Trigger Bingo: A Marketing Rant-Off | E90 with Marketing Dribble Podcast
Why do marketers lose their cool over slide decks, ChatGPT “feedback,” and CEOs who sign off every tweet? 🤯 We’ve all felt our blood boil when leadership “just wants it pretty,” when “my partner hates that ad,” or when they lob in a last-minute “get this done by tomorrow” bomb.In this crossover episode, Emma & Ruta team up with Marketing Dribble hosts Rob Boyle and Johnny Kenyon to play Trigger Bingo—naming the marketing pet peeves that make us want to quit our own jobs. Then they vote on which trigger reigns supreme.We get into: ✅ “Make the slides pretty”—and watch sales hijack your designs ✅ “My spouse saw the ad and hated it”—no, really, that happened ✅ CEOs who must sign off every post, budget or button-click ✅ Marketing leaders replaced by sales hires (or ChatGPT) ✅ “Urgent” priorities imposed last-minute—then radio silence ✅ Google Ads horror stories: “Why didn’t my ad even show up?” ✅ Endless ChatGPT feedback loops that never end ✅ And more of your worst marketing nightmares…If you’ve ever felt your marketing sanity slipping—or wondered if you’d snap, too—this one’s for you. 🎧
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LinkedIn Conspiracy: Pods, Bans & Pay-to-Play | E89 with Corey Johnson and Ash Turner
Why do marketers blame shadow bans when their posts flatline? 🤔 If you’ve ever felt like LinkedIn’s algorithm is out to get you, you’re not alone. From engagement pods to Top Voice conspiracies, the platform’s quirks spark more theories than a late-night Reddit scroll.In this episode, Emma & Ruta play detective with two LinkedIn insiders—Corey Johnson, growth marketer (LinkedIn addict), and Ash Turner, ex-LinkedIn creator manager to bust myths and reveal what really moves the feed.We get into: ✅ Engagement pods vs. genuine reach—does LinkedIn even care? ✅ Top Voice badge drama—why some big influencers get snubbed ✅ Carousels, video & clicks—how metrics hijack your content ✅ Shadow banning: myth, marketing excuse or content fail? ✅ Company pages vs. personal profiles—which one wins? ✅ Creator monetization & pay-to-play—sponsored posts explained ✅ API lock-down—why third-party tools struggle on LinkedInIf you’ve ever wondered why your best posts get buried—or why a meme explodes while your thought pieces vanish—this one’s for you.🎧 Listen now and crack the LinkedIn code. We’re Ruta and Emma, the marketing consultants behind Blame it on Marketing. If you’re in B2B SaaS or professional services and looking to do marketing that actually drives revenue and profit, we’re here for it.Visit blameitonmarketing.com and let’s get this show on the road.
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LLM's, Prompting, Automating & Cheating with AI | E88
In this episode, we’re ditching the basic bitch prompts and going deep on real AI power for marketers. Emma and Ruta unpack everything from prompt engineering to custom GPTs to automated workflows—so you can stop treating AI like a toy and start using it like a pro.We get into: ✅ The AI lingo you actually need: models vs. providers vs. platforms vs. benchmarks ✅ Prompt engineering 101: zero-shot, few-shot, meta-prompts & when to use “reasoning” ✅ Building your own Custom GPTs—for content, strategy docs, coaching & more ✅ Automations that turn transcripts into blog posts, spreadsheets into insights ✅ Data cleaning, contract checks & process docs—all without lifting a finger ✅ Picking the right model: why cheaper LLMs sometimes outscore GPT-4 on copy ✅ AI as your personal CMO-mentor: role-plays, feedback loops & impulse checks ✅ Content audits, gap analyses & campaign plans—instant, AI-powered QAIf you’re tired of treating AI like a magic wand—or you’re ready to stop copy-pasting prompts and start building real AI-driven workflows—this one’s for you. We’re Ruta and Emma, the marketing consultants behind Blame it on Marketing. If you’re in B2B SaaS or professional services and looking to do marketing that actually drives revenue and profit, we’re here for it.Visit blameitonmarketing.com and let’s get this show on the road.
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Slay your Board Meeting | E87 with Chris Kelly
Why do so many marketers break into a cold sweat at the mere mention of “board meeting”? 🤔 We’ve all been there—calendar invites arrive, you scramble through slide decks, and suddenly your palms are slick with nerves…In this episode, we’re joined by Chris Kelly, Head of Marketing, to unpack the marketer’s boardroom debut—how to earn that seat, craft the right story, and walk out with the board singing your praises blame-it-on-marketing_f….We get into: ✅ Why only commercially minded marketers should elbow their way in (and how to know if it’s your moment) ✅ Networking tactics that turn casual hallway chats into boardroom invitations ✅ Crafting slides that follow your narrative—story first, data second, and a dash of creative flair ✅ The board’s must-know metrics (cost per lead, brand awareness lift) vs. vanity numbers you can ditch ✅ Surviving the toughest questions: AI tools for mining potential Q&A and rehearsal hacks ✅ Rehearsal rituals—record yourself, get feedback, and build unshakeable confidence ✅ Showcasing your team’s wins to build internal advocates (and succession backups) ✅ Post-meeting power plays: following up on board queries to cement your credibilityIf you’re tired of sweating over last-minute decks—or you’ve been knocking on the boardroom door with no answer—this one’s for you.
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Stop Guessing: Customer-Powered Marketing | E86 with Helen Saxton
Why do so many marketers build campaigns in a vacuum—then wonder why they flop? 🤔 We’ve all seen it: content calendars packed with guesswork, launch after launch… and still, crickets.In this episode, we’re joined by Helen Saxton, customer-experience advocate and Blame It On Marketing’s newest bestie, to unpack why customers must be at the heart of every business—and how to turn real-world feedback into content that converts. We get into: ✅ Why brand managers who never speak to customers keep missing the mark ✅ Mining free insights from social comments, CS tickets & on-site reviews ✅ Balancing quant (surveys, NPS) with qual (deep-dive interviews) for true customer clarity ✅ Partnering with customer-success/service teams for an always-on feedback loop ✅ When to pick up the phone—and when to gather feedback asynchronouslyIf you’re tired of launching campaigns nobody asked for—or if you’ve been guilty of marketing by gut instead of data—this one’s for you. We’re Ruta and Emma, the marketing consultants behind Blame it on Marketing. If you’re in B2B SaaS or professional services and looking to do marketing that actually drives revenue and profit, we’re here for it.Visit blameitonmarketing.com and let’s get this show on the road.
Do you ever feel like it's always marketing at fault? We know the feeling. We can't afford more therapy so we decided to collect all the ridiculous things that marketers hear and invite our friends to chat about them. If you want to hear us (Emma and Ruta) rant about sometimes funny sometimes serious topics this is the place for you.
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