Powered by RND
PodcastsBusinessNewsletter & Email Growth: Growth In Reverse

Newsletter & Email Growth: Growth In Reverse

Chenell Basilio and Dylan Redekop
Newsletter & Email Growth: Growth In Reverse
Latest episode

Available Episodes

5 of 55
  • The "Elite" Newsletter Growth Flywheel (25k subs in 4 months)
    The Growth Vault is LIVE: Chenell's brand-new offer for newsletter creators is here—filled with newsletter templates, growth strategies, and real examples you can implement at your own pace.--------------------------------------“The quiz brings them in, the newsletter builds the relationship, and the community closes the loop.” — Milly Tamati, Generalist WorldThis week on Growth In Reverse, we sat down with Milly Tamati, founder of Generalist World — a thriving online community for multi-passionate professionals.Milly’s story is a masterclass in building an ecosystem that grows itself. She used a quiz funnel to attract her ideal audience, a newsletter to nurture them, and a lifetime-membership offer to monetize — all without relying on constant product launches or heavy ad spend.In this conversation, we dig into how Milly designed her quiz to drive newsletter sign-ups, how she uses TikTok and LinkedIn differently to drive new subscribers, and how the Generalist World newsletter feeds directly into her paid community. She breaks down conversion numbers, lessons learned, and the surprising reason she decided to cancel recurring monthly revenue—and switch to a lifetime membership model.If you’re looking to turn your newsletter audience into a self-sustaining business, this episode is packed with ideas you can steal today.KEY TAKEAWAYSHow Milly went from 0 to 15,000 subscribers in under a year with one quiz.The exact structure of her quiz that’s driven 23,000+ completions.How she optimizes quiz results pages to convert visitors into newsletter subscribers.How Milly uses TikTok to fuel growth.Her LinkedIn strategy that has her posting for 1000+ weekdays in a row.How her newsletter now reaches 40,000+ globally — and the flywheel that keeps growth compounding.The reason she switched to a lifetime membership offer.How she's driving newsletter revenue after cancelling monthly subscriptions.How Milly landed her Big Four "dream" sponsors.The metrics she tracks weekly to measure real growth (not vanity metrics).What she’d do differently if she rebuilt the Generalist World from scratch today.LINKS MENTIONEDGeneralist WorldGeneralist Quiz – “What Kind of Generalist Are You?”Milly on LinkedInMilly on TikTokJoin a community for newsletter creators: Growth In Reverse Pro Get The Growth Vault — newsletter templates, growth strategies, and real examples you can implement at your own pace.Want your newsletter roasted? Submit it here. Ask us a question or submit a podcast topic idea: growthinreverse.com/questionsCheck out past Growth In Reverse Deep Dives: https://growthinreverse.com/archive/FOLLOW ON SOCIALChenell: Twitter | LinkedIn | SubstackDylan: LinkedIn | Substack | InstagramOUR NEWSLETTERSgrowthinreverse.comgrowthcurrency.netSubscribe & Leave a Review:If you found this episode valuable, take a second to rate and review us on Apple Podcasts or Spotify! It helps more newsletter creators find the show. Plus, if you submit a review, you’ll get priority for your own newsletter roast!Music from #Uppbeat:https://uppbeat.io/t/21-on-the-block/i-knowLicense code: 1XP9IRXHPZSBPGMM
    --------  
    50:48
  • Lessons From Building a $100M Newsletter Empire—with Sean Griffey of Industry Dive
    The Growth Vault is LIVE: Chenell's brand-new offer for newsletter creators is here—filled with newsletter templates, growth strategies, and real examples you can implement at your own pace.--------------------------------------“Organic needs to be your biggest channel if you want a real audience that feels connected to you.” — Sean Griffey, Industry DiveYou might not have aspirations of building a $100m newsletter empire. Neither did Sean Griffey.But 10 years after cofounding Industry Dive with two peers, Sean and his cofounders sold their newsletter media business for a reported $500 million. We sat down with Sean Griffey, to understand what it took to build a behemoth like they did with Industry Dive, and whether or not Sean is still bullish on the newsletter business model.In our chat, Sean breaks down exactly how they grew Industry Dive—from buying LinkedIn groups to mastering first-party data—and shares what today’s newsletter operators can learn from Industry Dive’s playbook.KEY TAKEAWAYSThe real reason Industry Dive launched with five newsletters on day one (and why Sean says they all “sucked” at first).How a bad story accidentally proved their newsletter finally “mattered.”The exact growth levers they pulled early on — including buying LinkedIn groups.Why Sean believes “organic audience growth beats paid growth every time” for long-term brand value.How they turned a small B2B news business into a 500-person company operating globally.The virtuous cycle of investing revenue back into better content.What their content studio does—and how it now drives ~40 % of total revenue.What Sean believes is the most valuable data point in newsletters.How Industry Dive decided which metrics actually mattered. The lessons creators today can steal from a company that built 9 figures in newsletter revenue.LINKS MENTIONEDIndustry DiveSean Griffey on LinkedInInforma (the company that bought Industry Dive)Join a community for newsletter creators: Growth In Reverse Pro Get The Growth Vault — newsletter templates, growth strategies, and real examples you can implement at your own pace.Want your newsletter roasted? Submit it here. Ask us a question or submit a podcast topic idea: growthinreverse.com/questionsCheck out past Growth In Reverse Deep Dives: https://growthinreverse.com/archive/FOLLOW ON SOCIALChenell: Twitter | LinkedIn | SubstackDylan: LinkedIn | BlueskyOUR NEWSLETTERSgrowthinreverse.comgrowthcurrency.netSubscribe & Leave a Review:If you found this episode valuable, take a second to rate and review us on Apple Podcasts or Spotify! It helps more newsletter creators find the show. Plus, if you submit a review, you’ll get priority for your own newsletter roast!Music from #Uppbeat:https://uppbeat.io/t/21-on-the-block/i-knowLicense code: 1XP9IRXHPZSBPGMM
    --------  
    51:02
  • How To Save Time While Doing More: Automations with Joe Casabona
    The Growth Vault is LIVE: Chenell's brand-new offer for newsletter creators is here—filled with newsletter templates, growth strategies, and real examples you can implement at your own pace.--------------------------------------“People think automation sounds hard. But If you do automatic bill pay, direct deposit, an email autoresponder, you're automating.” — Joe Casabona, casabona.orgChances are all of us writing newsletters could benefit from some more automation. It can save us time and energy so we can focus on creating Insanely Valuable Content™️. But what should we automate—and how? So we brought on our favorite automation expert, Joe Casabona, to break down simple, creator-friendly automations that save time, reduce mental load, and make newsletters and online businesses run smoother. Joe shares the automations he uses in his own business, why you don’t need to be “techy” to build them, and how small workflow tweaks can free hours every week.KEY TAKEAWAYSWhy automating parts of your newsletter doesn’t have to be complicatedThe simple automation Joe uses to welcome new members with a personal touch (and a dopamine hit).The 3-step checklist to figure out if something should be automated.The four building blocks every automation is made of—and how to combine them for powerful systems.A sneaky automation cheat sheet Zapier page no one talks about.How to automate personalized follow-ups for subscribers—without being creepy.The underrated platform Joe’s doubling down on for audience growth.How automation can actually increase your human connection with subscribers.Why creators should start small: Joe’s rule of thumb for the “one automation everyone should build first.”LINKS MENTIONEDCasabona.org/growthJoe on LinkedInJoe's YT ChannelJoe's podcastZapier.comZapier AppsMake.comBonjoro.comJoin a community for newsletter creators: Growth In Reverse Pro Get The Growth Vault — newsletter templates, growth strategies, and real examples you can implement at your own pace.Want your newsletter roasted? Submit it here. Ask us a question or submit a podcast topic idea: growthinreverse.com/questionsCheck out past Growth In Reverse Deep Dives: https://growthinreverse.com/archive/FOLLOW ON SOCIALChenell: Twitter | LinkedIn | SubstackDylan: LinkedIn | BlueskyOUR NEWSLETTERSgrowthinreverse.comgrowthcurrency.netSubscribe & Leave a Review:If you found this episode valuable, take a second to rate and review us on Apple Podcasts or Spotify! It helps more newsletter creators find the show. Plus, if you submit a review, you’ll get priority for your own newsletter roast!Music from #Uppbeat:https://uppbeat.io/t/21-on-the-block/i-knowLicense code: 1XP9IRXHPZSBPGMMMusic from SoundStripe: END-USER COPYRIGHT LICENSE AGREEMENTSubject to your compliance with the Terms, Soundstripe Inc. grants Tim Forkin a non-exclusive,limited, non-sublicensable, and nontransferable license to download, reproduce, preparederivative works, distribute, perform and display the song Slayin It solely as combined withyour work of authorship, titled Growth In Reverse. This license was created for the Pro planand is approved for personal or commercial use only.
    --------  
    55:48
  • 14k+ Followers in 30 Days: Recapping the GIR Growth Challenge
    The Growth Vault is LIVE: Chenell's brand-new offer for newsletter creators is here—filled with newsletter templates, growth strategies, and real examples you can implement at your own pace.Quick note: We ran a 30-day Social Growth Challenge that we opened to the public for a $100 fee to join. But all purchasers of The Growth Vault were able to join for FREE ;)  --------------------------------------“I love the concept of a challenge—I just don’t know that social media is the goal anymore.” — Chenell BasilioWe ran a "public" 30-Day Social Growth Challenge. But was it worth it?This episode breaks down the fallout and lessons learned from the GIR 30-Day Social Growth Challenge. We dive into whether or not we thought the challenge was a success—and whether it was worth it for each of us. We also share some pretty epic wins from several of our challengers. KEY TAKEAWAYSWhat can happen when you post 30 days straight.Whether or not a challenge like this is worth it.The hidden ROI of consistency—even when follower growth looks small.How one participant landed $2M in investor interest from a single post.Is daily posting “an exercise in futility”—and what you could do instead.How a 12-week Content Flywheel became the ultimate anti-burnout system.The channel appears to be the best long-term growth play for newsletters.How to design a challenge that actually moves your business forward.The surprising power of small wins and how to build momentum fast.LINKS MENTIONEDOur Challenge Winners: 🥇 Tom Orbach || 🥈 Danny Naz || 🥉 Alejandra RojasAdam Schaeuble's 12-Week Content FlywheelJoin a community for newsletter creators: Growth In Reverse Pro Get The Growth Vault — newsletter templates, growth strategies, and real examples you can implement at your own pace.Want your newsletter roasted? Submit it here. Ask us a question or submit a podcast topic idea: growthinreverse.com/questionsCheck out past Growth In Reverse Deep Dives: https://growthinreverse.com/archive/FOLLOW ON SOCIALChenell: Twitter | LinkedIn | SubstackDylan: LinkedIn | BlueskyOUR NEWSLETTERSgrowthinreverse.comgrowthcurrency.netSubscribe & Leave a Review:If you found this episode valuable, take a second to rate and review us on Apple Podcasts or Spotify! It helps more newsletter creators find the show. Plus, if you submit a review, you’ll get priority for your own newsletter roast!
    --------  
    38:06
  • This Newsletter Sold For $150m (And Why It Matters)
    The Growth Vault is LIVE: Chenell's brand-new offer for newsletter creators is here—filled with newsletter templates, growth strategies, and real examples you can implement at your own pace.--------------------------------------“If you’re not exceptional at one of the Big 3 — it’s impossible to build a content business.” — Dylan quoting Matt McGarry We're sharing the biggest stories, trends, and lessons from the newsletter space over the past few weeks. From Bari Weiss’s $150M Substack newsletter sale to gamified engagement strategies and the rise of YouTube as the new discovery channel, we're unpacking what these moves mean for creators and operators running newsletters today.KEY TAKEAWAYSWhat the $150M acquisition of Bari Weiss's The Free Press proves about newsletters.How creators can reverse-engineer their dream roles or acquisition partners.The game that The Assist launched to boost engagement & reader affinity.What LinkedIn’s games can teach creators about streaks, competition, and retention loops.A referral program so smart it practically funds itself.The "Big 3 Media Strategy” that should reshape your content marketing.The #1 fear that's holding back most newsletter creators.LINKS MENTIONEDThe Free Press by Barri WeissNews: CBS parent company Paramount Skydance buys The Free PressWorkle by The Assist newsletterThe Dink Deep Dive (via GIR)The "Big 3 Media Platforms" article via Matt McGarry Get Chenell's brand-new offering for newsletter creators: The Growth Vault — newsletter templates, growth strategies, and real examples you can implement at your own pace.Want your newsletter roasted? Submit it here. Ask us a question or submit a podcast topic idea: growthinreverse.com/questionsCheck out past Growth In Reverse Deep Dives: https://growthinreverse.com/archive/FOLLOW ON SOCIALChenell: Twitter | LinkedIn | SubstackDylan: LinkedIn | BlueskyOUR NEWSLETTERSgrowthinreverse.comgrowthcurrency.netSubscribe & Leave a Review:If you found this episode valuable, take a second to rate and review us on Apple Podcasts or Spotify! It helps more newsletter creators find the show. Plus, if you submit a review, you’ll get priority for your own newsletter roast!
    --------  
    27:15

More Business podcasts

About Newsletter & Email Growth: Growth In Reverse

Growth In Reverse is the must-listen podcast for anyone serious about growing an email list and turning a newsletter into a thriving business. Hosted by Chenell Basilio and Dylan Redekop, two leading voices in the newsletter space, this show pulls back the curtain on how today’s top newsletter operators actually grow and make money. Episodes include deep-dive teardowns of the strategies behind the most successful newsletters. You’ll hear how creators like Justin Welsh, Codie Sanchez, Sahil Bloom, and other creator founders are building loyal audiences and turning subscribers into revenue. Learn how they attract traffic, increase conversions, boost retention, and scale without burning out. Whether you're launching your first newsletter or refining your growth engine, Growth In Reverse gives you proven tactics you can use right away. From onboarding systems and referral programs to sponsorships and paid products, this podcast helps you grow faster and smarter. If you’re ready to stop guessing and start applying what works, tune in and learn how the best are building newsletters that last.
Podcast website

Listen to Newsletter & Email Growth: Growth In Reverse, The Diary Of A CEO with Steven Bartlett and many other podcasts from around the world with the radio.net app

Get the free radio.net app

  • Stations and podcasts to bookmark
  • Stream via Wi-Fi or Bluetooth
  • Supports Carplay & Android Auto
  • Many other app features
Social
v7.23.11 | © 2007-2025 radio.de GmbH
Generated: 11/13/2025 - 3:41:36 PM