Endless Customers

Ep.134 - Most companies treat content like a marketing task. Berry Insurance treated it like a growth system, and it helped them double their business. In this episode of Endless Customers, Alex Winter sits down with Kaitlyn Pintarich, President of Berry Insurance, to break down how Berry turned content into revenue, built more prepared buyers, and doubled growth.

Highlights include:

How Berry doubled the business with the Endless Customers System

Why talking about price creates better buyers

How content reduced the need for ads and direct mail

What changed when they hired a content manager

How to build a culture where content is owned by the whole company

Why they started turning away leads because demand outpaced capacity

If you feel like you are stuck chasing leads, repeating yourself in sales conversations, or spending money just to stay visible, this episode will give you a clearer path forward.

Subscribe, leave a review, and follow for more practical conversations about content, sales, and earning trust at scale.

#EndlessCustomers #ContentMarketing #RevenueGrowth #TrustMarketing #SalesEnablement #MarketingLeadership #InsuranceMarketing #BusinessGrowth #CEO #leadership

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Kaitlyn Pintarich

Ep.133 - Most companies avoid the hard questions because they're afraid of what buyers (or competitors) might think. Yale Appliance did the opposite, and it helped them grow 5X.

In this episode of Endless Customers, Alex Winter talks with Steve Sheinkopf, CEO of Yale Appliance, about how radical transparency and buyer-first content helped Yale go from a single-store business to a $100M+ market leader with six locations.

This is not about “doing content” because you feel like you should. It's about using content to navigate buyers through the uncomfortable stuff and earn the one thing every business needs: trust.

Highlights include:

Why “uncomfortable questions” are your unfair advantage

How one long-tail article exploded Yale’s traffic (and changed everything)

How content reduces dependency on ads and frees up budget for better business investments

What it takes to build a content-driven approach that earns trust in a crowded market

If you feel stuck competing on the same products and the same messaging as everyone else, this episode will give you a clearer path forward. You will find success if you focus on telling the truth, answering what buyers are actually searching for, and letting trust do the heavy lifting.

Subscribe, leave a review, and follow for more practical conversations about content, sales, and earning trust at scale.

#EndlessCustomers #ContentMarketing #RadicalTransparency #TrustMarketing #SalesEnablement #TheyAskYouAnswer #MarketingLeadership
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Steve Sheinkopf

Ep.132 - If your sales calls are dragging and deals keep stalling, you don't need a fancier pitch. You need buyers to show up already educated. In this episode, host Alex Winter talks with Adam Martin, Media Director at Hoel Roofing and Remodeling, about the short-form video system they built that helped cut appointment times in half.

Adam shares how they got their sales team filming quick on-site videos using tools they already had, how those videos get used during appointments to answer questions faster, and how revenue team meetings turn real homeowner questions into a steady list of content ideas that help close deals.

Highlights include:

How Hoel got sales filming short-form videos in the field

The simple tweak that stopped people from tuning out

Why on-site videos build trust faster than polished ads

How to use videos to answer questions during appointments

How they cut sales call times in half

How revenue team meetings create endless content ideas

How keywords helped their shorts reach more buyers

If you want short-form video that actually gets made and helps your sales team win more of the right jobs, this episode will give you a clear playbook you can start using this week.

#EndlessCustomers #ShortFormVideo #Sales #SalesProcess #Roofing #Contractors #MarketingAndSales #LeadGeneration #BusinessGrowth

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Adam Martin

Ep.131 – If your sales and marketing teams feel busy but disconnected, or your growth has slowed even though everyone is working hard, it's probably not effort you are missing. It is alignment! In this episode, host Alex Winter talks with Buz Artiano, CEO of BuildX, about how their Alignment Day with IMPACT became the moment everything clicked. It brought clarity to leadership, sales, marketing, and operations, and gave the team one clear vision for growth.

They talk about what really happens on Alignment Day, how it sets the tone for the entire Endless Customers journey, and why clarity from leadership is what truly moves the needle. Buz also shares how this process helped BuildX bring transparency to pricing, improve teamwork, and start doubling results in only a few months.

Highlights include:

What to expect when your coach visits for Alignment Day

Why leadership buy-in changes everything

How BuildX got sales and marketing working as one team

The scariest but smartest move Buz made: adding prices online

How transparency and trust changed their buyer conversations

The real reason most teams stay stuck and how alignment fixes it

If you are serious about growing your business with Endless Customers, this episode will show you why Alignment Day is not optional. It is essential.

#EndlessCustomers #Leadership #TeamAlignment #BusinessGrowth #SalesAndMarketing #Transparency #RevenueGrowth

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Buz Artiano

Ep.130 - If your sales results feel inconsistent, the pipeline feels messy, and deals keep stalling for reasons you cannot fully explain, you most likely have a problem with your process. 

In this episode Alex Winter talks with IMPACT's Executive Coach Allison Belles about how CEOs and business owners can build a repeatable sales process that their team actually follows. A process that creates clarity for the team and trust for the buyer. They unpack why buyers feel pressure and inconsistency fast, where most deals really get stuck, and the simple moves that help you regain control of your pipeline without adding headcount.

Highlights include:

Why most sales processes break down in the same few places

How to spot where deals are stalling and why

What “documented” really means, and how to make it usable

How to build trust before the first meeting with smarter prep and content

Why sending pricing or proposals without a personal video slows everything down

The follow up gap that quietly kills revenue, and how to fix it

If you are trying to create consistency, improve buyer trust, and stop losing deals for preventable reasons, this episode will give you a clear way to see what is broken and what to do next.

Subscribe, leave a review, and follow for more conversations about content, sales, and what it takes to become the most known and trusted brand in your market.

#EndlessCustomers #SalesProcess #SalesLeadership #SalesEnablement #TrustBasedSelling #RevenueGrowth #AssignmentSelling

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Allison Belles