Good Enough Counsellors

Why isn’t your therapy profile getting enquiries?
If you’ve listed yourself on directories such as Psychology Today, Counselling Directory or BACP Find a Therapist and you’re hearing very little back, this episode will help you think about what your clients need to hear in order to feel able to choose you.
In today's episode:
the power of a good profile and how it helps your private practice
why talking about your modality doesn't help
the importance of taking reading age into consideration
avoiding technical language and industry jargon
what frightens clients away
qualifications versus connection and relatability
understanding client search behaviour

Already listed on a directory and it’s not bringing enquiries? Come along to my webinar on what might be missing and how to make what you're already doing more effective. Click HERE to learn more
Click HERE to learn more about Therapy Growth Group. The next Make Your Profile Work challenge takes place in June 2026.
This is a re-issue of Episode 14: Ditch the Jargon
Setting up in private practice? Download my free checklist HERE
Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE
You can also find me here:
The Good Enough Counsellors Facebook Group
Josephine Hughes on Facebook
Josephine Hughes on YouTube
My website: josephinehughes.com
Keywords: counsellor, psychotherapist, private practice marketing, therapy directory, psychology today, counselling directory, therapy profile
The information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.
Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

As a therapist, you may be asking yourself: "Am I competent to work with trans clients?". In this interview with Josiah Twiselton of Offbeat Therapy, we explore what it really means to offer a welcoming space to transgender people.
Key Takeaways:
Allyship is more than the absence of hostility towards cients
How therapists can unintentionally centre themselves while trying to help
The small and often unnoticed ways therapy can feel inaccessible
What therapists can do if they're not sure they are "ready" to work with trans clients
How to think honestly about competence with this client group
Why older transgender clients may lack social support
The challenges faced by drag performers
Why lived experience and community matter when working with trans clients
How recognising trans joy is as important as recognising struggles
The current situation for transgender people in the UK

Josiah Twiselton is the founder of Offbeat Therapy where he specialises in working with older transgender people, drag performers and queer creatives. His video-based course "Trans Allyship for Counsellors" is available for purchase from his website HERE. Use the code GEC2026 to receive a 10% discount.
If you're a cis (non trans) woman who would like to show your support for inclusion, please sign the Not In Our Name women's open letter HERE. It calls attention to the real cause of violence against women and girls and enables you to say that you, as a woman, value trans inclusion.
Setting up in private practice? Download my free checklist HERE
Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE
You can also find me here:
The Good Enough Counsellors Facebook Group
Josephine Hughes on Facebook
Josephine Hughes on YouTube
My website: josephinehughes.com
KEYWORDS: trans therapy, LGBTQ+ therapy, inclusive counseling, trans joy, barriers to therapy, older trans people, trans therapist training, allyship in therapy, trans mental health, queer therapy, access to counselling, diversity in therapy, community support for trans people, mental health for trans individuals, supporting drag performers, therapy for marginalized communities
The information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.
Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

If you’ve ever posted on social media and felt like you were talking into the void, this episode is for you.
So many therapists tell me they feel discouraged when their posts don’t get likes or comments, or when they see others getting much more engagement. It can make you question whether it’s worth continuing at all.
In this episode, I’m not suggesting you stop using social media. Instead, I’m sharing a different way to think about it.
Because what if your posts are working - but just not in the way you expect?
I talk about:
Why low engagement doesn’t mean your content isn’t helping
The “silent followers” who may be reading without interacting
How clients can find you through search, not just likes
Why niching can reduce likes but increase relevance
How to stay consistent when it feels like nothing is happening
A simple shift that helped me move from comparison back to purpose

May Social Media Ideas for Therapists
Looking for simple content ideas this month?
Key dates to consider:
Maternal Mental Health Awareness Week (4th–10th May)
Mental Health Awareness Week (11th–17th May) – this year’s theme is Action
Black Inclusion Week and Trans+ History Week
Dementia Awareness Week and World MS Day

For lighter, engaging posts:
World Laughter Day (3rd May)
International Tea Day (21st May)
International Hug a Cat Day (30th May)

You don’t need to cover everything. Choose what fits your work and your clients, and use these as simple ways to stay visible and connect.
In this episode, I mention a previous episode with Becky Willoughby of Willow Therapy Tring. It's episode 75: Grow Your Therapy Practice by Nurturing Connection
For more information about Therapy Growth Group, please click HERE
Setting up in private practice? Download my free checklist HERE
Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE
You can also find me here:
The Good Enough Counsellors Facebook Group
Josephine Hughes on Facebook
Josephine Hughes on YouTube
My website: josephinehughes.com
Keywords: social media engagement, private practice marketing, therapist social media tips, social media algorithms, online presence for therapists, social media consistency, overcoming social media comparison, connecting with clients online, content creation for therapists, measuring social media success, mental health content ideas, social media for therapists
The information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.
Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

Do you really need a website to start attracting therapy clients?
In this episode of Good Enough Counsellors, I’m joined by Vicky Jackson, website designer and founder of TukTuk Creative. Vicky shares a refreshing perspective that many therapists will find reassuring: you don’t necessarily need a website straight away.
We explore what actually helps potential clients find and choose you, from the power of networking and word of mouth referrals to the importance of building trust through your authentic voice. Vicky also brings her personal experience of searching for a therapist, offering valuable insight into how clients make their decisions.
If you’ve been feeling pressured to have everything in place before putting yourself out there, this conversation is a gentle reminder that getting found is often about simple foundations rather than perfection.
Takeaways:
You don’t have to do everything at once. Simple steps like networking and referrals can be powerful starting points.
A website is most effective when strong foundations are already in place, such as clarity about who you'd most like to work with.
Authenticity builds trust. Clients are more likely to reach out when they feel they have a sense of who you are.
Word of mouth remains one of the most effective ways to attract new clients.
Progress over perfection is often the key to building a sustainable private practice.

Connect with Vicky on her website HERE or via LinkedIn HERE
You can find details of Therapy Growth Group HERE

Have you ever found yourself comparing what you do to someone else… and felt your confidence dip?
In this episode, I share a recent moment where I came across an offer that looked similar to mine but at a much lower price - and how it knocked my confidence more than I expected.
More importantly, I talk about what helped me move through that comparison and come back to a more grounded, fair way of looking at myself and my work.
If you’ve ever questioned your fees, your value, or whether you’re “good enough” compared to other therapists, this episode will really resonate.
In This Episode, I Talk About:
How comparison knocks your confidence
Why we often compare things that aren’t actually the same
The difference between low-cost offers and higher-support spaces
Why private practice isn’t a zero-sum game
How comparison shows up in pricing, niching, and visibility
Why talking about your work isn’t “selling”
How to be fairer and kinder to yourself

Therapy Growth Group
If you’re looking for support to grow your private practice, Therapy Growth Group offers:
Regular live calls and Ask Me Anything sessions
Support with profiles, blogs, and social media
A small, committed community of therapists
Ongoing guidance tailored to your situation

You can read more about it HERE
Setting up in private practice? Download my free checklist HERE
Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE
You can also find me here:
The Good Enough Counsellors Facebook Group
Josephine Hughes on Facebook
Josephine Hughes on YouTube
My website: josephinehughes.com
Keywords: overcoming comparison, private practice success, pricing therapy services, therapist marketing strategies, confidence in counselling, undervaluing yourself, support for therapists, growing a therapy business, therapy growth group, managing self-doubt, finding your niche as a therapist, unique selling points for counsellors, building client relationships, therapist visibility