It’s Fine, I’m a Freelancer

In this episode, I’m pulling back the curtain on something I haven’t done in years: I launched a brand new service.

Aaaaand... It kind of happened by accident.

After 12 years in business, adding something new feels very different to when you’re just starting out. There’s more reputation, more pressure, more imposter syndrome. I found myself thinking, Who am I to offer this? What if I mess it up?

But what unfolded was a completely organic pivot inside an existing client relationship.

In this episode, I walk you through:

How this new service evolved from a single blog post

The exact 3-pillar structure I created to turn an idea into a real offer

How I handled pricing something I’d never sold before

Why I offered a transparent “trial month” (and what happened after)

The mindset shift that helped me move through imposter syndrome

Why you don’t have to do a dramatic reinvention to evolve your business

In this episode, I’m digging into one of the most frustrating questions freelancers face: is it you, or is it the market? And the honest answer is… it’s usually a mix of both, just not in the way most people talk about.

I break down the real (often invisible) reasons some freelancers stay fully booked while others struggle, even when they’re talented, experienced, and doing “all the right things.”

We’ll talk about positioning, reputation, relationships, visibility, mindset, and the role privilege and timing play.

I also share practical shifts you can make if you’re feeling stuck right now: how to clarify what you offer, build trust before clients are ready to buy, stay visible without burning out, and move from passive “post and pray” marketing to something that actually works.

In this episode, I’m easing back into the podcast with a very honest January debrief.

I’m sharing how I actually felt wrapping up 2025, why last year felt so turbulent for freelancers across the board, and how things are starting to shift as I head into 2026.

We’ll talk about:

Why 2025 felt so uncertain for freelancers (and why it wasn’t just you)

Taking proper time off, and why delaying client work can sometimes be the best move

What’s been happening in my business since coming back in January

Existing clients increasing their workloads again (and what that signals)

How I approach January planning without locking myself into rigid, year-long goals

I’m also sharing how I use January as a kind of “testing ground” for the year ahead. I pay attention to what’s coming in, how I’m feeling, and let that guide my next moves instead of over-planning too far in advance.

In this episode, I’m breaking down the ridiculously simple nurturing system that helped me stop chasing hundreds of leads and start building real relationships that actually turn into clients.

I used to believe I needed this huge outreach machine that involved endless DMs, massive spreadsheets, and a “pipeline” I could never keep up with. 

Now, I focus on intentionally nurturing just 5–10 people a month, even when I’m not actively looking for work.

I’ll walk you through exactly how I do it, why it works, and why most freelancers don’t need more leads, they just need the right people to feel familiar with them.

In this Freelance Debrief, I’m pulling back the curtain on the messy, unsexy backend of my business, from switching accountants to finally reviewing my expenses, and why every freelancer needs to do a regular business audit.

I’m also talking honestly about one of the toughest parts of freelancing: clients going silent. At the start of November, four clients promised briefs… and only two delivered, which completely threw off my schedule and revenue planning. I share how I’m navigating that, why the usual “just get paid upfront” advice doesn’t always fix the problem, and what freelancers can do instead.

Plus: diversifying my offers, why freelancers are craving personalised 1:1 help more than ever, mentoring sessions selling out fast, and the surprising new client enquiries that came in, including one from a huge international brand.