How to build a brand with KAI Collective founder, Fisayo Longe | I HAVE NOTES
"I love what you've done with KAI Collective" — this is something people say to me quite often. But there's so much to marketing than one single person's good ideas.In our first episode with a guest, I sit down with one of my longest-standing clients and a friend Fisayo Longe, founder of KAI Collective to explore what it takes to be successful when it comes to building your brand. KAI Collective started with a small, £6,000 loan and now turns over multi-millions every year. As a fully bootstrapped business, there's so much that can be learned from KAI's journey. Enjoy.If you're new here, I run Inner Circle, a marketing strategy company that helps brands outlive the algorithm®. Learn more about us here: innercirclestrategy.comAbout: #IHaveNotes is all about the intersection of culture, creativity + communications. Created by Abiola, a Marketing + Brand Strategist based in LondonGet #IHaveNotes straight to your inbox: https://abiola.substack.com/#IHaveNotesNew episodes out every week — let me know what you thinkSocial: https://www.instagram.com/abxola/ + https://www.tiktok.com/@abxola
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Imitation vs. Influence: How dupe culture builds brands | I HAVE NOTES
"Dupe culture builds brands" — do you agree? Every time someone buys a dupe or an imitation, an already loved brands gets stronger. In this week's episode, I explain how the art of the dupe isn't killing brands as much as we think: with examples from the Classic Flap, to the Erewhon Smoothie & SPANX. About: #IHaveNotes is all about the intersection of culture, creativity + communications. Created by Abiola, a Marketing + Brand Strategist based in LondonGet #IHaveNotes straight to your inbox: https://abiola.substack.com/#IHaveNotes - New episodes out every week — let me know what you thinkSocial: https://www.instagram.com/abxola/ + https://www.tiktok.com/@abxola
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How to come up with marketing strategies & your most asked marketing questions | I HAVE NOTES
Marketing has so many layers to it, so it makes total sense that everyone has so many questions. This week, I answer most frequently asked questions, with some help from Tommy Hilfiger, Apple, Nike Running, the Princess Diaries and MACsAbout: #IHaveNotes is all about the intersection of culture, creativity + communications. Created by Abiola, a Marketing + Brand Strategist based in LondonGet #IHaveNotes straight to your inbox: https://abiola.substack.com/#IHaveNotes - New episodes out every week — let me know what you thinkSocial: https://www.instagram.com/abxola/ + https://www.tiktok.com/@abxola
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How to get more by doing less ft. by Rhode, Loewe, Teflar + the Oura Ring | I HAVE NOTES
One of the most important steps in marketing starts before you start storytelling or making any content: it begins with your product. Rhode, Loewe*, Telfar and the Oura Ring are all examples of different types of businesses, with different ages who have seen this mechanism accelerate them into the market. Let's explore why and how this mechanism works.I'm deeply proud of myself as this was shot before Loewe announced the 10 year anniversary of the puzzle bag. Confirmation that my spidey senses are still alive and kicking! See more here: https://www.instagram.com/p/DKE2ZTDI5tB/?img_index=1*About: #IHaveNotes is all about the intersection of culture, creativity + communications. Created by Abiola, a Marketing + Brand Strategist based in London. Get #IHaveNotes straight to your inbox: https://abiola.substack.com/#IHaveNotes - New episodes out every week — let me know what you thinkSocial: https://www.instagram.com/abxola/ + https://www.tiktok.com/@abxolaShot + edited by https://www.instagram.com/4kford/
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Mystery vs. "Making It" Online — For everyone who hates being perceived
We all want things to be effortless. I get it, we don't want to be seen trying "too hard" before we "make it". But the truth is, even your most "mysterious" faves spent a portion of their careers putting themselves out there. In our online world, mystery is a privilege that is earned after you show up, continuously. Listen for more on IHN#IHaveNotes is all about the intersection of culture, creativity + communications. New episodes out every week — let me know what you think. Excited to see this channel evolve. The first place for updates: abiola.substack.comWatch on YouTube: https://www.youtube.com/@heyabxolaSocial: https://www.instagram.com/abxola/ + https://www.tiktok.com/@abxola
About I Have Notes — The Culture Marketing Podcast
#IHaveNotes is all about the intersection of culture, creativity + communications. New episodes out every week — let me know what you think. Excited to see this channel evolve.
The first place for updates: abiola.substack.com
Watch on YouTube: https://www.youtube.com/@heyabxola
Social: https://www.instagram.com/abxola/ + https://www.tiktok.com/@abxola
Ireland