Good Enough Counsellors

In this episode, I'm joined by Annie Jones from Rayleigh Marketing to talk about why Facebook is a useful tool to promote your private practice.
We explore how local Facebook groups, recommendations, consistency, and good quality content can help therapists become more visible without needing to post every day or share your entire personal life online.
In this episode:
why Facebook still works for local businesses
the importance of recommendations and local groups
how often you really need to post
planning content without burning out
why consistency matters more than quantity
ideas for therapists who dislike having their photo taken
simple ways to make posts more engaging
mistakes small businesses often make on social media
Facebook ads, hashtags, keywords, and location tags
how to stay visible without becoming overwhelmed

You can connect with Annie on Facebook HERE, Instagram HERE and find out more about her club HERE
For more information about Josephine's training courses, please click here: https://josephinehughes.as.me/training
Social Media Ideas for June 2026:
Pride Month and Stillbirth & Neonatal Death Awareness Month
7th: Tourettes Awareness
8th: Carers Week
15th Loneliness Awareness Week (listen to ep 64 on using AI for social media for a deep dive into ideas)
18th: Autistic Pride
27th: PTSD Awareness
Setting up in private practice? Download my free checklist HERE
Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE
You can also find me here:
The Good Enough Counsellors Facebook Group
Josephine Hughes on Facebook
Josephine Hughes on YouTube
My website: josephinehughes.com
Keywords: Facebook for small businesses, recommendations on Facebook, social media tips for therapists, local Facebook groups, social media visibility, social media content planning, engagement on Facebook, client recommendations, Facebook advertising for therapists, marketing for private practice, Facebook engagement techniques
The information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.
Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

What if you don't have to be “good at art” to work creatively as a therapist?
In this week’s episode of the Good Enough Counsellors podcast, I’m joined by counsellor, developer and all-round creative thinker Yasmin Shaheen-Zaffar to talk about using creativity in therapy sessions, both online and face to face.
Yasmin is one of those people who is always creating ideas, tools and resources, and we explore how her neurodivergence, technical background and passion for emotional regulation have shaped the way she works with clients.
We talk about:
why many therapists don’t think of themselves as creative
how creative approaches can help clients express themselves differently
using creative tools in online sessions without it feeling clunky or awkward
emotional regulation, rejection sensitivity and neurodivergence
the fear therapists often have around visibility and being judged
how creativity can make psycho-education feel more accessible and engaging
why playful doesn’t have to mean childish
and why some ideas need time to develop and “simmer”

Yasmin also shares some of the interactive resources she’s developed for therapists and clients, including her “Sandwich of Capacity” tool inspired by the Window of Tolerance.
You can find out more about Yasmin and use her resources HERE
And if you’d like support growing your own private practice, you can find out more about my webinars and training HERE
Setting up in private practice? Download my free checklist HERE
Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE
You can also find me here:
The Good Enough Counsellors Facebook Group
Josephine Hughes on Facebook
Josephine Hughes on YouTube
My website: josephinehughes.com
Keywords: creativity in therapy, neurodivergent counselling techniques, creative tools for therapists, online therapy resources, therapy techniques for neurodivergent clients, integrating creativity in sessions, therapist visibility and marketing, building a creative practice, resources for therapists, psychological tools for emotional regulation, playful therapy activities, using art in counseling, overcoming therapist self-doubt
The information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.
Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

Why isn’t your therapy profile getting enquiries?
If you’ve listed yourself on directories such as Psychology Today, Counselling Directory or BACP Find a Therapist and you’re hearing very little back, this episode will help you think about what your clients need to hear in order to feel able to choose you.
In today's episode:
the power of a good profile and how it helps your private practice
why talking about your modality doesn't help
the importance of taking reading age into consideration
avoiding technical language and industry jargon
what frightens clients away
qualifications versus connection and relatability
understanding client search behaviour

Already listed on a directory and it’s not bringing enquiries? Come along to my webinar on what might be missing and how to make what you're already doing more effective. Click HERE to learn more
Click HERE to learn more about Therapy Growth Group. The next Make Your Profile Work challenge takes place in June 2026.
This is a re-issue of Episode 14: Ditch the Jargon
Setting up in private practice? Download my free checklist HERE
Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE
You can also find me here:
The Good Enough Counsellors Facebook Group
Josephine Hughes on Facebook
Josephine Hughes on YouTube
My website: josephinehughes.com
Keywords: counsellor, psychotherapist, private practice marketing, therapy directory, psychology today, counselling directory, therapy profile
The information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.
Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

As a therapist, you may be asking yourself: "Am I competent to work with trans clients?". In this interview with Josiah Twiselton of Offbeat Therapy, we explore what it really means to offer a welcoming space to transgender people.
Key Takeaways:
Allyship is more than the absence of hostility towards cients
How therapists can unintentionally centre themselves while trying to help
The small and often unnoticed ways therapy can feel inaccessible
What therapists can do if they're not sure they are "ready" to work with trans clients
How to think honestly about competence with this client group
Why older transgender clients may lack social support
The challenges faced by drag performers
Why lived experience and community matter when working with trans clients
How recognising trans joy is as important as recognising struggles
The current situation for transgender people in the UK

Josiah Twiselton is the founder of Offbeat Therapy where he specialises in working with older transgender people, drag performers and queer creatives. His video-based course "Trans Allyship for Counsellors" is available for purchase from his website HERE. Use the code GEC2026 to receive a 10% discount.
If you're a cis (non trans) woman who would like to show your support for inclusion, please sign the Not In Our Name women's open letter HERE. It calls attention to the real cause of violence against women and girls and enables you to say that you, as a woman, value trans inclusion.
Setting up in private practice? Download my free checklist HERE
Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE
You can also find me here:
The Good Enough Counsellors Facebook Group
Josephine Hughes on Facebook
Josephine Hughes on YouTube
My website: josephinehughes.com
KEYWORDS: trans therapy, LGBTQ+ therapy, inclusive counseling, trans joy, barriers to therapy, older trans people, trans therapist training, allyship in therapy, trans mental health, queer therapy, access to counselling, diversity in therapy, community support for trans people, mental health for trans individuals, supporting drag performers, therapy for marginalized communities
The information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.
Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.

If you’ve ever posted on social media and felt like you were talking into the void, this episode is for you.
So many therapists tell me they feel discouraged when their posts don’t get likes or comments, or when they see others getting much more engagement. It can make you question whether it’s worth continuing at all.
In this episode, I’m not suggesting you stop using social media. Instead, I’m sharing a different way to think about it.
Because what if your posts are working - but just not in the way you expect?
I talk about:
Why low engagement doesn’t mean your content isn’t helping
The “silent followers” who may be reading without interacting
How clients can find you through search, not just likes
Why niching can reduce likes but increase relevance
How to stay consistent when it feels like nothing is happening
A simple shift that helped me move from comparison back to purpose

May Social Media Ideas for Therapists
Looking for simple content ideas this month?
Key dates to consider:
Maternal Mental Health Awareness Week (4th–10th May)
Mental Health Awareness Week (11th–17th May) – this year’s theme is Action
Black Inclusion Week and Trans+ History Week
Dementia Awareness Week and World MS Day

For lighter, engaging posts:
World Laughter Day (3rd May)
International Tea Day (21st May)
International Hug a Cat Day (30th May)

You don’t need to cover everything. Choose what fits your work and your clients, and use these as simple ways to stay visible and connect.
In this episode, I mention a previous episode with Becky Willoughby of Willow Therapy Tring. It's episode 75: Grow Your Therapy Practice by Nurturing Connection
For more information about Therapy Growth Group, please click HERE
Setting up in private practice? Download my free checklist HERE
Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE
You can also find me here:
The Good Enough Counsellors Facebook Group
Josephine Hughes on Facebook
Josephine Hughes on YouTube
My website: josephinehughes.com
Keywords: social media engagement, private practice marketing, therapist social media tips, social media algorithms, online presence for therapists, social media consistency, overcoming social media comparison, connecting with clients online, content creation for therapists, measuring social media success, mental health content ideas, social media for therapists
The information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.
Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.