Irish Marketing Podcast

• 08 - Influence Insights: Youth Culture Uncovered 2025

  This week, we were onsite at The Thinkhouse Youth Culture Uncovered 2025 Event. This annual event showcases and explores habits, behaviors and beliefs of young people aged 16-35 with lots of different perspectives on the day from industry, from content creators and young people themselves Here's what we coverHead of Thinkhouse Youth Lab Claire Hyland joined us to give some background on their Youth Culture methodology and 2025 findings.Selected highlights from keynote speaker Beth Marchant who is Senior Strategy Manager with System 1 in the UPerhaps the most important perspective of all, from probably one of the youngest people there on the day - 16 year old Thinkhouse intern RobinPresenter – Daryl MoorhouseSound Engineer – Sean ByrneRecorded, edited and mixed at Tinpot Productions Studios, DublinIf you’ve got a story you’d like to hear featured on the Irish Marketing Podcast, let us know via [email protected]

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• 07 - The Sounding Out 2025 After Pod

  The Irish Marketing Podcast powered by IMJ and Tinpot Productions Today's edition is a Sounding Out 2025 After Pod featuring selected highlights from the half day conference which featured radio representatives from RTE, Baeur Media and the independent sector as well as presentations from a number of people driving new thinking at the intersections of technology, psychology, planning, media, culture and creativity.We spoke to Richard Shotton about how behavioursal psychology can help us to be better planners, creatives and marketeers. RadioCentre Ireland's Ciaran Cunningham had news about a pilot project which could improve the JNLR surveyMike from Lumen Research talks about why radio is an "attention bargain"Dr Lollie Mancy waves some red flags about what could happen if technology is left unchecked.Presenter – Daryl MoorhouseSound Engineer – Sean ByrneRecorded, edited and mixed at Tinpot Productions Studios, DublinIf you’ve got a story you’d like to hear featured on the Irish Marketing Podcast, let us know via [email protected]

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• 06 - Behind The Scenes Campaigns - No Bumholes & For Future Us

  The Irish Marketing Podcast powered by IMJ and Tinpot Productions Today we're talking to Ronan Nulty from Publicis Dublin about how they used the story of Grace and Sol to make a long complex long term infrastructural challenge into a digestible human story. And, we speak to Jess Murphy from Boys and Girls about arse analogies and how humour can be a very effective tool to make messages work, even when the subject matter is serious.Presenter – Daryl MoorhouseSound Engineer – Sean ByrneRecorded, edited and mixed at Tinpot Productions Studios, DublinIf you’ve got a story you’d like to hear featured on the Irish Marketing Podcast, let us know via [email protected]

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• 05 - The Inception AI Podcast Factory

  The Irish Marketing Podcast powered by IMJ and Tinpot Productions We talk to journalist, editor, broadcaster and host of the For Tech’s Sake podcast Elaine Burke  about a story that has been causing a stir in podcasting circles.Inception Point AI  are an AI company co-founded by Jeanine Wright who has been driving a lot of coverage around their podcasting concept. The company's plan is produce podcasts en masse, up to 3000 episodes per week costing as little as a dollar each to produce.This story encapsulates some of the emerging issues around creativity, content and technology and how tolerant audiences might be for generative content farmed material.Is this a disruptive model for future media monetization or simply an idea devised by a savvy CEO designed to generate headlines and VC investment?Presenter – Daryl MoorhouseSound Engineer – Sean ByrneRecorded, edited and mixed at Tinpot Productions Studios, DublinIf you’ve got a story you’d like to hear featured on the Irish Marketing Podcast, let us know via [email protected]

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• 04 - Sonic Branding Insights, TU Dublin Incoming MSc Students

  The Irish Marketing Podcast powered by IMJ and Tinpot Productions On todays pod, we talk to Keith Lawler who is the Creative Director of LAUDHAUS - a sonic branding house specialising in creating audio niceness for brands. We’ll dig into the idea behind sonic branding from a broad and specific perspective with a great audio teardown from a recent project for Foxes Bow in Limerick We also talk to to 4 incoming students from this year MSc in Advertising and Creativity at TU Dublin as we get their thoughts at a particular moment of time, as they start their journey into the industry.Presenter – Daryl MoorhouseSound Engineer – Sean ByrneRecorded, edited and mixed at Tinpot Productions Studios, DublinIf you’ve got a story you’d like to hear featured on the Irish Marketing Podcast, let us know via [email protected]

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