Gloss Angeles

Tower 28 is officially seven years old, and founder Amy Liu is back to talk about what happens when the hot new beauty brand grows up. We get into watching hypochlorous acid go from Tower 28’s signature to an entire category of SOS lookalikes, what she learned from a launch that didn’t go as planned, and how she keeps customers interested in an increasingly crowded beauty market. Plus, Amy gives us the scoop on Swipe Serum Foundation, Tower 28’s biggest launch yet—and we share what Gloss Angeles Confidential testers really thought after trying it before launch. To join GAC, sign up for our newsletter: https://glossangelespod.substack.com
This episode is in partnership with Tower 28.

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We’re unpacking the heartbreaking news of Hayden Panettiere’s passing and Neutrogena’s statement about ending their longtime partnership after she opened up about her struggle with postpartum depression. Plus, celebrity beauty brands aren’t slowing down: Tate McRae filed a trademark for Tate By Tate McRae, while Lindsay Lohan’s Linlo Beauty is taking shape with plans to raise up to $5 million. We discuss what we know — and whether celebrity beauty still has room to surprise us.

Postpartum Support International: 1-800-944-4773
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Mario Dedivanovic is back, and this time we’re getting into what it really takes to run one of beauty’s biggest makeup brands while the celebrity makeup artist category gets more crowded by the day. The Makeup by Mario founder opens up about his biggest hits (and misses), how he keeps innovating, and what Kim Kardashian’s move into makeup with Skims Beauty means for their longtime relationship. Plus, Mario takes us to Beauty School with his rules for blush placement, eyeshadow, and the no-mascara look.

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Does it actually matter if a celebrity uses the beauty products they’re paid to promote? Tate McRae’s latest Neutrogena ad has TikTok playing skincare detective and debating how much authenticity really matters in a celebrity beauty campaign. We’re also recapping our trip to the Hamptons with Canadian skincare brand Vivier and sharing why their vitamin C products have such a devoted following. Plus, how Hung Vanngo’s new foundation and Katie Jane Hughes’ micro mascara are making our lives a little easier.

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Not all “filler” is actually doing the same thing—and knowing the difference can save you from booking the wrong injectable. In this installment of The Glossary, we break down the increasingly confusing world of HA fillers, collagen stimulators like Sculptra and Radiesse, and skin boosters like Skinvive, plus why crosslinking matters and how filler differs from Botox and other neuromodulators. We’re also getting into reversibility, longevity, leftover filler, and why the treatment you think you want may not be what a great injector recommends. Consider this your beauty-editor cheat sheet before your next consultation.

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