How to Build Trust Signals That Win with AI and Buyers
Ep.121 - Most websites talk about trust. Very few prove it. In this episode of Endless Customers, Alex Winter sits down with IMPACT Website Strategist Mary Brown to explore the signals that shape buyer confidence, both for human visitors and the AI tools deciding what gets seen. This isn’t just another chat about SEO or content strategy. It’s a real-world look at the updates that help your website attract better leads, earn attention, and become the kind of resource buyers keep coming back to.
Highlights include:
Why pricing is the number one trust factor and how to talk about it
How reviews, case studies, and team bios create credibility across the site
What AI is actually looking for when it decides which websites to rank and recommend
Simple changes that lead to better traffic, stronger conversions, and faster sales
If you're ready to stop guessing and start building a website that truly earns trust, this one’s for you. Subscribe, leave a review, and follow for more straight-shooting conversations about trust, content, and the future of digital sales.
#endlesscustomers #WebsiteStrategy #ContentMarketing #trustsignals
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The Transparent Pricing Page That Doubled Sales
Ep.120 - Most companies say they value transparency. Andrea Funk lives it.In this episode of Endless Customers, Alex Winter talks with Andrea Funk, founder of Too Cool T-Shirt Quilts, about how open pricing, honest teaching, and a few simple videos helped her win in a noisy market. Andrea shares how hearing Marcus Sheridan years ago led her to adopt Endless Customers, and how she rebuilt her pricing page to hit 16 out of 16 must-haves.
What you’ll hear:
How Andrea turned real customer questions into traffic and sales
Why her transparent pricing page became a sales tool customers trust
The AI shift: from 30,000 visits to 1,000, and what to do when buyers research in chat tools
Simple, one-take videos that boost conversions
The habits that keep a small team moving forward when the market gets tough
If you want content that earns attention and a pricing page that actually helps people buy, this conversation delivers practical steps you can use this week.
Subscribe, leave a review, and follow for more straight-shooting conversations about content, sales, and building trust with the Endless Customers System.
#EndlessCustomers #ContentMarketing #SalesEnablement #B2BMarketing #MarketingLeadership #PricingPage
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toocooltshirtquilts.com
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How to Create a Culture of Performance on Your Marketing Team
Ep.119 - Most companies say they care. Southwest Exteriors lives it. In this episode of Endless Customers, Alex Winter sits down with Chris Wager, videographer at Southwest Exteriors, to unpack “purposeful humanity” and how a servant’s heart shows up in content, sales, and everyday service. This conversation gets practical. You’ll hear how leading with care, not contracts, turns videos into trust-builders across the entire customer journey. Chris shares how their team uses bio videos and 80% videos at each touchpoint, and how listening to real questions guided their Big 5 content. Results follow when you stay human.
Highlights include:
What “purposeful humanity” looks like in hiring, culture, and service
Bio videos and 80% videos that make sales feel familiar from the first interaction
Using The Big 5 to plan helpful content that customers actually want
A simple mindset for AI: assist the human, don’t replace the human
Real outcomes: major traffic growth, stronger reviews, faster, calmer sales conversations
The small moments that build loyalty for years
If you want your content to feel human and help your team close with confidence, this one’s for you.
Subscribe, leave a review, and follow for more straight-shooting conversations about content, sales, and trust.
#EndlessCustomers #SouthwestExteriors #ContentMarketing #SalesEnablement #TrustContent #B2BMarketing #IMPACT #MarketingLeadership #videomarketing
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southwestexteriors.com
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How Mazzella Changed Its Industry by Showing What Others Wouldn’t
Ep.118 - Most companies say they value transparency. Few actually show it. In this episode of Endless Customers, I sit down with Mike Close and Ben Hengst from Mazzella to talk about how video helped them open the doors, roll the cameras, and show the real work behind lifting and rigging. No polish. No fluff. Just the process, the people, and the choices that most brands keep off camera.This conversation is about mindset as much as tactics. We dig into how Mazzella used the Endless Customers System™ to shift from safe corporate messaging to honest, helpful video that buyers actually use.
Highlights include:
How to start before you feel ready and stay consistent without a big production budget
The factory tour videos that sparked industry-wide attention
When to tackle uncomfortable topics like pricing and tariffs with clarity and calm
Why leadership buy-in turns video from a marketing task into a company habit
Making dense, technical content engaging with personality and plain language
If you want to stop hiding behind polish and start publishing videos that actually help people, this one is for you.
Subscribe, leave a review, and follow for more straight-shooting conversations about content, sales, and leading with honesty.
#EndlessCustomers #Mazzella #VideoMarketing #Transparency #B2BMarketing #ContentThatSells #SalesEnablement
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mazzellacompanies.com
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How Bill Ragan Roofing Tripled Revenue with Endless Customers
Ep.117 - Most companies say they care about education. Few build their business on it. In this episode of Endless Customers, Alex Winter sits down with Taffy Ragan and Matt Carter from Bill Ragan Roofing to unpack how a Nashville roofer tripled revenue by getting radically helpful with content and smarter with sales. It is a practical, no-fluff look at what happens when leadership commits, a content manager owns the plan, and the team sticks with it.You will hear how they made the Endless Customers System™ their daily playbook, from publishing to sales conversations to brand awareness. Real stories. Real wins. Lots you can borrow for your own team.
Highlights include:
Hiring a content manager and building a clear publishing cadence
Using Assignment Selling to shorten sales cycles with 1:1 video and pre-meeting content
Why localizing topics for Nashville made traffic far more valuable
Printing the Scorecard, tracking progress, and getting sales and marketing in the same room
The #FunRoofer radio campaign that boosted name recognition and made the phone ring
How they rode out a slow year and are now on pace for the biggest year in company history
If you want your team’s content to drive better-fit leads and easier sales conversations, this one is worth a listen.
Subscribe, rate, and follow for more straight-shooting conversations about content, sales, and building a brand people trust.
#EndlessCustomers #BillRaganRoofing #ContentMarketing #AssignmentSelling #SalesEnablement #B2BMarketing #IMPACT #MarketingLeadership
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billraganroofing.com
Earn Trust & Win More Customers In The Age Of AI.
We believe that the future of marketing is buyer education. When you obsess about your customers’ needs, you can start producing the content they’re hungry for. This is how to build trust and close deals in the digital age. This is the pathway to Endless Customers. An IMPACT podcast.
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