Hitting The Mark

Tyler Strand co-founded the creative operations platform Air, a tech company that could easily be seen as a media agency. Air is empowering Creatives in the age of AI, and the entire brand is built on smart brand marketing. The team is putting out all kinds of crazy campaigns that most Creatives wish their agency would let them run, thereby building a bond and a community that reaches far beyond the product.

15 years ago, Charles Brun started C-Concept together with two of his best friends. A B2B2C company that made reading glasses, founded by friends who saw a need for stylish readers for their Parisian moms. Fast forward to today, and the name has changed to IZIPIZI, and the company is selling design-forward eyewear for all occasions in thousands of stores around the world.

Alisa Sparks quit her government finance job to get into interior design without any formal training. She tested her theory, and the market responded. Today, this bold move sees her at the helm of Linden Creek, a home staging and interior design franchise with over 20 locations nationwide and many more planned.

Eugene Kang grew up stocking shelves in his parents' gas station convenience stores, then one day took a mesmerizing bite of beef jerky at a small roadside stand, tracked down the maker, and eventually bought the business with his aunt.

Fast forward to today, he grew Archer into America’s No. 1 premium jerky brand with 30 SKUs in 30,000 locations nationwide, and on this episode he shares all the lessons learned during the company's recent re-brand.

Miki Agrawal founded the period underwear brand THINX, which everyone listening to this show remembers for its ad campaign running in the NYC subways, featuring grapefruit and eggs to represent menstruation. In 2019, Miki founded TUSHY, where she rebranded the modern bidet. Her latest venture stopped me in my tracks: HIRO Diapers, the world’s first diapers that are digested by Fungi. 
In this episode, we delve into conscious capitalism, the reduce and regenerate model, and brand growth through community building. Throughout we talk about all things creative and brand, naturally.