#IDIODC Instructional Designers In Offices Drinking Coffee

• Make Learners Want It: Marketing 101 for L&D Rebels

  L&D’s relevance crisis is here — and hope isn’t a strategy. Marketing expert Ashley Hinchcliffe flips the script on traditional learning functions with the People Impact Loop™, a bold framework to transform L&D from content factories to business-critical enablers. Discover why learner-centric buzzwords fall short, how to design initiatives employees actually want, and why marketing-led thinking is the key to driving real behavior change. Ready to stop shouting into the void and start proving value? This is your wake-up call.______________Ashley Hinchcliffe is the founder of MAAS Marketing and the creator of the People Impact Loop™ - a marketing-led framework transforming how L&D drives business value.With a background in strategic marketing and a passion for disrupting the status quo, Ashley helps learning teams think more like marketers and product owners, and less like internal service providers.Through bold campaigns, audience-first thinking, and unapologetic relevance, she empowers L&D to build initiatives learners actually want - and businesses truly need.If you’re ready to stop shouting into the void and start driving real impact, Ashley’s your person. Brought to you by the dominKnow | ONE Platform - Produce, manage, and distribute impactful L&D content – efficiently, at scale.

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• Immersive by Design: Making Mixed Reality Part of the Blend

  Immersive tech isn't just cool. It's useful. And more importantly, it fits right into the blended learning you're already building. In this IDIODC session, Destery Hildenbrand, a Learning Technology Consultant and Immersive Technology Evangelist, will walk you through integrating mixed reality, such as AR and MR, into your learning experiences.We'll explore where immersive learning fits into the learning flow, how to get started even if you're not a developer, and how to make it stick with your audience. You'll leave with practical ideas, tool suggestions, and a solid starting point to take your blended learning to the next level using immersive technology._______________________Destery Hildenbrand is a Learning Technology Consultant, Immersive Technology Evangelist and founder of Destery1Kenobi LLC, specializing in immersive learning solutions using video, 360 media, Augmented Reality (AR), Virtual Reality (VR), Mixed Reality (MR), and Artificial Intelligence (AI). With a background in instructional design and emerging technology, he helps organizations integrate cutting-edge, accessible, and scalable immersive learning experiences that enhance engagement and increase retention.A recognized industry thought leader, Destery frequently speaks at national events like ATD TechKnowledge, Learning Solutions, Augmented World Expo (AWE), and DevLearn, delivering hands-on workshops and strategic insights on immersive learning. His expertise in AI-driven learning experiences, no-code/low-code XR development, soft skills training, and blended learning strategies ensures practical, effective solutions for organizations embracing the future of learning technology. Brought to you by the dominKnow | ONE Platform - Produce, manage, and distribute impactful L&D content – efficiently, at scale.

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• The Quality Stack: Building Fail-Safes into L&D Pipelines

  How do you move beyond endless checklists to bake quality into every layer of learning design? In this actionable conversation, Hadiya Nuriddin tackles this challenge head-on, drawing from her Quality Management in Learning and Development playbook and frontline experience. We’ll explore why “quality theater” fails, how to align standards with organizational DNA, and practical ways to transform reluctant teams into quality champions.Expect real talk about overcoming stale workflows, bridging the gap between compliance and innovation, and turning quality systems into engines for learner impact—whether you're a solo developer or part of a large team. Bring your toughest QMS hurdles; this is about building resilience, not just fixing errors.____________Hadiya Nuriddin is the CEO and Chief Learning Strategist at Duets Learning, with over 20 years of expertise in L&D across corporate, non-profit, and academic settings. She holds an MEd in Curriculum Design, an MA in Writing, and multiple professional certifications including CPTD, CPTM, and CQIA.Hadiya authored "StoryTraining: Selecting and Shaping Stories That Connect" and "Quality Management in Learning and Development," specializing in instructional design, story-centered learning, and quality management systems for L&D teams. As an award-winning talent development professional, she regularly presents at industry conferences on learning strategy and quality management. Brought to you by the dominKnow | ONE Platform - Produce, manage, and distribute impactful L&D content – efficiently, at scale.

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• The Performance Paradox: Solving L&D’s $100 Billion Waste Problem

  Danielle Wallace, Chief Learning Strategist at Beyond the Sky, merges decades of corporate marketing expertise with cutting-edge L&D innovation to tackle the crisis of ineffective training. In this episode, she dismantles why traditional content-heavy approaches fail to drive real-world performance, revealing how AI-powered role-plays, immersive scenarios, and precision feedback systems can transform skill acquisition.Drawing from her Fortune 100 experience and recent breakthroughs in behavioral design, Wallace provides actionable frameworks to close the "knowing-doing gap" while exposing common pitfalls that sabotage even the best of well-intentioned programs. _____________Danielle Wallace, Chief Learning Strategist at Beyond the Sky, combines 20 years of Fortune 100 leadership (P&G, PepsiCo) with learning science to engineer measurable behavior change. A CTDP-certified pioneer in AI-driven immersive scenarios and coaching systems, she hosts the You in 2042: The Future of Work podcast, helping organizations future-proof workforces through behavioral psychology and adaptive tech.Her consumer marketing-inspired methodology creates sticky learning experiences, delivering 260%+ business impact for clients like Sun Life and Roche Pharmaceuticals. Brought to you by the dominKnow | ONE Platform - Produce, manage, and distribute impactful L&D content – efficiently, at scale.

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• Neuroscience and AI: Enhancing Learning and Performance

  Join us for a captivating conversation with Margie Meacham, famously known as "The Brain Lady," a pioneer in applying AI to learning and talent development since 2013. Drawing from her hands-on experience developing educational chatbots, Margie will take us on a journey through the powerful intersection of neuroscience and artificial intelligence.We’ll explore practical ways to enhance learning experiences using AI, uncover the benefits of integrating AI tools into talent development, and examine real-world examples. Plus, we’ll tackle key challenges, like AI hallucinations, that every learning professional should understand.Watch the full video with slides______Margie Meacham, renowned as "The Brain Lady," is a scholar-practitioner and Chief Freedom Officer of LearningToGo, where she pioneers the integration of neuroscience and artificial intelligence in talent development.With a master's degree in Learning Technologies from Capella University, she has authored influential works like Brain Matters: How to Help Anyone Learn Anything Using Neuroscience (2015) and AI in Talent Development (2021), which demystify cognitive science and AI applications for learning professionals.A trailblazer in educational AI, she developed her first chatbot in 2013 and later created award-winning tools like BrainyBot™ to personalize learning experiences. Recognized as a Top 100 Most Innovative Learning Professional, her work is deeply informed by her journey overcoming dyslexia, fueling her mission to make learning accessible through science and technology. Brought to you by the dominKnow | ONE Platform - Produce, manage, and distribute impactful L&D content – efficiently, at scale.

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