Intercom on Product Management

Feature creep comes at a high cost, which is why you must get comfortable killing a feature. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

There is no consistent quantifiable definition of engagement across different products, but if you make user engagement a priority there are loads of quick wins to be had.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

New features are just code that’s gathering virtual dust, unless they're being used by your customers. To keep your next launch from flopping, ask yourself these 5 key questions before you ship.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

We’d all love it if the ROI for a feature was always perfectly proportional to the time we spent on it. That's not the case – but in software it can be an advantage. Plus, a 5-step process for rolling out new features.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What things should you actually add to your product roadmap? We've got an acid test of 10 'Yes or No' questions, and any feature must score straight yes's if it's going to get built.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.