#037. The "easy" lead system I wish I knew when I started freelancing
In this episode, I’m breaking down the one framework that completely transformed the way I generate freelance leads... the idea that every opportunity arrives on one of two timelines.
For years, I lived in panic mode, refreshing my inbox and wondering why my lead flow felt so unpredictable. It wasn’t until I understood the difference between my short-term pipeline (the quick wins) and my long-term pipeline (the assets that compound over time) that everything finally clicked into place.
In this episode, I share:
✨ The real reason some freelancers stay consistently booked
✨ The controversial truth about what’s actually holding most people back
✨ How to balance short-term momentum with long-term authority
✨ The simple rhythm I use to keep both pipelines working without burning out
✨ Practical examples you can start using today, even if your pipeline feels empty
If you’ve ever felt like you’re either hustling too hard or waiting too long for leads to appear, this episode will give you a grounded, philosophical, and honestly refreshing way to think about your business.
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18:30
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18:30
Freelancer Debrief 4th Nov: My LinkedIn strategy this month
In this Freelancer Debrief episode, I’m breaking down exactly what’s been happening behind the scenes in my business over the past couple of weeks.
I walk you through the brands I’m currently working with, the types of content I’m creating, and what’s changing in my client lineup. I also dig into the two client “buckets” I’ve identified in my business.
Plus, I share a peek into the warm-pitching system I teach inside Pitch & Prosper and how I’m currently using it myself to expand my network. I talk through my LinkedIn connection strategy, the little experiment I’m running around sending messages with connection requests, and some early wins from students putting the system into action.
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11:06
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11:06
#036. Here's what I'd do if I needed consistent income right now
In this episode, I break down exactly what I’d do if I were a freelancer struggling with inconsistent income and craving more stability. This topic has come up again and again in my mentoring sessions lately, especially among freelancers who are wildly talented but stuck in a cycle of one-off projects, feast-or-famine income, and constantly starting from scratch.
I walk through the real process I’m using right now with one of my mentees, from mapping the last 12–24 months of client work to uncover hidden patterns, to building simple “client buckets” that help you identify where the ongoing work really is.
I also share how I would generate a warm list of 50–100 potential prospects, reactivate former clients, and start outreach in a way that feels natural, human, and low-pressure (no awkward sliding into DMs or cold pitching strangers).
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18:44
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18:44
Freelance Debrief 17th Oct: Getting my spark back and my thoughts on AI
In this fortnight’s debrief, I chat about my freelancing retreat in Morocco, how it helped me shake off a creative rut, and why I’m leaning back into the kind of work that actually lights me up. I also share a little behind-the-scenes story about a client and AI (and why I’m still firmly team “human craft”), plus some good news about client renewals and the mentoring sessions I’ve been running. If you’ve been feeling a bit flat with work or questioning what you want your next chapter to look like, this one’s a cosy catch-up with lots of reflection and gentle momentum.
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9:24
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9:24
#035. How I've stayed fully-booked for the past 12 years
In this episode, I’m breaking down the two phases every freelancer cycles through: seeking work and maintenance mode.
I’ll walk you through the lean system I use when I need clients fast, plus what to do once you’re fully booked to keep your network warm. This is the exact rhythm that’s helped me stay consistently booked without constant pitching or panic.
It’s Fine, I’m a Freelancer will reveal the good and not-so-good bits about freelancing. Hosted by pro writer, Lizzie Davey, it aims to take you behind the scenes to learn more about landing clients, increasing revenue, and what it takes to build a sustainable freelance business.
Ireland