Marketing Operators

“Don’t let perfect measurement get in the way of good marketing” 
How do Ridge, HexClad and Jones Road each structure Black Friday, Cyber offers differently? 
Connor MacDonald (CMO, Ridge), Cody Plofker (CEO, Jones Road Beauty), and Connor Rolain (Head of Growth, HexClad) share how holiday marketing campaigns pull their ecommerce brands in completely different directions. 
Shark Ninja becomes the opening case study, spending big on creator activations without measuring returns. The hosts counter with their own tactics, mixing steep weekend deal drops with full brand rebuilds between sales. The riskiest move this season turns out to be a discount that costs a brand its most loyal customers. Cody dives into Winks, a fresh sleep brand he and four other 9-figure executives are building from the ground up, and introduces Operators Build, the show capturing the entire journey from scratch.
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Motion 
https://9ops.co/motion-runneth 
Haus 
https://www.haus.io/operators 
NeonPixel 
https://9ops.co/neonpixel 
Richpanel 
https://9ops.co/richpanel-mops 
Proppel 
https://www.weareproppel.com/operators 
Aftersell 
https://9ops.co/aftersell-mops 
Operators Portal 
https://portal.9operators.com/dashboard 
Operators Newsletter 
https://9operators.com/ 
Operators Build 
https://9ops.co/ops-build-ytplaylist
Winks 
https://getwinks.com/

“It is so incredibly easy to not drive incremental results the week of Black Friday.”
Connor MacDonald (CMO, Ridge), Cody Plofker (Advisor & fmr. CEO, Jones Road), and Connor Rolain (Head of Growth, HexClad) share how they are approaching Q4 planning.
Before scaling Black Friday, Cyber Monday spend, both HexClad and Ridge test incrementality with real control groups. That same discipline shapes their AMER vs CAC debate, since neither wants to scale spend that isn’t truly incremental. Also, AG1’s new gummy launch steps up, and so does its cannibalization risk. 
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Motion 
https://9ops.co/motion-runneth 
NeonPixel 
https://9ops.co/neonpixel 
Haus 
https://www.haus.io/operators 
Richpanel 
https://9ops.co/richpanel-mops 
Aftersell 
https://9ops.co/aftersell-mops 
Proppel 
https://9ops.co/weareproppel 
Operators Newsletter 
https://9operators.com/

What changes when a single marketer creates as much value as an entire department? 
Reza Khadjavi (Founder & CEO, Motion) joins Connor MacDonald (CMO, Ridge) and Cody Plofker (Advisor & fmr. CEO, Jones Road) to explain why he built Runneth, an AI agent meant to eventually replace Motion’s own product. He walks through the context engineering behind that shift and what it means for marketers. 
Motion scrapped its own revenue targets right after a record quarter, betting the whole company on AI agents. Reza explains how markdown files and organized repositories turn those agents into something closer to a new hire. His advice: skip the Mac Mini, move to the cloud, and put close to 10% of payroll behind AI. 
Powered By 
Motion 
https://9ops.co/motion-runneth 
Proppel 
https://9ops.co/weareproppel 
Aftersell 
https://9ops.co/aftersell-mops 
Haus 
https://www.haus.io/operators 
NeonPixel 
https://9ops.co/neonpixel 
Richpanel 
https://9ops.co/richpanel 
Operators Portal 
https://portal.9operators.com/dashboard
Operators Newsletter 
https://9operators.com/

How much can filtering a collection page actually lift average order value? What about cart, checkout, and post-purchase?
Varun Kundra (Co-founder, Aftersell) joins Connor MacDonald (CMO, Ridge) and Connor Rolain (Head of Growth, HexClad) to unpack how ecommerce brands raise AOV. Four levers make that possible: collection page tests, product bundles, post purchase upsells, and cross brand advertising. 
HexClad’s new collection page lifted revenue per user by 7% and AOV by $10. Single silhouette bundles need no extra education, but new pairings like Japanese cookware still do. Varun ties it back to Aftersell and Rokt Thanks. Together they’ve generated over $1B in upsell revenue at a take rate under 1%. 
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Motion 
https://9ops.co/motion-runneth 
Aftersell 
https://9ops.co/aftersell-mops 
Haus 
https://www.haus.io/operators 
NeonPixel 
https://9ops.co/neonpixel 
Richpanel 
https://9ops.co/richpanel-mops 
Proppel 
https://www.weareproppel.com/operators 
More from Operators 
Operators Portal 
https://portal.9operators.com/dashboard 
Operators Newsletter 
https://9operators.com/

“I just don’t hear a lot of good reasons why this can’t be automated”. 
Can an algorithm allocate ad budget better than a human media buyer? 
Olivia Kory (CMO & Strategy Officer, Haus) joins Connor MacDonald (CMO, Ridge) and Connor Rolain (Head of Growth, HexClad) to unpack incrementality testing, marketing mix modeling, and early agentic media buying. Geo lift holdouts and attribution debiasing point toward a future of automated budget decisions. 
Olivia shows how A/B testing replaced ROAS benchmarks at Haus. Control groups and treatment cells now anchor every incrementality read. Connor Rolain also shares how one conversion campaign test reshaped HexClad’s Meta strategy. The team ties it all back to multi-touch attribution for faster decisions. 
Powered By 
Motion 
https://9ops.co/motion-runneth 
NeonPixel 
https://9ops.co/neonpixel 
Richpanel 
https://9ops.co/richpanel 
Proppel 
https://9ops.co/weareproppel 
Aftersell 
https://9ops.co/aftersell-mops 
Haus 
https://www.haus.io/operators 
More from Operators
Operators Portal 
https://portal.9operators.com/dashboard 
Operators Newsletter 
https://9operators.com/