165. Rewilding Comms: Fiona McGarva on Glastonbury, Print, and Creative Freedom
In this episode of The Creative Boom Podcast, Katy Cowan is joined by Fiona McGarva, founder of Sundae Communications and longtime collaborator with Shangri-La at Glastonbury Festival.
They explore how Fiona and the team have completely reimagined how they communicate with audiences—ditching traditional social media announcements in favour of handmade risograph posters, seed packets, and direct, analogue experiences that celebrate slowness and real-world connection.
Fiona shares how Shangri-La's new theme, 'The Wilding', is more than just a creative direction—it's a complete reset, inviting us all to consider how we share stories, connect with people, and move away from platforms we don't truly own. The conversation is a refreshing and empowering reminder that creativity can flourish in new ways, especially when we embrace age, messiness, and the freedom to do things differently.
Together, Katy and Fiona reflect on their careers in PR, the shifts they've seen across media and design, and the joy of doing things on your own terms. Expect nostalgia, a few Pedro Pascal tangents, and plenty of wisdom on everything from personal growth to rediscovering magic in our work and lives.
This season is proudly sponsored by the School of Communication Arts.
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164. The Spark: Kenny Gravillis on Creative Rules, '80s Movies and Fruit Pastilles
In this bonus episode, The Spark, our founding editor Katy Cowan reunites with Kenny Gravillis for a more playful, off-the-cuff chat that lifts the lid on the personality behind the creative powerhouse. With the serious stuff out of the way, it's time to talk rules, rituals and ridiculous snacks.
Kenny shares the one design rule he tries not to break (but sometimes does) and how his relationship with creativity has evolved from being a perfectionist to embracing a more open, collaborative approach with his team.
There's also a loving tribute to St. Lucia, where he escapes to reset and recharge; a flashback to his pool hustling days in the Bronx; and an unexpected comfort found in a dog named Hero, who really needs to stop biting people's feet.
We also hear about his favourite funeral song, the word he never wants to hear again (bandwidth), and the oversized bag of Fruit Pastilles that didn't survive the first half of Mission Impossible. And yes, there's a Tom Cruise story... because, of course, there is.
This season is proudly sponsored by the School of Communication Arts.
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163. The Human Touch: Kenny Gravillis on Biggie, the Oscars & Outsmarting AI
He branded the Oscars. Designed the iconic Ready to Die album cover. Created film campaigns for Inglourious Basterds, West Side Story, Dune and more. In this episode, our founding editor Katy Cowan chats with creative director Kenny Gravillis, the East London-born designer who's helped shape the visual language of contemporary film.
The founder of Gravillis Inc., Kenny shares how he went from designing panty shield ads to working at Def Jam by age 21, and later building a studio in LA that now works with the biggest names in Hollywood. He reflects on meeting Spielberg, working with Spike Lee, and why staying humble (and kind) has been his secret weapon.
They also talk about the challenges of breaking into a closed industry, navigating the shift from music to film, and why AI won’t replace the nuance of human-made art anytime soon.
Oh, and the time Christoph Waltz thought he'd been cut from Inglourious Basterds because Kenny didn't give him a poster.
This season is proudly sponsored by the School of Communication Arts.
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162. The Spark: Emily Jeffrey-Barrett on Creative Graft, Imposter Syndrome & Wyoming Dreams
In this joyful, laugh-out-loud episode of The Spark, our founding editor Katy Cowan sits down (again!) with the brilliant Emily Jeffrey-Barrett, founder of creative agency Among Equals, to continue where they left off—with less business chat and more banter.
Expect everything from shameful Brownie troop confessions and controversial creative opinions (spoiler: she doesn't think we're artists), to what it's like flying business class for the first time and being traumatised by cyclists in London.
Along the way, Emily shares the two pieces of advice that have helped her survive as a creative leader, reveals the one word that gives her the heebie-jeebies, and admits her irrational comfort phrase, courtesy of her Yorkshire grandparents: "Hope it works out for you".
There's even talk of Wyoming ranches, Branston Pickle nostalgia, and a shared hatred of faffing. Honestly, it's a miracle anything got done.
This one's for the high-achievers, the people-pleasers, and anyone who's ever been told to "just relax".
This season is proudly sponsored by the School of Communication Arts.
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161. No Shame, Big Goals: Scaling & Selling a Creative Agency with Emily Jeffrey-Barrett
In this candid and energising conversation, our host, Katy Cowan, sits down with Emily Jeffrey-Barrett, founder of creative agency Among Equals, to mark its fifth anniversary. From launching in lockdown with nothing but patio furniture and ambition to opening a second office in Dubai, Emily shares the real story of building an agency entirely on her own terms.
They talk openly about what it means to take up space as a woman in business: being talked over, underestimated, and navigating the exhausting tightrope between being "too much" and "not enough". In fact, they had to record the episode twice after having too much fun the first time around — which sparked a deeper conversation about likability, being taken seriously, and the narrow boxes women are still expected to fit into.
We also hear about Among Equals' unique philosophy, its bold plans for the future (including an eventual sale), and what real disruption might actually look like in the creative industry.
Funny, honest, and packed with insight — this is one to bookmark if you're dreaming of building something of your own.
This season is proudly sponsored by the School of Communication Arts.
Join host Katy Cowan on The Creative Boom Podcast, where candid conversations with fellow creatives explore the real stories behind our careers—the highs, the lows, and everything in between. Whether you're a graphic designer, illustrator, animator, marketer or creative entrepreneur, this show brings warmth, humour, and insight into the challenges and triumphs of the creative journey.
We tackle everything from confidence to burnout, offering advice and inspiration for building a fulfilling, sustainable career while not shying away from the tougher topics. Expect fun, honesty, and plenty of takeaways to help you thrive both personally and professionally.
The Creative Boom Podcast is part of Creative Boom, a magazine that has been a leading platform for the creative community since 2009. Discover more at www.creativeboom.com.
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