Jessica Rose is a serial jewellery business owner and the Founder of multi-award-winning London Jewellery School and Jewellers Academy. Having helped over a mil...
250. SEO for Jewellers: How to Optimize Your Website with Amie Cox from Studio Cotton
In this week's episode, Kim Thomson chats with Aime Cox from Studio Cotton about her journey as an entrepreneur, the importance of passion in business, and how to make SEO accessible and engaging for small businesses. They discuss the power of SEO over social media, the significance of optimizing product descriptions, and leveraging trends for product collections. Aime also shares practical tips for enhancing online presence, including the importance of product descriptions, photography, and regular website updates. Takeaways SEO can be more effective than social media for conversions. Sharing expertise builds trust and community. Thorough product descriptions are crucial for SEO. Freely sharing knowledge can lead to business opportunities. Creating actionable content helps businesses grow. Focus on bite-sized content that makes an immediate impact. Avoid duplication in product descriptions to enhance SEO. Repetition of key phrases is essential for SEO success. Specificity in product descriptions is crucial for search visibility. Google reads all content, so ensure product descriptions are thorough. Investing time in blog posts can yield long-term benefits. Utilize existing content for social media and email marketing. Blogging can lead to significant traffic over time. Older blog posts can still drive new visitors. Local SEO is crucial for small businesses. Small steps can lead to significant improvements in online presence. If you are new to running a jewellery business or just about to start, check out The Jewellery Business Starter Kit. Covering how to set up. pricing for profit, marketing and more https://www.jewellersacademy.com/starter-kit Learn more about Jewellers Academy Watch this episode on YouTube Join the Jewellers Academy Facebook Group Find Jewellers Academy on Instagram and Facebook Find out more about Aime and Studio Cotton StudioCotton.co.uk Studio Cotton on Instragram
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249. 5 Top Tips for Making Sea Glass Jewellery with Kelly Twigg
In this week's episode, I’m joined by Kelly Twigg, and we’re talking all things sea glass. She shares her top 5 tips including how to find the best pieces, different ways to set them, and the do’s and don’ts of drilling (because yes, sea glass can crack if you're not careful!). Whether you're just starting out or already working with sea glass, Kelly’s expert advice will help you take your designs to the next level. Plus, she spills the details on her brand-new sea glass jewellery course—currently at a special discounted price! We talk about: How to spot the best sea glass (hint: frosted and naturally tumbled is key!) The best setting techniques for irregular shapes Drilling tips to avoid breakage and stress fractures Why soldering should come before setting How mindfulness and beachcombing go hand in hand If you love sea glass and want to turn it into beautiful jewellery, this is an episode you don’t want to miss! https://www.jewellersacademy.com/sea-glass-jewellery Learn more about Jewellers Academy Watch this episode on YouTube Join the Jewellers Academy Facebook Group Find Jewellers Academy on Instagram and Facebook
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248. Opening my Dream Jewellery Shop After Completing the Diploma in Silver Jewellery - with Alice Catherine Jewellery
This week on the Jewellers Academy podcast, Jess is chatting with the amazing Alice of Alice Catherine Jewellery about her journey from total beginner to running her own thriving jewellery business on the Isle of Lewis, Scotland. Alice shares the highs and lows of building her brand, growing her team, and what it’s really like to run a jewellery shop in a remote location. We also dive into her experience with the Diploma in Silver Jewellery — how it shaped her skills and gave her the confidence to go pro. Plus, we talk about the power of community, mentoring, and the lessons she’s learned along the way. If you’re dreaming of turning your jewellery passion into a business, this episode is packed with wisdom and inspiration! Takeaways Alice has grown her jewellery business significantly since completing the Diploma in Silver Jewellery with Jewellers Academy. She emphasizes the importance of personal branding in connecting with customers. Building a team has been crucial for managing her growing business. Alice's journey highlights the balance between making jewellery and customer service. She has learned to manage her time effectively between commissions and shop duties. The personal aspect of her brand has contributed to her business success. Alice encourages aspiring jewellers to embrace imperfection in their work. She believes that practice is key to improving jewellery-making skills. Community support and mentoring have played a vital role in her journey. Alice's story serves as an inspiration for those looking to start their own jewellery business. Connect with Alice https://alicecatherinejewellery.co.uk/ Instagram @alicecatherinejewellery And follow her story of living on a Scottish Island @alicee_catherine Join one of our Jewellery Diplomas now. The 18 month payment plan option ends on 7th March 2025 so if spreading the cost is an important consideration, don't miss out https://www.jewellersacademy.com/diplomas Learn more about Jewellers Academy Watch this episode on YouTube Join the Jewellers Academy Facebook Group Find Jewellers Academy on Instagram and Facebook
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247. Instagram Marketing Strategies for Jewellers with Lou Chudley of Spark Social
In this week's episode, Elin Horgan speaks with Instagram specialist Lou Chudley about the evolving landscape of Instagram marketing in 2025. They discuss the importance of Instagram for small businesses, recent updates to the platform, the shift towards video content, and effective strategies for engaging with audiences. Lou emphasizes the value of showing the creative process and encourages listeners to embrace video and stories to connect with their followers. Lou also discusses common mistakes to avoid and provides creative content ideas to engage audiences. @spark_social on Instagram https://www.spark-social.co.uk/ The Jewellery Business Academy - join the waitlist Learn more about Jewellers Academy Watch this episode on YouTube Join the Jewellers Academy Facebook Group Find Jewellers Academy on Instagram and Facebook
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246. Get Creative with Silver Metal Clay: Join Our Free 5-Day Challenge
In this week's episode, Jess and Anna discuss the exciting world of silver metal clay, a versatile material for creating beautiful jewellery at home. They introduce a free five-day course designed for beginners, covering various techniques and projects, including personalized jewellery, embellishments, eco-friendly practices, adding gold, and finishing techniques. Metal clay is a really accessible way for making silver jewellery and offers so many creative possibilities. Listen now to find out more! Takeaways Silver metal clay is a versatile material for jewellery making. Every jeweller, regardless of experience, should try metal clay. The free five-day course offers a structured introduction to metal clay with projects (enrol now!). Personalized jewellery is accessible and fun to create with metal clay. Embellishments can enhance jewellery designs and are easy to make. Metal clay is eco-friendly, allowing for zero waste through recycling. Mixed metal jewellery is very popular right now and in this free course you can learn to add a touch of gold to your designs Finishing and polishing are crucial for achieving professional-looking jewellery. Exploring different materials broadens a jeweller's creative possibilities. Join the FREE 5 Days of Metal Clay Course now https://www.jewellersacademy.com/5-days-of-silver-metal-clay The challenge starts on Monday 24th February 2025 and you get lifetime access. Enrol now to access the tools and materials list so you can get ready! Learn more about Jewellers Academy Watch this episode on YouTube Join the Jewellers Academy Facebook Group Find Jewellers Academy on Instagram and Facebook
Jessica Rose is a serial jewellery business owner and the Founder of multi-award-winning London Jewellery School and Jewellers Academy. Having helped over a million people learn jewellery-making, she passionately believes anyone can have a successful business making and selling things they love. Each week, you'll hear tips, support and practical advice on how to launch your jewellery or handmade business as well as inspiring interviews.
Ireland