Irish Marketing Podcast

In this episode of the Irish Marketing Podcast, we unpack the "Fox Pack", a collaborative initiative between Orchard Thieves and youth-marketing agency ThinkHouse designed to recruit and empower emerging Gen Z creators.

Daryl sits down with Anna Walsh (Senior Brand Manager at Orchard Thieves/Heineken), Dave Byrne (Head of Creative at ThinkHouse), and Fox Pack creator Lara Wey to discuss how creator campaigns should work and why authenticity is now a mandatory requirement for success. 

Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne

🎙️  Recorded, edited and mixed at Tinpot Productions Studios, Dublin
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If you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie

In this ep, Daryl sits down with Karl Waters from Folk VML. Karl shares his fascinating journey from studying film and television in Galway and sub-editing music magazines in London to returning to Dublin to complete a master's in advertising. He reflects on the independent creative spirit of his early career at The Hive and Brando, before detailing his fifteen-year progression up the ranks at Target McConnell's (now Folk VML).

Karl breaks down the creative strategy behind iconic Irish campaigns, including Vodafone’s "Team of Us" rugby sponsorship—which inspired coach Joe Schmidt to name an autobiography chapter after it—and the life-changing, award-winning "Address Point" initiative for An Post

Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne

🎙️  Recorded, edited and mixed at Tinpot Productions Studios, Dublin
▶️  Subscribe to our Youtube channel
📰  Subscribe to The Irish Marketing Podcast Monthly Newsletter

If you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie

In this episode of our summer creative series, Daryl sits down with Kevin Keenan, owner of Cobblestone Brands, who has been described by industry peers as a "proper creative" who can put his hand to absolutely anything.

Spanning a 20+ year career, Kevin shares his journey from cutting his teeth at Cawleys and TBWA to founding the agency Guns or Knives.

He opens up about the commercial realities of moving from creative director to startup founder, the brand strategy behind launching Glendalough Distillery using the barefoot story of St. Kevin, and Cobblestone's rapid growth to eight (soon to be nine) spirits brands—including their recent major acquisition of Bisquit & Dubouché Cognac and Cabo Wabo Tequila from Campari.

Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne

🎙️  Recorded, edited and mixed at Tinpot Productions Studios, Dublin
▶️  Subscribe to our Youtube channel
📰  Subscribe to The Irish Marketing Podcast Monthly Newsletter

If you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie

John Kilkenny, Executive Creative Director at RTÉ since 2020 joins Daryl to share his career journey and the transition from top commercial advertising agencies like Publicis, Boys and Girls, and TBWA to the complexities of the public sector.

John discusses how his initial passion for creativity was sparked by the heyday of music videos, crafting cultural touchstones on a budget, why he decided to move to a creative position in RTE and the brand work he has overseen there.

Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne

🎙️  Recorded, edited and mixed at Tinpot Productions Studios, Dublin
▶️  Subscribe to our Youtube channel
📰  Subscribe to The Irish Marketing Podcast Monthly Newsletter

If you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie

In our latest Creatives Series interview, Daryl sits down with seasoned creative Director Bridget Johnson, as recommended by TU Dublin's Rosie Hand. 

Bridget opens up about leaving law behind, what 11 years at Ogilvy truly taught her about brand building, and the single campaign that fundamentally rewired how she thinks about creativity.

From filming a woman's real-world recovery from AIDS over 90 days to bringing haptic rugby experiences to visually impaired fans, Bridget's work is defined by one principle: let the story do the heavy lifting.

Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne

🎙️  Recorded, edited and mixed at Tinpot Productions Studios, Dublin
▶️  Subscribe to our Youtube channel
📰  Subscribe to The Irish Marketing Podcast Monthly Newsletter

If you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via pod@tinpot.ie