Across the Pond Episode 10: Quick fire audience Q&A
We asked our audience for questions. And they gave us some!In Episode 10, as a Season 1 wrap-up, Paul Griffiths (Client Advocates) and Steve Henke (Harpeth Marketing) set themselves the challenge of answering questions from their audience... six questions, six opportunities to get advice and ideas about How to Grow your Insight Agency.The questions:• I'm an independent consultant with a very limited budget... what are my best marketing options?• Beyond, "We need to grow by 10% next year," what are some tips for setting good sales goals?• I know I need to post on LinkedIn 3-4x per week, but what can I post about that often that isn't salesy? And how do I come up with those ideas?• What can an agency do, post-project, to keep engaging with a client?• Do you think researchers can ever be good salespeople, and if so, how have you seen them do it?• How can a small agency differentiate itself against larger agencies, with bigger marketing spend and resources?If you want quick fire Q&A, this is the Across the Pond Episode for you...
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Across the Pond Episode 9: How to get the most from in-person events
In-person events and conferences are a rich and effective way of growing your insight agency.But too often, the ROI on them is not realised. Poor prep, average focus on the day, no follow-up.In Episode 9, Steve Henke (Harpeth Marketing) and Paul Griffiths (Client Advocates) give their advice and ideas about how to maximise the positive opportunities from in-person events.If you or your team are heading out to a conference or event, or you are wondering if you should commit to involvement in one, then this is the Episode you need to listen to.In-person = growth for insight agencies, if you do it right!
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Across the Pond Episode 8: How to get more work from existing clients
If you want to grow your insight agency, then the most obvious and immediate place to focus is with your existing clients.But that doesn't mean it is straightforward or a given.In Episode 8 of Across the Pond, Steve Henke (Harpeth Marketing) and Paul Griffiths (Client Advocates) give their ideas and advice about what is needed to win more work from existing clients.Whether it is upsell, cross-sell or referral, Steve and Paul discuss how you can systematically approach managing your client relationships more effectively.
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Across the Pond Episode 7: What are the best low cost/ no cost marketing & sales ideas
What are the most effective low cost or no cost marketing and sales activities you can implement as a leader growing your insight agency?
In this episode, Steve Henke (Harpeth Marketing) and Paul Griffiths (Client Advocates) discuss and suggest ways to boost your sales and marketing activities and impact - and they don't cost much, or indeed, anything at all!
Growth at no cost... What's not to love? And all in less than 20 mins.
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Across the Pond Episode 6: What Does the Insight Industry Want for Christmas?
If the insight industry could get three things for Christmas, what would they be?
In this Christmas special, Paul Griffiths from Client Advocates and Steve Henke from Harpeth Marketing talk about the things that they think they like to see the insight industry get from Santa Claus, to help with agency growth this festive season.
Amidst the references to Christmas carols and Paul's festive jumper (we can only apologise for both), get some ideas for what you, as an agency leader, should be thinking of when it comes to improving your marketing and sales activities and focus as we enter 2025.
Oh, and Merry Christmas!
About Across the Pond: How to grow your Insight Agency
Steve Henke (Harpeth Marketing) and Paul Griffiths (Client Advocates) talk about all things "Marketing and Sales" and how market research and insight agencies can more effectively grow.
If you are a leader in an insight agency, or are interested in how to more effectively use brand building and sales activation to grow the market research company you work for, this is a podcast for you.
Listen to Across the Pond: How to grow your Insight Agency, Confessions of a Female Founder with Meghan and many other podcasts from around the world with the radio.net app
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