Good Enough Counsellors

Have you ever found yourself comparing what you do to someone else… and felt your confidence dip?
In this episode, I share a recent moment where I came across an offer that looked similar to mine but at a much lower price - and how it knocked my confidence more than I expected.
More importantly, I talk about what helped me move through that comparison and come back to a more grounded, fair way of looking at myself and my work.
If you’ve ever questioned your fees, your value, or whether you’re “good enough” compared to other therapists, this episode will really resonate.
In This Episode, I Talk About:
How comparison knocks your confidence
Why we often compare things that aren’t actually the same
The difference between low-cost offers and higher-support spaces
Why private practice isn’t a zero-sum game
How comparison shows up in pricing, niching, and visibility
Why talking about your work isn’t “selling”
How to be fairer and kinder to yourself

Therapy Growth Group
If you’re looking for support to grow your private practice, Therapy Growth Group offers:
Regular live calls and Ask Me Anything sessions
Support with profiles, blogs, and social media
A small, committed community of therapists
Ongoing guidance tailored to your situation

You can read more about it HERE
Setting up in private practice? Download my free checklist HERE
Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE
You can also find me here:
The Good Enough Counsellors Facebook Group
Josephine Hughes on Facebook
Josephine Hughes on YouTube
My website: josephinehughes.com
Keywords: overcoming comparison, private practice success, pricing therapy services, therapist marketing strategies, confidence in counselling, undervaluing yourself, support for therapists, growing a therapy business, therapy growth group, managing self-doubt, finding your niche as a therapist, unique selling points for counsellors, building client relationships, therapist visibility

This gorgeous episode with Laura has helped so many people that I've decided to share it again.
It's natural to be anxious when setting up and running a private practice - it's both a sign of being passionate about helping people and a reflection of the roller coaster ride of self-employment. In this episode, I'm joined by Laura Knight of See Clear Anxiety Counselling, who shares how she's learned to manage and move beyond anxiety, and how that experience now shapes the way she runs her successful practice.
Laura talks about letting go of perfectionism, staying grounded in uncertain times, and how she has built a business that works for her - all while supporting clients with anxiety too.
Whether you're in the early stages of private practice, or facing a wobble, this episode is full of calm, practical encouragement.
Takeaways:
How to transition from a part-time to a full-time practice
Staying steady when client numbers dip
The value of focusing on what's within your control
Using live videos to build trust and visibility
How to move from anxiety to confidence as a therapist
Financial planning to ride out the quieter sessions

Fee Calculator: access the Fee Calculator mentioned in the episode HERE
Connect with Laura Knight:
🌐 Website: https://www.seeclearcounselling.co.uk
📘 Facebook: See Clear Counselling – Anxiety Specialist
📸 Instagram: @seeclearcounselling
📧 Email: [email protected]
👥 Dorset Counsellors Network: Facebook Group or email Laura to join
Setting up in private practice? Download my free checklist HERE
Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE
You can also find me here:
The Good Enough Counsellors Facebook Group
Josephine Hughes on Facebook
Josephine Hughes on YouTube
My website: josephinehughes.com
Keywords
private practice, growing private practice, counselling directory, marketing for therapists, private practice tips, online counselling, video marketing for therapists, self-care for therapists, counselling business strategies, overcoming anxiety in business, financial management for therapists, establishing a counselling practice, networking for therapists, private practice success

What happens when you go to a conference and focus on having conversations rather than “networking”?
In this episode, I’m sharing a few of the chats I had throughout the day - from books therapists are reading, to a research resource I didn’t realise I already had access to, through to creative ways of working (including Minecraft in therapy).
It’s a mix of ideas, reflections and practical insights that might give you something new to think about in your own practice.
Takeaways
Here are a few things that stood out to me:
You may already have access to research resources without realising
Networking can be as simple as having some interesting conversations
Books are reflecting a shift towards lived experience and identity in therapy
Creative tools like Minecraft can open up new ways of working, especially with neurodivergent clients
Working with children often asks something a bit different of us
Having the right systems in place can free up more time for the work you actually want to be doing
Practice management systems take data security very seriously

Speaker Information
PCCS Books 🌐 pccs-books.co.uk
Kel O'Neill 🌐 counsellingandtraining.co.uk
Place2Be 📧 [email protected]
Ellie Finch 🌐 playmodeacademy.org
WriteUpp 🌐 writeupp.com
You can also find me here:
The Good Enough Counsellors Facebook Group
Josephine Hughes on Facebook
Josephine Hughes on YouTube
My website: josephinehughes.com
Setting up in private practice? Download my free checklist HERE
Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE
Keywords: private practice tips, networking for counsellors, continuing professional development, BACP membership benefits, accessing psychology journals, therapy resources, counselling and social media, eating disorders awareness, working with children and young people, creative therapy tools, Minecraft in therapy, neurodiversity and counselling, body image issues in youth, trauma-informed therapy, practice management systems, research in psychotherapy, digital resources for counsellors, building a counselling practice
The information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.
Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

In this episode, I'm joined by counsellor Julie Wales who has become known for her work with neurodiverse couples. You don’t need to have everything figured out from the beginning and Julie’s story is a reminder that your niche can develop over time, often by following what you care about and noticing the people who are already coming to you for help.
We talk about the role of blogging, networking and community and how small, consistent steps can help you grow a practice that feels aligned with who you are - even if you are terrified when you first start.
This is a really encouraging episode if you’ve ever wondered how to:
find your niche
grow your confidence over time
attract clients without feeling salesy
or become more visible in a way that feels natural

Takeaways:
How blogging can help clients find you
The impact of updating your website and speaking clearly to your niche
Building a private practice through networking and relationships
The value of community and support when building a practice
Why you don't have to feel like an expert to become recognised for your niche

You can find Julie and her work here: https://juliewalescounselling.co.uk
Julie shares blogs, resources and information about her work with individuals, couples and families, including her support group for women.
You can also find me here:
The Good Enough Counsellors Facebook Group
Josephine Hughes on Facebook
Josephine Hughes on YouTube
My website: josephinehughes.com
Setting up in private practice? Download my free checklist HERE
Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE
Keywords: counselling niche, therapist niche, private practice counselling, how to find your niche as a therapist, neurodiverse couples therapy, how to get counselling clients, therapist marketing
The information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.
Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

In this final episode of my mini series on why clients don't follow you on social media, I discuss the importance of being clearer about who you're trying to reach and what you want to be known for.
When you consistently talk about a specific area of work, people begin to recognise you for it. That recognition builds trust, helps clients find you, and can even lead to speaking opportunities, referrals, and wider reach.
Takeaways
If your followers are mainly therapists, it may be because your content and conversations are happening in therapist spaces.
Authority isn’t about being the expert in someone’s life. It simply means being recognised for a particular area of work.
Being specific helps people remember you and makes it easier for the right clients to find you.
Repeating the themes you want to be known for builds recognition over time.

In the episode I also suggest a few themes you could explore this month:
Stress and overload – April is Stress Awareness Month, a good opportunity to talk about burnout and workplace stress.
Identity and visibility – With Autism Acceptance Day and Lesbian Visibility Week, you might explore masking, identity, and inclusive therapy spaces.
Connection and companionship – April is also National Pet Month, which opens conversations about loneliness, comfort, and grief for pets.
You can listen to Liezl talk about her work in Episode 76 and access her website HERE
If you’d like support identifying your niche and communicating clearly to the clients you want to work with, you can find out more about Therapy Growth Group in the link below.
You can also find me here:
The Good Enough Counsellors Facebook Group
Josephine Hughes on Facebook
Josephine Hughes on YouTube
My website: josephinehughes.com
Setting up in private practice? Download my free checklist HERE
Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE
Keywords: private practice marketing, social media for therapists, overcoming imposter syndrome in therapy, therapist referral networks, marketing for mental health professionals, branding for therapists, themes for therapy content creation
The information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.
Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.