I’m diving into something I’ve been thinking about for months: is niching down still the smartest move for freelancers, or has it become our Achilles heel?
With AI evolving fast and creative work becoming increasingly commodified, I'm seeing more freelancers get replaced, undercut, or overlooked. So today, I unpack what I’m calling The Great Skill Reset, a.k.a. a shift that’s changing how clients hire, what they value, and what it means to be a resilient freelancer in 2025.
I talk about:
Why old-school niching advice doesn’t quite hold up anymore
The rise of "contextual intelligence" and consultative creatives
How to future-proof your freelance business without becoming a jack-of-all-trades
Why outcomes > outputs (and how to reposition yourself accordingly)
For 70% off FreshBooks, go to freshbooks.com/pricing-offer
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#030. Why being "just a freelancer" isn't enough anymore
When I first started freelancing, I genuinely thought being great at my craft was enough. But in today’s landscape? That’s just the beginning. In this episode, I’m unpacking what it really takes to thrive as a freelancer in 2025, and why just having skills no longer cuts it.
Thanks to AI, increased competition, and the rise of personal brands, we’re expected to be so much more than service providers. We’re marketers, strategists, community builders, and content creators... often all at once. I’ll share how this shift has changed the way we work, what it means for our identities, and how to show up in a way that feels sustainable and real.
If you’ve ever felt the pressure to “do more” just to stay relevant, or you’re wondering how to stand out without selling out, this one’s for you.
For 70% off FreshBooks, go to freshbooks.com/pricing-offer
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#029. The secret to my stable, consistent income as a freelancer
In this episode of It's Fine, I'm a Freelancer, I'm diving into client retainers—what they are, how they can stabilise your freelance income, and why they’ve been such a game-changer for my business.
I share practical tips for turning one-off projects into long-term relationships, setting boundaries that actually work, and structuring retainers that make sense for both you and your client. If you're tired of the feast-or-famine cycle and want to build a more predictable, sustainable freelance business, this one’s for you.
For 70% off FreshBooks, go to freshbooks.com/pricing-offer
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#028. How personal branding helped me build a six-figure freelance business
In this episode, I'm getting real about something that’s completely changed my freelance career: building a personal brand.
I’m not talking about cheesy Instagram grids or shouting into the LinkedIn void, I’m talking about showing up online in a way that feels genuine, that helps you connect with the right clients, and that turns your presence into one of your biggest business assets.
I share how I went from £20 gigs on Upwork to £850+ blog posts for top-tier clients, how I built a six-figure business a team, and how you can start shaping your own personal brand (without the cringe).
For 70% off FreshBooks, go to freshbooks.com/pricing-offer
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#027. How to productise your freelance services for a better balance
In this episode, I dive into how freelancers can start thinking more like a product studio to build a more sustainable, less burnout-y business. I share how I’ve shifted from being a traditional service provider to creating an ecosystem of offers (including productised services and digital products) that support my clients and my creativity.
If you’re tired of the feast-or-famine cycle, constantly pitching, or reinventing the wheel with every project, this one’s for you.
Go to freshbooks.com/pricing-offer to get 70% off FreshBooks.
It’s Fine, I’m a Freelancer will reveal the good and not-so-good bits about freelancing. Hosted by pro writer, Lizzie Davey, it aims to take you behind the scenes to learn more about landing clients, increasing revenue, and what it takes to build a sustainable freelance business.
Ireland