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“Lead magnets definitely still work. I think they’re having a resurgence right now.” — Chenell Basilio
It took 60 episodes.
But we finally dedicated a full episode to lead magnets — what they are, what’s actually working right now, and what’s quietly a waste of time.
In this episode, we break down the three lead magnet formats we see winning, why “quick win” matters more than length, and how tactics like comment-to-get and pop-up newsletters can create real growth flywheels. We also talk about when lead magnets don’t make sense (yes, that’s a thing) and the simple promotion step most creators skip that could double the impact of what they’ve already built.
KEY TAKEAWAYS
The “Trojan horse” that beats the “Subscribe to my newsletter” CTA
Whether or not lead magnets still work
5 keys to a creating a successful lead magnet
The most critical lead magnet mistakes to avoid
The best types of lead magnets working right now
Chenell's number #1 tip for lead magnets
LINKS MENTIONED
The Growth Vault →
Sam Vander Wielen Episode →
Growth In Reverse Pro
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Ireland