Should You Use a Subdomain or Subdirectory for Better SEO and Branding? (2025/628)
🛡️ Tips to reduce bandwidth usage and avoid surprise bills:Use a CDN like CloudflareCompress images with TinyPNG or WordPress plugins like SmushOffload videos to platforms like YouTube🔗Tools: GTMetrix, Pingdom, Smush, TinyPNGWhether you’re just starting out or scaling fast, this guide helps you make smarter hosting choices.
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11:15
What Happens When AI Looks Confident but Is Totally Wrong? (2025/626)
Deloitte used AI to help produce a government report — and it backfired badly. From fake quotes to non-existent references, this “trusted” report cost them a partial refund and a reputational hit. But this episode isn’t about politics. It’s about what happens when we stop asking, “Does this make sense?”📌 In this episode, Charly breaks down:✅ Why AI confidently delivers incorrect info (aka “hallucinations”)✅ How trust erodes when no one verifies AI-generated content✅ The efficiency trap: speed vs. accuracy in business tools✅ A clear mindset: AI helps you think faster — not for you🛡️ Final takeaway? AI is your assistant, not your decision-maker. Review everything.📢Join the discussion in my community: https://askcharlyleetham.locals.comFollow us:Locals: https://askcharlyleetham.locals.comRumble: https://rumble.com/askcharlyleethamOdyssey: https://odysee.com/@askcharlyleetham:4YouTube: https://youtube.com/askcharlyleethamFacebook: https://www.facebook.com/askcharlyleethamTwitter: https://twitter.com/yourbizmgrInstagram: https://instagram.com/ask_charly_leethamLinkedIn: www.linkedin.com/in/charlyleethamLinkedIn Company: https://www.linkedin.com/company/ask-charly-leetham/Spotify: https://askcharlyleetham.com/likes/rise-and-shineApple Podcasts: https://podcasts.apple.com/us/podcast/ask-charly-leetham-online-business-manager/id1659738721iHeartRadio: https://www.iheart.com/podcast/269-ask-charly-leetham-online-105944212/Amazon Music: https://music.amazon.com/podcasts/662f1e44-115d-4094-862b-efe9307e0df4/ask-charly-leetham-online-business-manager
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How Do You Stop Spam Bots When Even CAPTCHA Isn't Enough Anymore? (2025/625)
Spam bots are getting smarter — filling out contact and newsletter forms with realistic names and fake emails. Even CAPTCHA, honeypots, and double opt-ins are failing to stop them. In this episode, Charly unpacks why spam is worse than ever and what business owners must do now to protect their websites and email deliverability.📌 You’ll learn:✅ Why junk leads hurt your deliverability and can get you banned from Mailchimp or AWeber✅ What tactics bots are using to bypass traditional spam filters✅ Why CAPTCHA might be hurting your conversions more than helping✅ How to layer multiple protections like honeypots, time-based filters, and dynamic form tokens✅ Why Cloudflare Turnstile is Charly’s top new tool for smart bot filtering✅ How to keep your site fast and secure without annoying users🔗 Tools mentioned: Cloudflare Turnstile, Zero Spam, Fail2Ban🛡️ Don’t wait until your list is full of junk — secure your forms before bots do.📢 Join the discussion in my community: https://askcharlyleetham.locals.comFollow us:Locals: https://askcharlyleetham.locals.comRumble: https://rumble.com/askcharlyleethamOdyssey: https://odysee.com/@askcharlyleetham:4YouTube: https://youtube.com/askcharlyleethamFacebook: https://www.facebook.com/askcharlyleethamTwitter: https://twitter.com/yourbizmgrInstagram: https://instagram.com/ask_charly_leethamLinkedIn: www.linkedin.com/in/charlyleethamLinkedIn Company: https://www.linkedin.com/company/ask-charly-leetham/Spotify: https://askcharlyleetham.com/likes/rise-and-shineApple Podcasts: https://podcasts.apple.com/us/podcast/ask-charly-leetham-online-business-manager/id1659738721iHeartRadio: https://www.iheart.com/podcast/269-ask-charly-leetham-online-105944212/Amazon Music: https://music.amazon.com/podcasts/662f1e44-115d-4094-862b-efe9307e0df4/ask-charly-leetham-online-business-manager
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Are You Falling for the “Domain Name Scam” Without Realizing It? (2025/622)
Ever received one of those urgent emails claiming someone’s registering your business name in Asia? It feels serious — but is it legit?In this episode, Charly breaks down:✅ What domain variations are and which ones really matter✅ The truth behind scam emails pressuring you to “protect your brand”✅ Simple ways to guard your business name without wasting money✅ How to handle domain impersonation or fraud attempts📌 You’ll also learn:🔗 Which domain extensions to register (and which to ignore)🛡️ How to spot and shut down domain scams fast🛡️ Steps to monitor your domain name for potential threats🛡️ Why maintaining trust matters more than owning 20 domain namesThis is a must-listen for small business owners who want to stay safe online without falling prey to fear-based tactics.📢Join the discussion in my community: https://askcharlyleetham.locals.comFollow us:Locals: https://askcharlyleetham.locals.comRumble: https://rumble.com/askcharlyleethamOdyssey: https://odysee.com/@askcharlyleetham:4YouTube: https://youtube.com/askcharlyleethamFacebook: https://www.facebook.com/askcharlyleethamTwitter: https://twitter.com/yourbizmgrInstagram: https://instagram.com/ask_charly_leethamLinkedIn: www.linkedin.com/in/charlyleethamLinkedIn Company: https://www.linkedin.com/company/ask-charly-leetham/Spotify: https://askcharlyleetham.com/likes/rise-and-shineApple Podcasts: https://podcasts.apple.com/us/podcast/ask-charly-leetham-online-business-manager/id1659738721iHeartRadio: https://www.iheart.com/podcast/269-ask-charly-leetham-online-105944212/Amazon Music: https://music.amazon.com/podcasts/662f1e44-115d-4094-862b-efe9307e0df4/ask-charly-leetham-online-business-manager
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23:43
Should You Trust Website Speed Test Scores or Ignore Them? (2025/621)
Website speed scores can feel like a tech report card — but do they really matter? In this episode, Charly unpacks what those numbers from Google PageSpeed, GTMetrix, and others actually mean, and why obsessing over them might not be worth your time.📌 Here’s what you’ll learn:✅ What speed test tools measure (and what they don’t)✅ Why results vary wildly between tools and locations✅ The difference between synthetic scores and real user experience✅ How caching and CDNs skew speed results✅ Why chasing a perfect score can be a waste of time🛡️ Charly also shares a real client story where speed optimization delivered minimal metric gains but huge improvements in user satisfaction.🔗 Use speed test tools for guidance, not gospel. Focus on user happiness, not just numbers.📢Join the discussion in my community: https://askcharlyleetham.locals.comFollow us:Locals: https://askcharlyleetham.locals.comRumble: https://rumble.com/askcharlyleethamOdyssey: https://odysee.com/@askcharlyleetham:4YouTube: https://youtube.com/askcharlyleethamFacebook: https://www.facebook.com/askcharlyleethamTwitter: https://twitter.com/yourbizmgrInstagram: https://instagram.com/ask_charly_leethamLinkedIn: www.linkedin.com/in/charlyleethamLinkedIn Company: https://www.linkedin.com/company/ask-charly-leetham/Spotify: https://askcharlyleetham.com/likes/rise-and-shineApple Podcasts: https://podcasts.apple.com/us/podcast/ask-charly-leetham-online-business-manager/id1659738721iHeartRadio: https://www.iheart.com/podcast/269-ask-charly-leetham-online-105944212/Amazon Music: https://music.amazon.com/podcasts/662f1e44-115d-4094-862b-efe9307e0df4/ask-charly-leetham-online-business-manager
About Rise and Shine: Your Daily Dose Of Business Tech Inspiration
Where small business tech meets plain English.
Charly Leetham brings decades of hands-on experience helping business owners harness technology - without drowning in jargon or wasting time on fluff. Whether you're a DIY'er trying to make sense of your website, emails, or software, or you just want to know if your IT team is talking sense, this podcast is for you. Each episode is packed with practical advice, real-world tips, and insights from the trenches.
If you've ever thought, "There’s gotta be a better way to do this tech stuff" - you’re right. Charly is here to show you how.
Listen to Rise and Shine: Your Daily Dose Of Business Tech Inspiration, FT Tech Tonic and many other podcasts from around the world with the radio.net app
Ireland