#028. How personal branding helped me build a six-figure freelance business
In this episode, I'm getting real about something that’s completely changed my freelance career: building a personal brand.
I’m not talking about cheesy Instagram grids or shouting into the LinkedIn void, I’m talking about showing up online in a way that feels genuine, that helps you connect with the right clients, and that turns your presence into one of your biggest business assets.
I share how I went from £20 gigs on Upwork to £850+ blog posts for top-tier clients, how I built a six-figure business a team, and how you can start shaping your own personal brand (without the cringe).
For 70% off FreshBooks, go to freshbooks.com/pricing-offer
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23:53
#027. How to productise your freelance services for a better balance
In this episode, I dive into how freelancers can start thinking more like a product studio to build a more sustainable, less burnout-y business. I share how I’ve shifted from being a traditional service provider to creating an ecosystem of offers (including productised services and digital products) that support my clients and my creativity.
If you’re tired of the feast-or-famine cycle, constantly pitching, or reinventing the wheel with every project, this one’s for you.
Go to freshbooks.com/pricing-offer to get 70% off FreshBooks.
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#026. Freelancing in the age of AI
AI: terrifying dystopian nightmare or helpful assistant? In this episode, I dive headfirst into one of the biggest questions freelancers are facing right now—what does the rise of AI mean for our careers?
If you've been feeling a bit blah about freelancing in 2025, you're not alone. I share my own experiences with shifting client demand, fewer inquiries, and the existential weirdness that comes with wondering if robots are coming for your job. But instead of doomscrolling, I'm reframing the narrative.
You’ll hear:
Why AI isn’t the enemy (and why your creativity is safe)
How brands are actually thinking about AI
Smart ways to use AI to speed up your boring tasks
A refreshing reminder that human connection still matters (a lot)
Whether you're resisting AI, dabbling with it, or deep in the experimentation phase, this episode is a real-talk, no-fluff pep talk for freelancers navigating this weird, changing landscape.
Spoiler: it's not the end of freelancing—but it is time to evolve.
Go to freshbooks.com/pricing-offer to get 70% off FreshBooks.
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#025. How to work less and do more of what you love
In this episode, I tackle the crucial but often overlooked topic of working less while maintaining income and job satisfaction.
Drawing from my personal journey, I share how I transitioned from working 12-14 hour days on content mill pieces to a more sustainable 20-hour workweek with higher-quality clients.
I also share practical strategies like the "Joy Audit" to help freelancers identify fulfilling projects, and offer actionable advice on gradually phasing out draining work while maintaining financial stability.
I share daily tips on LinkedIn, Instagram, and TikTok, and weekly advice in my Friday Freelance Tips newsletter.
LinkedIn: https://www.linkedin.com/in/lizzie-davey-4a85b575/
Instagram: https://www.instagram.com/freelancemagic.co/
TikTok: https://www.tiktok.com/@freelancemagic
Newsletter: https://freelancemagic.co/fridaytips-newsletter
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#024. How to stay in business when the market goes bonkers
Okay, the last couple of years have been wild in the freelancing world.
We're contending with budget cuts, AI, and more competition than ever. So how can you make sure you're business is weather-proofed against all of these things?
In this episode, I share some tactics you can put in place to make sure your freelance business stands the test of time.
I share daily tips on LinkedIn, Instagram, and TikTok, and weekly advice in my Friday Freelance Tips newsletter.
LinkedIn: https://www.linkedin.com/in/lizzie-davey-4a85b575/
Instagram: https://www.instagram.com/freelancemagic.co/
TikTok: https://www.tiktok.com/@freelancemagic
Newsletter: https://freelancemagic.co/fridaytips-newsletter
It’s Fine, I’m a Freelancer will reveal the good and not-so-good bits about freelancing. Hosted by pro writer, Lizzie Davey, it aims to take you behind the scenes to learn more about landing clients, increasing revenue, and what it takes to build a sustainable freelance business.
Ireland