Imagine If, with Doone Roisin | Conversations on Health, Wealth & Wisdom for Women (formerly Female Startup Club Podcast)

A few weeks ago we hosted our 7th birthday party to celebrate Australia’s leading female founders in ecommerce and have an intimate conversation on ambition, growth & personal wealth.
Anna Podolsky — Founder & CEO of Lyka ($200M ARR)
​Bronte Campbell OAM — Co-founder of Earthletica, 4x Olympian
​Sarah Forrai — Founder of Contour Cube (1B+ views)
​Katharina Cser-Mostyn - Founder, Wine Not the Brand
In partnership with our pals at Omnisend.
💁‍♀️ SPONSORS
→ For ecomm founders: Omnisend is your email SMS automation partner that costs 35% less than the big names and returns $79 for every dollar spent → Use code FSC for 30% off your first 3 months at omnisend.com/fsc
→ Get opportunities delivered to your inbox 3x weekly here: https://female-startup-club.beehiiv.com/
CHAPTERS
00:00:00 Introduction: Celebrating Seven Years of Female Startup Club
00:02:48 Meet the Panelists: From Olympic Gold to 200M Revenue
00:08:49 Redefining Ambition: What Does More Actually Mean?
00:16:43 The Biggest Bottlenecks to Growth: Team, Timing, and Supply Chain
00:25:34 The Economics of Scaling: From Growth to Profitability
00:29:33 What We Stopped Spending Money On: Agencies and Smarter Investments
00:32:05 Acquisition vs Retention: Building Three-Dimensional Brands
00:38:22 Big Bets That Didn't Work Out: TikTok Shop and Product Pivots
00:44:42 Building for the Long Term: Customer Community and Value Creation
00:56:52 Business Wealth vs Personal

What if the health advice you're following wasn't actually studied on women... and the protocols everyone's recommending might not work for your body at all?
This is a conversation about personalized health, why women need different protocols than men, and the future of precision medicine that actually tracks what your body needs in real time.
We're diving into why clinical trials need to study more women, how your hormone levels should dictate your supplementation, and why the one size fits all approach to health is fundamentally broken.
We're exploring the cold plunge debate (and why timing matters more than you think), the Finnish sauna study that showed longevity benefits, and why red light therapy might actually be worth the investment if you buy the right device.
Here's what we're diving into:
Why clinical trials need to study more women (and why N equals 1 isn't enough to understand what works)
How ethnicity, biology, childhood, and diet all influence what your body actually needs
Why women have different requirements at different life phases (pregnancy, postpartum, perimenopause, and beyond)
The supplements women actually need: iron, magnesium, vitamin D (and why they're different from men's needs)
Why maintaining muscle mass and bone mineral density is critical for metabolic health (and preventing diabetes and cardiovascular disease)
The hormone innovation we need: a patch that tracks your estradiol and progesterone day to day and releases the exact dose you need in real time
The cold plunge truth: why you should wait a couple hours after strength training (because it reverses muscle hypertrophy)
Why women's body temperatures run higher and cold plunges below 10 degrees might not be ideal for long term muscle preservation
The Finnish sauna study: 4 to 7 times a week, 20 minutes at 80 degrees for cardiovascular benefits and lower mortality rates
Red light therapy: what the studies actually show (collagen production, scar reduction, dermatological benefits) and why you need a credible device like Omnilux
Why yoga can be just as effective as SSRIs for PTSD (but nobody funds the trials because you can't sell yoga)
The money problem: why pharmaceutical companies fund drug trials but not trials on things like yoga or cold plunges
The cold plunge and fertility question: why temperature regulation matters when you're pregnant or trying to conceive
How to actually research health advice: why ChatGPT makes up links and why Open Evidence is the tool you should be using instead
This one is for the woman who's been following health advice without questioning where it came from, who wants to understand what her body actually needs, and who's ready to take a more personalized approach to her health.
💁‍♀️ SPONSORS
→ For ecomm founders: Omnisend is your email SMS automation partner that costs 35% less than the big names and returns $79 for every dollar spent → Use code FSC for 30% off your first 3 months at omnisend.com/fsc
🔗 LINKS
→ Use code 'FSC' for 30% off your first 3 months at omnisend.com/fsc
→ Female Startup Club's Instagram: www.instagram.com/femalestartupclub
→ Doone Roisin's Instagram: www.instagram.com/dooneroisin
→ Get opportunities delivered to your inbox 3x weekly here: https://female-startup-club.beehiiv.com/

Join the conversation: https://forms.gle/7F9vYtPkedAtwWu38
What if the exhaustion, anger, and the feeling like you're just surviving each day isn't just stress... it's your body trying to tell you something bigger?
This is a conversation with Lisa Walker, a woman who's lived through chronic stress, grief, and burnout, and came out the other side with a radical approach to living her life.
She's studied the science of stress, nervous system regulation, and what actually makes life worth living. And she's getting brutally honest about what happens to your body when you push through for too long.
In this episode, Lisa opens up about the years she spent in survival mode, raising young kids, running a business, and managing a marriage affected by addiction that ended in death.
She shares the phone call that changed everything, the year of yes that followed, and why she now believes that wellbeing literacy is the number one thing we're missing.
Here's what we're exploring:
Why so many women hit burnout in their mid 40s (and what chronic stress is actually doing to your body)
The difference between emotional dysregulation and nervous system dysregulation (and how they're connected)
How grief isn't just about losing a person, it's about grieving the life you thought you were going to have
Why sitting in stillness might not be the answer for everyone (and what to do instead)
The practical tools that actually work: journaling, meditation, breath work, creativity, and the power of a year of yes
Why living with radical aliveness means being brave enough to feel it all
This one is for the woman who's been running on empty, who's been told she's fine when she knows something deeper is going on, and who's ready to understand what her body is trying to tell her.
💁‍♀️ SPONSORS → For ecomm founders: Omnisend is your email SMS automation partner that costs 35% less than the big names and returns $79 for every dollar spent
→ Use code FSC for 30% off your first 3 months at omnisend.com/fsc
🔗 LINKS →
→ Use code 'FSC' for 30% off your first 3 months at omnisend.com/fsc
→ Female Startup Club's Instagram: www.instagram.com/femalestartupclub
→ Doone Roisin's Instagram: www.instagram.com/dooneroisin
→ Get opportunities delivered to your inbox 3x weekly here: https://female-startup-club.beehiiv.com/

Be part of the experiment (& our friendship group) by joining us here: https://forms.gle/zVr3Dt9CKGPVg55r7
We're back with part three of The Friendship Experiment! If you missed the first 2 episodes, start there and circle back for the first 12 questions…
Here's what we're answering:
- What did you last cry about?
- What’s too serious to joke about?
- Regrets…
💁‍♀️ SPONSORS
→ For ecomm founders: Omnisend is your email-SMS-automation partner that costs 35% less than the big names and returns $79 for every dollar spent → Use code FSC for 30% off your first 3 months at omnisend.com/fsc
🔗 LINKS
→ Join the FSC podcast discussion group: https://forms.gle/zVr3Dt9CKGPVg55r7
→ Use code 'FSC' for 30% off your first 3 months at omnisend.com/fsc
→ Female Startup Club's Instagram: www.instagram.com/femalestartupclub
→ Doone Roisin's Instagram: www.instagram.com/dooneroisin
→ Get opportunities delivered to your inbox 3x weekly here: https://female-startup-club.beehiiv.com/

Be part of the experiment by joining us here: https://forms.gle/zVr3Dt9CKGPVg55r7

We're back with part two of The Friendship Experiment! If you missed the first episode, start there and circle back for the first 12 questions…

Here's what we're answering:

What I'd change if I knew I only had one year to live

My most treasured memories

What I actually value in friendship

How I feel about my relationship with my mum

This one's for the woman who's craving real connection, who wants to go deeper than small talk, and is ready to answer these questions for herself.

You can be part of the experiment by joining us here: https://forms.gle/zVr3Dt9CKGPVg55r7

💁‍♀️ SPONSORS

→ For ecomm founders: Omnisend is your email-SMS-automation partner that costs 35% less than the big names and returns $79 for every dollar spent → Use code FSC for 30% off your first 3 months at omnisend.com/fsc

🔗 LINKS

→ Join the FSC podcast discussion group: https://forms.gle/zVr3Dt9CKGPVg55r7

→ Use code 'FSC' for 30% off your first 3 months at omnisend.com/fsc

→ Female Startup Club's Instagram: www.instagram.com/femalestartupclub

→ Doone Roisin's Instagram: www.instagram.com/dooneroisin

→ Get opportunities delivered to your inbox 3x weekly here: https://female-startup-club.beehiiv.com/