Send us a textDid you know that leverage in negotiations isn't just about facts or power - it's primarily about perception? Research shows that leverage is determined by which party feels they have more at stake if no agreement is reached. The stronger their need for a deal and concern about walking away empty-handed, compared to yours, the greater your negotiating advantage.Let me share how understanding BATNA and leverage can transform your negotiation outcomes.If you enjoyed this episode, please leave a review and check out our website: www.negoai.ai I welcome any suggestions, questions, or comments at
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