Gloss Angeles

Old-school retailers are coming for TikTok Shop and Amazon’s beauty business. Nordstrom is rolling out same-day beauty delivery, Old Navy is betting on affordable fragrance from a Byredo perfumer, and Target is launching a 1,600-product beauty destination stocked with Sunday Riley, Briogeo, K-beauty favorites, and more. But Target’s timing couldn’t be worse: The retailer is facing backlash over an offensive children’s Halloween costume—and renewed scrutiny of its DEI rollback. We unpack whether legacy retailers can win beauty shoppers back with convenience, discovery, and an IRL experience the algorithm can’t replicate.
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Tower 28 is officially seven years old, and founder Amy Liu is back to talk about what happens when the hot new beauty brand grows up. We get into watching hypochlorous acid go from Tower 28’s signature to an entire category of SOS lookalikes, what she learned from a launch that didn’t go as planned, and how she keeps customers interested in an increasingly crowded beauty market. Plus, Amy gives us the scoop on Swipe Serum Foundation, Tower 28’s biggest launch yet—and we share what Gloss Angeles Confidential testers really thought after trying it before launch. To join GAC, sign up for our newsletter: https://glossangelespod.substack.com
This episode is in partnership with Tower 28.

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We’re unpacking the heartbreaking news of Hayden Panettiere’s passing and Neutrogena’s statement about ending their longtime partnership after she opened up about her struggle with postpartum depression. Plus, celebrity beauty brands aren’t slowing down: Tate McRae filed a trademark for Tate By Tate McRae, while Lindsay Lohan’s Linlo Beauty is taking shape with plans to raise up to $5 million. We discuss what we know — and whether celebrity beauty still has room to surprise us.

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Mario Dedivanovic is back, and this time we’re getting into what it really takes to run one of beauty’s biggest makeup brands while the celebrity makeup artist category gets more crowded by the day. The Makeup by Mario founder opens up about his biggest hits (and misses), how he keeps innovating, and what Kim Kardashian’s move into makeup with Skims Beauty means for their longtime relationship. Plus, Mario takes us to Beauty School with his rules for blush placement, eyeshadow, and the no-mascara look.

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Does it actually matter if a celebrity uses the beauty products they’re paid to promote? Tate McRae’s latest Neutrogena ad has TikTok playing skincare detective and debating how much authenticity really matters in a celebrity beauty campaign. We’re also recapping our trip to the Hamptons with Canadian skincare brand Vivier and sharing why their vitamin C products have such a devoted following. Plus, how Hung Vanngo’s new foundation and Katie Jane Hughes’ micro mascara are making our lives a little easier.

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Email: glossangelespodcast@gmail.com
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