In this episode of The Ross Simmonds Show, Ross breaks down why B2B marketers need to rethink their bottom-of-funnel strategies. Traditional review sites like G2, Capterra, and TrustRadius are losing ground in high-intent search queries—and Reddit is stepping up to take their place. Ross explores how Reddit outperforms review platforms in organic reach, how it’s shaping AI results, and exactly how brands can build a strategic, valuable presence on the platform. If you’re still spending five figures a quarter on legacy review listings, this episode is your wake-up call to adapt or fall behind.
Key Takeaways and Insights:
1. The Changing Buyer Landscape
- The death of traditional review sites: G2, Capterra, and others are losing organic influence.
- Buyer behavior has evolved: Reddit is becoming the go-to source for real, unfiltered reviews.
2. Reddit Is Now Dominating High-Intent Search
- Keywords like “best X software” are now leading to Reddit threads.
- Reddit is outperforming review sites on SERPs and AI-generated insights.
3. How AI Tools Are Using Reddit for Context
- LLMs like ChatGPT, Gemini, Claude, and Perplexity reference Reddit threads for information.
- Partnerships with Reddit make it a key AI content source.
4. Why Reddit Comments Are More Trustworthy
- Real debates and discussions offer depth that polished reviews lack.
- Even negative experiences can influence AI answers and user perception.
5. The New B2B Buyer Journey
- Traditional buyer path (→ G2 → demo) is being replaced by Reddit-informed decisions.Example: Users choose tools based on multi-comment threads and user anecdotes.
6. The 3-Step Strategy for Brands to Navigate Reddit
- Create a Brand Subreddit (or claim existing ones via moderators).
- Establish an Official Reddit Account (use Reddit Pro).
- Build a Branded Persona who engages in other subreddits as a real user.
7. Tactical Tips for Reddit Marketing
- Repurpose content: Post blog entries in the subreddit with keyword-rich, helpful commentary.
- Host conversations: Ask customers for Reddit reviews.
- Build a safe space with consistent value.
8. Balancing Risk & Authenticity
- Reddit is not just SEO; it's a community with a low tolerance for corporate spin.
- A well-managed presence drives pipeline—but failure to engage authentically can backfire.
Resources & Tools:
🔗Product-Led SEO by Eli Schwartz
🔗Reddit Pro
— 👋🏾 Let's stay connected —
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╰ Instagram: @thecoolestcool
╰ Twitter / X: @thecoolestcool
╰ LinkedIn: linkedin.com/in/rosssimmonds
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RSS 26: Exploring Reddit Marketing, Digital Entrepreneurship & AI Distribution
In this episode of The Ross Simmonds Show, Caleb Turner interviews Ross and they dive deep into the mindset and strategies behind building a personal brand, marketing via Reddit, leveraging AI for content distribution, and tactically navigating the future of search in an AI-driven world. Whether you're an emerging entrepreneur or a seasoned marketer, this episode offers insights for anyone looking to grow their influence and impact in today’s digital landscape.
Key Takeaways and Insights:
1. Entrepreneurship vs. Employment
- Difference between entrepreneurs, business owners, and 9-to-5 employees.
- Importance of desiring time and life control.
- Business as art and expression: why entrepreneurship enables creative freedom.
2. Starting Your Digital Marketing Business
- Set up a personal website (FirstnameLastname.com).
- Invest in brand identity: logo, photos, LinkedIn optimization.
- Create value-aligned content: video, writing, podcasting, etc.
- Embrace “the courage to be disliked."
3. The Role of Mentorship in Success
- Early mentorship from local entrepreneurs and learning the ropes through reading.
- The power of “mentorship at scale” via online creators and writers.
- Ross now stands shoulder-to-shoulder with his digital mentors.
4. Reddit Marketing: A Tactical Overview
- Reddit is now influencing AI search results and is more trusted than traditional blogs.
- 3 Entry Strategies for Reddit Marketing:
— Social Listening – Understand what subreddits you're already part of.
— Value Posting – Build karma by helping others before promoting.
— Reddit Ads – Use remarketing to re-engage users.
5. How to ensure your brand is visible in AI search results
- Contribute to high-authority domains.
- Create YouTube content, answer questions on Reddit, and be cited in forums and newsletters.
- Comprehensive digital presence is key—not just your own website.
Resources & Tools:
🔗 Ross Simmonds x Caleb Turner
🔗 Distribution.ai
🔗 Reddit Pro
🔗 Create Once, Distribute Forever
— 👋🏾 Let's stay connected —
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╰ Instagram: @thecoolestcool
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╰ LinkedIn: linkedin.com/in/rosssimmonds
— Connect with Caleb Turner —
╰ Subscribe to my channel: @growyourbizwithcaleb
╰ LinkedIn: linkedin.com/in/calebcturner/
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RSS 25: AI's Impact on Marketing, SEO, and B2B Growth
In this episode of The Ross Simmonds Show, Ross was invited by Craig Hewitt of Rogue Startups Podcast to explore how AI is transforming B2B marketing, sales operations, and digital strategy. They cover the decline of traditional SEO, the rise of Reddit as a powerful discovery platform, the evolving importance of LinkedIn and YouTube, and practical advice on AI tools, personalization, and productivity. This is a must-listen for marketers, SaaS founders, and anyone looking to future-proof their growth strategies in an AI-driven world.
Key Takeaways and Insights:
1. What’s working now?” in B2B and SaaS marketing
- Personal brand content from team members on social media.
- Micro-influencers and content creators paid on performance for lead-generating videos.
2. Create “ridiculously valuable” and original content
- insightful data or perspectives that AI can’t replicate.
- AI makes distribution and repurposing easier, but not idea generation or storytelling.
- Personalization tools like Loom or LinkedIn voice messages still work well, but are hard to scale.
3. Content Repurposing & Platform Strategy
- Repurposing content—doing it well beyond basic automation tools.
- LinkedIn → best for B2B buyers and thought leadership.
- Twitter/X → still relevant for technical audiences and startup visibility.
- Instagram → underutilized channel with potential.
- YouTube → huge upside for discoverability + long-form value, but tough to execute well.
4. SEO in Decline?
- AI has definitely reduced Google traffic—marketers must embrace multi-channel discovery. - YouTube, Instagram, Reddit, and social as the new search engines.
5. Bonus Frameworks:
- “Ross’s Hierarchy of Needs”: Revenue > Traffic > Channels.
- “Distribution Framework”: Audience Attention vs Competitive Saturation = Channel Opportunity. Underhyped vs Overhyped AI Trends
- Underhyped: Reddit - Massive influence in buyer decisions. - Google indexing Reddit heavily due to user trust.
- Overhyped: Quora - Once valuable, now polluted and ineffective.
Resources & Tools:
🔗 The Reddit Marketing Code
🔗 Distribution.ai
🔗 Loom
🔗 Trigify
🔗 Clay
— 👋🏾 Let's stay connected —
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╰ Instagram: @thecoolestcool
╰ Twitter / X: @thecoolestcool
╰ LinkedIn: linkedin.com/in/rosssimmonds
— 👋🏾 Follow Craig —
╰ Subscribe to Rogue Startups: roguestartups.com/subscribe
╰ Twitter / X: @TheCraigHewitt
╰ LinkedIn: linkedin.com/in/craig-hewitt-78386a66/
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RSS 24: Press Publish, Even When You’re Not Ready
In this episode of The Ross Simmonds Show, Ross dives into a hard truth that many creators, entrepreneurs, and aspiring founders need to hear: no one is thinking about you as much as you think—and that’s a good thing. Ross explores the concept of the “ego trap,” the fear of judgment, and the self-doubt that prevents people from pressing publish on the very ideas that could change their lives. With heartfelt personal stories and actionable advice, this episode is a rallying cry for creators to take messy action, press publish, and embrace the power of momentum.
Whether you're just starting or you've been holding back on launching something important, this episode will give you the encouragement—and the permission—you need to start sharing your work with the world.
Key Takeaways and Insights:
1. The Ego Trap
- You're not holding back because of lack of skills—you’re trapped by your own ego.
- The fear of judgment is a mental trap, not a real obstacle.
2. Why “No One Is Watching” Is Good News
- In the beginning, being invisible is a superpower.
- Use this phase to test ideas, experiment, and find your voice without scrutiny.
3. The Value of Imperfect Action
- Pressing publish—even on a rough draft—lets you start the feedback and improvement cycle.
- Perfectionism kills progress.
4. Focus on Creation, Not Criticism
- People who criticize from the sidelines are rarely building anything.
- Judgment is easy, execution is rare—be a creator, not just a consumer.
- Don’t wait until it’s perfect. Take the risk. Hit publish. Launch the thing.
- You won’t be remembered for what you almost did—only for what you actually shipped.
Resources & Tools:
🔗 Foundation Marketing
🔗 Distribution.ai
— 👋🏾 Let's stay connected —
╰ Subscribe to my channel: @RossSimmondsTV
╰ Instagram: @thecoolestcool
╰ Twitter / X: @thecoolestcool
╰ LinkedIn: linkedin.com/in/rosssimmonds
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RSS 23: 10 Real Ways to Get Ahead of Most People
In this episode of The Ross Simmonds Show, Ross shares ten powerful, no-fluff strategies to separate yourself from the crowd. If you’re tired of being stuck in a cycle of dreaming and talking about success without making any progress, this episode is for you.
Ross dives deep into the habits, mindsets, and decisions that differentiate top performers from the majority. With personal stories, actionable insights, and a challenge to get moving, this episode is all about taking control, creating leverage in your life, and staying disciplined to win.
Key Takeaways and Insights:
1. Take Action Before You’re Ready
- Waiting for perfect conditions leads to inaction.
- “Feelings don’t matter. The universe doesn't care about your feelings.”
- Start messy, learn by doing.
2. Make Discipline Your Default
- Motivation is fleeting, but consistency builds long-term success.
- “Success isn’t about doing what you feel like doing... it’s doing what you have to do.”
3. Build in Public
- Share your goals and progress openly to build momentum and hold yourself accountable.
- Letting people see your journey helps them invest in you—not just the outcome.
4. Become Obsessively Useful
- Be someone others want to work with by being helpful and solution-oriented.
- Ask: “How can I help you?” → Builds long-lasting, valuable networks.
5. Read More Than You Scroll
- Social media is filled with “empty calories.”
- Trade entertainment for intentional growth—30 pages of a book > 30 minutes of scrolling.
- Consider books, reports, and content that challenges your thinking.
6. Say No More Often
- “Distraction is a dream killer.”
- Saying no protects your energy and time for what truly matters.
- Be selective with your commitments.
7. Understand the Value of Leverage
- Outsourcing non-core tasks is not a luxury—it’s a smart use of time.
- Example: Paying for laundry outsourced an hour of work and improved productivity.
- Build systems that run without you.
8. Practice & Improve Writing
- Strong communication skills (especially written) amplify your impact.
- Set writing goals. Accept feedback. Keep refining.
- Key for storytelling, leadership, and persuasion.
9. Enter Strategic Rooms
- Seek out environments that challenge you and your thinking.
- Surround yourself with people ahead of you to learn and be inspired.
10. Execute Faster Than You Overthink
- Analysis paralysis kills dreams.
- Planning alone doesn’t win—execution does.
- Speed separates idea generators from winners.
— 👋🏾 Let's stay connected —
╰ Subscribe to my channel: @RossSimmondsTV
╰ Instagram: @thecoolestcool
╰ Twitter / X: @thecoolestcool
╰ LinkedIn: linkedin.com/in/rosssimmonds
Welcome to The Ross Simmonds Show. A show exploring the different sides of entrepreneurship, how Ross is growing his global marketing agency, building software, raising a family, and attempting to do so much more. On this show, Ross explores what goes into executing with excellence, embracing innovation, marketing at a high level and doing it all with intent of the playing the long game.
This show is a proud member of the HubSpot Podcast Network.
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