Hitting 50k newsletter subscribers isn't easy. But the Growth In Reverse podcast reveals how newsletters are doing it. Chenell Basilio has spent the past 2+ yea...
The Future For Newsletters: Biggest Lessons from the Newsletter Marketing Summit
"The future of newsletters isn’t just email." — Chenell BasilioMissed the Newsletter Marketing Summit in Austin? Well, Chenell didn't! She was there IRL—and she's sharing her biggest takeaways from the first annual summit. Not only did Chenell attend the event, she was a speaker! Listen in to find out more about her talk and the insights and trends she discovered while in Austin TX. → Take your newsletter to the next level with GIR Pro >>→ Get free access to 75+ newsletter Growth Levers here >>KEY TAKEAWAYSPodcasting and YouTube as trust builders: why audio & video deepen audience connectionsThe rise of deep-dive content and why in-depth research matters more than everIV Content: Why this type of content is the real growth hack for newslettersAI, newsletters, and the future of content: what’s changing and how to adaptSteph Smith’s best tools for discovering trending content and hidden insightsThe power of community: how meetups and online groups are shaping the industrySocial media fatigue: why creators are shifting away from platform dependencyA smarter way to grow: how top newsletters are scaling without social media...and more!DEEP DIVES & LINKS MENTIONEDNewsletter Marketing SummitJustin Gordon's Just Go Grind newsletterJermaine Brown's newsletterYossi Levi GIR Deep DiveGummySearchAppMagicNewsletter Marketing Summit Replays (Get $100 off with code GIR100)Adam Ryan's Perpetual pieceWant us to roast your newsletter? Submit it here. Growth In Reverse PRO CommunityCheck out past Growth In Reverse Deep Dives: https://growthinreverse.com/archive/FOLLOW ON SOCIALChenell: Twitter | LinkedIn | BlueskyDylan: LinkedIn | BlueskyOUR NEWSLETTERSgrowthinreverse.comgrowthcurrency.netSubscribe & Leave a Review:Love what you’re hearing? Make sure to subscribe, and if you found this episode helpful, leave us a rating & review on your favorite podcast platform!Thanks to Tim Forkin for editing these episodes.
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From 0 to 100K: The Science of Writing, Learning & Experimentation with Anne-Laure Le Cunff
"I didn’t have a goal—I just committed to showing up every day for 100 days." — Anne-Laure Le Cunff, Ness LabsAfter publishing 100 articles in 100 days, Anne-Laure drove 6,000 subscribers to her Maker Mind newsletter.It was the tiny experiment that kickstarted her newsletter journey. But it was just the beginning. Today, her Maker Mind newsletter reaches over 100k subscribers' inboxes, and her Ness Labs community brings in over 6 figures in revenue every year. But what's even more impressive is that she's accomplished this while completing her PhD in neuroscience and publishing a book, Tiny Experiments.Chenell & Dylan sit down with Anne-Laure to discuss everything from how she got her first 6,000 subscribers to growing and monetizing a newsletter to six figures. Get 75+ Growth Levers used by top newsletters: https://growthinreverse.com/gll/Join a community of like-minded newsletter creators: https://growthinreverse.com/pro/KEY TAKEAWAYSThe 100-day writing challenge: How Anne-Laure gained 6,000 subscribers in just three monthsThe psychological hack that makes newsletters a powerful tool for learning (instead of just teaching)The pros & cons of building in public (and why it’s more work than you think!)The neuroscience-backed reason why quantity leads to quality in creative workWhat exactly is a "tiny experiment"—and how you can apply it to content creationThe most sustainable way to grow your newsletter (hint: it’s not social media) ...and much more!DEEP DIVES & LINKS MENTIONEDGet Anne-Laure's Book Tiny ExperimentsAnne-Laure on LinkedInAnne-Laure on TwitterAnne-Laure's website & newsletterAnne-Laure's GIR Deep Dive: Article | VideoCheck out ALL the Growth In Reverse Deep Dives →FOLLOW ON SOCIALChenell: Twitter | LinkedIn | BlueskyDylan: LinkedIn | BlueskyOUR NEWSLETTERSgrowthinreverse.comgrowthcurrency.netSubscribe & Leave a Review:Love what you’re hearing? Make sure to subscribe, and if you found this episode helpful, leave us a rating & review on your favorite podcast platform!Thanks to Tim Forkin for editing these episodes.
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This Student Grew a Newsletter & Community to 6-Figure Subscribers & Revenue
Anne-Laure got her first 6,000 subscribers by posting 100 articles in 100 days. But that was back in 2019.Today, her Maker Mind newsletter hits over 100k subscriber inboxes, and her Ness Labs community brings in over 6 figures in revenue every year. So, in this deep dive walkthrough, I share how Anne-Laure went from 6k subscribers to 100k+. Then later this week, Dylan and I chat with Anne-Laure about her recent journey of getting her PhD in neuroscience and publishing a book, all while still operating a successful newsletter and online community. Get 75+ Growth Levers used by top newsletters: https://growthinreverse.com/gll/Join a community of others building their newsletters: https://growthinreverse.com/pro/***LINKS MENTIONEDAnne-Laure on LinkedInAnne- Laure on TwitterAnne-Laure's website & newsletterAnne-Laure's GIR Deep DiveCheck out ALL the Growth In Reverse Deep Dives →***Connect with Chenell:→ Chenell on LinkedIn→ Chenell on Bluesky→ Chenell on Twitter📬 https://growthinreverse.com
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Building a $2M Newsletter While Getting Lazier with Katelyn Bourgoin
"Less is more. The key to growing Why We Buy wasn’t doing more—it was doubling down on what worked and cutting the rest.” — Katelyn BourgoinChenell & Dylan are joined by Katelyn Bourgoin of the Why We Buy newsletter.Chenell researched & wrote a GIR Deep Dive on Katelyn back in 2023. At that point, Katelyn's Why We Buy newsletter had just surpassed the 50k-subscriber mark and she was in the midst of earning $300k with her newsletter. Fast-forward 18 months: Why We Buy is approaching 70k subscribers and nearly hit $1M in revenue during 2024. That's nearly 1.5x subscriber growth and over 3x revenue in only 18 months. In our chat, we talk about what's driving revenue these days for Katelyn, and how she's approaching newsletter growth. → Take your newsletter to the next level with GIR Pro >>→ Get free access to 75+ newsletter Growth Levers here >>KEY TAKEAWAYSKatelyn’s newsletter journey: from launch to nearly $1M revenueThe strategy behind using flash sales to smooth out revenue spikesHow Katelyn segments her audience for more targeted salesThe mix of paid and organic growth strategies fueling Why We BuyWhy repurposing content is key (and how Katelyn does it effortlessly)AI-powered tools Katelyn is building to help businesses craft better messagingIntroducing Friyay—a new interactive, gamified newsletter experiment (and how Katelyn is gauging success)The balance between sponsorships and product revenue...and much more!LINKS MENTIONEDKatelyn's Why We Buy newsletterKatelyn on LinkedInKatelyn on TwitterKatelyn's GIR Deep Dive: Article || Video Growth In Reverse PRO CommunityCheck out past Growth In Reverse Deep Dives: https://growthinreverse.com/archiveFOLLOW ON SOCIALChenell: Twitter | LinkedIn | BlueskyDylan: LinkedIn | BlueskyOUR NEWSLETTERSgrowthinreverse.comgrowthcurrency.netSubscribe & Leave a Review:Love what you’re hearing? Make sure to subscribe, and if you found this episode helpful, leave us a rating & review on your favorite podcast platform!Thanks to Tim Forkin for editing these episodes.
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The 7-Figure Newsletter Teaching People “Why We Buy”
Katelyn Bourgoin has amassed over 63k subscribers and earned $1M in revenue—in 2024 alone! She runs the popular newsletter Why We Buy. It's my favorite newsletter when it comes to buyer psychology.And in this deep dive walkthrough, I'm giving you a rundown of how she's built and monetized her newsletter. And then later this week, Dylan and I have Katelyn on the show talking all about how she's pivoting her consulting business to a full-on newsletter business. Get 75+ Growth Levers used by top newsletters: https://growthinreverse.com/gll/Join a community of others building their newsletters: https://growthinreverse.com/pro/***LINKS MENTIONEDKatelyn on LinkedIn Katelyn's NewsletterKatelyn's GIR Deep Dive Check out ALL the Growth In Reverse Deep Dives → https://growthinreverse.com/archive/***Connect with Chenell:→ Chenell on LinkedIn→ Chenell on Bluesky→ Chenell on Twitter📬 https://growthinreverse.com
Hitting 50k newsletter subscribers isn't easy. But the Growth In Reverse podcast reveals how newsletters are doing it. Chenell Basilio has spent the past 2+ years and thousands of hours reverse engineering how the biggest newsletter creators in the world have grown audiences of 50,000 to 1M subscribers—and beyond. Join Chenell and her cohost Dylan Redekop every week to learn the most effective and unique newsletter growth strategies, hear from other newsletter experts, and figure out how to turn your newsletter into a profitable business. Check out the newsletter of the same name at growthinreverse.com →
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