Growth In Reverse

• Steal These 5 Newsletter Growth Levers You Can Start Today

  Get 30 proven strategies to grow and optimize your email list FREE >>In this episode, we’re unpacking five high-performing newsletter growth levers that creators are using right now to grow smarter—not harder.Each tactic comes straight from Chenell's 30 Days of Growth series, where creators shared the exact strategies that helped them attract thousands of new subscribers, improve engagement, and build more loyal audiences. From a clever “four-hour follow-up email” to a Google Doc that helped generate over $1.2 million in revenue, we’re dissecting what made these plays work—and how you can apply them to your own newsletter strategy today. If you're looking for real-world examples, simple execution, and no-fluff tactics that get results, this one’s for you.→ Take your newsletter to the next level with GIR Pro >>KEY TAKEAWAYSWhat 30 Days of Growth is and WHY Chenell launched it as a daily pop-up newsletter and podcastJason Resnick’s “4-hour email” strategy that boosted his engaged subscriber rate by 40%Eddie Shleyner's social proof avalanche: how powerful testimonials alone drove conversionsThe comment-to-growth hack that helped Tom Orbach gain over 650 subscribers from one postThe $1.2M Google Doc: How Olly Richards turned a free resource into a massive growth and revenue machineAmy Nelson’s “speaking circuit strategy” and how she gained 1,000+ subscribers from a single virtual eventGROWTH LEVERS & LINKS MENTIONEDGet 30 proven strategies to grow and optimize your email list FREE >>Jason Resnick's 30 Days of Growth LeverTom Orbach's 30 Days of Growth LeverOlly Richards' 30 Days of Growth LeverAmy Nelson's 30 Days of Growth Lever'Antisocial' Newsletter Growth Course waitlistWant your newsletter roasted? Submit it here. Growth In Reverse PRO CommunityCheck out past Growth In Reverse Deep Dives: https://growthinreverse.com/archive/FOLLOW ON SOCIALChenell: Twitter | LinkedIn | BlueskyDylan: LinkedIn | BlueskyOUR NEWSLETTERSgrowthinreverse.comgrowthcurrency.netSubscribe & Leave a Review:If you found this episode valuable, take a second to rate and review us on Apple Podcasts or Spotify! It helps more newsletter creators find the show. Plus, if you submit a review, you’ll get priority for your own newsletter roast!Thanks to Tim Forkin for editing these episodes.

  --------  

  38:44
• The Cross-Promo Playbook: Strategies That Actually Work (Without Wasting Time)

  Get 30 proven strategies to grow and optimize your email list FREE >>We're diving into one of the most underrated growth strategies out there: collaborations and cross-promotions. Whether you're building a newsletter, launching a podcast, or growing a YouTube channel, collabs are one of the most high-leverage plays you can run — and we break down exactly how to do them right.We get into real-life examples, from simple newsletter swaps to co-created content that drives thousands of subscribers (even when you're the smaller creator). We also talk through common mistakes we’ve made, what to watch out for, and how to build a repeatable system that makes these partnerships easy and effective. If you're feeling burned out by social algorithms or just want more control over your growth, this one’s for you.→ Take your newsletter to the next level with GIR Pro >>KEY TAKEAWAYSWhy social platforms aren't cutting it anymore—and why we're bullish on collaborationsThe basic newsletter swap (and why it's still effective)Creative cross-promo formats beyond the typical swap—articles, email courses, and moreThe Alex Garcia x Pat Walls YouTube/article collab that brought in thousands of subscribersWhy adjacent audiences are the sweet spotThe myth of audience size: why alignment > numbersChenell's horror story: zero subscribers from a 4K list cross-promoCo-created content: The powerhouse play that helped Maja Voje go from 3K to 15K subsCJ Gustafson’s “quadruple stack” strategy that gets him paid + subscribersHow to keep collab partners happy (especially if things don’t go as planned)The no-BS guide to tracking your collab resultsTools, systems, and blurb templates that’ll save you time and headaches DEEP DIVES & LINKS MENTIONEDCJ Gustafson's Mostly Metrics Deep DiveMaja Voje websitePat Walls Deep DiveAlex Garcia Deep Dive'Antisocial' Newsletter Growth Course waitlistWant your newsletter roasted? Submit it here. Growth In Reverse PRO CommunityCheck out past Growth In Reverse Deep Dives: https://growthinreverse.com/archive/FOLLOW ON SOCIALChenell: Twitter | LinkedIn | BlueskyDylan: LinkedIn | BlueskyOUR NEWSLETTERSgrowthinreverse.comgrowthcurrency.netSubscribe & Leave a Review:If you found this episode valuable, take a second to rate and review us on Apple Podcasts or Spotify! It helps more newsletter creators find the show. Plus, if you submit a review, you’ll get priority for your own newsletter roast!Thanks to Tim Forkin for editing these episodes.

  --------  

  48:04
• The #1 Thing These 3 Newsletters Got Wrong (and How to Fix It) — Newsletter Roasts Vol. 2

  Get 30 proven strategies to grow and optimize your email list FREE >>Three roasts are better than one!Our first Newsletter Roast was last month, and we only roasted ONE newsletter. Today we're bringing back the heat—but roasting THREE newsletters instead of just one. These newsletters are all in different phases of their journey but all share one common problem (you'll have to listen to find out). In this episode, we review each newsletter's sign-up page, their welcome email & onboarding, and one edition of their newsletters. While you *can* listen to this one, you'll get much more out of watching it on YouTube (see YT link in the show notes below). Why newsletter roasts? We're doing these roasts as a way to give back to our listeners—especially those who leave this podcast a rating & review—and to help every listener improve their newsletter by learning from the mistakes others have made. Want to get your newsletter roasted? Submit it for a full-on roasting here 🔥 → Take your newsletter to the next level with GIR Pro >>KEY TAKEAWAYSWhy we chose three newsletters from the same platform.FIRST: From Europe With Love – beautiful products, but who is it for?The missed opportunity to showcase credibility.Gated content woes and how that hurts signups and trust.Breaking down the welcome email—and why it almost works.SECOND: AutoGPT – again... what’s the focus?Trying to find the audience avatar (spoiler: “AI enthusiasts” is too broad).Smart monetization tactics... but maybe too much happening at once?THIRD: The Curious Procrastinator – clever name, but what’s it about?The dangers of trying to do too much.Tips for creating a more engaging welcome email and onboarding flow.Final 3 takeaways that all newsletter operators can learn from.LINKS MENTIONEDWATCH on YouTubeFrom Europe With Love newsletterAutoGPT newsletterThe Curious Procrastinator newsletterWant your newsletter roasted? Submit it here. 'Antisocial' Newsletter Growth Course waitlistGrowth In Reverse PRO CommunityCheck out past Growth In Reverse Deep Dives: https://growthinreverse.com/archive/FOLLOW ON SOCIALChenell: Twitter | LinkedIn | BlueskyDylan: LinkedIn | BlueskyOUR NEWSLETTERSgrowthinreverse.comgrowthcurrency.netSubscribe & Leave a Review:If you found this episode valuable, take a second to rate and review us on Apple Podcasts or Spotify! It helps more newsletter creators find the show. Plus, if you submit a review, you’ll get priority for your own newsletter roast!Thanks to Tim Forkin for editing these episodes.

  --------  

  41:19
• How “IV Content” Fuels the Fastest-Growing Newsletters—to 50k and Beyond (NMS Talk)

  Get 30 proven strategies to grow and optimize your email list FREE >>This special edition of the Growth In Reverse podcast is the full live talk I gave at the Newsletter Marketing Summit in Austin TX this past February. Over the past two years, I’ve studied the growth of the most successful newsletters in the world—those who’ve hit 50,000+ subscribers—and I noticed something interesting. There's one thing every single one of them has in common. It's not some sexy growth hack or a secret referral program. It’s something way more powerful and often overlooked. In this episode, I walk you through that key insight, plus I break down the proven tactics that top creators are using today to grow their lists without relying on social media.This talk might just change how you think about newsletter growth entirely.→ Take your newsletter to the next level with GIR Pro >>→ Get free access to 75+ newsletter Growth Levers here >>KEY TAKEAWAYSWhy it’s easier than ever to hit 50k subscribers (and what’s changed in the last 3 years)The “IV Content” framework: what insanely valuable content really looks likeThe 5 (maybe 6!) categories of content that trigger growthHow top creators like Yossi Levi and Justin Moore craft content people have to shareThe secret weapon of every successful newsletter? People.Creative collabs and the genius of Maya Voje’s newsletter placement strategyCJ Gustafson’s “triple stack” approach to paid guest content (so smart)Crowdsource your way to credibility: what Chris Hutchins did to build a top 10 business podcastThe final takeaway: Be subscribe-worthy (and stop chasing the wrong questions)DEEP DIVES & LINKS MENTIONEDMario Gabriele's Deep DiveYossi Levi's Deep DiveDeep Dives on Lenny Rachitsky: Part 1 || Part 2Aakash Gupta's Deep DiveDickie Bush's Deep DiveCJ Gustafson Deep Dive'Antisocial' Newsletter Growth Course waitlistWant your newsletter roasted? Submit it here. Growth In Reverse PRO CommunityCheck out past Growth In Reverse Deep Dives: https://growthinreverse.com/archive/FOLLOW ON SOCIALChenell: Twitter | LinkedIn | BlueskyDylan: LinkedIn | BlueskyOUR NEWSLETTERSgrowthinreverse.comgrowthcurrency.netSubscribe & Leave a Review:If you found this episode valuable, take a second to rate and review us on Apple Podcasts or Spotify! It helps more newsletter creators find the show. Plus, if you submit a review, you’ll get priority for your own newsletter roast!Thanks to Tim Forkin for editing these episodes.

  --------  

  25:43
• From 40 Followers to $1m: Dave & Marsden Kline Built a Creator Business in 3.5 Years

  Get 30 proven strategies to grow and optimize your email list FREE >>"Quantity leads to quality, but when you find a winner, you have to double down." — Dave Kline, MGMT PlaybookDave Kline went from leading teams at Bridgewater to building a million-dollar creator business—with zero prior experience on social media. But the real secret behind the success? His wife, Marsden (Mar). While Dave built a public-facing brand on Twitter and LinkedIn, Mar worked behind the scenes to shape the vision, voice, and strategy of their business.Then, she stepped into the spotlight.In just five months, Mar grew her LinkedIn following from 0 to now over 74,000—outpacing Dave’s own growth trajectory. Together, they’ve built a powerhouse content engine, a six-figure cohort-based course, and a 40,000+ subscriber newsletter—all without a big team or flashy tech stack.In this episode, we dive into how Dave and Mar got started, the pivots they made (including why Mar had to force Dave into launching a newsletter), and the systems they’ve built to keep their creator business lean and profitable.Join us as we go behind the scenes with the duo behind the MGMT Playbook.Get 75+ Growth Levers used by top newsletters: https://growthinreverse.com/gll/ Join a community of like-minded newsletter creators: https://growthinreverse.com/pro/KEY TAKEAWAYSThe moment that forced them to pivot from SEO to social—and what happened nextHow a single thread about delegation sparked their entire course businessA huge lesson learned by not turning "OFF" their double opt-in settingMar’s “quiet MVP” role, and why she finally hard-launched her brandThe reason they waited a full year to launch their newsletter (and why that was a mistake)How they’re using sports metaphors and storytelling to keep content engagingThe surprising stat that made Mar pick up the pen and start postingWhat they would’ve done differently if starting from scratch...and much more!DEEP DIVES & LINKS MENTIONEDDave Kline GIR Deep DiveDave on LinkedIn | TwitterMar on LinkedInMGMT Playbook (Dave & Mar's newsletter) Their Maven Courses: MGMT Fundamentals || MGMT AcceleratorCheck out ALL the Growth In Reverse Deep Dives →FOLLOW ON SOCIALChenell: Twitter | LinkedIn | BlueskyDylan: LinkedIn | BlueskyOUR NEWSLETTERSgrowthinreverse.comgrowthcurrency.netSubscribe & Leave a Review:Love what you’re hearing? Make sure to subscribe, and if you found this episode helpful, leave us a rating & review on your favorite podcast platform!Thanks to Tim Forkin for editing these episodes.

  --------  

  45:33

More Business podcasts

Trending Business podcasts

About Growth In Reverse