Irish Marketing Podcast

• 15 - Fever Pitch - The Problems With Pitching Part 02

  On todays podcast, we've got part 2 of our conversation with career adman turned pitch consultant Ray Sheerin. In a wide ranging conversation, we covered the following points.How pitching can be good for team building and office morale Why the most creative ideas don't always make the deckWhy choosing the right pitch matters and choosing the wrong one hurtsThe CMO new broom dilemmawhat should clients feedback to agencies post pitch Presenter – Daryl MoorhouseSound Engineer – Sean ByrneRecorded, edited and mixed at Tinpot Productions Studios, DublinIf you’ve got a story you’d like to hear featured on the Irish Marketing Podcast, let us know via [email protected]

  --------  

  14:59

  --------

  14:59
• 14 - Fever Pitch - The Problems With Pitching Part 01

  On todays pod, we have something special for you. Pitching is a topic that has universal interest across the industry and is an ongoing endeavour that touches all parts of the agency ecosystem from junior account execs, art directors through creative, finance, strategy and senior management.Pitching is the lifeblood of every agencies business but the stats tell a shocking story. Only 5% of pitched work gets producedThe average agency annual pitching spend is circa €1 million Agencies are spending upwards of 15 % of income and 50 % of labour hours on pitchingOn todays podcast, we’re speaking to former agency head and current pitch consultant Ray Sheerin who it’s fair to say has many thoughts on the topic.We spoke to Ray aboutthe background and numbers behind todays pitching industryhis thoughts and experience dealing with pitches from agency, brand and client sides why the people in the room are the problem when it comes to procuerment. the dreaded and omnipotent "blended rate" his favourite Chemistry pitch memoryAnd many other points points beside, so much so that this will be two parter. You’ll hear part one on this ep with part two to follow in a future podPresenter – Daryl MoorhouseSound Engineer – Sean ByrneRecorded, edited and mixed at Tinpot Productions Studios, DublinIf you’ve got a story you’d like to hear featured on the Irish Marketing Podcast, let us know via [email protected]

  --------  

  17:06

  --------

  17:06
• 13 - The No Bullshit SEO Strategy for the AI Age

  A Merrion Street power outage meant we were a man down when it came to guests this week. For that reason, this week's podcast will be the first in a one part series of mini marketing editions timing out at around 10 minutes.We're making up for quantity with quality though. I caught up with Gavin Duff, Director at Friday Agency, and one of the speakers at the 3xe AI conference which took place in Dublin on Wednesday 26th November.Gavin spoke abouthis No Bullshit SEO Strategybad actors giving crappy advice on linkedinhow SEO tactics are coming full circle and whether prompt engineering is now a creative categoryFInd out more about Gavin's books herePresenter – Daryl MoorhouseSound Engineer – Sean ByrneRecorded, edited and mixed at Tinpot Productions Studios, DublinIf you’ve got a story you’d like to hear featured on the Irish Marketing Podcast, let us know via [email protected]

  --------  

  10:30

  --------

  10:30
• 12 - Richard Bogie and Chris Cashen Talk Trusted Media

  Are young people more media savvy than we might expect? And is there a pendulum attention swing towards legacy trusted media?On this week's pod we discuss the News for The Next Generation report released by Newsbrands recently. We asked two senior industry executives to weigh in with their thoughts.Richard Bogie, MD of News Ireland, spoke about his storied history working in the publishing industry and what the report tells us about young people's connection to trusted media in 2025.And Chris Cashen, Group Head of Strategy at WPP, joined us in studio to give the planner's perspective on the report, and spoke about the importance of maintaining a local media ecosystem.Read the report here.Presenter – Daryl MoorhouseSound Engineer – Sean ByrneRecorded, edited and mixed at Tinpot Productions Studios, DublinIf you’ve got a story you’d like to hear featured on the Irish Marketing Podcast, let us know via [email protected]

  --------  

  16:18

  --------

  16:18
• 11 - Content Creator Collaborations: How To Make Them Work

  The content creator economy and ecosystem is expanding exponentially, so this is an area that should be on every marketers radar. In this weeks podcast we're talking about the relationships between content creators, influencers, brands and agencies.We have some audio excerpts from the recent Thinkhouse Youth Uncultured event which was focussed on influencers and some more highlights from our conversation with Claire Hyland - head of Thinkhouse Youth LabWe caught up with Aoifa Smyth Morgan, director at the Collaborations Agency who recently wrote an interesting article about how to inspire not instruct creators in order to tap into and connect with their community And we hear from James Kavanagh, Vogue Williams and Cassie Stokes with their views on how to make creator client relationships work effectivelyPresenter – Daryl MoorhouseSound Engineer – Sean ByrneRecorded, edited and mixed at Tinpot Productions Studios, DublinIf you’ve got a story you’d like to hear featured on the Irish Marketing Podcast, let us know via [email protected]

  --------  

  14:26

  --------

  14:26

More Business podcasts

Trending Business podcasts

About Irish Marketing Podcast