Rise and Shine: Your Dose Of Business Tech Inspiration

Running AI locally can keep private information on your own computer instead of sending it to an AI provider. That privacy advantage sounds straightforward until another application exposes your AI to the Internet and allows a malicious website to take control and leave poisoned instructions behind.

Cyera Research achieved exactly that in a proof of concept involving Ollama and third-party AI agent software. There’s a lot to take away from this episode:

✅ How local AI can be compromised
➡️ What AI poisoning is
⚡ The benefit of paying attention to case studies like this
⭐ Practical actions to take when operating local AI

There’s lots to consider here.

Do you run local AI? Do you know how to maintain your system?

Book a Free 30 minute Breakthrough Session: https://askcharlyleetham.com/book-me
(1 per person only)

***

Follow us:
Locals: https://askcharlyleetham.locals.com
Rumble: https://rumble.com/askcharlyleetham
Odyssey: https://odysee.com/@askcharlyleetham:4
YouTube: https://youtube.com/askcharlyleetham
Facebook: https://www.facebook.com/askcharlyleetham
Twitter: https://twitter.com/yourbizmgr
Instagram: https://instagram.com/ask_charly_leetham
LinkedIn: www.linkedin.com/in/charlyleetham
LinkedIn Company: https://www.linkedin.com/company/ask-charly-leetham/
Spotify: https://askcharlyleetham.com/likes/rise-and-shine
Apple Podcasts: https://podcasts.apple.com/us/podcast/ask-charly-leetham-online-business-manager/id1659738721
iHeartRadio: https://www.iheart.com/podcast/269-ask-charly-leetham-online-105944212/
Amazon Music: https://music.amazon.com/podcasts/662f1e44-115d-4094-862b-efe9307e0df4/ask-charly-leetham-online-business-manager

Music and Credits to:
Paradise Found is covered under Creative Commons.
“Paradise Found”
Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 3.0
http://creativecommons.org/licenses/by/3.0/
https://incompetech.com/music/royalty-free/licenses/

Google’s Campaign URL Builder gives you a way to create a tracking link for a website, QR code or marketing campaign.

In this Walkthrough Wednesday, Charly demonstrates how to use Googles free Campaign URL Builder:

✅ Overview of the tool
➡️ Examples of source, medium and campaign parameters
⚡ The importance of a consistent naming strategy
⭐ Copying the completed tracking link ready for use

Use this method to start link tracking and collecting measurable data for your marketing efforts.

Google Campaign URL Builder:
https://ga-dev-tools.google/campaign-url-builder/

Book a Free 30 minute Breakthrough Session: https://askcharlyleetham.com/book-me
(1 per person only)

***

Follow us:
Locals: https://askcharlyleetham.locals.com
Rumble: https://rumble.com/askcharlyleetham
Odyssey: https://odysee.com/@askcharlyleetham:4
YouTube: https://youtube.com/askcharlyleetham
Facebook: https://www.facebook.com/askcharlyleetham
Twitter: https://twitter.com/yourbizmgr
Instagram: https://instagram.com/ask_charly_leetham
LinkedIn: www.linkedin.com/in/charlyleetham
LinkedIn Company: https://www.linkedin.com/company/ask-charly-leetham/
Spotify: https://askcharlyleetham.com/likes/rise-and-shine
Apple Podcasts: https://podcasts.apple.com/us/podcast/ask-charly-leetham-online-business-manager/id1659738721
iHeartRadio: https://www.iheart.com/podcast/269-ask-charly-leetham-online-105944212/
Amazon Music: https://music.amazon.com/podcasts/662f1e44-115d-4094-862b-efe9307e0df4/ask-charly-leetham-online-business-manager

Music and Credits to:
Paradise Found is covered under Creative Commons.
“Paradise Found”
Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 3.0
http://creativecommons.org/licenses/by/3.0/
https://incompetech.com/music/royalty-free/licenses/

Have you ever looked at your social media statistics and wondered where all the leads went?

Each marketing platform reports the customer activity it can see. Those reports can be useful individually, but aggregating them can produce a misleading result.

The way to resolve that is proactive link tracking which gives you more accurate data on where your leads actually came from.

In this episode, Charly discusses:

✅ Why the stats from individual platforms don't add up when aggregated
➡️ What link tracking actually is
⚡ How you can track links in print and offline marketing
⭐ How you can implement it with relative ease
☑️ The things to think about when implementing your link tracking program

Link tracking may not be perfect but is a lot more accurate than combining reports from individual platforms. Wouldn't it be great to look at your marketing budget and know which part of it is working and which part isn't so you can make informed budget decisions?

Listen to the episode, and let me know if you going to make any changes to how you do your marketing.

Book a Free 30 minute Breakthrough Session: https://askcharlyleetham.com/book-me
(1 per person only)

***

Follow us:
Locals: https://askcharlyleetham.locals.com
Rumble: https://rumble.com/askcharlyleetham
Odyssey: https://odysee.com/@askcharlyleetham:4
YouTube: https://youtube.com/askcharlyleetham
Facebook: https://www.facebook.com/askcharlyleetham
Twitter: https://twitter.com/yourbizmgr
Instagram: https://instagram.com/ask_charly_leetham
LinkedIn: www.linkedin.com/in/charlyleetham
LinkedIn Company: https://www.linkedin.com/company/ask-charly-leetham/
Spotify: https://askcharlyleetham.com/likes/rise-and-shine
Apple Podcasts: https://podcasts.apple.com/us/podcast/ask-charly-leetham-online-business-manager/id1659738721
iHeartRadio: https://www.iheart.com/podcast/269-ask-charly-leetham-online-105944212/
Amazon Music: https://music.amazon.com/podcasts/662f1e44-115d-4094-862b-efe9307e0df4/ask-charly-leetham-online-business-manager

Music and Credits to:
Paradise Found is covered under Creative Commons.
“Paradise Found”
Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 3.0
http://creativecommons.org/licenses/by/3.0/
https://incompetech.com/music/royalty-free/licenses/

How careful are you when you give a website or application access to your email, files, calendar or contacts? OAuth phishing gets younto use your login and MFA to grant hackers access to your details.

OAuth is useful technology, but it can be misused:

✅ The login is genuine, but the application asking for access is not
➡️ MFA still works because it isn't bypassed.
⚡ Changing your password may not revoke access already granted
⭐ Connected applications need to be reviewed as carefully as active logins

There are definitely lessons here for business owners, particularly if a request to connect an application arrives in an email or message.

Which applications currently have access to your business accounts?

Book a Free 30 minute Breakthrough Session: https://askcharlyleetham.com/book-me
(1 per person only)

***

Follow us:
Locals: https://askcharlyleetham.locals.com
Rumble: https://rumble.com/askcharlyleetham
Odyssey: https://odysee.com/@askcharlyleetham:4
YouTube: https://youtube.com/askcharlyleetham
Facebook: https://www.facebook.com/askcharlyleetham
Twitter: https://twitter.com/yourbizmgr
Instagram: https://instagram.com/ask_charly_leetham
LinkedIn: www.linkedin.com/in/charlyleetham
LinkedIn Company: https://www.linkedin.com/company/ask-charly-leetham/
Spotify: https://askcharlyleetham.com/likes/rise-and-shine
Apple Podcasts: https://podcasts.apple.com/us/podcast/ask-charly-leetham-online-business-manager/id1659738721
iHeartRadio: https://www.iheart.com/podcast/269-ask-charly-leetham-online-105944212/
Amazon Music: https://music.amazon.com/podcasts/662f1e44-115d-4094-862b-efe9307e0df4/ask-charly-leetham-online-business-manager

Music and Credits to:
Paradise Found is covered under Creative Commons.
“Paradise Found”
Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 3.0
http://creativecommons.org/licenses/by/3.0/
https://incompetech.com/music/royalty-free/licenses/

Browser fingerprinting can be used to recognise your device without relying on cookies. Braves latest update includes protection against GPU fingerprinting.

Today, we look at how to ensure fingerprint blocking turned on in your browser?

✅ Get a quick recap of browser fingerprinting
➡️ Learn what GPU fingerprinting is
⚡ Find the fingerprint blocking setting in Brave Shields
⭐ Check that it is turned on

If you use Brave for its privacy protections, follow along and check your setting.

If you don't use Brave, what do you use and is privacy a concern for you?

Book a Free 30 minute Breakthrough Session: https://askcharlyleetham.com/book-me
(1 per person only)

***

Follow us:
Locals: https://askcharlyleetham.locals.com
Rumble: https://rumble.com/askcharlyleetham
Odyssey: https://odysee.com/@askcharlyleetham:4
YouTube: https://youtube.com/askcharlyleetham
Facebook: https://www.facebook.com/askcharlyleetham
Twitter: https://twitter.com/yourbizmgr
Instagram: https://instagram.com/ask_charly_leetham
LinkedIn: www.linkedin.com/in/charlyleetham
LinkedIn Company: https://www.linkedin.com/company/ask-charly-leetham/
Spotify: https://askcharlyleetham.com/likes/rise-and-shine
Apple Podcasts: https://podcasts.apple.com/us/podcast/ask-charly-leetham-online-business-manager/id1659738721
iHeartRadio: https://www.iheart.com/podcast/269-ask-charly-leetham-online-105944212/
Amazon Music: https://music.amazon.com/podcasts/662f1e44-115d-4094-862b-efe9307e0df4/ask-charly-leetham-online-business-manager

Music and Credits to:
Paradise Found is covered under Creative Commons.
“Paradise Found”
Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 3.0
http://creativecommons.org/licenses/by/3.0/
https://incompetech.com/music/royalty-free/licenses/