Irish Marketing Podcast

In this weeks podcast we catch up with Olwyn Greene, Chairperson of Dublin Samaritans' Awareness Team and Al Pollock who is a Senior Copywriter at Droga5 Dublin to talk about a recent successful collaboration.

We spoke about the concept of the "26-Minute" Campaign with the insight being built around the average length of a call to the Samaritans. Droga5 identified that long form "listeners" were the perfect candidates for the role and were "hiding in plain sight." The campaign achieved a massive impact on a Micro-Budget and went on to receive international iIndustry recognition 

Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne
Recorded, edited and mixed at Tinpot Productions Studios, Dublin

If you’ve got a story you’d like to hear featured on the Irish Marketing Podcast, let us know via [email protected]

Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne
Recorded, edited and mixed at Tinpot Productions Studios, Dublin

If you’ve got a story you’d like to hear featured on the Irish Marketing Podcast, let us know via [email protected]

This week we're joined by Tenth Man CEO Ken Robertson for Part 01 of a 2 parter covering his storied history in the industry and his time with Tenth Man

Ken spoke to us about

How the Paddy Power brand DNA was heavily influenced by co-founder Stuart Kenny. 

How the company hired Nick Leeson—famous for crashing Barings Bank—reasoning it would be interesting to have the world's biggest loser launch Ireland's biggest sports betting site

How the proxy effect strategy helped the brand's marketing cut through, particularly with young men

How the marketing team operated with significant freedom under CEO Patrick Kennedy, who understood that the brand's uniqueness was its strength. 

In a bid for global publicity, why the company sponsored Dennis Rodman to organize a basketball tournament in North Korea for Kim Jong-un's birthday. 

Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne
Recorded, edited and mixed at Tinpot Productions Studios, Dublin

If you’ve got a story you’d like to hear featured on the Irish Marketing Podcast, let us know via [email protected]

Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne
Recorded, edited and mixed at Tinpot Productions Studios, Dublin

If you’ve got a story you’d like to hear featured on the Irish Marketing Podcast, let us know via [email protected]

On this weeks podcast, Mark McCann CEO of Oliver Ireland joins us to talk about his agency journey. We covered lots of ground including 

The original agency vision to address specific issues in the agency landscape, such as trust, transparency, and cost efficiency. 

The "In-House Ecosystem" Model - agency teams that sit within the client's team but retain the flexibility and resources of an external agency.

How AI has been a hugely effective tool to drive efficiency and scale creative platforms. 

The Importance of Authenticity and why it remains a critical factor for brands. 

How to build the best teams by fostering a culture of freedom and giving early responsibility. 

Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne
Recorded, edited and mixed at Tinpot Productions Studios, Dublin

If you’ve got a story you’d like to hear featured on the Irish Marketing Podcast, let us know via [email protected]

Pitch Perfect  is an initiative as part of Local Enterprise Week in Dublin. The competition gives 6 early stage start ups the chance to pitch for 5000 euro in cash and 12 months of free incubator space.It's an idea I think that’s at the intersection of business and marketing. We talk to former winner Eoin Tuohy from Sports Impact Technologies, a company that makes clever wearables that monitor real time impacts in sports.

Jump! the Innovation Agency recently announced that it has been engaged by MotoGP to develop its brand positioning and strategy with a view to growingthe  Moto GP fanbase so it’s a great time to talk to MD Paul Kelders about how he keeps the cogs and wheels of innovation moving

Paul shared lots of insights including 
how he made the move from Guinness Marketing Manager to Jump co-founder
helping companies find their future state
how enabling people to be wild leads to success
the ambition of adding 15 million Moto GP fans
sectoral challenges and opportunities

Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne
Recorded, edited and mixed at Tinpot Productions Studios, Dublin

If you’ve got a story you’d like to hear featured on the Irish Marketing Podcast, let us know via [email protected]

On todays podcast we are covering a campaign that you have likely seen across TVC, socials and elsewhere. It's from Bord Gais Energy who recently went live with their Know Your Power campaign which aims to modernise a 50 year old brand - turning a low-interest category into something with cultural resonance that people can connect with.

On the pod, we’ve got perspectives from the client and creative side; Meadhbh Quinn Director of Marketing at Bord Gais Energy joined us to talk about what it’s like to come on board with a strong legacy brand and her ambitions for the future and Tenth Man founder and CEO Ken Robertson also joined us to talk about the creative impetus behind Know Your Power.

Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne
Recorded, edited and mixed at Tinpot Productions Studios, Dublin

If you’ve got a story you’d like to hear featured on the Irish Marketing Podcast, let us know via [email protected]