The Ross Simmonds Show

• How To Get More Leverage & Do More With Less

  In this episode of The Ross Simmonds Show, Ross breaks down the powerful concept of leverage — the secret behind how high-performers achieve 10x results without working 10x harder. Ross introduces the four core types of leverage (People, Capital, Code, and Content) and provides actionable insights, mindset shifts, and examples on how to use them to reclaim your time, scale your impact, and accelerate growth. Whether you're an entrepreneur, creator, marketer, or employer, this episode offers a practical framework to help you work smarter and more effectively. Key Takeaways and Insights: Leverage Through People Delegation is key, but do it like a founder, not a manager. Transfer ownership, not just tasks. Empower teams by sharing outcomes and allowing room for creativity. Example: Outsourcing a design task on Fiverr unlocked more value. Ask yourself: What $5/hour work are you holding onto that’s blocking your $1,000/hour work? Leverage Through Code Automation and modern software replace manual workflows. Today, you don’t need a dev team to build tools—AI can generate scripts and automation for you. Built internal apps and CRMs with no/low code tools. Automate tasks through scheduling, reporting, and workflows. Leverage Through Capital Every dollar should buy back time or create compounding value. Use capital to invest, buy access, or convert traffic into sales. Examples: Affiliate programs Investing in dividend stocks or crypto Ad spend on proven funnels Leverage Through Content Content builds trust while you sleep. It is a scalable, reusable asset—blog posts, podcasts, guides, videos. "Create once, distribute forever" is the mantra. Your content is always working—even when you’re not. Resources & Tools: 🔗Create Once, Distribute Forever 🔗ChatGPT 🔗Upwork 🔗Fiverr 🔗N8n - Workflow Automation 🔗HubSpot 🔗Lovable — 👋🏾 Let's stay connected — ╰ Subscribe to my channel:  @RossSimmondsTV  ╰ Instagram:  @thecoolestcool   ╰ Twitter / X: @thecoolestcool   ╰ LinkedIn: linkedin.com/in/rosssimmonds

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• Fix These B2B Bottlenecks to Unlock Hypergrowth

  In this episode of The Ross Simmonds Show, Ross unpacks the silent bottlenecks that are stalling high-potential B2B companies, regardless of their size or success. Drawing from years of experience working with startups to publicly traded enterprises, Ross highlights the most overlooked internal barriers to growth and, more importantly, how to eliminate them. You’ll walk away with actionable advice and frameworks to optimize your messaging, sales cycle, onboarding flow, content strategy, and team alignment, all aimed at transforming friction into momentum. Key Takeaways and Insights: Common B2B Bottlenecks Misaligned Messaging Speaking to investors instead of customers is a fatal UX misstep. Use real customer language on homepages and in sales materials. Focus on emotional resonance and clarity, not buzzwords. Apply the AIDA framework: Attention, Interest, Desire, Action. Bloated Revenue Process Long, complicated sales cycles add friction, not value. Reduce approvals and handoffs—especially for low-ticket SaaS products. Make buying intuitive: include pricing, live demos, streamlined decks. 🛠Quick fixes: Add a self-serve option. Implement interactive product demos. Weak Onboarding & Lack of Quick Wins Onboarding should feel like success, not a setup chore. Deliver fast value: think checklists, 48-hour wins, and proactive outreach. High delight in the first week = low churn in the future. 🙌 Practical Tip: Use Loom videos and personalized templates to improve onboarding experience. Lack of Content Distribution “It's not the content industry. It’s the content marketing industry.” Great content often goes unseen due to weak promos. Break down and repurpose one asset across multiple platforms. Internal Team Silos Misalignment between sales, marketing, and success leads to a broken customer journey. Growth should be a team sport centered around shared KPIs. Everyone should obsess over customer outcomes and revenue. 🧩 Solution: Create a growth squad that spans multiple departments and reviews customer journeys collectively. Ross’s 3-Step Audit Framework IMPACT – What’s costing us the most right now? URGENCY – What needs to be fixed immediately? EASE – What's a quick win we could implement this week? Resources & Tools: 🔗 Create Once, Distribute Forever by Ross Simmonds 🔗 Distribution.ai 🔗 HubSpot 🔗 Loom — 👋🏾 Let's stay connected — ╰ Subscribe to my channel:  @RossSimmondsTV  ╰ Instagram:  @thecoolestcool   ╰ Twitter / X: @thecoolestcool   ╰ LinkedIn: linkedin.com/in/rosssimmonds

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• The Loneliness of Leadership: Founders, You're Not Alone

  In this episode of The Ross Simmonds Show, Ross ​dives deep into a topic that many leaders shy away from: the loneliness of leadership. He opens up about his experiences as a solo founder, the mental and emotional burden that comes with leading organizations, and how success can bring unexpected isolation. More importantly, Ross offers practical and powerful advice on how leaders can build resilience, create support systems, and avoid common traps that lead to burnout and self-doubt. If you’ve ever felt alone at the top, this is the reminder you didn’t know you needed. Key Takeaways and Insights: The Quiet Weight of Foundership Leadership is often glamorized from the outside, but behind closed doors, it can be emotionally and mentally taxing. Founders are expected to always be “on” — delivering, solving, and showing up, even during personal lows. “Being a founder is a gift, but it’s also one of the loneliest jobs.” What Makes Leadership So Isolating It’s not physical solitude, but the responsibility that isolates leaders. You make decisions that shape careers — sometimes lives — and often have no one to share the burden with. The Trap of Self-Containment One of the biggest mistakes is trying to carry everything alone. Delegating responsibility and building trust with team members can alleviate this loneliness. Four Reasons Leaders Feel Isolated 🧠 Information Asymmetry  Leaders have a different view of company data, performance, and risks. Transparency can reduce the burden and build empathy. ❤️ Emotional Labor Leaders are expected to remain steady and optimistic, even when they're struggling inside. Emotional resilience is important, but suppressing emotion leads to burnout. 🧍‍♂️ Identity Tied to Business Outcomes When your self-worth becomes linked to business success, every failure feels personal. 👥 Shrinking Circle of Trust As you succeed, your peer group shrinks — making honesty and vulnerability harder. How to Fix It: Four Strategies 👫 Build a True Inner Circle  Join peer groups like: EO (Entrepreneurs' Organization) YPO (Young Presidents' Organization) Hampton Or start a group chat with like-minded entrepreneurs. Find two kinds of mentors: Someone ahead of you to guide you. Someone behind you to keep you pushing forward. 🔄 Intentional Reflection  Use journaling, podcasting, or downtime to process your emotions and gain clarity. Create space to think beyond day-to-day operations. 🌪️ Thoughtfully Include Your Team in Pressure Transparency ≠ emotional dumping. Share relevant challenges and strategically invite collaboration. Avoid transferring overwhelming anxiety to junior team members. 🧠 Work With a Coach or Therapist  Coaches help with clarity and accountability. Therapy can help unpack the deeper emotional toll of leadership. From Loneliness to Connection Celebrate wins publicly to avoid harboring joy alone. Share successes with your team, friends, and family. “You shift from performing to living.” Final Reflections: You’re Not Alone Loneliness is common but not permanent. “You can go further with people, with honesty, and with emotional openness.” Wise closing quote: “He who wears the crown must bear the weight — but not alone.” Resources & Tools: 🔗EO (Entrepreneurs' Organization) 🔗YPO (Young Presidents' Organization) 🔗Hampton 🔗Ross Simmons Show Archive — 👋🏾 Let's stay connected — ╰ Subscribe to my channel:  @RossSimmondsTV  ╰ Instagram:  @thecoolestcool   ╰ Twitter / X: @thecoolestcool   ╰ LinkedIn: linkedin.com/in/rosssimmonds

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• Generative Engine Optimization & the Power of Memory

  In this episode of The Ross Simmonds Show, Ross dives deep into a major paradigm shift happening in search—Generative Engine Optimization (GEO). As AI-powered tools like ChatGPT, Claude, Google Gemini, and others increasingly influence how we discover information, traditional SEO practices rooted in rankings, backlinks, and page authority are rapidly becoming outdated. Ross unpacks how memory, personalization, and context are reshaping discoverability and what brands and marketers must do to stay competitive in this new era. From building real author entities to creating multi-format content experiences, you'll learn actionable strategies for future-proofing your content marketing and search approach. Whether you're a seasoned SEO or an emerging content leader, this episode will give you the tools to thrive in the age of personalized AI-driven information retrieval. Key Takeaways and Insights: What Is Generative Engine Optimization (GEO)? Definition of GEO: Moving from link-based to conversation-based discovery. GEO Article: What’s Generative Engine Optimization (GEO) & How To Do It  The Role of Memory in Personalized Search Results How LLMs use your search history, preferences, and identity Personalized SERPs: Millions of versions, no single truth Memory as a Ranking Factor Context-rich responses over one-size-fits-all answers SEO is no longer about just ranking for a keyword How to Win at GEO: Key Strategies Author Entities & Digital Trust Build real author bios with online presence Credibility signals influence LLM citations Use Industry Language with Authority Avoid watered-down content Lean into jargon and technical terms your audience uses Cite Quotes, Data & Sources LLMs favor content with references and expert opinions Credibility boosts visibility Embrace Redundant Modalities Create Once, Distribute Forever Repurpose content across Reddit, YouTube Shorts, LinkedIn, Quora, Threads Digital PR & Thought Leadership How top brands are getting cited by LLMs and publications Brand building = Visibility in AI answers The New Fundamentals Technical optimization still matters, but now include: Distribution Trust Authority LLM Memorability Resources & Tools: 🔗 GEO Article by Ross: Generative Engine Optimization 🔗 Book: Create Once, Distribute Forever by Ross Simmonds 🔗 Distribution.ai 🔗 Foundation Marketing — 👋🏾 Let's stay connected — ╰ Subscribe to my channel:  @RossSimmondsTV  ╰ Instagram:  @thecoolestcool   ╰ Twitter / X: @thecoolestcool   ╰ LinkedIn: linkedin.com/in/rosssimmonds

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• Distribution Strategy 101

  In this episode, Ross lays down the law on modern content distribution and why "hoping it goes viral" isn't a strategy. He breaks down the five most common mistakes marketers make with distribution, highlights the new reality of reaching audiences in the AI and multi-channel era, and walks you step-by-step through building a powerful, repeatable distribution system that delivers results. If you’ve been creating high-quality content but struggling to get it in front of the right audience, this episode gives you the system, mindset, and framework to turn things around. Key Takeaways and Insights: Hope Is NOT a Strategy Pressing “publish” is not enough to drive content success. Distribution is what transforms good content into great, high-impact content. If no one sees your content, it may as well not exist. 5 Common Distribution Mistakes Publish Once, Then Disappear Celebrate distribution, not just publishing. Implement a content distribution calendar to continuously share and promote assets. Relying on a Single Channel Multi-channel presence is essential to stay top of mind and generate multiple touch points. Don’t stick to just LinkedIn or X — explore YouTube, Reddit, newsletters, Slack groups, and more. Assuming Organic Reach is Guaranteed Social and SEO algorithms don’t owe you visibility. Use rented platforms to build owned ones (e.g., newsletters), and pair organic with smart paid amplification. Not Repurposing Content A blog post should become a LinkedIn carousel, a video, a thread on X, a newsletter, etc. Embrace the mantra: Create Once, Distribute Forever. Failure to Track Performance You can’t optimize what you don’t measure. Use tools like GA4, HubSpot, Ahrefs, etc., to analyze what’s working. How to Build a Real Distribution System Audience & Content Market Fit Research Understand who your audience is, their interests, pain points, and where they hang out online. Go beyond business competitors — study top-performing content in other niches (MrBeast, Yoga with Adriene, etc.) to understand attention mechanics. Create a High-Value Pillar Asset Choose a format (blog post, video, case study, podcast, etc.). This asset will form the nucleus of your distribution efforts. Repurpose & Atomize Break your pillar asset into quotes, clips, carousels, threads, email snippets, and more for long-term promotion. Define Distribution Across PESO Paid (ads, boosts) Earned (press, influencer shares) Shared (social, communities) Owned (newsletter, blog) Measure Everything & Iterate Use data to guide future efforts and content decisions. Recommended tools: Google Analytics 4, HubSpot, Ahrefs, SparkToro, UTM dashboards, and Distribution.AI. Resources & Tools: 🔗 Distribution.ai 🔗 Create Once, Distribute Forever 🔗 HubSpot 🔗 Ahrefs 🔗 Google Analytics 4 🔗SparkToro — 👋🏾 Let's stay connected — ╰ Subscribe to my channel:  @RossSimmondsTV  ╰ Instagram:  @thecoolestcool   ╰ Twitter / X: @thecoolestcool   ╰ LinkedIn: linkedin.com/in/rosssimmonds

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