Good Enough Counsellors

In this final episode of my mini series on why clients don't follow you on social media, I discuss the importance of being clearer about who you're trying to reach and what you want to be known for.
When you consistently talk about a specific area of work, people begin to recognise you for it. That recognition builds trust, helps clients find you, and can even lead to speaking opportunities, referrals, and wider reach.
Takeaways
If your followers are mainly therapists, it may be because your content and conversations are happening in therapist spaces.
Authority isn’t about being the expert in someone’s life. It simply means being recognised for a particular area of work.
Being specific helps people remember you and makes it easier for the right clients to find you.
Repeating the themes you want to be known for builds recognition over time.

In the episode I also suggest a few themes you could explore this month:
Stress and overload – April is Stress Awareness Month, a good opportunity to talk about burnout and workplace stress.
Identity and visibility – With Autism Acceptance Day and Lesbian Visibility Week, you might explore masking, identity, and inclusive therapy spaces.
Connection and companionship – April is also National Pet Month, which opens conversations about loneliness, comfort, and grief for pets.
You can listen to Liezl talk about her work in Episode 76 and access her website HERE
If you’d like support identifying your niche and communicating clearly to the clients you want to work with, you can find out more about Therapy Growth Group in the link below.
You can also find me here:
The Good Enough Counsellors Facebook Group
Josephine Hughes on Facebook
Josephine Hughes on YouTube
My website: josephinehughes.com
Setting up in private practice? Download my free checklist HERE
Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE
Keywords: private practice marketing, social media for therapists, overcoming imposter syndrome in therapy, therapist referral networks, marketing for mental health professionals, branding for therapists, themes for therapy content creation
The information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.
Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

f you’re replying to emails late at night, chasing invoices between sessions, or taking your laptop on holiday “just in case”, it might feel like admin is taking over your life.
For private practice therapists, enquiries, invoicing, cancellations, GDPR, practice management systems, and Making Tax Digital can eat into the time that you'd much rather be using for seeing clients.
In this episode, I’m joined by Anna Bunch of Psych VA to explore how virtual assistants for therapists can help lighten that admin load.
We talk about:
What a virtual assistant actually does in a therapy practice
Managing client enquiries and follow ups
Support with invoicing and insurance companies
Getting set up with practice management systems such as WriteUpp
Making Tax Digital and accounting software like Xero
Confidentiality and GDPR when outsourcing admin
How to know when it might be time to get help

If admin is creeping into your evenings and weekends, this conversation will help you decide what support could look like for you.
About Anna: Anna Bunch is the founder of Psych VA, a UK based virtual assistant agency supporting therapists and psychologists in private practice. Her team helps with admin, inbox and diary management, invoicing, insurance work, and practice management systems, helping clinics run smoothly and sustainably. You can find Anna HERE at her website, where you can book an appointment or contact her for her time tracker tool.
Setting up in private practice? Download my free checklist HERE
Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE
You can also find me here:
The Good Enough Counsellors Facebook Group
Josephine Hughes on Facebook
Josephine Hughes on YouTube
My website: josephinehughes.com
Keywords: private practice support, virtual assistant for therapists, therapist work-life balance, outsourcing therapy tasks, efficient client management, therapy growth strategies, practice management systems, therapist burnout prevention, administrative support for therapists
The information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.
Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

The BACP No More Stiff Upper Lip campaign has generated significant national coverage - and strong reactions within the therapy profession.
Rather than asking whether the campaign was “good” or “bad”, I’m exploring something slightly different:
What was the campaign trying to do?
Whether it "worked" - and what that even means
And what can we learn from it as therapists building private practices

Takeaways:
Niching inevitably includes some people and excludes others
Securing media attention and professional approval are not always the same thing
Standing out may invite a critical reaction
Think about how it might land with clients
A critical reaction does not automatically mean failure

This episode discusses the BACP No More Stiff Upper Lip campaign, therapy marketing, and niching in private practice.
You can also find me here:
The Good Enough Counsellors Facebook Group
Josephine Hughes on Facebook
Josephine Hughes on YouTube
My website: josephinehughes.com
Setting up in private practice? Download my free checklist HERE
Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE
Keywords
private practice, women over 50, mental wellbeing, BACP campaign, No More Stiff Upper Lip, mental health awareness, therapy for women, public conversation about therapy, media coverage for therapy, counselling for women

How do you move from being found online to actually being booked by the right clients?
In this episode, website and marketing specialist Kat Love breaks down the three stages of marketing for therapists, from visibility and awareness, to consideration, to making it easy for clients to take the next step.
We talk about why marketing for therapists often feels overwhelming, how to reduce friction on your website so enquiries come more easily, how to avoid “psychobabble” that pushes potential clients away, and how to build ethical social proof without compromising your values.
By the end of the episode, you'll understand which stage of your marketing needs attention and how to move from being found to being booked in a way that feels grounded and realistic.
Takeaways
Marketing moves through three stages: being found, being considered, and being booked.
Visibility is often uncomfortable. Choose activities in your marketing window of tolerance
Clients move at different speeds. Not everyone books straight away
Make the next step clear and reassuring on your website
Avoid psychobabble. Use the words your clients would use.
Social proof can be ethical and does not have to rely on testimonials

You can find Kat at their website: https://katlove.com
If the psychobabble section has you rethinking your website or directory profile, you can find support in Therapy Growth Group where we regularly work on profiles, niching and clear messaging so that potential clients understand exactly how you help.
Setting up in private practice? Download my free checklist HERE
Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE
You can also find me here:
The Good Enough Counsellors Facebook Group
Josephine Hughes on Facebook
Josephine Hughes on YouTube
My website: josephinehughes.com
Keywords: marketing for therapists, private practice growth, therapist websites, referral networks, content marketing for therapists, SEO for therapy practices, ethical marketing, client testimonials, psychobabble in therapy, visibility in marketing, awareness stage marketing, consideration stage marketing, building a client base
The information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.
Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

This episode continues last month’s discussion on why clients don’t always follow therapists on social media. In Part 1, I talked about how professional language can unintentionally create distance between therapists and potential clients. In this episode, I zoom out a little. Because it’s not just about the words we use - it’s about how people experience our content emotionally.
Clients don’t follow therapists because they’re impressed. They follow when they feel understood.
Takeaways
Why social media can feel exposing and discouraging for therapists
How fear of judgement can make our posts sound careful or stilted
Why tone matters just as much as language
How small moments of appropriate self-disclosure can build connection
Why clients often follow for a while before making contact
How consistency over time helps people decide whether they feel safe with you

I also share examples from my own experience, including how story-based posts help people relate to you rather than feeling talked at.
At the end of the episode, I also share four simple themes you could use for March, based on upcoming awareness days:
Safety, harm, and being believed
Identity, visibility, and inclusion
Rest, regulation, and wellbeing
Care, connection, and unseen roles

And a reminder that in Therapy Growth Group, we're about to embark on Find Your Focus, including the Make Your Profile Work intensive week. This will help you shape your social media and blog posts to speak to the people you most want to reach.
Setting up in private practice? Download my free checklist HERE
Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE
You can also find me here:
The Good Enough Counsellors Facebook Group
Josephine Hughes on Facebook
Josephine Hughes on YouTube
My website: josephinehughes.com
Keywords: social media, therapists, client engagement, authenticity, emotional connection, content ideas, March themes, overcoming challenges, building trust, managing responses
The information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.
Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.