Endless Customers

Ep.128 - In this episode of Endless Customers, Alex Winter sits down with flood insurance educator and entrepreneur Chris Greene, president of The Flood Insurance Guru. They unpack what it takes to earn trust in a complex industry by making clarity a service and by answering the questions buyers are already asking in plain language. Chris shares how a personal experience, nearly losing his home, pushed him to rethink how flood risk and insurance should be explained. That mindset led to a content engine built on real stories, real data, and relentless consistency. He breaks down how self-assessment tools can generate qualified leads at scale, why localized answers build trust faster, and how he is using AI to clone his expertise so his team and customers can get help without bottlenecks. Highlights include: How a flood risk tool generates about 200 leads a month The 1,500 videos in 1,500 days approach to building trust How localized data and street-level specificity builds credibility Why self-assessment tools reduce friction and speed up decisions How Chris built an AI clone to scale knowledge and support his team The framework he uses to guide every technical decision If you sell something complex and your buyers feel overwhelmed, this episode will show you how to simplify without dumbing it down. Trust compounds when your content actually helps people make confident decisions. Subscribe, leave a review, and follow for more conversations about content, sales, and what it takes to become the most known and trusted brand in your market. #EndlessCustomers #InsuranceMarketing #FloodInsurance #ContentMarketing #SelfServiceTools #AIStrategy #HubSpot #StoryBrand #Transparency #IMPACTplus #EndlessCustomersSystem Click here to read the full article! Chris Greene

Ep.127 - In this episode of Endless Customers, Alex Winter and Bob Ruffolo sit down with the CEO of Linta Roofing, Jeffrey Linta and videographer Hugh Gore. They unpack how a family-owned roofer in Myrtle Beach used radical transparency, paired with Big 5 Content, to become one of the most trusted companies in their market. The results have nearly tripled their growth! Jeffrey shares how they stopped relying on agencies and paid tactics, built an in-house team, and committed to answering the questions other roofers avoid, especially around pricing, materials, and when they are not the right fit. Hugh breaks down how educational video content helped build trust faster, shorten the sales cycle, and create more informed buyers before the first sales conversation. Highlights include: How transparency helped Linta Roofing triple growth Why they stopped outsourcing marketing and built an in-house team The pricing and fit conversations most roofers avoid How video content shortened the sales cycle and built trust early Why on-location videos outperform studio content The weekly content cadence they use to stay top of mind If you want more qualified leads without relying on paid ads, this episode will show you what it looks like to grow through trust. Subscribe, leave a review, and follow for more conversations about content, sales, and what it takes to become the most known and trusted brand in your market. #EndlessCustomers #RoofingMarketing #HomeServicesMarketing #ContentMarketing #VideoMarketing #Big5Content #SellingSeven #Transparency #IMPACTplus #EndlessCustomersSystem Click here to read the full article! lintaroofing.com

Ep.126 - In this episode of Endless Customers, Alex Winter sits down with VP Jaime Carpenter, content manager Abigail Carpenter, and IMPACT coach Ginger Henderson to unpack how Integra Electrical transformed its home services business into a marketing powerhouse. With their slow season fast approaching, paired with rising PPC costs, Jaime knew something had to change. That's exactly why they implemented the Endless Customers system. They focused on building Big 5 content, clear pricing, self-service tools, and buyer education. Now, their schedule is full and their sales pipeline is continuing to bring in qualified leads.  You will hear how Integra replaced paid leads with trust, turned common questions into top ranking articles, and used video and content to make sales feel easier even during their slow season. It is an inside look at what happens when a local service business stops outsourcing marketing and starts owning its story. Highlights include: Why Integra Electrical abandoned PPC and agencies for an in-house Endless Customers model How they used Big 5 content to drive leads for every service category The transparent pricing and fit tools that now power self-service buyers What it took to launch a new website and content engine at the same time How “educated buyers” changed their close rates and customer quality The role of leadership buy-in (and the turning point that made it real) If you’re tired of fighting for overpriced leads or dealing with "feast or famine" seasons, this episode is for you. Subscribe, leave a review, and follow for more conversations about content, sales, and what it really takes to become the most known and trusted brand in your market. #EndlessCustomers #HomeServicesMarketing #ElectricalContractor #ContentMarketing #TheyAskYouAnswer #EndlessCustomersSystem #IMPACTplus #SalesEnablement #Big5Content Click here to read the full article!Jaime Carpenter  Abigail Carpenter Integra Electrical 

Ep.125 - In this episode of Endless Customers, Alex Winter sits down with CEO Richard Sellar and IMPACT coach Allison Belles to unpack how Stellar One rebuilt its ERP sales model around radical transparency. No traditional sales team. Rather, transparent pricing, self-service fit quizzes, and assignment selling that continues into onboarding. And the result? Close rates around 60% in an industry where 20% is normal. This conversation is part playbook, part mindset shift. You’ll hear how they simplified a complex sale, earned buyer trust faster, and used content to align marketing, delivery, and leadership around one goal: make it easier for customers to say “yes” with confidence.   Highlights include: How Stellar One sells ERP without a traditional sales team What happens when you put real pricing, fit quizzes, and process details on your site How “assignment onboarding” shortens implementation time and reduces friction Why subject-matter experts (not reps) now lead their early sales conversations How they are building an AI-powered support tool to “open the vault” on their expertise Practical first steps if you want to lead with trust in a complex B2B sale If you are tired of slow cycles, confused prospects, and vague reporting, this episode shows how a trust-first approach can triple your win rate. Subscribe, leave a review, and follow for more straight-talking conversations about content, sales, and what it really takes to earn buyer trust. #EndlessCustomers #ERP #B2BMarketing #SalesEnablement #TrustBasedSelling #PricingTransparency #TheyAskYouAnswer #EndlessCustomersSystem #IMPACTplus Click here to read the full article! Stellarone.io - Richard Sellar

Ep.124 - Most leaders say they want scalable growth. Fewer are willing to build the culture it takes to get there. In this episode of Endless Customers, Alex Winter sits down with Jim Schultz, former CEO of Applied Educational Systems, to unpack how his team used the Endless Customers System™ to rebuild a company that was nearly out of options and turn it into a buyer-driven growth machine.This isn’t just a story about marketing. It’s a story about leadership, trust, and the power of showing up with answers.Jim shares how his team created momentum with no sales budget, how they made content everyone believed in, and why private equity firms fixated on their strategy when it came time to sell.   Highlights include: How AES generated 25,000 leads per year in a narrow B2B niche What it really takes to align teams around a trust-first mindset Why coaching helped drive lasting transformation The content philosophy that made their business acquisition-ready If you’re leading a company and wondering what trust-based growth actually looks like in practice, this conversation delivers.    Subscribe, leave a review, and follow for more conversations about content, culture, and building businesses that buyers believe in.   #EndlessCustomers #ContentMarketing  #SalesEnablement #TrustContent  #MarketingLeadership Click here to read the full article! Jim Schultz