Book 101 Review

Book 101 Review | Cat How: Building a Global Branding Agency, Challenging Convention & Leading with Creative Purpose

What does it take to build a global creative agency from the ground up? How do entrepreneurs turn bold ideas into influential brands, challenge traditional industry expectations, and create businesses that stand for something greater than profit?

Entrepreneurship 101, hosted by Daniel Lucas and presented by Universal Podcast Network, welcomes Cat How, Founder and Executive Creative Director of How&How, a global branding agency with studios in London and Los Angeles.

An entrepreneur, creative leader, former award-winning journalist, and design critic, Cat has built a career around combining strategic thinking, creative expression, and a commitment to positive social impact.

After studying Communication Design at Central Saint Martins, Cat founded How&How in 2020, developing a creative agency focused on helping organizations establish distinctive brand identities and communicate meaningful ideas.

Her professional journey reflects the importance of entrepreneurial courage, creative leadership, and the willingness to challenge conventional thinking.

BUILDING HOW&HOW: FROM CREATIVE VISION TO GLOBAL BRANDING AGENCY

Cat How established How&How with a vision of combining strategic brand development with innovative creative execution.

With operations in London and Los Angeles, the agency works across branding, visual identity, communication design, and creative strategy.

As a B Corp certified business, How&How has made a formal commitment to meeting standards related to social and environmental performance, transparency, and accountability.

Cat's approach reflects her belief that effective branding should extend beyond visual appearance and communicate a company's purpose, values, and identity.

Her experience demonstrates how creative entrepreneurs can develop businesses that combine commercial ambition with responsible organizational practices.

BEYOND BRANDING: ENTREPRENEURSHIP WITH PURPOSE

In addition to leading How&How, Cat founded GetSet, a pro bono climate-focused initiative, and GetEven, a mentorship program supporting female leadership.

Through these initiatives, she seeks to expand access to creative resources, encourage professional development, and contribute to positive change.

Cat's professional involvement also includes ambassadorial and mentorship roles associated with organizations such as UN Women, Clean Creatives, We Show the Salary, D&AD, and Adobe, according to her supplied biography.

Her work connects entrepreneurship with leadership, equality, environmental responsibility, and the role of creative industries in shaping culture.

IN THIS EPISODE, EXPLORE:

The Entrepreneurial Journey of Cat How

Discover how Cat transitioned from journalism and design criticism into founding a global creative agency.

The Birth of How&How

Explore the vision, challenges, and entrepreneurial decisions behind launching How&How in 2020.

Building a Global Branding Agency

Examine how creative businesses expand internationally while maintaining a consistent identity, culture, and quality of work.

Branding Beyond Logos

Discover why effective branding involves strategy, storytelling, customer perception, and the ability to communicate a distinctive organizational identity.

The Power of Bold Creative Thinking

Explore how entrepreneurs can challenge conventional assumptions and use creativity to differentiate their businesses.

From Journalism to Creative Leadership

Learn how Cat's background in journalism and design criticism influenced her approach to research, communication, and brand strategy.

Building a Purpose-Driven Business

Discuss how organizations can pursue commercial success while considering their broader social and environmental responsibilities.

B Corp Certification and Business Accountability

Explore what B Corp certification means and why some entrepreneurs choose to pursue independently assessed standards for responsible business practices.

Supporting Women in Leadership

Discover the mission behind GetEven and Cat's commitment to mentorship and professional opportunities for women.

Creativity and Climate Responsibility

Explore how GetSet seeks to connect creative expertise with environmental initiatives.

Leadership in the Creative Industry

Discuss the importance of empowering creative teams, maintaining high standards, and developing a culture that supports original thinking.

Building an International Client Base

Examine the challenges of operating across different markets, cultures, and business environments.

The Importance of Brand Strategy

Explore why understanding customers, competitors, positioning, and organizational purpose is essential for building a recognizable brand.

Entrepreneurship and Equality

Discuss how workplace transparency, mentorship, and inclusive leadership practices can influence organizational culture.

Creative Recognition and Industry Leadership

Explore Cat's experiences participating in international design awards, industry judging, and professional conferences.

Building a Distinctive Agency Culture

Discover how entrepreneurs can develop organizational values and leadership practices that support collaboration and creativity.

The Future of Branding

Consider how artificial intelligence, digital platforms, evolving consumer expectations, and cultural change may influence branding agencies.

Taking Creative Risks

Explore why experimentation, strategic courage, and a willingness to challenge established approaches can contribute to business innovation.

Measuring Success Beyond Revenue

Discuss how creative businesses can evaluate financial performance alongside client relationships, employee development, reputation, and broader impact.

Advice for Aspiring Creative Entrepreneurs

Discover Cat's perspective on building a creative business, developing professional credibility, and transforming an original vision into a sustainable organization.

THE FUTURE BELONGS TO BRANDS WITH PURPOSE AND IDENTITY

Cat How's entrepreneurial journey illustrates the relationship between creativity, business strategy, leadership, and organizational responsibility.

Through How&How, she has developed an agency that combines creative ambition with an interest in social and environmental impact.

Her work challenges entrepreneurs to consider what their brands communicate beyond the products and services they sell.

A successful brand is not simply a recognizable logo or memorable slogan. It is the combination of an organization's identity, customer experience, credibility, and the value it delivers.

For entrepreneurs seeking to establish distinctive businesses, Cat's experiences offer perspectives on building strong teams, communicating purpose, and developing a recognizable presence in competitive markets.

Whether you're an entrepreneur, business founder, creative professional, marketing strategist, executive, or someone interested in brand development, this conversation explores the decisions and principles involved in building a modern creative agency.

Because the most memorable brands are not simply designed to be noticed. They are built to communicate something meaningful.

Join Daniel Lucas and Cat How for a compelling conversation about How&How, entrepreneurship, creative leadership, global branding, and building businesses with purpose.

Entrepreneurship 101 — Inspiring Entrepreneurs to Rise, Innovate, and Create Lasting Impact.

Presented by Universal Podcast Network.

One Voice, Everywhere.

Website: https://www.universalpodcasts.com/

Watch. Listen. Discover. Subscribe. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
advertising.

Entrepreneurship 101 | Danny Carpio: The Unfirm Why the Future of Business Is Built Around You

What if the next generation of successful businesses doesn't require massive corporations, hundreds of employees, or traditional organizational structures? What if artificial intelligence, independent thinking, and the right operating systems could allow individuals and small teams to achieve what once required entire organizations?

Entrepreneurship 101, hosted by Daniel Lucas and presented by Universal Podcast Network, welcomes Danny Carpio, organizational architect, systems builder, entrepreneur, and author of The Unfirm: The New Unit of Scale Is You.

With a career spanning venture development, organizational design, law, artificial intelligence, cryptocurrency, and business operations, Danny challenges conventional assumptions about how companies are built, how people work, and what it means to scale successfully.

Rather than following a traditional corporate career path, Danny developed his expertise through real-world experimentation, complex business challenges, and building organizational systems in uncertain environments.

Throughout his career, teams he has worked with have collectively raised more than $25 million in capital while developing organizations and operational structures designed to function under real-world conditions.

His philosophy centers on a powerful idea: The future of scale may no longer depend primarily on the size of an organization, but on the capabilities, systems, relationships, and technology available to an individual.

THE UNFIRM: THE NEW UNIT OF SCALE IS YOU

In his book The Unfirm: The New Unit of Scale Is You, Danny explores an alternative approach to traditional business structures.

The concept of the Unfirm challenges the assumption that professional success and organizational growth must always depend on expanding headcount, rigid hierarchies, and conventional corporate systems.

Instead, Danny introduces the concept of self-scale, where high-agency individuals and small teams develop personalized operating systems that combine human judgment, technology, collaboration, and efficient organizational design.

With the rapid development of artificial intelligence, many activities that previously required specialized departments or large teams can increasingly be supported by digital tools and automation.

But technology alone is not enough.

Danny emphasizes the importance of initiative, strategic thinking, effective relationships, and understanding how to create meaningful value for others.

The question is no longer simply how big an organization can become. It is how effectively individuals and teams can organize their capabilities to achieve meaningful outcomes.

IN THIS EPISODE, EXPLORE:

The Meaning Behind The Unfirm

Discover why Danny believes traditional organizational structures are being challenged and what he means by making the individual the new unit of scale.

From Traditional Employment to Self-Scale

Explore how professionals can develop greater autonomy by combining expertise, technology, collaboration, and effective operating systems.

Building Without a Playbook

Learn how Danny developed his career by navigating uncertainty, solving unfamiliar problems, and creating systems where established solutions did not exist.

The Rise of High-Agency Individuals

Understand why initiative, adaptability, independent thinking, and personal accountability are increasingly important in entrepreneurship.

Artificial Intelligence and the Future of Business

Explore how AI tools may help individuals and small teams accomplish work that previously required larger organizations.

The End of Traditional Scaling?

Examine whether growth should continue to be measured primarily through employees, offices, and organizational size.

Designing Your Own Operating Architecture

Discover how entrepreneurs can organize workflows, technology, partnerships, and decision-making processes around their goals.

Entrepreneurship in Uncertain Environments

Explore practical approaches to operating in fast-moving markets where conditions change and traditional assumptions may no longer apply.

Building Teams That Create Real Value

Learn why successful collaboration depends on understanding incentives, expectations, and the value people receive from working together.

The Power of Multidisciplinary Thinking

Discover how knowledge across law, venture capital, organizational design, technology, and finance can support complex problem-solving.

Raising Capital and Building Organizations

Explore lessons from Danny's experience with teams that collectively raised more than $25 million in capital.

AI Without the Hype or Fear

Discuss how entrepreneurs can evaluate AI opportunities realistically while recognizing technological limitations and business risks.

The Future of Independent Entrepreneurship

Explore how individuals may develop businesses supported by AI, specialized contractors, digital platforms, and flexible partnerships.

Escaping the Traditional Work Grind

Examine why some professionals feel constrained by conventional career structures and how they can evaluate alternative ways of working.

Designing Work Around Life

Discuss why personal goals, autonomy, relationships, and the return on one's time should influence professional decisions.

The Role of Human Judgment

Explore why creativity, trust, strategic thinking, and ethical responsibility remain essential even as AI capabilities improve.

Building Systems That Actually Work

Discover why practical execution, continuous testing, and operational discipline matter more than impressive business theories.

The Future of Organizational Design

Consider how companies may evolve as technology enables more distributed and flexible working arrangements.

Entrepreneurship Beyond Conventional Boundaries

Explore how professionals can combine different skills, industries, and business models to create opportunities.

Becoming the Architect of Your Own Future

Discover Danny's perspective on developing the mindset and operating systems needed to pursue greater professional independence.

THE FUTURE OF SCALE IS CHANGING

Danny Carpio's work challenges entrepreneurs to reconsider what it means to build, operate, and grow a successful business.

For generations, business growth has often been associated with expanding teams, increasing physical infrastructure, and developing increasingly complex management structures.

Today, artificial intelligence and digital technologies are creating opportunities to rethink some of those assumptions.

Yet the future of entrepreneurship is not simply about replacing people with technology. It is about using technology thoughtfully to increase capabilities, strengthen collaboration, and create sustainable value.

The greatest competitive advantage may not be the size of your company, but your ability to combine judgment, technology, relationships, and execution into a system that works.

Whether you're an entrepreneur, business founder, executive, independent professional, investor, or someone exploring the future of work, this conversation offers a thought-provoking perspective on AI-enabled entrepreneurship and organizational transformation.

Because the future may belong not only to those who build bigger companies, but also to those who learn how to create greater impact with the resources already within their reach.

Join Daniel Lucas and Danny Carpio for a compelling conversation about The Unfirm, self-scale, artificial intelligence, entrepreneurship, and the future of business.

Entrepreneurship 101 — Inspiring Entrepreneurs to Rise, Innovate, and Create Lasting Impact.

Presented by Universal Podcast Network.

One Voice, Everywhere.

Website: https://www.universalpodcast.net

Watch. Listen. Discover. Subscribe. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
advertising.

Jennifer Lorenz

Executive Development and ADHD Coach for Executives, Parents, Kids | Helping High-Performers Thrive in Complex Environments | 20+ Years Solving Hard Problems | Productivity Optimization

Jennifer Lorenz – Executive & Leadership Development Coach | Team Strategist | National Security Analyst

**Pronunciation**: *JEN-nuh-fer Luh-RENZ*

Jennifer Lorenz is an executive and leadership development coach who helps professionals and teams lead more effectively, communicate clearly, and get the right things done — without burning out in the process.

She brings over two decades of experience in complex, high-stakes environments, including a long career in U.S. national security. Her background spans strategic planning, cross-functional program leadership, high-pressure decision-making, and organizational effectiveness. She’s also a certified executive function and ADHD coach, Gallup-Certified CliftonStrengths Coach, and trained in emotional intelligence (EQ-i 2.0) and adult learning design — giving her a wide range of tools to support leaders and their teams.

Jennifer works with corporate managers, senior executives, nonprofit leaders, and entrepreneurs to tackle the real-world challenges of leadership — from time management and burnout to communication, team performance, and culture-building. She’s especially skilled at helping high performers who are stuck, overwhelmed, or stretched too thin to refocus, reprioritize, and move forward with clarity.

Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
advertising.

Book 101 Review | Michael John Wellman: In the Jaws of the Dragon — War, Espionage & the Battle for the Indo-Pacific

What happens when economic instability, military ambition, and international power struggles collide? Could one strategic miscalculation ignite a conflict that changes the balance of power across the Indo-Pacific?

Book 101 Review, hosted by Daniel Lucas and presented by Universal Podcast Network, welcomes Michael John Wellman, an experienced international investment banker, former U.S. Army officer, aviation enthusiast, and debut author of In the Jaws of the Dragon, a geopolitical military thriller exploring the consequences of conflict between China and Japan.

Drawing upon his professional experience in international corporate finance, aerospace and defense transactions, and multinational business strategy, Wellman brings a distinctive perspective to a fictional world of military confrontation, political intrigue, intelligence operations, and strategic uncertainty.

Set against a fictional 2025–2027 timeline, In the Jaws of the Dragon imagines an escalating Sino-Japanese conflict involving the strategically important Ryukyu Islands.

As political tensions intensify, the novel explores a dangerous struggle for regional dominance, the influence of domestic economic pressures, a deep-cover intelligence operative in Washington, and the possibility of devastating military escalation.

How does a man who spent decades analyzing financial risk and negotiating international transactions transform that experience into a gripping story about global conflict?

In this compelling conversation, Michael John Wellman explores the relationship between economics, national security, military strategy, espionage, and the human consequences of war.

In This Episode, Discover:

From Investment Banking to Authorship: How Wellman's international finance career influenced his transition into writing geopolitical fiction.

Inside In the Jaws of the Dragon: The inspiration behind his debut military and political thriller.

China, Japan, and the Ryukyu Islands: Why this strategically significant region provides the setting for a fictional international confrontation.

Economic Instability and Military Conflict: How the novel explores the relationship between financial pressures and geopolitical decision-making.

Espionage and Intelligence Operations: The role of secrecy, information asymmetry, and a deep-cover operative in the story.

Aerospace and Defense Expertise: How Wellman's professional background informed the novel's military technology and logistical elements.

The Risk of Nuclear Escalation: Exploring the fictional scenario involving Japan and tactical nuclear weapons.

International Power Dynamics: The complex economic relationships connecting China, Japan, the United States, and their regional partners.

Military Strategy and Human Consequences: How the novel balances strategic calculations with the personal cost of warfare.

The Meaning Behind the Title: What In the Jaws of the Dragon represents within the novel's larger narrative.

Writing a Debut Novel: The creative challenges of transforming professional knowledge into compelling fiction.

The Future of Geopolitical Thrillers: Whether Wellman's fictional world could inspire additional stories.

Where Financial Strategy Meets Military Strategy

Michael John Wellman's professional experience spans international finance and business environments in New York, Buenos Aires, London, and Tokyo.

His background in aerospace and defense mergers and acquisitions, together with his military service and aviation experience, provides a foundation for discussing the complex strategic themes explored in his novel.

In the world of international finance, a miscalculation can destroy a business. In the fictional world of geopolitical conflict, a miscalculation can threaten entire nations.

This episode examines how an author can use professional experience, historical understanding, and imagination to construct a suspenseful narrative involving global powers, intelligence operations, and competing national interests.

Whether you're interested in geopolitical thrillers, military fiction, espionage novels, international relations, or the journey from corporate finance to creative writing, this conversation offers an engaging look at the ideas behind In the Jaws of the Dragon.

Because the most compelling thrillers do more than imagine what could happen. They challenge readers to consider the consequences of decisions made under extraordinary pressure.

Join Daniel Lucas and Michael John Wellman for a conversation about literature, strategy, global conflict, and the art of transforming complex international issues into fiction.

Book 101 Review — Discover the Authors. Explore the Stories. Celebrate the Books.

Presented by Universal Podcast Network.

One Voice, Everywhere.

Website: https://www.universalpodcast.net

Subscribe, listen, and share this episode with readers who enjoy geopolitical suspense, military thrillers, and thought-provoking fiction. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
advertising.

Kimberly Kiss

Behind the Fitting Room Door: Fashion, Fame, and What Clothes Reveal About Who We Really Are.
Kimberly Kiss is a fashion industry veteran and author of The Dresser, a memoir about the glamorous, intimate, and often surprising world behind fashion, film, and television. Her career took her from Saks Fifth Avenue to Bergdorf Goodman, where she worked alongside renowned costume designers and helped dress some of Hollywood’s most recognizable stars.

Behind the fitting-room door, Kimberly discovered that clothing reveals far more than style—it reveals confidence, insecurity, identity, ambition, and vulnerability. Her stories blend celebrity encounters, old New York glamour, fashion psychology, career reinvention, and the lessons she learned about women and self-confidence along the way.

Kimberly is an engaging podcast guest for conversations about fashion, Hollywood, personal style, confidence, women in business, reinvention, and the unforgettable stories that happen when the public image disappears and the real person emerges. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
advertising.