The Ross Simmonds Show

• Generative Engine Optimization (GEO): Why I'm All In

  In this episode of The Ross Simmonds Show, Ross dives deep into one of the most fundamental marketing shifts of our time — the emergence of Generative Engine Optimization (GEO). As AI-powered discovery tools like ChatGPT, Perplexity, Google AI Overviews, Reddit Answers, TikTok Search, and more evolve, traditional SEO strategies are no longer enough. Ross unpacks how marketers need to rethink content creation, distribution, and visibility across platforms, focusing not just on ranking, but on being cited, trusted, and remembered. Whether you’re an SEO pro, a content marketer, or someone navigating the changing digital landscape, this episode offers a powerful perspective on where discovery is heading and how you can position your brand for success. Key Takeaways and Insights: 1. The Shift from Traditional SEO to GEO - The discovery journey is changing — not all search begins (or ends) on Google. - GEO (Generative Engine Optimization) is not just about keywords and backlinks, but about engaging with AI-powered platforms like ChatGPT, Claude, Perplexity, You.com, Reddit, TikTok, YouTube, and more. - Terminology wars (AISEO, AEO, GEO) are less important than understanding the strategic implications of the shift. 2. Where AI Discovery is Happening - AI overviews and LLMs (large language models) pull data from varied sources, not just webpages — Reddit, YouTube, TikTok, and UGC are key. - Clicking is becoming less important as AI agents deliver answers before users even leave the platform. 3. YouTube’s Role in GEO - YouTube isn't just social media — it’s the second-biggest search engine and a major citation source for LLMs. - Talking head videos, product comparisons, and keyword-aligned titles matter more than ever. - A poor YouTube strategy (short, shallow clips) means your audience never finds you. 4. Listicles, PR, and Affiliate Strategy in the AI Age - AI often weighs citations based on list ranking — being #8 consistently limits visibility. - Your affiliate and digital PR strategies must now consider how high you appear on listicles that AI sources from. - Move beyond backlinks to placements, citations, and brand mentions across high-impact domains. 5. Tailoring Content for Audience-Specific Queries - LLMs recognize nuances: “best for beginners” vs. “best for enterprise” matters. - Brands should create multiple landing pages tailored to different personas (as long as it’s high quality and not duplicated). 6. The Difference Between SEO and GEO - GEO includes SEO, but it’s broader — it encompasses TikTok search, Instagram Reels, Reddit, and any platform with discovery. - GEO is about visibility in AI-powered interfaces, not just search rankings. 7. The Predictive Future of Discovery - Personalized AI results are here: Google’s AI Overviews may use Gmail, Calendar, Chrome history to shape responses. - The future consumer journey might completely bypass websites and search engines. Resources & Tools: 🔗 AirOps 🔗 Google AI Overviews — 👋🏾 Let's stay connected — ╰ Subscribe to my channel:  @RossSimmondsTV  ╰ Instagram:  @thecoolestcool   ╰ Twitter / X: @thecoolestcool   ╰ LinkedIn: linkedin.com/in/rosssimmonds

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• RSS 29: How to Use AI With Intention, Not Just Curiosity

  In this episode of The Ross Simmonds Show, Ross dives deep into embracing AI with clarity and direction rather than chaos and overwhelm. Rather than chasing trendy tools or piling on new software, Ross introduces the powerful AIM Framework—a proven model he’s developed to help founders, marketers, and operators use AI with intentionality. AIM stands for Accelerate, Integrate, and Multiply. Whether you're a startup founder, marketer, or operator, this episode will help you cut through the AI noise, re-center your focus, and make AI a meaningful part of your business operations—without burning out or overengineering.   Key Takeaways and Insights: 1. The AI Trap vs. The AI Advantage - Most people and teams are experimenting with AI but lack a clear direction - Too many tools, not enough strategy—resulting in overwhelm and inefficiency - AI should be used as leverage, not decoration 2. The AIM Framework Overview - Accelerate — Ask: What’s slowing you down that AI can speed up? — Time-saving use cases: email follow-ups, brainstorm facilitation, web research, document summarization —  Pro Tip: Use AI not just to cut corners, but to build momentum - Integrate — Ask: Where does process friction slow down workflow and can AI resolve it? — Look for bottlenecks across marketing, sales, operations, and finance — Real-world scenarios: auto-updating sales decks, syncing spreadsheets, draft consistency, SOP standardization — Daily mantra: “Where is there friction, and can AI remove it?” - Multiply — Ask: What’s already working well, and how can AI do more of that? — Repurpose top-performing assets using tools like Distribution.ai — Perform customer insights, expand reach, clone high performers — AI is best when compounding what already brings value Resources & Tools: 🔗Distribution.ai 🔗HubSpot Breeze 🔗Rewind 🔗Midjourney 🔗ChatGPT 🔗Claude 🔗Perplexity — 👋🏾 Let's stay connected — ╰ Subscribe to my channel:  @RossSimmondsTV  ╰ Instagram:  @thecoolestcool   ╰ Twitter / X: @thecoolestcool   ╰ LinkedIn: linkedin.com/in/rosssimmonds

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• RSS 28: The Personal Brand Playbook: Leverage Your Expertise

  In this episode of The Ross Simmonds Show, Ross dives deep into why building a personal brand is no longer optional—especially in today’s creator-driven, AI-powered world. Ross shares a tactical blueprint for building a brand that doesn’t just look good but actually drives opportunity, revenue, and trust. He breaks down a step-by-step approach on how to show up online with integrity, authenticity, and strategic precision. Whether you're a founder, creator, marketer, or professional looking to gain an edge in your industry, this episode maps out how to start planting your flag and letting your content work for you. Key Takeaways and Insights: Why Personal Branding is Essential Today - Personal branding gives you leverage in a crowded digital world. - People buy from people—visibility leads to opportunity. - Even reality TV is being replaced by the transparency of creators. Platforms like Patreon, Passes.com, and others show this shift. Step 1: Pick Your Lane - Choose one expertise you want to be known for and commit to it for 12 months. - Don’t spread yourself thin across multiple niches. - Think in terms of outcomes for your dream client or audience. Step 2: Pick One Platform to Master - Focus on one channel before expanding. - LinkedIn: B2B professionals - X/Twitter: Tech and startup pros - YouTube: Universal, gold for all creators - Instagram & TikTok: Consumers, food, fashion, lifestyle - Reddit & Substack: Targeted niches and long-form content Step 3: Show, Don’t Just Tell - Credibility is proven through your work and success, not just your job title. - Document your wins, share client transformations, and post case studies. Step 4: Teach—Even If No One’s Watching - Share your lessons learned, POVs, book summaries, insights—even as a beginner. - “You only need to be one step ahead of someone to teach them.” - Consistency matters more than virality. Step 5: Distribute Everything Thoughtfully - Just creating isn’t enough—you need to circulate content.  - Convert content between platforms: — Repurpose tweets as LinkedIn posts –- Turn blog posts into carousels — Podcast clips into Reels/Shorts Step 6: Build Systems That Scale You - Personal brand works while you sleep when you have systems and assets: - Evergreen blog content - Auto-scheduled posts - Courses, guides, eBooks - Repurposing and re-sharing your best content Resources & Tools: 🔗 Distribution.ai  🔗 HubSpot — 👋🏾 Let's stay connected — ╰ Subscribe to my channel:  @RossSimmondsTV  ╰ Instagram:  @thecoolestcool   ╰ Twitter / X: @thecoolestcool   ╰ LinkedIn: linkedin.com/in/rosssimmonds

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• RSS 27: Reddit Is Eating the Bottom of the Funnel

  In this episode of The Ross Simmonds Show, Ross breaks down why B2B marketers need to rethink their bottom-of-funnel strategies. Traditional review sites like G2, Capterra, and TrustRadius are losing ground in high-intent search queries—and Reddit is stepping up to take their place. Ross explores how Reddit outperforms review platforms in organic reach, how it’s shaping AI results, and exactly how brands can build a strategic, valuable presence on the platform. If you’re still spending five figures a quarter on legacy review listings, this episode is your wake-up call to adapt or fall behind. Key Takeaways and Insights: 1.  The Changing Buyer Landscape - The death of traditional review sites: G2, Capterra, and others are losing organic influence. - Buyer behavior has evolved: Reddit is becoming the go-to source for real, unfiltered reviews. 2. Reddit Is Now Dominating High-Intent Search - Keywords like “best X software” are now leading to Reddit threads. - Reddit is outperforming review sites on SERPs and AI-generated insights. 3. How AI Tools Are Using Reddit for Context - LLMs like ChatGPT, Gemini, Claude, and Perplexity reference Reddit threads for information. - Partnerships with Reddit make it a key AI content source. 4. Why Reddit Comments Are More Trustworthy - Real debates and discussions offer depth that polished reviews lack. - Even negative experiences can influence AI answers and user perception. 5. The New B2B Buyer Journey - Traditional buyer path (→ G2 → demo) is being replaced by Reddit-informed decisions.Example: Users choose tools based on multi-comment threads and user anecdotes. 6. The 3-Step Strategy for Brands to Navigate Reddit - Create a Brand Subreddit (or claim existing ones via moderators). - Establish an Official Reddit Account (use Reddit Pro). - Build a Branded Persona who engages in other subreddits as a real user. 7. Tactical Tips for Reddit Marketing - Repurpose content: Post blog entries in the subreddit with keyword-rich, helpful commentary. - Host conversations: Ask customers for Reddit reviews.  - Build a safe space with consistent value. 8. Balancing Risk & Authenticity - Reddit is not just SEO; it's a community with a low tolerance for corporate spin. - A well-managed presence drives pipeline—but failure to engage authentically can backfire. Resources & Tools: 🔗Product-Led SEO by Eli Schwartz 🔗Reddit Pro — 👋🏾 Let's stay connected — ╰ Subscribe to my channel:  @RossSimmondsTV  ╰ Instagram:  @thecoolestcool   ╰ Twitter / X: @thecoolestcool   ╰ LinkedIn: linkedin.com/in/rosssimmonds

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• RSS 26: Exploring Reddit Marketing, Digital Entrepreneurship & AI Distribution

  In this episode of The Ross Simmonds Show, Caleb Turner interviews Ross and they dive deep into the mindset and strategies behind building a personal brand, marketing via Reddit, leveraging AI for content distribution, and tactically navigating the future of search in an AI-driven world. Whether you're an emerging entrepreneur or a seasoned marketer, this episode offers insights for anyone looking to grow their influence and impact in today’s digital landscape. Key Takeaways and Insights: 1. Entrepreneurship vs. Employment - Difference between entrepreneurs, business owners, and 9-to-5 employees. - Importance of desiring time and life control. - Business as art and expression: why entrepreneurship enables creative freedom. 2. Starting Your Digital Marketing Business - Set up a personal website (FirstnameLastname.com). - Invest in brand identity: logo, photos, LinkedIn optimization. - Create value-aligned content: video, writing, podcasting, etc. - Embrace “the courage to be disliked." 3. The Role of Mentorship in Success - Early mentorship from local entrepreneurs and learning the ropes through reading. - The power of “mentorship at scale” via online creators and writers. - Ross now stands shoulder-to-shoulder with his digital mentors. 4. Reddit Marketing: A Tactical Overview - Reddit is now influencing AI search results and is more trusted than traditional blogs. - 3 Entry Strategies for Reddit Marketing: — Social Listening – Understand what subreddits you're already part of. — Value Posting – Build karma by helping others before promoting. — Reddit Ads – Use remarketing to re-engage users. 5. How to ensure your brand is visible in AI search results - Contribute to high-authority domains. - Create YouTube content, answer questions on Reddit, and be cited in forums and newsletters. - Comprehensive digital presence is key—not just your own website. Resources & Tools: 🔗 Ross Simmonds x Caleb Turner 🔗 Distribution.ai 🔗 Reddit Pro 🔗 Create Once, Distribute Forever — 👋🏾 Let's stay connected — ╰ Subscribe to my channel:  @RossSimmondsTV  ╰ Instagram:  @thecoolestcool   ╰ Twitter / X: @thecoolestcool   ╰ LinkedIn: linkedin.com/in/rosssimmonds — Connect with Caleb Turner — ╰ Subscribe to my channel: @growyourbizwithcaleb ╰ LinkedIn: linkedin.com/in/calebcturner/

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