Endless Customers

Ep.130 - If your sales results feel inconsistent, the pipeline feels messy, and deals keep stalling for reasons you cannot fully explain, you most likely have a problem with your process.  In this episode Alex Winter talks with IMPACT's Executive Coach Allison Belles about how CEOs and business owners can build a repeatable sales process that their team actually follows. A process that creates clarity for the team and trust for the buyer. They unpack why buyers feel pressure and inconsistency fast, where most deals really get stuck, and the simple moves that help you regain control of your pipeline without adding headcount. Highlights include: Why most sales processes break down in the same few places How to spot where deals are stalling and why What “documented” really means, and how to make it usable How to build trust before the first meeting with smarter prep and content Why sending pricing or proposals without a personal video slows everything down The follow up gap that quietly kills revenue, and how to fix it If you are trying to create consistency, improve buyer trust, and stop losing deals for preventable reasons, this episode will give you a clear way to see what is broken and what to do next. Subscribe, leave a review, and follow for more conversations about content, sales, and what it takes to become the most known and trusted brand in your market. #EndlessCustomers #SalesProcess #SalesLeadership #SalesEnablement #TrustBasedSelling #RevenueGrowth #AssignmentSelling Click here to read the full article! Allison Belles

Ep.129 - Video is no longer optional. It is how today’s buyers learn, decide, and build trust, often before they ever speak to your sales team. In this episode of Endless Customers, Alex Winter talks with Lindsey Auten, Endless Customers Coach at IMPACT, about what it really takes to succeed with video in your business.This is not about chasing trends. It is about building a video culture that actually drives results.You will learn why the videographer is one of the most overlooked and undervalued roles on your team, and how to hire and support one the right way. Lindsey shares real-world stories, hard-earned lessons, and the small changes that lead to big results with video.   Highlights include: Why most companies are failing with video and do not realize it How to get your sales team to actually want to be on camera  The step-by-step process for setting a videographer up for success What great video content looks like in a high-trust, high-impact company If you have been putting off video, or you have tried it and stalled, this episode will give you the clarity and motivation to do it right.    Subscribe, leave a review, and follow for more practical conversations about content, sales, and earning trust at scale.   #EndlessCustomers #ContentMarketing #VideoStrategy #SalesEnablement #TrustContent #MarketingLeadership Click here to read the full article! Lindsey Auten

Ep.128 - In this episode of Endless Customers, Alex Winter sits down with flood insurance educator and entrepreneur Chris Greene, president of The Flood Insurance Guru. They unpack what it takes to earn trust in a complex industry by making clarity a service and by answering the questions buyers are already asking in plain language. Chris shares how a personal experience, nearly losing his home, pushed him to rethink how flood risk and insurance should be explained. That mindset led to a content engine built on real stories, real data, and relentless consistency. He breaks down how self-assessment tools can generate qualified leads at scale, why localized answers build trust faster, and how he is using AI to clone his expertise so his team and customers can get help without bottlenecks. Highlights include: How a flood risk tool generates about 200 leads a month The 1,500 videos in 1,500 days approach to building trust How localized data and street-level specificity builds credibility Why self-assessment tools reduce friction and speed up decisions How Chris built an AI clone to scale knowledge and support his team The framework he uses to guide every technical decision If you sell something complex and your buyers feel overwhelmed, this episode will show you how to simplify without dumbing it down. Trust compounds when your content actually helps people make confident decisions. Subscribe, leave a review, and follow for more conversations about content, sales, and what it takes to become the most known and trusted brand in your market. #EndlessCustomers #InsuranceMarketing #FloodInsurance #ContentMarketing #SelfServiceTools #AIStrategy #HubSpot #StoryBrand #Transparency #IMPACTplus #EndlessCustomersSystem Click here to read the full article! Chris Greene

Ep.127 - In this episode of Endless Customers, Alex Winter and Bob Ruffolo sit down with the CEO of Linta Roofing, Jeffrey Linta and videographer Hugh Gore. They unpack how a family-owned roofer in Myrtle Beach used radical transparency, paired with Big 5 Content, to become one of the most trusted companies in their market. The results have nearly tripled their growth! Jeffrey shares how they stopped relying on agencies and paid tactics, built an in-house team, and committed to answering the questions other roofers avoid, especially around pricing, materials, and when they are not the right fit. Hugh breaks down how educational video content helped build trust faster, shorten the sales cycle, and create more informed buyers before the first sales conversation. Highlights include: How transparency helped Linta Roofing triple growth Why they stopped outsourcing marketing and built an in-house team The pricing and fit conversations most roofers avoid How video content shortened the sales cycle and built trust early Why on-location videos outperform studio content The weekly content cadence they use to stay top of mind If you want more qualified leads without relying on paid ads, this episode will show you what it looks like to grow through trust. Subscribe, leave a review, and follow for more conversations about content, sales, and what it takes to become the most known and trusted brand in your market. #EndlessCustomers #RoofingMarketing #HomeServicesMarketing #ContentMarketing #VideoMarketing #Big5Content #SellingSeven #Transparency #IMPACTplus #EndlessCustomersSystem Click here to read the full article! lintaroofing.com

Ep.126 - In this episode of Endless Customers, Alex Winter sits down with VP Jaime Carpenter, content manager Abigail Carpenter, and IMPACT coach Ginger Henderson to unpack how Integra Electrical transformed its home services business into a marketing powerhouse. With their slow season fast approaching, paired with rising PPC costs, Jaime knew something had to change. That's exactly why they implemented the Endless Customers system. They focused on building Big 5 content, clear pricing, self-service tools, and buyer education. Now, their schedule is full and their sales pipeline is continuing to bring in qualified leads.  You will hear how Integra replaced paid leads with trust, turned common questions into top ranking articles, and used video and content to make sales feel easier even during their slow season. It is an inside look at what happens when a local service business stops outsourcing marketing and starts owning its story. Highlights include: Why Integra Electrical abandoned PPC and agencies for an in-house Endless Customers model How they used Big 5 content to drive leads for every service category The transparent pricing and fit tools that now power self-service buyers What it took to launch a new website and content engine at the same time How “educated buyers” changed their close rates and customer quality The role of leadership buy-in (and the turning point that made it real) If you’re tired of fighting for overpriced leads or dealing with "feast or famine" seasons, this episode is for you. Subscribe, leave a review, and follow for more conversations about content, sales, and what it really takes to become the most known and trusted brand in your market. #EndlessCustomers #HomeServicesMarketing #ElectricalContractor #ContentMarketing #TheyAskYouAnswer #EndlessCustomersSystem #IMPACTplus #SalesEnablement #Big5Content Click here to read the full article!Jaime Carpenter  Abigail Carpenter Integra Electrical