Content Strategy Insights

Good communication has always been about understanding your audience — shaping your message to match how they think, what they need, and what they'll do with it. 
Information typing, the "IT" in the technical documentation standard DITA, codifies that practice into a design discipline that organizes content around its function rather than its form.
Rob Hanna and Lance Cummings explore how information typing clarifies writing for human readers and have discovered in the process that those same structural principles help AI deliver better results.
https://ellessmedia.com/csi/info-typing/

Few people have advanced the craft and management of content design as much as Melanie Seibert. She's been designing content experiences and managing design teams for more than 25 years. She recently captured some of her best insights in a new book, "Managing Content Design Teams."
https://ellessmedia.com/csi/melanie-seibert-2/

Brad Bolliger entered the knowledge graph space via enterprise software system design and data analytics. That background informs their pragmatic and strategic approach to the use of semantic technology in systems that facilitate information exchange across government agencies.
https://knowledgegraphinsights.com/brad-bolliger/

Technical documentation of software products is critical work that needs to accurately inform end users, regardless of how quickly and substantially the software might be changing.
Manny Silva has created Docs as Tests, a system that integrates a set of well-developed practices and a collection of engineering tooling, to help technical communicators streamline and constantly improve their software documentation work.
https://ellessmedia.com/csi/manny-silva/

Modern content systems are complex and abstract, presenting problems for managers who want to understand how their content is performing.
At Autogram, Jeff Eaton and Karen McGrane have developed a content observability framework to address this complexity. 
Their framework evaluates the composition, quality, health, and effectiveness of content programs to help enterprises measure the return on their content investment.
https://ellessmedia.com/csi/jeff-eaton-2/