Endless Customers

• How One Company Tripled Sales By Leading With Trust

  Ep.125 - In this episode of Endless Customers, Alex Winter sits down with CEO Richard Sellar and IMPACT coach Allison Belles to unpack how Stellar One rebuilt its ERP sales model around radical transparency. No traditional sales team. Rather, transparent pricing, self-service fit quizzes, and assignment selling that continues into onboarding. And the result? Close rates around 60% in an industry where 20% is normal. This conversation is part playbook, part mindset shift. You’ll hear how they simplified a complex sale, earned buyer trust faster, and used content to align marketing, delivery, and leadership around one goal: make it easier for customers to say “yes” with confidence.   Highlights include: How Stellar One sells ERP without a traditional sales team What happens when you put real pricing, fit quizzes, and process details on your site How “assignment onboarding” shortens implementation time and reduces friction Why subject-matter experts (not reps) now lead their early sales conversations How they are building an AI-powered support tool to “open the vault” on their expertise Practical first steps if you want to lead with trust in a complex B2B sale If you are tired of slow cycles, confused prospects, and vague reporting, this episode shows how a trust-first approach can triple your win rate. Subscribe, leave a review, and follow for more straight-talking conversations about content, sales, and what it really takes to earn buyer trust. #EndlessCustomers #ERP #B2BMarketing #SalesEnablement #TrustBasedSelling #PricingTransparency #TheyAskYouAnswer #EndlessCustomersSystem #IMPACTplus Click here to read the full article! Stellarone.io - Richard Sellar

  --------  

  28:13

  --------

  28:13
• How Creating Content Led This Company To Acquisition

  Ep.124 - Most leaders say they want scalable growth. Fewer are willing to build the culture it takes to get there. In this episode of Endless Customers, Alex Winter sits down with Jim Schultz, former CEO of Applied Educational Systems, to unpack how his team used the Endless Customers System™ to rebuild a company that was nearly out of options and turn it into a buyer-driven growth machine.This isn’t just a story about marketing. It’s a story about leadership, trust, and the power of showing up with answers.Jim shares how his team created momentum with no sales budget, how they made content everyone believed in, and why private equity firms fixated on their strategy when it came time to sell.   Highlights include: How AES generated 25,000 leads per year in a narrow B2B niche What it really takes to align teams around a trust-first mindset Why coaching helped drive lasting transformation The content philosophy that made their business acquisition-ready If you’re leading a company and wondering what trust-based growth actually looks like in practice, this conversation delivers.    Subscribe, leave a review, and follow for more conversations about content, culture, and building businesses that buyers believe in.   #EndlessCustomers #ContentMarketing  #SalesEnablement #TrustContent  #MarketingLeadership Click here to read the full article! Jim Schultz 

  --------  

  42:09

  --------

  42:09
• The Marketing & Sales Shift That Changes Everything

  Ep.123 - Most companies say they want to earn trust. But do they actually know how? In this episode of Endless Customers, Alex Winter sits down with IMPACT coach Ginger Henderson to unpack what it really takes to become a brand buyers believe in. From sales strategy to content creation to team alignment, this episode breaks down how trust is built and where most companies miss the mark.Ginger shares insights from her work with businesses across industries, revealing the small mindset shifts that make the biggest difference. This isn’t about flashy tactics. It’s about doing the real work to show up for your buyers, consistently and helpfully.   Highlights include: Why loud marketing doesn’t equal trust (and what actually does) How to close more deals with educated, ready-to-buy prospects The Revenue Team Meeting that changes everything What to post on social (even if you don’t care about going viral) Why saying “no” to the wrong client can be the smartest move you make If you want to attract better-fit leads, shorten your sales cycle, and become the brand buyers trust first, this episode is for you.   Subscribe, leave a review, and follow for more honest, helpful conversations about content, sales, and building trust that lasts.   #EndlessCustomers #TrustContent #ContentMarketing #SalesAlignment #BuyerFirst  #MarketingLeadership Click here to read the full article! Ginger Henderson

  --------  

  27:42

  --------

  27:42
• How To Simplify Your Data And Accelerate Growth

  Ep.122 - Most marketers track data. Few actually understand what to do with it. In this episode of Endless Customers, Alex Winter sits down with Ruan Marinho, founder of SplashDash, for a straight-talking conversation about the power of visibility, the pitfalls of over-reporting, and how AI is quietly reshaping everything from search to strategy.This isn’t about more dashboards. It’s about smarter direction. Ruan breaks down how the right data, delivered simply, can empower your whole team, not just your analyst, and help marketing drive real revenue.   Highlights include: Why most marketing reports don’t work (and what to do instead) How SplashDash reveals what AI tools like ChatGPT are actually saying about your brand What real visibility looks like in an AI-driven search world How to spot marketing friction before it becomes a budget problem If you’re ready to cut through the noise and turn marketing into a sales tool, this one’s for you.    Subscribe, leave a review, and follow for more honest conversations about content, sales, AI, and what it takes to earn buyer trust.   #EndlessCustomers #SplashDash #MarketingVisibility #SalesEnablement #AIContent  #ContentStrategy Click here to read the article! splashdash.com Ruan Marinho

  --------  

  38:24

  --------

  38:24
• How to Build Trust Signals That Win with AI and Buyers

  Ep.121 - Most websites talk about trust. Very few prove it. In this episode of Endless Customers, Alex Winter sits down with IMPACT Website Strategist Mary Brown to explore the signals that shape buyer confidence, both for human visitors and the AI tools deciding what gets seen. This isn’t just another chat about SEO or content strategy. It’s a real-world look at the updates that help your website attract better leads, earn attention, and become the kind of resource buyers keep coming back to. Highlights include: Why pricing is the number one trust factor and how to talk about it How reviews, case studies, and team bios create credibility across the site What AI is actually looking for when it decides which websites to rank and recommend Simple changes that lead to better traffic, stronger conversions, and faster sales If you're ready to stop guessing and start building a website that truly earns trust, this one’s for you. Subscribe, leave a review, and follow for more straight-shooting conversations about trust, content, and the future of digital sales. #endlesscustomers #WebsiteStrategy #ContentMarketing #trustsignals Click here to read the full article! 

  --------  

  44:13

  --------

  44:13

More Business podcasts

Trending Business podcasts

About Endless Customers