Powered by RND
PodcastsBusinessBlame it on Marketing ™

Blame it on Marketing ™

Emma Davies and Ruta Sudmantaite
Blame it on Marketing ™
Latest episode

Available Episodes

5 of 92
  • Coping as a Marketer in 2025 | E92 with Work is Weird Now
    Why does marketing feel… weird right now? 😵‍💫 Budgets are tight, algorithms won’t sit still, AI is everywhere, and juniors are somehow expected to be CMOs. So how are marketers actually coping—and still shipping great work?In this episode, we’re joined by Dan & Alice, co-hosts of Work Is Weird Now, for a brutally honest chat about staying sane, creative, and effective when the ground keeps moving.We get into: ✅ Boundaries > burnout: muting, blocking, and setting “rules for scrolling” so you can actually think ✅ “Certainty theatre” vs. test-and-learn: how to make the case for experiments when leadership wants guarantees ✅ The junior trap: why you still need senior thinking, horizon-scanning, and context (and what’s fair to expect from juniors) ✅ In-house, agency & community: finding the support system that keeps you sharp (and human) ✅ AI without the eye-roll: practical ways to use it without losing your voice—plus what new tools mean for real creativity ✅ Events, content, and the attribution mirage: measuring what matters when not everything can be measured ✅ Coping tactics that actually help: small wins, shipping momentum, and protecting your creative timeIf your job currently requires equal parts strategy, creativity, and emotional resilience, this one’s for you. 🎧 We’re Ruta and Emma, the marketing consultants behind Blame it on Marketing. If you’re in B2B SaaS or professional services and looking to do marketing that actually drives revenue and profit, we’re here for it.Visit blameitonmarketing.com and let’s get this show on the road.
    --------  
    50:19
  • SEO Can't Die and Won't Die | E91 with Sam Dunning
    Why have so many leaders written off SEO as “dead”? 🤔 Whether it’s the rise of AI search, fears of fierce competition, or painstaking boardroom battles over budget, the rumour mill keeps churning. But if your ideal buyers still Google for solutions—or even ask ChatGPT—you can’t afford to ignore it.In this episode, we’re joined by Sam Dunning, founder of Breaking B2B and host of the Breaking B2B podcast, to explain why SEO isn’t dying—it’s just evolving. Sam shares the unconventional, revenue-focused playbook that’s working today for B2B and SaaS marketers.We get into: ✅ Why “SEO is dead” misses the mark for most B2B & SaaS businesses ✅ How to decide if SEO fits your ICP, runway & resources ✅ The two quick-win page types that can rank in 30–60 days ✅ Niches, “offer + industry” and “alt vs” pages: long-tail goldmines ✅ Why one-and-done SEO is a fantasy—and what a revenue-driven strategy looks like ✅ How to win stubborn C-suite buy-in (or quietly prove ROI yourself) ✅ Brand mentions, structured data & AI search: ranking on ChatGPT, Perplexity & more ✅ Crafting top-of-funnel “jobs-to-be-done” content that truly convertsIf you’re tired of SEO obituaries—or you’ve been guilty of underinvesting in search—this one’s for you.
    --------  
    36:57
  • Trigger Bingo: A Marketing Rant-Off | E90 with Marketing Dribble Podcast
    Why do marketers lose their cool over slide decks, ChatGPT “feedback,” and CEOs who sign off every tweet? 🤯 We’ve all felt our blood boil when leadership “just wants it pretty,” when “my partner hates that ad,” or when they lob in a last-minute “get this done by tomorrow” bomb.In this crossover episode, Emma & Ruta team up with Marketing Dribble hosts Rob Boyle and Johnny Kenyon to play Trigger Bingo—naming the marketing pet peeves that make us want to quit our own jobs. Then they vote on which trigger reigns supreme.We get into: ✅ “Make the slides pretty”—and watch sales hijack your designs ✅ “My spouse saw the ad and hated it”—no, really, that happened ✅ CEOs who must sign off every post, budget or button-click ✅ Marketing leaders replaced by sales hires (or ChatGPT) ✅ “Urgent” priorities imposed last-minute—then radio silence ✅ Google Ads horror stories: “Why didn’t my ad even show up?” ✅ Endless ChatGPT feedback loops that never end ✅ And more of your worst marketing nightmares…If you’ve ever felt your marketing sanity slipping—or wondered if you’d snap, too—this one’s for you. 🎧
    --------  
    37:10
  • LinkedIn Conspiracy: Pods, Bans & Pay-to-Play | E89 with Corey Johnson and Ash Turner
    Why do marketers blame shadow bans when their posts flatline? 🤔 If you’ve ever felt like LinkedIn’s algorithm is out to get you, you’re not alone. From engagement pods to Top Voice conspiracies, the platform’s quirks spark more theories than a late-night Reddit scroll.In this episode, Emma & Ruta play detective with two LinkedIn insiders—Corey Johnson, growth marketer (LinkedIn addict), and Ash Turner, ex-LinkedIn creator manager to bust myths and reveal what really moves the feed.We get into: ✅ Engagement pods vs. genuine reach—does LinkedIn even care? ✅ Top Voice badge drama—why some big influencers get snubbed ✅ Carousels, video & clicks—how metrics hijack your content ✅ Shadow banning: myth, marketing excuse or content fail? ✅ Company pages vs. personal profiles—which one wins? ✅ Creator monetization & pay-to-play—sponsored posts explained ✅ API lock-down—why third-party tools struggle on LinkedInIf you’ve ever wondered why your best posts get buried—or why a meme explodes while your thought pieces vanish—this one’s for you.🎧 Listen now and crack the LinkedIn code. We’re Ruta and Emma, the marketing consultants behind Blame it on Marketing. If you’re in B2B SaaS or professional services and looking to do marketing that actually drives revenue and profit, we’re here for it.Visit blameitonmarketing.com and let’s get this show on the road.
    --------  
    48:01
  • LLM's, Prompting, Automating & Cheating with AI | E88
    In this episode, we’re ditching the basic bitch prompts and going deep on real AI power for marketers. Emma and Ruta unpack everything from prompt engineering to custom GPTs to automated workflows—so you can stop treating AI like a toy and start using it like a pro.We get into: ✅ The AI lingo you actually need: models vs. providers vs. platforms vs. benchmarks ✅ Prompt engineering 101: zero-shot, few-shot, meta-prompts & when to use “reasoning” ✅ Building your own Custom GPTs—for content, strategy docs, coaching & more ✅ Automations that turn transcripts into blog posts, spreadsheets into insights ✅ Data cleaning, contract checks & process docs—all without lifting a finger ✅ Picking the right model: why cheaper LLMs sometimes outscore GPT-4 on copy ✅ AI as your personal CMO-mentor: role-plays, feedback loops & impulse checks ✅ Content audits, gap analyses & campaign plans—instant, AI-powered QAIf you’re tired of treating AI like a magic wand—or you’re ready to stop copy-pasting prompts and start building real AI-driven workflows—this one’s for you. We’re Ruta and Emma, the marketing consultants behind Blame it on Marketing. If you’re in B2B SaaS or professional services and looking to do marketing that actually drives revenue and profit, we’re here for it.Visit blameitonmarketing.com and let’s get this show on the road.
    --------  
    39:59

More Business podcasts

About Blame it on Marketing ™

Do you ever feel like it's always marketing at fault? We know the feeling. We can't afford more therapy so we decided to collect all the ridiculous things that marketers hear and invite our friends to chat about them. If you want to hear us (Emma and Ruta) rant about sometimes funny sometimes serious topics this is the place for you.
Podcast website

Listen to Blame it on Marketing ™, The Diary Of A CEO with Steven Bartlett and many other podcasts from around the world with the radio.net app

Get the free radio.net app

  • Stations and podcasts to bookmark
  • Stream via Wi-Fi or Bluetooth
  • Supports Carplay & Android Auto
  • Many other app features
Social
v7.23.3 | © 2007-2025 radio.de GmbH
Generated: 8/25/2025 - 4:38:20 PM