Irish Marketing Podcast

On this weeks podcast, Mark McCann CEO of Oliver Ireland joins us to talk about his agency journey. We covered lots of ground including 

The original agency vision to address specific issues in the agency landscape, such as trust, transparency, and cost efficiency. 

The "In-House Ecosystem" Model - agency teams that sit within the client's team but retain the flexibility and resources of an external agency.

How AI has been a hugely effective tool to drive efficiency and scale creative platforms. 

The Importance of Authenticity and why it remains a critical factor for brands. 

How to build the best teams by fostering a culture of freedom and giving early responsibility. 

Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne
Recorded, edited and mixed at Tinpot Productions Studios, Dublin

If you’ve got a story you’d like to hear featured on the Irish Marketing Podcast, let us know via [email protected]

Pitch Perfect  is an initiative as part of Local Enterprise Week in Dublin. The competition gives 6 early stage start ups the chance to pitch for 5000 euro in cash and 12 months of free incubator space.It's an idea I think that’s at the intersection of business and marketing. We talk to former winner Eoin Tuohy from Sports Impact Technologies, a company that makes clever wearables that monitor real time impacts in sports.

Jump! the Innovation Agency recently announced that it has been engaged by MotoGP to develop its brand positioning and strategy with a view to growingthe  Moto GP fanbase so it’s a great time to talk to MD Paul Kelders about how he keeps the cogs and wheels of innovation moving

Paul shared lots of insights including 
how he made the move from Guinness Marketing Manager to Jump co-founder
helping companies find their future state
how enabling people to be wild leads to success
the ambition of adding 15 million Moto GP fans
sectoral challenges and opportunities

Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne
Recorded, edited and mixed at Tinpot Productions Studios, Dublin

If you’ve got a story you’d like to hear featured on the Irish Marketing Podcast, let us know via [email protected]

On todays podcast we are covering a campaign that you have likely seen across TVC, socials and elsewhere. It's from Bord Gais Energy who recently went live with their Know Your Power campaign which aims to modernise a 50 year old brand - turning a low-interest category into something with cultural resonance that people can connect with.

On the pod, we’ve got perspectives from the client and creative side; Meadhbh Quinn Director of Marketing at Bord Gais Energy joined us to talk about what it’s like to come on board with a strong legacy brand and her ambitions for the future and Tenth Man founder and CEO Ken Robertson also joined us to talk about the creative impetus behind Know Your Power.

Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne
Recorded, edited and mixed at Tinpot Productions Studios, Dublin

If you’ve got a story you’d like to hear featured on the Irish Marketing Podcast, let us know via [email protected]

We are fresh refreshed and ready to go for 26 with a bumper edition of the pod today.
Last year and rre podcast launch we recorded a pilot which featued Damian Hanley from Forsman and Bodenfors talking about an innovative collaboration between Allianz and Spotify. The campaign has just scooped an Epica Award so we're going back to the vault to bring you the previously unpublished interview where Damian tells us the story of the idea and what it was like to work with an unusual duo, Manny and Stuart Copeland.

We also speak to Jonathan McCrea, Futureproof presenter and AI trainer and consultant par excellence about some of the upcoming technology implications for marketing and advertising in the coming year.  

Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne
Recorded, edited and mixed at Tinpot Productions Studios, Dublin

If you’ve got a story you’d like to hear featured on the Irish Marketing Podcast, let us know via [email protected]

The countdown continues as we unwrap your favourite moments from the podcast so far. We've dived into the stats and picked some optimal moment from the most downloaded podcasts since we started in September. Today we're re-spinning the top 03 clips, including
an interview with Keith Lawler from Laudhuas
our post Effies interview with Andy Pierce Group Strategy Director at Core, Damien Dineen Head of Brand with National Broadband Ireland and Hazel Casanova Senior Marketing Manager NBI
Edel McCabe from Publicis talking about the Problems Parked Campaign for AXA

If you’ve got a story you’d like to hear featured on the Irish Marketing Podcast, let us know via [email protected]