Endless Customers

Ep.136 - Most companies already have content. Few know how to make it sell. In this episode of Endless Customers, Alex Winter talks with Bryan Ashbaugh, Content Manager at Shasta Pools, about what happens when you stop chasing net new content and start upgrading what already exists.

Bryan shares how a few focused updates to older articles helped Shasta Pools rank for high-intent searches they had never shown up for before, including pool automation. He also breaks down how one updated piece of content helped drive a 5,000 dollar pool heater sale through e-commerce, with zero sales calls.

This conversation is a real look at how trust-building content connects the dots between search, AI visibility, and revenue.

Highlights include:

How to find the best content to update first using Google Search Console

Why traffic alone does not mean the content is working

How to match content to the buyer's journey and move readers to the next step

What it takes to show up in Google AI Overviews and other AI search experiences

How Shasta Pools uses sales team expertise and video to scale content that buyers trust

Why HubSpot matters when you want to tie content to real revenue

If you want faster wins from your content, and you want your website to do more of the heavy lifting before a buyer ever talks to sales, this episode will give you a clear path forward.

Subscribe, leave a review, and follow for more straight-shooting conversations about content, sales, and earning trust.

#EndlessCustomers #ContentMarketing #SEO #SalesEnablement #BuyerJourney #HubSpot #AIsearch #MarketingLeadership

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Bryan Ashbaugh

Ep.135 – Most firms try to grow by chasing more leads. CSI Accounting and Payroll grew by doing the opposite: they built a system that educates buyers before the first call, filters out bad fits, and makes prospects come to them. In this episode of Endless Customers, Alex Winter sits down with Brian Paulson, CEO of CSI Accounting and Payroll, to unpack how a traditionally referral driven firm used content, video, and assignment selling to reshape their sales process and more than double revenue.

Highlights include:

How CSI built a five person in house sales and marketing team during Covid

Why investing in your own business is the real growth lever

How assignment selling creates better first meetings and stronger close rates

Why being upfront about fit builds trust and earns reviews, even from prospects you turn away

How transparency, including pricing, helps prospects self qualify before they reach out

How CSI went from chasing leads to having prospects chase them 

What conferences and alignment days do to keep teams from drifting off the system

If your team is stuck explaining the same things on every sales call, attracting price shoppers, or trying to scale with outdated lead gen tactics, this episode will show you what it looks like to build demand by teaching first.

Subscribe, leave a review, and follow for more practical conversations about content, sales, and earning trust at scale.

#EndlessCustomers #ContentMarketing #AssignmentSelling #SalesProcess #TrustMarketing #RevenueGrowth #ProfessionalServices #Accounting #HubSpot #Leadership

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Brian Paulson

Ep.134 - Most companies treat content like a marketing task. Berry Insurance treated it like a growth system, and it helped them double their business. In this episode of Endless Customers, Alex Winter sits down with Kaitlyn Pintarich, President of Berry Insurance, to break down how Berry turned content into revenue, built more prepared buyers, and doubled growth.

Highlights include:

How Berry doubled the business with the Endless Customers System

Why talking about price creates better buyers

How content reduced the need for ads and direct mail

What changed when they hired a content manager

How to build a culture where content is owned by the whole company

Why they started turning away leads because demand outpaced capacity

If you feel like you are stuck chasing leads, repeating yourself in sales conversations, or spending money just to stay visible, this episode will give you a clearer path forward.

Subscribe, leave a review, and follow for more practical conversations about content, sales, and earning trust at scale.

#EndlessCustomers #ContentMarketing #RevenueGrowth #TrustMarketing #SalesEnablement #MarketingLeadership #InsuranceMarketing #BusinessGrowth #CEO #leadership

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Kaitlyn Pintarich

Ep.133 - Most companies avoid the hard questions because they're afraid of what buyers (or competitors) might think. Yale Appliance did the opposite, and it helped them grow 5X.

In this episode of Endless Customers, Alex Winter talks with Steve Sheinkopf, CEO of Yale Appliance, about how radical transparency and buyer-first content helped Yale go from a single-store business to a $100M+ market leader with six locations.

This is not about “doing content” because you feel like you should. It's about using content to navigate buyers through the uncomfortable stuff and earn the one thing every business needs: trust.

Highlights include:

Why “uncomfortable questions” are your unfair advantage

How one long-tail article exploded Yale’s traffic (and changed everything)

How content reduces dependency on ads and frees up budget for better business investments

What it takes to build a content-driven approach that earns trust in a crowded market

If you feel stuck competing on the same products and the same messaging as everyone else, this episode will give you a clearer path forward. You will find success if you focus on telling the truth, answering what buyers are actually searching for, and letting trust do the heavy lifting.

Subscribe, leave a review, and follow for more practical conversations about content, sales, and earning trust at scale.

#EndlessCustomers #ContentMarketing #RadicalTransparency #TrustMarketing #SalesEnablement #TheyAskYouAnswer #MarketingLeadership
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Steve Sheinkopf

Ep.132 - If your sales calls are dragging and deals keep stalling, you don't need a fancier pitch. You need buyers to show up already educated. In this episode, host Alex Winter talks with Adam Martin, Media Director at Hoel Roofing and Remodeling, about the short-form video system they built that helped cut appointment times in half.

Adam shares how they got their sales team filming quick on-site videos using tools they already had, how those videos get used during appointments to answer questions faster, and how revenue team meetings turn real homeowner questions into a steady list of content ideas that help close deals.

Highlights include:

How Hoel got sales filming short-form videos in the field

The simple tweak that stopped people from tuning out

Why on-site videos build trust faster than polished ads

How to use videos to answer questions during appointments

How they cut sales call times in half

How revenue team meetings create endless content ideas

How keywords helped their shorts reach more buyers

If you want short-form video that actually gets made and helps your sales team win more of the right jobs, this episode will give you a clear playbook you can start using this week.

#EndlessCustomers #ShortFormVideo #Sales #SalesProcess #Roofing #Contractors #MarketingAndSales #LeadGeneration #BusinessGrowth

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Adam Martin