Irish Marketing Podcast

What does it actually take to make advertising that people love rather than skip?

In this episode, we sit down with one of the most decorated creative directors in the industry — Mark Shanley Executive Creative Director at adam&eve\​TBWA someone who grew up playing in ad agency art departments and went on to win countless industry accolades. 

We dig into the unglamorous reality behind award-winning work: the grind of generating a hundred ideas to find one good one, the steep learning curve of stepping into creative leadership with no real training, and why giving your team explicit permission to fail might be the most powerful thing a creative director can do.

We also go behind the scenes of the iconic Nothing Beats a Londoner Nike campaign — a 16-month production involving 250 real Londoners alongside some of the biggest names in sport and music — and explore what made it possible when so many ambitious projects collapse under their own weight. 

Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne
Recorded, edited and mixed at Tinpot Productions Studios, Dublin
If you’ve got a story you’d like to hear featured on the Irish Marketing Podcast, let us know via [email protected]

How are everyday apps like Uber changing the face of traditional banking? And why are we still so uncomfortable talking about money around the dinner table? In this episode, Daryl sits down with Laura Group CMO from Bank of Ireland to explore the evolving landscape of finance, marketing, and customer experience.

Laura shares fascinating insights from her journey with the bank since 2007, detailing their massive shift from a traditional, product-led model to a holistic approach that supports customers at every single life stage.We dive into the psychology of financial confidence, the daily "micro-decisions" we make with our money, and the strategic thinking behind Bank of Ireland’s new "Right With You" brand platform.

Plus, Laura breaks down the bold, unconventional launch strategy for their latest campaign—which involved taking over an entire ad break during the 9 o'clock news to create a massive national moment.

In this episode, we cover:
The New Service Benchmark: Why banks are no longer competing with other banks, but with tech giants for customer expectations.
Customer Life Stages: How to shift a business from pushing products to genuinely understanding what people need from cradle to grave.
Financial Confidence: The truth about money taboos and how small, everyday transactions build trust.
Marketing Masterclass: Behind-the-scenes of the "Right With You" platform and how to execute a launch that guarantees cut-through and memorability.
Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne
Recorded, edited and mixed at Tinpot Productions Studios, Dublin
If you’ve got a story you’d like to hear featured on the Irish Marketing Podcast, let us know via [email protected]

For this weeks podcast it was a pleasure to have Fiona Curtin, Director of Marketing at Heineken in the booth. Fiona has a tonne of insights on shifting consumer behaviour, responsible marketing, evolving brands, ethics and innovation.

In the course of the interview, Fiona lifted the lid on Heineken's Always A Choice research and we spoke about the "Magic" of Balancing Business and Creativity and the 10 minute heartwarming documentary The Pub That Refused To Die.

Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne
Recorded, edited and mixed at Tinpot Productions Studios, Dublin
If you’ve got a story you’d like to hear featured on the Irish Marketing Podcast, let us know via [email protected]

On this weeks podcast we’re joined by Ben Woods, former media and tech journalist with The Sunday Times and Telegraph newspapers and currently a creator economy analyst with Midia Research and we spoke about just how ubiquitous Youtube has become and how it’s now a necessary discovery platform for other streamers and broadcasters.

Topics included

1. Youtube's Omnipotence and Global Footprint
2. How traditional broadcasters are changing their strategy
3. How storytelling Trumps "Algorithm Hacking".
4. In the youtube age, how networks need to become talent incubators
5. Why Youtube needs to comabt low-grade AI content to stay premium and protect ad revenue

Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne
Recorded, edited and mixed at Tinpot Productions Studios, Dublin

If you’ve got a story you’d like to hear featured on the Irish Marketing Podcast, let us know via [email protected]

Earlier in the year, we released an interview with Ken Robertson CEO of Tenth Man and former Paddy Power renegade marketer and today we’re bringing your part two of that interview.
This time the focus the last 8 years and the Tenth Man story which as we’ll hear started at a couple of hot desks in Camden Street and has gone on to create memorable pieces of work for Bord Gais Energy, Guinness, 3 Mobile, Red Bull, Maserate and perhaps most famously their disruptive work in support of Kneecaps artistic endeavours.

In the pod, Ken spoke about

how The "10th Man" philosophy is built on contrarianism.
how cultural authenticity is non-negotiable for brands.
the rewards of their long-running partnership with Kneecap
whether or not he will ever write a tell all memoir....

Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne
Recorded, edited and mixed at Tinpot Productions Studios, Dublin

If you’ve got a story you’d like to hear featured on the Irish Marketing Podcast, let us know via [email protected]