Pricing Your Course or Coaching Program So it Actually Sells AND is Profitable with Marcel Petitpas
Episode 179: Automate Your Lead Generation with our FREE online course: https://go.digitaltrailblazer.com/auto-leads-course-freeMany online business owners struggle with pricing their services and offers, either pricing too low to compete on volume or jumping to premium prices without the foundation to support them. This pricing confusion leads to unsustainable businesses that can't afford to grow, acquire customers, or hire team members.In this episode, Marcel Petitpas teaches us how to price strategically using his objective approach to profitability. He breaks down the critical concept of direct delivery margin, explains how to calculate your true costs including future hiring needs, and shares his value-versus-risk quadrant for choosing the right pricing model.Marcel also reveals when it's time to raise prices and how to replace low-margin clients with higher-paying ones to scale profitably.About Marcel Petitpas: Marcel Petitpas is the CEO & Co-Founder of Parakeeto, a company dedicated to helping agencies measure and improve their profitability. In his work as a speaker, podcast host, and consultant, specializing in Agency Profitability Optimization, he's helped thousands of agencies, consultancies, and professional services firms worldwide measure the right metrics and improve their profitability. He’s on a mission to help firms break free of the outdated management silos between finance, operations & new business, and master their profitability through Parakeeto’s Integrated Profit Management System.In addition to his work at Parakeeto, Marcel is also a bestselling author, weightlifting and biohacking enthusiast and a part-time beekeeper.Download Marcel’s Profit Toolkit here: https://parakeeto.com/toolkitConnect with Marcel:https://marcelpetitpas.com/ https://www.linkedin.com/in/marcelpetitpas https://www.instagram.com/marcel.petitpas/ https://www.youtube.com/channel/UCkq1Fcy_x3ZcNjMZEaSvSpw https://parakeeto.com/Want to SCALE your online business bigger and faster without the endless hustle of networking, referrals, and pumping out content that nobody sees?Grab our Ultimate Ad Script for Coaches, Agencies, and Course Creators.Learn the exact 5-step script we teach our clients that allows them to generate targeted, high-quality leads at ultra-low cost, so you can land paying customers and clients without breaking the bank on ad spend. Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script✅ Connect With Us:Website - https://DigitalTrailblazer.comFacebook - https://www.facebook.com/digitaltrailblazerTikTok: https://www.tiktok.com/@digitaltrailblazerTwitter: https://twitter.com/DgtlTrailblazerInstagram: https://www.instagram.com/DigitalTrailblazer
--------
45:14
--------
45:14
3 Proven Lead Generation Strategies for Coaches & Course Creators
Episode 178: Automate Your Lead Generation with our FREE online course: https://go.digitaltrailblazer.com/auto-leads-course-freeMost online coaches and course creators struggle with the biggest bottleneck in their business—consistently generating high-quality leads. Without a steady stream of new prospects, even the most talented entrepreneurs find themselves stuck with inconsistent revenue and limited growth.In this episode, Todd and Leah walk you through how to build a comprehensive lead generation strategy using three proven approaches: fast-turnaround tactics like Facebook ads and strategic networking for immediate results, slow-burn content marketing for long-term audience building, and the powerful middle-ground strategy of leveraging other people's audiences through podcast guesting and summit participation.They also reveal the critical 7-11-4 rule and show you how to create irresistible lead magnets that actually convert prospects into paying clients.Want to SCALE your online business bigger and faster without the endless hustle of networking, referrals, and pumping out content that nobody sees?Grab our Ultimate Ad Script for Coaches, Agencies, and Course Creators.Learn the exact 5-step script we teach our clients that allows them to generate targeted, high-quality leads at ultra-low cost, so you can land paying customers and clients without breaking the bank on ad spend. Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script✅ Connect With Us:Website - https://DigitalTrailblazer.comFacebook - https://www.facebook.com/digitaltrailblazerTikTok: https://www.tiktok.com/@digitaltrailblazerTwitter: https://twitter.com/DgtlTrailblazerInstagram: https://www.instagram.com/DigitalTrailblazer
--------
26:38
--------
26:38
$100k in Sales from One TikTok Video with Keenya Kelly
Episode 177: Automate Your Lead Generation with our FREE online course: https://go.digitaltrailblazer.com/auto-leads-course-freeMost online business owners struggle to gain visibility and reach new audiences on social media, leaving them invisible online despite having valuable expertise to share. This lack of visibility directly impacts their ability to generate leads and scale their businesses.In this episode, Keenya Kelly teaches us how to leverage TikTok's viral potential to transform your business from invisible to influential. She reveals her proven keyword research strategy for finding trending topics in your niche, explains how to create content that gets discovered without changing who you are, and shares the "sandwiching" technique that balances entertaining content with business messaging.Keenya also uncovers TikTok's powerful live streaming features and the new Service Plus program that's specifically designed for coaches and consultants to generate leads directly on the platform.About Keenya Kelly: Keenya is the CEO of Keenya Kelly LLC, a Video Marketing & Consulting agency in Houston, Texas where she strategically helps business owners develop video & funnel marketing strategies.In just 4 years through vertical video marketing, Keenya has grown an audience of over 500,000, generated over $2 million dollars in her business and has helped thousands of business owners scale and market their businesses online. She recently helped one of her clients reach over $1 million dollars in her business in 10 months on the TikTok platform.Grab Keenya’s “150 Viral Hooks” PDF Download: https://www.keenyakelly.com/150hooks/Connect with Keenya:https://www.keenyakelly.com/ www.instagram.com/keenyakelly www.youtube.com/keenyakellyWant to SCALE your online business bigger and faster without the endless hustle of networking, referrals, and pumping out content that nobody sees?Grab our Ultimate Ad Script for Coaches, Agencies, and Course Creators.Learn the exact 5-step script we teach our clients that allows them to generate targeted, high-quality leads at ultra-low cost, so you can land paying customers and clients without breaking the bank on ad spend. Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script✅ Connect With Us:Website - https://DigitalTrailblazer.comFacebook - https://www.facebook.com/digitaltrailblazerTikTok: https://www.tiktok.com/@digitaltrailblazerTwitter: https://twitter.com/DgtlTrailblazerInstagram: https://www.instagram.com/DigitalTrailblazer
--------
31:27
--------
31:27
How to Get Customers to Spend More Money with You with Kaci Brown
Episode 176: Get our no-fluff training on how to build a profitable online business: https://app.digitaltrailblazer.com/register-launch-scale Many online business owners are stuck in the expensive cycle of constantly chasing new customers while struggling with high refund rates, chargebacks, and one-time buyers who never purchase again. This approach is not only the most costly way to grow, but it also creates unsustainable businesses dependent on unpredictable traffic sources.In this episode, Kaci Brown teaches us how to build genuine trust that transforms one-time buyers into loyal brand evangelists. She shares practical strategies for creating feedback loops, implementing proper onboarding systems, and leveraging AI to provide ongoing customer support that keeps clients engaged and spending more over time.About Kaci Brown: Kaci is a mom of 4, business coach, entrepreneur, an eternal free-spirited optimist, and host of the Amplify My Impact podcast. Her passion is simple: helping purpose-driven leaders like you cut through the noise, stop overthinking, and build businesses that align with their values and goals.For years, Kaci has worked with entrepreneurs who felt stuck—trapped in their own heads or overwhelmed by everything on their to-do list and ever-expanding vision, and here’s what she’s learned: the secret to real progress isn’t about doing more—it’s about unapologetic soul-alignment; getting clear, staying focused, and showing up consistently.Connect with Kaci:https://amplifymyimpact.com/ https://www.facebook.com/AmplifyMyImact https://www.facebook.com/KaciBrownHQ/ https://www.instagram.com/kacibrownhq/ https://www.youtube.com/@kacibrown3217Want to SCALE your online business bigger and faster without the endless hustle of networking, referrals, and pumping out content that nobody sees?Grab our Ultimate Ad Script for Coaches, Agencies, and Course Creators.Learn the exact 5-step script we teach our clients that allows them to generate targeted, high-quality leads at ultra-low cost, so you can land paying customers and clients without breaking the bank on ad spend. Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script✅ Connect With Us:Website - https://DigitalTrailblazer.comFacebook - https://www.facebook.com/digitaltrailblazerTikTok: https://www.tiktok.com/@digitaltrailblazerTwitter: https://twitter.com/DgtlTrailblazerInstagram: https://www.instagram.com/DigitalTrailblazer
--------
29:03
--------
29:03
The ONE Thing You NEED To Get Right to Build a Profitable Online Business with Judy Weber
Episode 175: Get our no-fluff training on how to build a profitable online business: https://app.digitaltrailblazer.com/register-launch-scale Most online business owners struggle with leads, sales, and scaling—and they're almost always focusing on the wrong problem. They chase strategy after strategy, invest in expensive ads and funnels, yet still can't gain traction because they haven't mastered the one thing that makes everything else work: their words.In this episode, Judy Weber teaches us how to solve every business problem through powerful communication. She reveals why the best communicator always wins, how to identify and speak directly to your ideal client's deepest concerns, the four P's of compelling copy (provocative, potent, precise, and punchy), and why starting with higher-ticket offers is easier than selling low-priced courses.Judy emphasizes that success comes from unwavering faith and authentic messaging that disrupts rather than playing it safe.About Judy Weber: Former trial attorney & c suite executive (and life-long women’s advocate) turned Kingdom Disruptor & Business Growth Consultant to Christian women with service-based businesses, Judy Weber helps Christian women scale businesses that change the world!Through her Peaceful Profits™ Framework, she teaches women of faith how to scale their revenue (& profits) to multi 6 & 7 figures - WITHOUT expensive ads, exhausting launches or grinding on social media.Judy is Founder & Host of the globally-ranked (ranked #3 of the Top Christian Business Podcasts) – ‘Bold Business. Bold Faith’’ Podcast & is a sought-after Keynote Speaker on women and business.Get Judy’s FREE Private Podcast Series: https://www.judyweber.co/thefaithshiftConnect with Judy:Website: https://www.judyweber.co Instagram: https://www.instagram.com/judyweberco Facebook: https://www.facebook.com/judyweberco LinkedIn: https://www.linkedin.com/in/judyweberco YouTube: https://www.youtube.com/channel/UCN4VaQJ9Na1IC5hHG8ikCag Podcast: https://www.judyweber.co/podcastWant to SCALE your online business bigger and faster without the endless hustle of networking, referrals, and pumping out content that nobody sees?Grab our Ultimate Ad Script for Coaches, Agencies, and Course Creators.Learn the exact 5-step script we teach our clients that allows them to generate targeted, high-quality leads at ultra-low cost, so you can land paying customers and clients without breaking the bank on ad spend. Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script✅ Connect With Us:Website - https://DigitalTrailblazer.comFacebook - https://www.facebook.com/digitaltrailblazerTikTok: https://www.tiktok.com/@digitaltrailblazerTwitter: https://twitter.com/DgtlTrailblazerInstagram: https://www.instagram.com/DigitalTrailblazer
Learn how to build a legitimate, profitable online business from the ground up without the shiny objects, hypey gimmicks, and without the stress and overwhelm. Your hosts, Todd and Leah Rae Getts take you inside the businesses of successful entrepreneurs and show you the online marketing strategies they used to go from ground zero, working 9-5 jobs, to building successful 6 and 7 figure online businesses. Whether it’s high-ticket coaching, consulting, online courses, agencies, affiliate marketing, network marketing, Amazon FBA, or eCommerce, you’ll learn the online marketing strategies that successful entrepreneurs are using right now to take their online businesses to the next level...We cover everything from Facebook ads and Instagram ads, to content marketing, SEO, social media marketing, branding, video marketing, webinars, sales call scripts, sales funnels, email marketing, AI and automation, and more!
Ireland