuable than ever. Finola reflects on her own leap toward building a joyful million-euro business — and what it takes to scale with purpose, not pressure. Expect clear frameworks, vulnerable stories, and Shelley’s Thought Leader’s Toolbox: five powerful tools every visionary needs to grow with integrity. If you know you’re ready for your next level—but you’re not sure how to rise without burning out—this episode is your sign. Key Takeaways: Why being an expert is no longer enough — and what sets visionaries apart in today’s world The role of personal branding in the age of AI — and how to protect your relevance How to define your unique marketable value (beyond your skills list) What it really takes to be seen as a thought leader (hint: it's not self-proclaimed) Five tools every visionary needs to grow with clarity and resilience “You can't call yourself a thought leader—someone else has to say it first.”– Shelley Rostlund Chapters & Timestamps: 00:00 – Reinvention Is ComingWhy 86% of us will need to rethink how we work 02:20 – Expert or Visionary?Shelley breaks down the difference and why humility is key 06:30 – Personal Brand is the New MoatWhy branding your humanity matters more than ever 10:40 – AI + Awareness: A Real-World StoryHow teaching AI your voice can backfire—or elevate you 13:00 – Context Is Your SuperpowerThe human advantage AI can’t replicate 14:50 – The Bluetooth vs Mobile Network MetaphorUnderstanding scale in thought leadership 17:30 – Hiring VisionariesWhen to look beyond the expert to move your business forward 20:00 – Cross-Pollination Sparks BrillianceHow unrelated industries inspire genius 22:30 – Visibility as a Thought Leadership MetricWhy hiding behind “enough” limits your impact 27:00 – The Joyful Million DeclarationFinola’s personal leap—and what made it click 32:00 – What Makes You Truly Marketable?Shelley’s powerful lens for defining your unique value 38:00 – The Thought Leader’s Toolbox5 essential tools to lead with insight and resilience 44:30 – Why This Shift Matters Right NowThe coming business wave—and how to ride it with intention Resources & Links 💡 Shelley's article: When Are You a Thought Leader? 📖 The Joyful Million PlaybookA behind-the-scenes, unfiltered look at what it really takes to build a €1 Million Euro Business without the Burnout!👉 Subscribe Here 🚀 SOAR: Build a Marketing Engine That Works Year After YearFinola’s signature program for values-led entrepreneurs who want to stop settling and start scaling with purpose.👉 Join SOAR 🤝 Connect with Shelley RostlundWebsite: shelleyrostlund.com/LinkedIn: @shelleyrostlundPodcast: The Brand Compass 🤝 Connect with Finola HowardWebsite: finolahoward.comInstagram: @thisisfinolahowardLinkedIn: @finolahowardPodcast: Your Truth Shared ❤️ Enjoyed this episode? Please rate, review, and share it! It helps amplify voices like Shelley's and supports this podcast's mission. Leave a review at lovethepodcast.com/yourtruthshared

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• #114 How I’m Planning a Million Euro Business — with Joy at the Centre

  In this powerful solo episode, Finola Howard returns to the bold declaration she made in Episode 112: she’s building a million euro turnover business. The question that followed? How exactly are you going to do that, Finola? This episode is her answer. Finola shares the real, raw, and strategic shifts she’s making—not just in her business model, but in her body, her mindset, and her daily decisions. She introduces the guiding question that’s shaping every move she makes: “What would the Million Euro Me do?” This isn’t a hustle story. It’s a story of scaling with joy, clarity, and truth. If you’ve ever wondered if financial freedom and joyful living can co-exist—this is your roadmap. What You’ll Learn Why saying your big goal out loud is an act of personal power The mindset that supports sustainable, scalable success How to move beyond the “time-for-money” model Why physical wellbeing is key to financial expansion How to make strategic space for growth in your business What it looks like to shift from “enough” to “abundance without apology” Why joy is a legitimate—and essential—metric for success Resources Mentioned ✨ The Joyful Million Playbook — Get the behind-the-scenes strategy, tools, and real numbers as Finola builds her €1M business with joy. 🚀 Join SOAR — Doors are open now for this transformative growth space for values-led entrepreneurs. 🎧 Listen to Episode 112 — The beginning of the journey: Making the Million Euro Declaration. 🕒 Episode Chapters 00:00 – Welcome to Your Truth Shared → Business Growth with a Joyful Heart Intro to the episode and the podcast’s mission to align story and strategy in business. 01:10 – Revisiting the Million Euro Declaration → From Bold Statement to Strategic Action Why saying the goal out loud changed everything—and how it created accountability. 03:30 – Purpose Over Ego → Challenging Limiting Beliefs Around Money and Success Why this isn’t about flashy numbers, but about proving that joy and money can coexist—especially for women in business. 06:30 – Preparing Me First → Mobility, Energy & What’s Loudest in Your Life The physical challenges Finola is addressing first, and how movement and flow are central to her vision of expansion. 10:00 – The Million Euro Mindset → From “Enough” to “Abundance Without Apology” Adopting identity-level thinking: “What would the Million Euro Me do right now?” 13:00 – Preparing the Business for Scale → Redesigning the Business Model to Break the Time-for-Money Cycle Key decision: setting a date to stop new 1:1 work and leaning into productisation. 16:45 – Productising What Already Works → Turning Proven Offers into Scalable Growth Tools Reviewing the existing product suite and moving toward a one-to-many model with strategic mentorship. 18:40 – Systems That Support Scaling → Fixing the Leaks and Creating a Growth Engine How systemising everything from content to funnels to onboarding creates space for expansion. 21:30 – Positioning and Visibility Strategy → Sharing the Story of Joy as a Business Growth Tool Why Finola is doubling down on visibility—and how clarity of story drives opportunity. 23:45 – The Role of Product Development and AI → Building Scalable Tools for Strategic Thinking How AI and micro tools are enabling a new product vision for strategic business growth. 27:15 – Trust Then Do, Do Then Trust → A Mantra for Courageous Action Acting from belief—even before the results arrive—and staying aligned with the vision. 29:00 – Your Invitation to Build with Joy → Subscribe, Join SOAR & Follow Along in The Joyful Million How to stay close to the journey and build your own joyful million alongside it.

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