143 episodes
- Access The Yogiprenuer Ad Lab here
Do you have an amazing yoga offerâŚbut feel like not enough freaking people know it exists? đ
Thatâs exactly why I started running Meta ads. And after seeing what theyâve done for my own business, I created the Yogipreneur Ads Lab to help yoga teachers learn how to write, create, launch + manage their own campaignsâwithout a massive budget or handing everything over to an ad agency.
This episode gives you a peek inside Day 1.
In this episode, we chat about:
đ Why getting more eyeballs might be the next lever to pull once your offer + conversion event are actually working
đ° The mindset shift that changed the way I think about spending money on ads
đą How paid ads completely changed my relationship with Instagramâand took some serious pressure off organic content
đĽ Why ads amplify what's already thereâŚwhich means they might reveal something about your offer you weren't expecting
đ° The âeff around and find outâ approach to Meta Ads đ and why randomly boosting posts can feel a whole lot like walking into a casino
đľâđŤThe 4 barriers I see keeping Yogipreneurs from ever getting their first campaign out the door
If you want more reach, more impact + more income from your yoga teaching offers, turn this one up. And if you want me to walk you through the entire process, Yogipreneur Ads Lab takes you from setup â copy â creative â campaign launch â measuring + managing your ads.
Join The Yogiprenuer Ads Lab Here
#MetaAds #FacebookAds #InstagramAds #MetaAdvertising #YogaTeacher #YogaTeachers #YogaBusiness #YogaTeacherBusiness #YogaEntrepreneur #Yogipreneur #YogaMarketing #MarketingForYogaTeachers #BusinessForYogaTeachers #OnlineYogaBusiness #DigitalMarketing #PaidAdvertising #OnlineBusiness #YogaTeacherTips #YogaTeacherPodcast #MasterYourYogaTeaching - Dreaming about hosting a yoga retreat someday? Before you book the dreamy villa and start planning your morning flowsâŚthere are a few things you should know. đ
Karol De Souza has hosted more than 25 retreats around the world and built retreats into the primary revenue stream of her business. And in this conversation, we're pulling back the curtain on what it actually takes to make retreats workânot just as an incredible experience for your students, but as a sustainable business for YOU.
We talk about:
đ§ââď¸ Why teaching yoga might actually be the smallestâand easiestâpart of hosting a yoga retreat
⨠The âwork beneath the workâ and why your retreat needs to offer something deeper than yoga, breathwork + a pretty destination
đŻ How to find the bigger transformation your retreat is actually sellingâand weave it through the entire experience
đ How she can sometimes fill HALF a retreat before officially opening enrollment
đą Why only about 20% of Karol's retreat bookings come directly from Instagramâand why relying entirely on social media can make selling feel so damn hard
đ° Are yoga retreats actually profitable? Karol and I share real numbers from our most profitable retreatsâŚand the ones where we basically broke even
đ¨ Why the fanciest retreat venue isn't necessarily the smartest business decisionâand how your overhead can make or break your profit
đ The difference between hosting a retreat and building an actual retreat business ecosystem
đś The very real behind-the-scenes of hosting retreats while raising babiesâand why the Instagram version doesn't always show the beautiful chaos đ
đ¸ Deposits, cash flow, collaborators, partnerships, refund policies + some of the less-sexy business decisions you need to think about BEFORE booking that dream location
If hosting a retreat has been sitting on your yoga teacher bucket listâor you've already hosted one and thought, âHoly smokes, that was WAY more work than I expectedâ đâthis episode will give you a much clearer picture of what it takes to plan, sell, lead, and actually profit from retreats.
Turn it up, and letâs dive in!
Connect with MaKenzie
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Karolâs Linktree
Do you want MaKenzie on your show? Â Let's get it booked here.Â
#YogaRetreat #YogaRetreats #YogaRetreatPlanning #YogaRetreatLeader #YogaRetreatBusiness #HostAYogaRetreat #YogaRetreatTips #YogaRetreatMarketing #RetreatPlanning #RetreatLeader #RetreatBusiness #WellnessRetreat #WellnessRetreats #YogaTeacher #YogaTeachers #YogaTeaching #YogaTeacherTips #YogaTeacherLife #YogaTeacherBusiness #YogaBusiness #YogaEntrepreneur #Yogipreneur #YogaCareer #YogaEducation #YogaMarketing #MarketingForYogaTeachers #BusinessForYogaTeachers #OnlineYogaBusiness - Want to learn how to write, create, launch and manage your own Meta Ads without a big budget, ad agency, or posting 24/7? Join the Yogipreneur Ads Lab hereÂ
What does it actually take to turn your yoga teaching into a successful online business?
Cathy Madeo has spent more than two decades teaching yogaâand today, she's built a global online yoga school that has trained more than 600 teachers across 50+ countries.
But her online business definitely wasn't an overnight success.
In this episode, Cathy takes us behind the scenes of the failures, risks, pivots, investments, and LOTS of work that eventually helped her turn her teaching into a thriving online business.
We talk about:
đĽ How one of the hardest seasons of her life became the catalyst for completely reinventing her career
đ° How Cathy went from $0 to more than $100K in six months
đť Cathy's hot take on why online yoga teacher trainings can actually create better learning experiences
đŻ Why you shouldn't rush to create an online courseâand what Cathy recommends doing first
đŁ Why Cathy believes 80% of building an online business is marketing
đą How consistently sharing valuable content builds the trust you eventually need to sell
đ ď¸ What Cathy does herself, what she hires out, and why you don't need to master every piece of tech
đââď¸ Why âproduction over perfectionâ has become one of Cathy's business mantras
đĄ The question âWhat do I want to be known for?â and how it helped Cathy intentionally reposition her entire brand
â¤ď¸ How an injury that threatened Cathy's identity as a yoga teacher ultimately became one of her biggest differentiators online
Whether you're dreaming about taking your teaching beyond the studio, creating your first online offer, or wondering how to actually get more people to see the work you've already created, this conversation is packed with perspective from someone who's spent years figuring it out.
Check out Cathyâs series here
Check out Cathyâs YTT hereÂ
#YogaTeacher #YogaTeaching #YogaTeacherTips #YogaTeacherBusiness #YogaBusiness #OnlineYoga #OnlineYogaTeacher #YogaTeacherTraining #YogaEntrepreneur #Yogipreneur #YogaMarketing #MarketingForYogaTeachers #OnlineBusiness #CourseCreator #PersonalBrand #SocialMediaMarketing #ContentCreator #YogaEducation #YogaTeacherPodcast #MasterYourYogaTeaching - Welcome to this 15-minute guided meditation for after an argument, designed to help you step out of the mental replay, settle your body, and find a little more perspective around what happened.
After a disagreement, it's easy to feel absolutely certain about what you saw, heard, and experienced. But what happens when two people walk away from the exact same moment with two completely different versions of what happened?
This meditation explores that question through an old parable about two people and an elephantâand a simple shift in perspective that might change the way you think about conflict.
In this meditation you will:
đż Settle your body and mind after conflict.
đŤ Step out of the cycle of replaying the conversation.
⨠Create space between your experience and the story surrounding it.
đ Explore another perspective without abandoning your own.
đ Leave with more curiosity, spaciousness, and calm.
You don't need to decide who was right. You don't even need to resolve what happened.
You might simply need to see the elephant differently.
Namaste,
MaKenzie
Want to swipe this class plan & theme script? Click here to check out Theme Weaver Weekly (previously called Inspired Flow Monthly)
Prefer to practice on YouTube? Watch here.
Connect with MaKenzie
Your Next Class Plan Is Waiting for You - Swipe Your FREE Sample of Inspired Flow Weekly
Design Dynamic Sequences FAST - Grab Your Copy of the Pose Bible Here
Do you want MaKenzie on your show? -Â Let's get it booked here. - Jump on the Yogipreneur Mastermind 5.0 (kicks off Spring of 2027)
Do you want to build something beyond the yoga studioâŚbut sometimes wonder if you actually have what it takes to do it?
I recently kicked off Yogipreneur Mastermind 4.0, and somewhere between our opening ceremony, sharing circle, journaling, and a little motivational-speaker moment đ, I realized this conversation needed to be shared. Because building a yoga business isn't just about learning offers, marketing, and salesâit's about becoming the person who can actually lead the thing.
In this episode, we chat about:
⨠Why self-trust might be the sexiest and least talked-about strategy in business
đŠ The steaming pile of shit, the hidden pony & what they have to teach us about developing a growth mentality đ
đââď¸ Why entrepreneurship requires emotional athleticismâand the Diana Nyad visual I want you to remember when you're ready to quit
đŹ The insidious little ârumor weedâ of self-doubt and why keeping it to yourself can kill your momentum
đ Why you need to run the play fully before your emotions convince you to abandon it halfway through
đ How to tell the difference between being busy and actually doing the work that moves the needle
đ Why building a business may have a lot more in common with your yoga practice than you think
If you're building something beyond the studioâor even just feeling the first little stirring that you want toâthis one's for you.
Connect with MaKenzie
Your Next Class Plan Is Waiting for You - Swipe Your FREE Sample of Inspired Flow Weekly
Design Dynamic Sequences FAST - Grab Your Copy of the Pose Bible Here
Do you want MaKenzie on your show? -Â Let's get it booked here.
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About Master Your Yoga Teaching with MaKenzie Fly
đ Master Your Yoga Teaching with MaKenzie Flyđď¸ Fresh out of YTT and feeling lost? Struggling to stand out in a sea of yoga teachers? Youâre not alone, and you donât have to figure it out alone!Join fellow yoga teacher MaKenzie Fly as she dives into the real challenges of making it as a yoga instructorâbuilding a loyal student base, going beyond the poses, and creating a thriving yoga business. Expect powerful strategies, expert insights, and real talk about what it takes to turn your passion into a sustainable career.Whether you're a new grad or a seasoned teacher ready to evolve, this podcast is your weekly dose of inspiration, practical guidance, and (of course) yoga-fueled laughter.⨠Hit subscribe & letâs Master Your Yoga Teachingâone episode at a time!Connect with MaKenziePlease subscribe, rate, and review to help us continue to deliver free, valuable content each and every week. Take a screenshot at the end of every episode, share in your IG stories, and tag @masteryouryogateaching.Â
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