Irish Marketing Podcast

• 12 - Richard Bogie and Chris Cashen Talk Trusted Media

  Are young people more media savvy than we might expect? And is there a pendulum attention swing towards legacy trusted media?On this week's pod we discuss the News for The Next Generation report released by Newsbrands recently. We asked two senior industry executives to weigh in with their thoughts.Richard Bogie, MD of News Ireland, spoke about his storied history working in the publishing industry and what the report tells us about young people's connection to trusted media in 2025.And Chris Cashen, Group Head of Strategy at WPP, joined us in studio to give the planner's perspective on the report, and spoke about the importance of maintaining a local media ecosystem.Read the report here.Presenter – Daryl MoorhouseSound Engineer – Sean ByrneRecorded, edited and mixed at Tinpot Productions Studios, DublinIf you’ve got a story you’d like to hear featured on the Irish Marketing Podcast, let us know via [email protected]

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• 11 - Content Creator Collaborations: How To Make Them Work

  The content creator economy and ecosystem is expanding exponentially, so this is an area that should be on every marketers radar. In this weeks podcast we're talking about the relationships between content creators, influencers, brands and agencies.We have some audio excerpts from the recent Thinkhouse Youth Uncultured event which was focussed on influencers and some more highlights from our conversation with Claire Hyland - head of Thinkhouse Youth LabWe caught up with Aoifa Smyth Morgan, director at the Collaborations Agency who recently wrote an interesting article about how to inspire not instruct creators in order to tap into and connect with their community And we hear from James Kavanagh, Vogue Williams and Cassie Stokes with their views on how to make creator client relationships work effectivelyPresenter – Daryl MoorhouseSound Engineer – Sean ByrneRecorded, edited and mixed at Tinpot Productions Studios, DublinIf you’ve got a story you’d like to hear featured on the Irish Marketing Podcast, let us know via [email protected]

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• 10 - Richard Shotton: Hacking The Human Mind

  On this week's podcast, we are popping a tiny metaphorical champagne cork to celebrate our tenth edition and to celebrate we have a special interview with Richard Shotton: behavioural science svengali and co-author of the recently released and universally acclaimed book Hacking the Human Mind. We caught up with Richard when he was in town for the recent Sounding Out event.On the pod, we talked to him aboutthe origins of the quirky name for his company AstrotenHow Snickers successfully applied the Intention to Action GapHow Hacking The Human Mind uses brand examples as points of relevance  Why focus groups are largely ineffectiveHis own personal behavioural science lightbulb momentPresenter – Daryl MoorhouseSound Engineer – Sean ByrneRecorded, edited and mixed at Tinpot Productions Studios, DublinIf you’ve got a story you’d like to hear featured on the Irish Marketing Podcast, let us know via [email protected]

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• 09 - Effie 2025 Gold Winners: Core, Mindshare, Boys and Girls Campaigns

  This weeks episode is a 2025 Effies Award special and we’re bathing in the reflected glory of 3 gold winners In the booth we had Andy Pierce, Group Strategy Director at Core, Damien Dineen ,Head of Brand with National Broadband Ireland, and Hazel Casanova, Senior Marketing Manager at NBI, talking about how a repetitive placement of a weather forecasting TV puppet saved the day.We spoke to Tara Moran, Business Director at Mindshare, Shane Doyle, Group Strategy Director at Core, and Deirdre O’Brien, Advertising & Media Manager at Failte Ireland, about a novel Daycation concept which also picked up Gold.Boys and Girls work with Now TV was also awarded with Gold for a campaign which delivered hugely improved acquisition goals and high year-on-year sales growth via a couple of animated animal brand characters. Shaunagh Farrelly, Senior Strategist with Boys and Girls, joined us in studio to talk about it.Presenter – Daryl MoorhouseSound Engineer – Sean ByrneRecorded, edited and mixed at Tinpot Productions Studios, DublinIf you’ve got a story you’d like to hear featured on the Irish Marketing Podcast, let us know via [email protected]

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• 08 - Influence Insights: Youth Culture Uncovered 2025

  This week, we were onsite at The Thinkhouse Youth Culture Uncovered 2025 Event. This annual event showcases and explores habits, behaviors and beliefs of young people aged 16-35 with lots of different perspectives on the day from industry, from content creators and young people themselves Here's what we coverHead of Thinkhouse Youth Lab Claire Hyland joined us to give some background on their Youth Culture methodology and 2025 findings.Selected highlights from keynote speaker Beth Marchant who is Senior Strategy Manager with System 1 in the UKPerhaps the most important perspective of all, from probably one of the youngest people there on the day - 16 year old Thinkhouse intern RobinPresenter – Daryl MoorhouseSound Engineer – Sean ByrneRecorded, edited and mixed at Tinpot Productions Studios, DublinIf you’ve got a story you’d like to hear featured on the Irish Marketing Podcast, let us know via [email protected]

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