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Create Like the Greats

Podcast Create Like the Greats
Ross Simmonds
An investigation & observation of some of the greatest ideas, backgrounds, and strategies used by influential and innovative thinkers. Find insights into what i...

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  • The Right Thing to Focus On
    In this episode of Create Like the Greats, Ross shares his personal journey of learning to manage time, energy, and focus with intention. He explores six key areas that have shaped his approach to prioritizing what matters most, emphasizing that focus evolves with life’s changing seasons. Whether you’re 19 or 65, refining your focus is essential for meaningful growth and success. Key Takeaways and Insights: 1. Building Meaningful Relationships Meaningful relationships thrive on mutual support and genuine connection, not one-sided asks. Ross shares how some only reach out during tough times or when they need something, without checking in or collaborating. Drawing from advice he received years ago, Ross emphasizes the importance of being a “giver”—someone who adds value to those around them. By prioritizing generosity and collaboration, you build trust, foster stronger connections, and create a network rooted in shared success. 2. The Importance of Continuous Improvement Kobe Bryant’s philosophy serves as a rallying cry for growth: “You're not good enough just the way you are. You need to keep improving.” Whether at the start of your career or decades into it, the key to success lies in evolving with purpose. Consistent practice and a commitment to learning new skills ensure you stay adaptable and competitive. By embracing a growth mindset, you can continuously refine your approach to challenges and opportunities. 3. Creating Value Through Your Work Ross shares a game-changing perspective on content creation: “Instead of writing 365 blog posts, I focused on creating pieces of content that, when consumed, help someone profoundly.” This insight highlights the importance of prioritizing quality over quantity in everything we do. Whether crafting impactful content or contributing meaningfully to team discussions, value creation should remain at the heart of your efforts. It’s a strategy that not only enriches your work but also deepens your connections with others. 4. Embracing Change with Purpose Change, though inevitable, can be a powerful catalyst for growth when approached with the right mindset. Instead of fearing transitions, view them as opportunities to learn, adapt, and thrive. By embracing change purposefully, you can navigate uncertainties with confidence and create new pathways for success—both in your career and personal life. 5. Building When You're Not in the Mood There will always be moments when motivation falters—mornings when you don’t want to write, evenings when recording feels like a chore. But pushing through those moments can be transformative. Ross reflects on the satisfaction that comes from building even when it feels hard, emphasizing that consistency in these moments strengthens discipline and moves you closer to your goals. By creating regardless of your mood, you build a mindset that transcends fleeting emotions, setting yourself apart from those who stop when the spark isn’t there. 6. Do Not Be Passive with Your Life Passivity can hold you back from growth and opportunity. Ross stresses the importance of being decisive and purposeful in your actions. Analyzing your options and taking swift, deliberate steps can prevent stagnation and regret. Reflecting on past mistakes of playing it safe, Ross underscores that waiting for circumstances to change on their own rarely leads to success. Instead, take charge, make bold moves, and keep progressing toward your goals. — 👋🏾 Let's stay connected — ╰ Subscribe to my channel:  @RossSimmondsTV  ╰ Instagram:  @thecoolestcool   ╰ Twitter / X: @thecoolestcool   ╰ LinkedIn: linkedin.com/in/rosssimmonds
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  • Circle of Control vs. Circle of Concern
    In this episode of Create Like the Greats, Ross Simmonds dives into the transformative concept of the “Circle of Control vs. Circle of Concern.” In a world where being "too busy" often becomes a badge of honor, Ross challenges this mindset by exploring how the time we save from one distraction is often squandered on another. Drawing on Stephen Covey’s timeless framework from The 7 Habits of Highly Effective People, Ross provides actionable advice to help listeners identify what truly matters, focus on what they can control, and let go of what they can’t. Whether you're an entrepreneur, executive, or creative professional, this episode offers practical strategies to help you reclaim your time and energy. Key Takeaways and Insights: 1. The “Too Busy” Myth Many people proudly declare they’re too busy for unproductive habits like watching TV, yet they often replace it with equally unproductive activities such as endless scrolling on social media. The issue isn’t the specific distraction but how we manage our time overall. Ross highlights that truly effective individuals don’t just eliminate distractions; they deliberately prioritize activities within their control to maximize productivity and fulfillment. 2. Circle of Control vs. Circle of Concern Stephen Covey’s framework divides our attention into two categories: Circle of Concern: These include things we care about but cannot influence, like algorithm changes, celebrity gossip, or others’ successes. Circle of Control: These involve aspects within our power to change, such as our personal habits, producing meaningful work, or managing our mindset. Ross emphasizes that the more time and energy we devote to our Circle of Control, the more productive and fulfilled we become. This mindset shift not only reduces stress but also empowers us to achieve meaningful progress. 3. Actionable Questions to Start Shifting Your Focus Ross encourages listeners to ask themselves two key questions to realign their priorities: How often do I focus on activities that genuinely move me forward, such as working on my goals or honing my skills? Are my daily actions aligned with the things I can actually influence?  Resources: The 7 Habits of Highly Effective People by Stephen Covey  — 👋🏾 Let's stay connected — ╰ Subscribe to my channel:  @RossSimmondsTV  ╰ Instagram:  @thecoolestcool   ╰ Twitter / X: @thecoolestcool   ╰ LinkedIn: linkedin.com/in/rosssimmonds
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  • How To Know What Is A Distraction vs. An Opportunity
    In this episode of Create Like the Greats, we take a deep dive into a common yet critical challenge: how to navigate an overwhelming world of to-dos, notifications, and endless demands, while separating true opportunities from distractions. This journal-style entry gives actionable advice and shares personal reflections on managing focus, setting boundaries, and leveraging self-awareness to achieve greatness. Key Takeaways and Insights: 1.  Distractions vs. Opportunities Distractions divert you from your goals, while opportunities align with and propel you toward them. For example, Americans spend an average of 11 hours daily consuming media, much of which is unproductive noise. To succeed, creators and entrepreneurs must take intentional control of their inputs, focusing on content and activities that support their objectives. 2. The Psychology of Distractions Distractions are often designed to exploit the brain's dopamine-driven reward system, such as through notifications, likes, and comments. To combat this, it's essential to avoid becoming emotionally invested in analytics or social engagement metrics. Instead, focus on long-term objectives and resist the temptation of short-term validation, which can derail your progress. 3. When Distractions Become Opportunities Sometimes, distractions can transform into opportunities. For instance, experimenting with Reddit content in 2017 was initially viewed as a distraction, but it eventually became a competitive advantage. The lesson here is that certain distractions, when aligned with your broader goals, can evolve into valuable opportunities that enhance your success. 4. Actionable Strategies to Stay Focused: Set SMART Goals: Make goals Specific, Measurable, Achievable, Relevant, and Timely. Conquer Time Management: Use tools like calendars and conduct regular time audits to track how you're spending each moment. Leverage the Eisenhower Matrix: Categorize tasks as: Do First (urgent & important) Schedule (important but not urgent) Delegate (low priority for you to handle directly) Eliminate (neither urgent nor important). The Two-Minute Rule: If a task takes less than 2 minutes, get it done immediately instead of postponing. — 👋🏾 Let's stay connected — ╰ Subscribe to my channel:  @RossSimmondsTV  ╰ Instagram:  @thecoolestcool   ╰ Twitter / X: @thecoolestcool   ╰ LinkedIn: linkedin.com/in/rosssimmonds
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  • Tommy Walker on The State of Discontent
    In this episode of Create Like the Greats, Ross sits down with Tommy Walker to dive into his groundbreaking report, The State of Discontent, which reveals critical challenges and emerging trends in the content marketing industry. Through in-depth interviews and data analysis, Tommy highlights the gaps in audience research, the evolving role of meaning in storytelling, and the ethical use of AI in content creation. Together, they discuss how marketers can adapt their strategies, embrace innovation, and foster stronger team dynamics to thrive in a rapidly changing landscape. This conversation is packed with actionable insights for anyone looking to stay ahead in the content marketing world. Key Takeaways and Insights: 1. The Importance of Audience Research in Content Marketing Tommy Walker’s report reveals a startling statistic: 40.3% of content marketers fail to conduct sufficient audience research. This oversight undermines the effectiveness of content marketing strategies, as understanding the audience is crucial for crafting impactful messages. Many marketers make the mistake of relying too heavily on assumptions about their existing audience, leading to a disconnect between the content’s intention and its reception. The episode underscores that audience research is not just a step in the process—it’s the foundation of meaningful engagement. 2. The Shift from Information to Meaning Content marketing is no longer just about disseminating information; it’s about creating content that resonates deeply with the audience. Tommy explains that audiences are increasingly seeking narratives that connect with their values and experiences. Simply presenting ideas without context or emotional relevance misses the mark. The discussion highlights how prioritizing meaning over information enables marketers to forge genuine connections that leave a lasting impact. 3. Leveraging AI Responsibly AI’s role in content creation is transformative, but only when used responsibly. Tommy and Ross delve into the importance of frameworks that integrate AI without sacrificing quality. While AI can streamline processes and boost productivity, it cannot replace the creative and strategic thinking integral to impactful content. A skilled writer using AI as a tool can amplify their work, but poor foundational skills will still yield subpar results. The key takeaway is that AI should complement, not replace, human ingenuity. 4. The Road Ahead: Long-Term Vision in Content Marketing The episode emphasizes the need for a long-term vision in content marketing, which is often overshadowed by short-term goals. Tommy points out that neglecting thorough audience research not only hampers immediate efforts but also jeopardizes the ability to build sustainable relationships. By focusing on a strategic, forward-looking approach, marketers can attract the right audience and nurture connections that endure, ensuring their content remains relevant and impactful over time. Resources: The State of Discontent - https://www.thecontentstudio.com/the-state-of-discontent/ — 👋🏾 Let's stay connected — ╰ Subscribe to my channel:  @RossSimmondsTV  ╰ Instagram:  @thecoolestcool   ╰ Twitter / X: @thecoolestcool   ╰ LinkedIn: linkedin.com/in/rosssimmonds — Follow Tommy Walker — ╰ Twitter / X: @tommyismyname ╰ LinkedIn: linkedin.com/in/tommyismyname/
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  • The Content Relay: How to Get More From Your Content
    In this episode of Create Like the Greats, Ross shares effective strategies for maximizing the return on investment (ROI) from long-form content. He delves into the importance of repurposing content and building a sustainable content marketing strategy to extract maximum value from a single high-quality piece. From generating micro-content to strategically distributing material across various platforms, Ross outlines essential techniques for extending the reach and impact of your content in today’s competitive marketing landscape. Tune in to learn how to create a ripple effect from your original content, turning it into a resource that keeps delivering results. Key Takeaways and Insights: 1. The Race Begins with High-Quality Content Every successful content marketing journey starts with an investment in a high-quality piece of long-form content. Whether it’s a comprehensive blog post, a well-researched e-book, or an engaging video, this initial effort creates a strong foundation. By focusing on delivering real value, you set the stage for a content strategy that can go the distance and support multiple marketing goals. 2. Why Long-Form Content? Long-form content is the backbone of a strong content marketing strategy because it offers depth and value that both audiences and search engines appreciate. In-depth articles and resources not only improve your search rankings but also engage readers more effectively and build credibility. A well-crafted, informative piece helps establish you as an authority, attracting more organic traffic and solidifying your place in the industry. 3. The Strategy: Repurposing and Distribution Once your long-form content is live, the next step is to make it work for you through repurposing and smart distribution. Break down your main content into micro-formats, like social media snippets, videos, or infographics, to engage your audience across multiple channels. A strategic approach to repurposing and distributing content ensures you get the most out of your initial investment while continuously reaching new and existing audiences. Resources: Distribution.ai - https://distribution.ai/ — 👋🏾 Let's stay connected — ╰ Subscribe to my channel:  @RossSimmondsTV  ╰ Instagram:  @thecoolestcool   ╰ Twitter / X: @thecoolestcool   ╰ LinkedIn: linkedin.com/in/rosssimmonds
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About Create Like the Greats

An investigation & observation of some of the greatest ideas, backgrounds, and strategies used by influential and innovative thinkers. Find insights into what it takes to create things that last, stories that spread, and ideas that move people for decades to come. A proud member of the HubSpot Podcast Network.
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