Live Creator Q&A: Real Strategies for Newsletters in 2026
The Growth Vault is LIVE: Chenell's brand-new offer for newsletter creators is here—filled with newsletter templates, growth strategies, and real examples you can implement at your own pace.--------------------------------------“Creators overinvest in subscriber count and under-invest in content quality.” — Chenell Basilio We went live on YouTube for the first time and opened up the floor for a full creator Q&A session! In this session, we answered audience questions about newsletters, growth, ROI, lead magnets, AI in email, overcoming writing fears, and building creator businesses that last.QUESTIONS WE ANSWERED These are the questions we tackled during the livestream:Do newsletter writers need to have a podcast and/or YouTube channel to succeed?Should creators focus on one platform first, or spread across multiple?What’s was our ROI and ROF (Return on Fun) of running a podcast for a year?What were the biggest benefits of podcasting this year?What would we do differently if we were starting the podcast in 2026?Which part of our podcast workflow will we stop doing (or want to stop)?How do subject lines affect open rates for new vs. long-time subscribers?What’s one thing newsletter creators over-invest in?What’s one thing newsletter creators under-invest in?What is the most important metric you track in your ESP? What metrics matter more than open rate?How are AI features in Apple Mail and Gmail changing how people interact with newsletters?...and more!LINKS MENTIONEDGrowthInReverse.comGrowthCurrency.netJoin a community for newsletter creators: Growth In Reverse Pro Get The Growth Vault — newsletter templates, growth strategies, and real examples you can implement at your own pace.Want your newsletter roasted? Submit it here. Ask us a question or submit a podcast topic idea: growthinreverse.com/questionsCheck out past Growth In Reverse Deep Dives: https://growthinreverse.com/archive/FOLLOW ON SOCIALChenell: Twitter | LinkedIn | SubstackDylan: LinkedIn | Substack | InstagramOUR NEWSLETTERSgrowthinreverse.comgrowthcurrency.netSubscribe & Leave a Review:If you found this episode valuable, take a second to rate and review us on Apple Podcasts or Spotify! It helps more newsletter creators find the show. Plus, if you submit a review, you’ll get priority for your own newsletter roast!Music from #Uppbeat:https://uppbeat.io/t/21-on-the-block/i-knowLicense code: 1XP9IRXHPZSBPGMM
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The Wildest Newsletter Growth Strategies From 3,000 Hours of Research (Greatest Hits)
Get 30 proven strategies to grow and optimize your email list FREE >>This week, we're playin' the hits! Let's rewind the clock to December 2024. This episode was the very first episode we published—and it's been our most popular episode to date! In this very first episode, we dig into the 3,000+ hours of research Chenell has done into creators and uncovered some of the wildest ways successful newsletter creators have grown their newsletters. Get the full list and 75+ newsletter growth tactics here: https://growthinreverse.com/wildStart collecting testimonials for free with Senja: https://growthinreverse.com/senjaKEY TAKEAWAYSCodie Sanchez’s Playbook: How buying and growing newsletters helped her build a massive audience.Yossi Levi (Car Dealership Guy): Building a powerful brand—100% anonymously.Ali from First 1000: Breaking down intentional, daily growth strategies.Tom Alder’s Prelaunch Strategy: Using social media to validate your newsletter idea to the tune of 5k subscribers.Justin Welsh’s Content OS: A behind-the-scenes look at the system that powers Justin’s consistent content creation—and how it's earned him over 7 figures.Cross-Promotion Tactics: How creators like Alex Garcia used newsletter-video swaps to grow their lists by thousands.LINKS MENTIONEDCodie Sanchez Grew Her Newsletter to 250k+ Subscribers in Just 3 Years (deep dive)Yossi Levi Built The Car Dealership Guy to 550k+ Followers (deep dive)First1000.co Grew to 60k Subscribers in 32 Months (deep dive)How Justin Welsh turned his sawdust into $2 million (deep dive)"Car Dealership Guy" Yossi Levi's "Who the f*** is Car Dealership Guy" videoJustin Welsh's Content System: https://youtu.be/0tjGORsL2QI?si=LRUt9hOqRAJHNdaW&t=1012 Justin's ContentOS course https://growthinreverse.com/contentos (aff link)Check out all these growth levers here: https://growthinreverse.com/wildFOLLOW ON SOCIALChenell: Twitter | LinkedIn | BlueskyDylan: Twitter | LinkedIn | BlueskyOUR NEWSLETTERSgrowthinreverse.comgrowthcurrency.netSubscribe & Leave a Review:Love what you’re hearing? Make sure to subscribe, and if you found this episode helpful, leave us a rating & review on your favorite podcast platform!
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The Top 6 Newsletter Tips from 2025
The Growth Vault is LIVE: Chenell's brand-new offer for newsletter creators is here—filled with newsletter templates, growth strategies, and real examples you can implement at your own pace.--------------------------------------“I think you are being financially irresponsible if you do not have a newsletter.” — Nathan May, The Feed Media The GIR Podcast is approaching it's 1st anniversary of publishing! To celebrate, we pulled six standout clips from some of the smartest newsletter operators and creators we interviewed this year.Each clip highlights a growth or monetization tactic that actually works in the real world — from using testimonials strategically, to building self-liquidating flywheels, to using DMs to drive thousands of subscribers.KEY TAKEAWAYSHow Eddie Shleyner drives high conversion rates on his landing pageThe Self-Liquidating Flywheel Olly Richards uses to fund his paid growthThe IG + ManyChat strategy Sam Vander Wielen uses to convert viewers to subscribersHow Katelyn Bourgoin uses an incentivized newsletter poll question to drive salesThe successful + unscalable strategy Justin Moore used to get his first devoted subscribersNathan May's private newsletter strategy earning $1M ARR. LINKS MENTIONEDEddie Shleyner's GIR Podcast episodeVeryGoodCopy.comOlly Richards' GIR Podcast episodeOllyRichards.coSam Vander Wielen's GIR Podcast episodeSam on IGNathan May's GIR Podcast episodeTheFeedMedia.com (Nathan's business)Katelyn Bourgoin's GIR Podcast episodeWhy We Buy newsletter (sign-up to get the Fri-Yay email)Justin Moore's GIR Podcast episodeCreatorWizard.comMilly Tamati's GIR Podcast EpisodeChenell on InstagramDylan on InstagramJoin a community for newsletter creators: Growth In Reverse Pro Get The Growth Vault — newsletter templates, growth strategies, and real examples you can implement at your own pace.Want your newsletter roasted? Submit it here. Ask us a question or submit a podcast topic idea: growthinreverse.com/questionsCheck out past Growth In Reverse Deep Dives: https://growthinreverse.com/archive/FOLLOW ON SOCIALChenell: Twitter | LinkedIn | SubstackDylan: LinkedIn | Substack | InstagramOUR NEWSLETTERSgrowthinreverse.comgrowthcurrency.netSubscribe & Leave a Review:If you found this episode valuable, take a second to rate and review us on Apple Podcasts or Spotify! It helps more newsletter creators find the show. Plus, if you submit a review, you’ll get priority for your own newsletter roast!Music from #Uppbeat:https://uppbeat.io/t/21-on-the-block/i-knowLicense code: 1XP9IRXHPZSBPGMM
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The "Elite" Newsletter Growth Flywheel (25k subs in 4 months)
The Growth Vault is LIVE: Chenell's brand-new offer for newsletter creators is here—filled with newsletter templates, growth strategies, and real examples you can implement at your own pace.--------------------------------------“The quiz brings them in, the newsletter builds the relationship, and the community closes the loop.” — Milly Tamati, Generalist WorldThis week on Growth In Reverse, we sat down with Milly Tamati, founder of Generalist World — a thriving online community for multi-passionate professionals.Milly’s story is a masterclass in building an ecosystem that grows itself. She used a quiz funnel to attract her ideal audience, a newsletter to nurture them, and a lifetime-membership offer to monetize — all without relying on constant product launches or heavy ad spend.In this conversation, we dig into how Milly designed her quiz to drive newsletter sign-ups, how she uses TikTok and LinkedIn differently to drive new subscribers, and how the Generalist World newsletter feeds directly into her paid community. She breaks down conversion numbers, lessons learned, and the surprising reason she decided to cancel recurring monthly revenue—and switch to a lifetime membership model.If you’re looking to turn your newsletter audience into a self-sustaining business, this episode is packed with ideas you can steal today.KEY TAKEAWAYSHow Milly went from 0 to 15,000 subscribers in under a year with one quiz.The exact structure of her quiz that’s driven 23,000+ completions.How she optimizes quiz results pages to convert visitors into newsletter subscribers.How Milly uses TikTok to fuel growth.Her LinkedIn strategy that has her posting for 1000+ weekdays in a row.How her newsletter now reaches 40,000+ globally — and the flywheel that keeps growth compounding.The reason she switched to a lifetime membership offer.How she's driving newsletter revenue after cancelling monthly subscriptions.How Milly landed her Big Four "dream" sponsors.The metrics she tracks weekly to measure real growth (not vanity metrics).What she’d do differently if she rebuilt the Generalist World from scratch today.LINKS MENTIONEDGeneralist WorldGeneralist Quiz – “What Kind of Generalist Are You?”Milly on LinkedInMilly on TikTokJoin a community for newsletter creators: Growth In Reverse Pro Get The Growth Vault — newsletter templates, growth strategies, and real examples you can implement at your own pace.Want your newsletter roasted? Submit it here. Ask us a question or submit a podcast topic idea: growthinreverse.com/questionsCheck out past Growth In Reverse Deep Dives: https://growthinreverse.com/archive/FOLLOW ON SOCIALChenell: Twitter | LinkedIn | SubstackDylan: LinkedIn | Substack | InstagramOUR NEWSLETTERSgrowthinreverse.comgrowthcurrency.netSubscribe & Leave a Review:If you found this episode valuable, take a second to rate and review us on Apple Podcasts or Spotify! It helps more newsletter creators find the show. Plus, if you submit a review, you’ll get priority for your own newsletter roast!Music from #Uppbeat:https://uppbeat.io/t/21-on-the-block/i-knowLicense code: 1XP9IRXHPZSBPGMM
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Lessons From Building a $100M Newsletter Empire—with Sean Griffey of Industry Dive
The Growth Vault is LIVE: Chenell's brand-new offer for newsletter creators is here—filled with newsletter templates, growth strategies, and real examples you can implement at your own pace.--------------------------------------“Organic needs to be your biggest channel if you want a real audience that feels connected to you.” — Sean Griffey, Industry DiveYou might not have aspirations of building a $100m newsletter empire. Neither did Sean Griffey.But 10 years after cofounding Industry Dive with two peers, Sean and his cofounders sold their newsletter media business for a reported $500 million. We sat down with Sean Griffey, to understand what it took to build a behemoth like they did with Industry Dive, and whether or not Sean is still bullish on the newsletter business model.In our chat, Sean breaks down exactly how they grew Industry Dive—from buying LinkedIn groups to mastering first-party data—and shares what today’s newsletter operators can learn from Industry Dive’s playbook.KEY TAKEAWAYSThe real reason Industry Dive launched with five newsletters on day one (and why Sean says they all “sucked” at first).How a bad story accidentally proved their newsletter finally “mattered.”The exact growth levers they pulled early on — including buying LinkedIn groups.Why Sean believes “organic audience growth beats paid growth every time” for long-term brand value.How they turned a small B2B news business into a 500-person company operating globally.The virtuous cycle of investing revenue back into better content.What their content studio does—and how it now drives ~40 % of total revenue.What Sean believes is the most valuable data point in newsletters.How Industry Dive decided which metrics actually mattered. The lessons creators today can steal from a company that built 9 figures in newsletter revenue.LINKS MENTIONEDIndustry DiveSean Griffey on LinkedInInforma (the company that bought Industry Dive)Join a community for newsletter creators: Growth In Reverse Pro Get The Growth Vault — newsletter templates, growth strategies, and real examples you can implement at your own pace.Want your newsletter roasted? Submit it here. Ask us a question or submit a podcast topic idea: growthinreverse.com/questionsCheck out past Growth In Reverse Deep Dives: https://growthinreverse.com/archive/FOLLOW ON SOCIALChenell: Twitter | LinkedIn | SubstackDylan: LinkedIn | BlueskyOUR NEWSLETTERSgrowthinreverse.comgrowthcurrency.netSubscribe & Leave a Review:If you found this episode valuable, take a second to rate and review us on Apple Podcasts or Spotify! It helps more newsletter creators find the show. Plus, if you submit a review, you’ll get priority for your own newsletter roast!Music from #Uppbeat:https://uppbeat.io/t/21-on-the-block/i-knowLicense code: 1XP9IRXHPZSBPGMM
About Newsletter & Email Growth: Growth In Reverse
Growth In Reverse is the must-listen podcast for anyone serious about growing an email list and turning a newsletter into a thriving business. Hosted by Chenell Basilio and Dylan Redekop, two leading voices in the newsletter space, this show pulls back the curtain on how today’s top newsletter operators actually grow and make money.
Episodes include deep-dive teardowns of the strategies behind the most successful newsletters. You’ll hear how creators like Justin Welsh, Codie Sanchez, Sahil Bloom, and other creator founders are building loyal audiences and turning subscribers into revenue. Learn how they attract traffic, increase conversions, boost retention, and scale without burning out.
Whether you're launching your first newsletter or refining your growth engine, Growth In Reverse gives you proven tactics you can use right away. From onboarding systems and referral programs to sponsorships and paid products, this podcast helps you grow faster and smarter. If you’re ready to stop guessing and start applying what works, tune in and learn how the best are building newsletters that last.
Listen to Newsletter & Email Growth: Growth In Reverse, Working Hard with Grace Beverley and many other podcasts from around the world with the radio.net app
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