Endless Customers

• How Mazzella Changed Its Industry by Showing What Others Wouldn’t

  Ep.118 - Most companies say they value transparency. Few actually show it. In this episode of Endless Customers, I sit down with Mike Close and Ben Hengst from Mazzella to talk about how video helped them open the doors, roll the cameras, and show the real work behind lifting and rigging. No polish. No fluff. Just the process, the people, and the choices that most brands keep off camera.This conversation is about mindset as much as tactics. We dig into how Mazzella used the Endless Customers System™ to shift from safe corporate messaging to honest, helpful video that buyers actually use.   Highlights include: How to start before you feel ready and stay consistent without a big production budget The factory tour videos that sparked industry-wide attention When to tackle uncomfortable topics like pricing and tariffs with clarity and calm Why leadership buy-in turns video from a marketing task into a company habit Making dense, technical content engaging with personality and plain language If you want to stop hiding behind polish and start publishing videos that actually help people, this one is for you.   Subscribe, leave a review, and follow for more straight-shooting conversations about content, sales, and leading with honesty.   #EndlessCustomers #Mazzella #VideoMarketing #Transparency #B2BMarketing #ContentThatSells #SalesEnablement Click here for the full article!  mazzellacompanies.com

  --------  

  39:23

  --------

  39:23
• How Bill Ragan Roofing Tripled Revenue with Endless Customers

  Ep.117 - Most companies say they care about education. Few build their business on it. In this episode of Endless Customers, Alex Winter sits down with Taffy Ragan and Matt Carter from Bill Ragan Roofing to unpack how a Nashville roofer tripled revenue by getting radically helpful with content and smarter with sales. It is a practical, no-fluff look at what happens when leadership commits, a content manager owns the plan, and the team sticks with it.You will hear how they made the Endless Customers System™ their daily playbook, from publishing to sales conversations to brand awareness. Real stories. Real wins. Lots you can borrow for your own team.   Highlights include: Hiring a content manager and building a clear publishing cadence Using Assignment Selling to shorten sales cycles with 1:1 video and pre-meeting content Why localizing topics for Nashville made traffic far more valuable Printing the Scorecard, tracking progress, and getting sales and marketing in the same room The #FunRoofer radio campaign that boosted name recognition and made the phone ring How they rode out a slow year and are now on pace for the biggest year in company history If you want your team’s content to drive better-fit leads and easier sales conversations, this one is worth a listen.    Subscribe, rate, and follow for more straight-shooting conversations about content, sales, and building a brand people trust.   #EndlessCustomers #BillRaganRoofing #ContentMarketing #AssignmentSelling  #SalesEnablement #B2BMarketing #IMPACT  #MarketingLeadership Click here for the full article! billraganroofing.com

  --------  

  30:23

  --------

  30:23
• How Businesses Can Use AI to Scale Video

  Ep.116 - Business leaders everywhere are feeling the pressure. Buyers expect fast answers, personal communication, and more video than most teams can produce. The challenge is clear: how do you keep up without overwhelming your people or losing the human connection? In this episode of Endless Customers, Alex Winter sits down with Cathal Canavan, Head of HeyGen for Agencies, to explore how AI avatars are helping companies scale video, translate content across languages, and publish more consistently. All while keeping trust front and center.Cathal shares real examples from companies using avatars for sales training, proposal summaries, and multilingual outreach. He also gives a peek into what HeyGen is building next, including interactive avatars that answer buyer questions in real time and new tools designed to make scripting and video creation easier than ever.   Highlights include: How sales and marketing teams are scaling video without burning out When to be transparent about the use of avators, and why it matters How interactive avatars can answer your buyers’ questions without hopping on a call Inside HeyGen’s latest product releases and acquisitions If you are leading a business and looking for a practical way to meet buyer demand for more video, this episode is for you.   Subscribe, leave a review, and follow for more straight-shooting conversations about content, sales, and building brands people choose.   #EndlessCustomers #HeyGen #VideoMarketing #SalesEnablement #B2BMarketing #ContentStrategy #IMPACT #MarketingLeadership #AI Check out the full article here!www.heygen.com Cathal Canavan

  --------  

  28:53

  --------

  28:53
• Building Trust with Fearless Content: How Energy Swing Windows Wins Trust by Talking About Warranties

  Ep.115 - When every warranty sounds the same, how do buyers know who to trust?In this episode of Endless Customers, Alex Winter sits down with Isabella White, Content Manager at Energy Swing Windows, to talk about what it really takes to earn buyer trust in an industry filled with confusion. The focus? Warranties. Isabella shares how her team turned one of the most frustrating parts of the window-buying process into a powerful trust-building tool. Together we explore how fearless content, Assignment Selling, and self-service tools transformed the way Energy Swing Windows connects with homeowners.   Highlights include: Breaking down what “lifetime” warranties really mean Why fearless content works even when competitors stay silent How Assignment Selling changes in-home conversations for the better The role coaching and leadership buy-in play in keeping momentum alive If you have ever wondered how to publish content your buyers actually want and use it to spark stronger sales conversations, this episode is for you.   Subscribe, leave a review, and follow for more conversations on fearless content, sales alignment, and building trust with buyers.   #EndlessCustomers #FearlessContent #ContentMarketing #SalesEnablement #TrustContent #HomeImprovement Check out the full article here! energyswingwindows.com Isabella White  

  --------  

  23:38

  --------

  23:38
• How a Refresher Alignment Day Reinvigorated an Entire Organization

  Ep.114 - Most companies say they’re aligned. Few actually are.In this episode of Endless Customers, Alex Winter sits down with Ryan Shutt, CEO of Southwest Exteriors, and Allison Riggs, Executive Coach at IMPACT, to talk about what really happens on Alignment Day and why it might be the most important step your company can take. This conversation is not about theory. It is about what unfolds when you bring sales, marketing, operations, and even accounting into the same room, get honest about what is really happening with buyers, and start role playing the moments that make or break trust. Ryan shares the gut-check moment that forced him to confront the gap between what he thought was happening in his sales process and what was actually happening. Allison reveals why she stopped the agenda mid-session to address the elephant in the room, and how that single choice changed the course of the day.   Highlights include: What makes Alignment Day different from any other meeting The hidden silos that quietly erode buyer trust How live role playing exposes the truth faster than any report Why leadership buy-in sets the tone for lasting change If you want to see what true company-wide alignment looks like and how to start building it in your own business, this episode is a must-listen.    Subscribe, leave a review, and follow for more candid conversations about sales, marketing, and what it takes to become the most trusted brand in your space.   #EndlessCustomers #AlignmentDay #SalesEnablement #B2BMarketing #Leadership  #IMPACTplus Click here to read the full article! Ryan Shutt - CEO, Southwest Exteriors southwestexteriors.com

  --------  

  33:37

  --------

  33:37

More Business podcasts

Trending Business podcasts

About Endless Customers